Sammy B. - Interim CMO

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Berlin, Germany

Experience

Jan 2022 - May 2022

5 months

Interim CMO

CURE Group GmbH

Built and managed a team of 5 marketing experts
Oversaw the implementation of a budget of over €1M across multiple channels (SEA, SEO, display, CRM, etc.)
Increased weekly growth by 20% through key marketing initiatives (new partnership concepts, new funnels, improved content and visuals) using A/B tests to analyze customer behavior
Executed cross-media brand campaigns

Oct 2021 - Dec 2021

3 months

Freelance Client Service Director

KNSK Werbeagentur GmbH

Main contact for Ticketmaster and Signal Iduna
Editorial planning and content creation for all media formats and channels
Executed cross-media brand campaigns

May 2021 - Oct 2021

6 months

Interim Marketing Director

Bridgemaker GmbH

Designed and implemented effective, creative partnership concepts
Built and led our marketing team
Focused on continuous improvement of our marketing and growth strategy across all areas (SEA, SEO, display, performance marketing, CRM, etc.)
Managed and optimized existing channels, created funnels, visuals, content independently
Monitored KPIs and optimized budgets
Conducted customer analyses and interviews, developed A/B tests
Led project conception and execution in close collaboration with our brand/design team

May 2021 - May 2021

1 month

Freelance Account Director

MC Saatchi GmbH

Responsible for the Lidl and Ferrero Küsschen brands
Developed and optimized digital communication, CRM, and digital strategy

Mar 2021 - May 2021

3 months

Freelance Account Director

Scholz & Friends

Responsible for Danone brands Activia and FruchtZwerge
Launched the new Activia campaign and the current FruchtZwerge campaign across social media and TV
Managed the Federal Ministry for Economic Affairs account
Ran social media channels

Jan 2020 - Mar 2021

1 year 3 months

Berlin, Germany

Management Supervisor

Graco GmbH & Co. KG

Key contact for clients up to executive level
Independently managed client budgets and related projects
Executed cross-media brand campaigns and new business development

Aug 2017 - Dec 2019

2 years 5 months

Berlin, Germany

Head of Marketing & Communication

Hubject GmbH

Led all marketing activities focusing on digital, B2B, and B2C marketing
Built, developed, and managed a marketing team of 8 experts
Defined and developed national and international marketing strategies, then implemented and monitored actions
Repositioned the brand and led strategic brand management
Planned and executed campaigns including B2B and B2C communications, image building, brand consulting and development, and organized all trade show activities
Planned and coordinated direct and indirect resources for strategic initiatives
Managed the annual marketing business plan and budget of over €1M
Developed and continuously improved corporate identity and design
Led and contributed to special projects at European and global level in China and the USA
Expanded Hubject’s global brand
Positioned new products like the ISO 15118 ecosystem (Plug&Charge)
Developed and implemented ambitious branding and sponsorship projects for the Intercharge Network Conference

Apr 2017 - Jul 2017

4 months

Cologne, Germany

Senior Brand & Content Manager

Unitymedia GmbH

Planned, created, and refined industry- and topic-relevant content in line with the new strategic positioning (CI)
Supported development and management of a target-group–focused content strategy
Handled editorial planning and content creation for all Unitymedia media formats and channels
Monitored and analyzed relevant platforms and media, spotting industry topics and trends
Continuously optimized content for UX across all channels
Regularly checked quality and success of measures using relevant KPIs
Ensured consistency of content with brand style, quality, and tone

Jan 2017 - Apr 2017

4 months

Karlsruhe, Germany

Interim Marketing Manager (ANÜ)

1&1 Internet SE

Managed and executed CRM measures (upselling) across the customer lifecycle in cooperation with the CRM department for the 1&1 brand and products
Led creative agencies to implement CRM measures
Coordinated campaigns and processes cross-departmentally
Developed mobile websites and landing pages, ensuring email campaigns displayed well on mobile
Actively improved internal and external processes
Drove and secured extension of brand strategy into digital channels

Jul 2016 - Dec 2016

6 months

Mannheim, Germany

Digital Account Director

VOON Werbeagentur

Client: Mitsubishi
Developed and optimized digital communication, CRM, and digital B2B strategy, relaunched corporate website including dealer site updates
Optimized collaboration between dealers and importers

May 2016 - Jul 2016

3 months

Hamburg, Germany

Client Service Director Digital

JvM/bi

Client: RWE Innogy
Developed digital corporate design and optimized digital channels, prepared proposals and presentations, planned and monitored projects, created and controlled budgets, planned resources, managed quality and time, and coordinated the team
Launched a new digital brand

Jan 2016 - May 2016

5 months

Stuttgart, Germany

Digital Project Lead

Strichpunkt Design

Client: AUDI AG
Developed digital corporate design and optimized digital and analog channels, created AI applications
Advised clients on interactive communications, managed ongoing client communication, created proposals and presentations, planned and monitored projects, managed budgets, resources, quality, time, team planning and coordination
Repositioned AUDI AG during digital transformation

Nov 2015 - Jan 2016

3 months

Munich, Germany

Senior Digital Project Manager

Interone München

Client: BMW Group
Relaunched the BMW Group website (B2B) and delivered the 100 Years web special
Similar responsibilities as at Strichpunkt Design

Aug 2015 - Nov 2015

4 months

Berlin, Germany

Account Director

GUD. Grüner und Deutscher GmbH

Clients: BVG, VMT, RSAG, HVSG, new business
Main contact for clients up to executive level
Independently managed client budgets and projects
Executed cross-media brand campaigns and new business development

Apr 2015 - Aug 2015

5 months

Hamburg, Germany

Digital Project Lead

EDEKA Zentrale AG & Co. KG

Optimized customer loyalty program processes, developed and optimized a CRM system
Enhanced and optimized the existing app
Advised and supported integrated departments
Consolidated and updated relevant channels
Optimized B2B decision-making processes between individual entrepreneurs and HQ
Harmonized IT structure between entrepreneurs and HQ

Jan 2015 - Apr 2015

4 months

Frankfurt, Germany

Senior Interim Manager

HomeAway Deutschland GmbH

Optimized new customer acquisition (B2C and B2B)
Reactivated past customers across all digital channels (including CRM)
Introduced an e-commerce system for better conversion
Developed and launched white label solutions
Optimized ad formats and drove marketing campaigns
Analyzed CRM processes, created optimization solutions, and implemented them in operations

Jun 2014 - Dec 2014

7 months

Frankfurt, Germany

Senior Digital Consultant (Project Lead)

Wunderman GmbH

Clients: Jaguar and Land Rover
Enhanced digital communication, CRM, and digital strategy
Built a new CRM structure and improved the mobile homepage
Client: adidas
Developed and implemented a CRM and loyalty solution and loyalty app
Conducted customer analysis and solution design, project management, and overall program management
Advanced the loyalty program and digital strategy

Apr 2014 - May 2014

2 months

Berlin, Germany

Senior Consultant

Ogilvy & Mather

Client: Coca-Cola
Developed and executed the "Santa" campaign 2014/15

Jan 2014 - Feb 2014

2 months

Düsseldorf, Germany

Senior Digital Consultant (Project Lead)

Vodafone GmbH

Led strategic special projects
Analyzed CRM processes, designed optimization solutions, and implemented them in operations
Advanced digital strategy
Planned, managed, and monitored CRM projects
Adapted best practices to needs
Coordinated campaigns and processes across departments
Supported social media strategy integration

Oct 2012 - Dec 2013

1 year 3 months

Munich, Germany

Digital Brand Manager

Telefónica Germany GmbH & Co. OHG

Similar responsibilities as at 1&1 Internet SE
Supported social media strategy integration

Apr 2012 - Jun 2012

3 months

Hamburg, Germany

Digital Campaign Manager / Senior Digital Consultant

Drehmoment

Clients: mytaxi, car2go
International campaign: “mytaxi product launch” (ATL, BTL), optimized website for mobile, enhanced app
Digital brand consulting, co-concept for car2go “Pop Up Store” Berlin

Feb 2012 - Apr 2012

3 months

Hamburg, Germany

Senior Digital Consultant

BBDO Proximity

Client: Carl Zeiss
Relaunched the Carl Zeiss website including 12 business groups

Jan 2012 - Aug 2012

8 months

Berlin, Germany

Senior Consultant / Senior Digital Consultant

2BC Kreative Unternehmensberatung

Clients: Streetlife Entertainment, Vi Spring by DADA (interior design), Buttwrap Berlin, Twelve Thirteen (fashion jewelry)
Digital brand consulting and building, repositioning
Advised on and optimized digital channels
Concept and launch of websites (desktop and mobile)
Tracking and reporting, set up e-commerce/online shop
Business consulting and development
Designed brand flyers, stickers, stationery (business cards, letterhead, website), info brochures, roll-up banners
Managed social media, event concept and execution
Created anniversary package (Facebook, website, invites)

Apr 2011 - Dec 2011

9 months

Berlin, Germany

Senior Digital Consultant

9flats.com

Consulting, creative concept, implementation, digital brand building, social media strategy and management, developed Facebook and iPad apps, event concepts and execution, digital brand consulting, set up international Facebook and main accounts
Berlin Festival (contest, Facebook app, iPad app, business cards), lead Juicy Beats Festival, developed blog system, Cleaning Stencils action, SEO/SEM/SEA, CRM, affiliate marketing, tracking, reporting

Jan 2010 - Dec 2010

1 year

Berlin, Germany

Digital Brand Consulting Unit Lead

POS Creative Media

Prepared and presented ideas for creative, production, and media teams at the client, planned and monitored projects, created timelines and budgets, drafted cost estimates, monitored budgets and billing
Managed schedules and content flow with production, media planning, and accounting
Oversaw the corporate blog, trained staff, repositioned the company

Jul 2006 - Dec 2009

3 years 6 months

Berlin, Germany

Team Assistant to Account Manager

Heimat Berlin

Strategically and organizationally managed the (inter)national account for key client HORNBACH Baumarkt AG
Briefed and developed integrated communication campaigns for the core brand, private labels, and internal communication
Managed 360° project measures (“House of Ideas”), prepared market research, and conducted strategic planning tasks (competitive monitoring for client support)