Sammy Bohneberg - Interim CMO

Q: Where is Sammy based?

Sammy is based in Berlin, Germany .

Q: What languages does Sammy speak?

Sammy speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Sammy have?

Sammy has at least 16 years of experience. During this time, Sammy has worked in at least 22 different roles and for 27 different companies . The average length of individual experience is 1 year and 7 months . Note that Sammy may not have shared all experience and actually has more experience.

Q: What is Sammy's latest experience?

Sammy's most recent position is Interim CMO at CURE Group GmbH .

Q: What companies has Sammy worked for in recent years?

In recent years, Sammy has worked for CURE Group GmbH , KNSK Werbeagentur GmbH , Bridgemaker GmbH , MC Saatchi GmbH , and Scholz & Friends .

Q: Which industries is Sammy most experienced in?

Sammy is most experienced in industries like Advertising , Professional Services , and Automotive . Sammy also has some experience in Energy , Telecommunication , and Tourism and Hospitality .

Q: Which business areas is Sammy most experienced in?

Sammy is most experienced in business areas like Marketing , Project Management , and Research and Development (R&D) . Sammy also has some experience in Information Technology (IT) , Customer Service , and Sales .

Q: Which industries has Sammy worked in recently?

Sammy has recently worked in industries like Advertising , Professional Services , and Food and Beverage .

Q: Which business areas has Sammy worked in recently?

Sammy has recently worked in business areas like Marketing , Project Management , and Sales .

Recommended expert

Berlin, Germany

Experience

Jan 2022 - May 2022

5 months

Interim CMO

CURE Group GmbH

Building and managing a team of 5 marketing experts
Overseeing the execution of a budget of over €1 million across multiple channels (SEA, SEO, Display, CRM, etc.)
Increasing weekly growth by 20% through key marketing initiatives (new partnership concepts, new funnels, improved content and visuals) using A/B testing to analyze customer behavior
Executing cross-media brand campaigns

Oct 2021 - Dec 2021

3 months

Freelance Client Service Director

KNSK Werbeagentur GmbH

Primary contact for clients Ticketmaster and Signal Iduna
Editorial planning and content creation for all media formats and communication channels
Executing cross-media brand campaigns

May 2021 - Oct 2021

6 months

Interim Marketing Director

Bridgemaker GmbH

Designing and implementing effective and creative partnership concepts
Building and leading the marketing team
Focusing on continuous development of the marketing and growth strategy across all areas (SEA, SEO, Display, Performance Marketing, CRM, etc.)
Implementing and optimizing existing channels, independently creating funnels, visuals, content, etc.
Continuous KPI analysis and budget optimization
Conducting customer analysis and interviews, developing A/B tests
Independently conceptualizing and executing projects in close collaboration with the brand/design department

May 2021 - May 2021

1 month

Freelance Account Director

MC Saatchi GmbH

Responsible for the Lidl and Ferrero Küsschen brands
Further developing and optimizing digital communication, CRM, and digital strategy

Mar 2021 - May 2021

3 months

Freelance Account Director

Scholz & Friends

Responsible for the Danone brands Activia and FruchtZwerge
Executing the new Activia campaign and the current FruchtZwerge campaign on social media and TV
Responsible for the Federal Ministry of Economics: managing its social media channels

Jan 2020 - Mar 2021

1 year 3 months

Berlin, Germany

Management Supervisor

Graco GmbH & Co. KG

Central point of contact for clients up to executive management level
Independently managing client accounts and related projects
Implementing cross-media brand campaigns and driving new business

Aug 2017 - Dec 2019

2 years 5 months

Berlin, Germany

Head of Marketing & Communication

Hubject GmbH

Managing all marketing activities with a focus on digital B2B and B2C marketing
Building, growing and leading a marketing team of 8 specialists
Defining and developing national and international marketing strategies, then implementing and monitoring them
Repositioning the brand and strategic brand management
Planning and executing campaigns, including B2B and B2C market communication, image building, brand consulting and development
Organizing and coordinating all trade show activities
Planning and coordinating direct and indirect resources for implementing strategic initiatives
Responsible for the annual marketing business plan and a marketing budget of over €1M
Developing and continuously improving corporate identity and corporate design
Leading and working on special projects in Europe and globally in China and the USA
Expanding the global Hubject brand, positioning new products like the ISO 15118 ecosystem (Plug & Charge)
Developing and implementing ambitious branding and sponsorship projects for the Intercharge Network Conference

Apr 2017 - Jul 2017

4 months

Cologne, Germany

Senior Brand & Content Manager

Unitymedia GmbH

Planning, creating and refining industry- and topic-relevant content in line with the new strategic positioning (CI)
Supporting the development and steering of a stakeholder-focused content strategy
Editorial planning and content generation for all media formats and communication channels
Monitoring and analyzing relevant platforms and media, tracking current industry topics and trends
Continuously optimizing content for UX across all channels
Continuously monitoring the quality and success of activities using relevant KPIs
Ensuring alignment of content with the brand, as well as consistency of style, quality and tone

Jan 2017 - Apr 2017

4 months

Karlsruhe, Germany

Interim Marketing Manager (ANÜ)

1&1 Internet SE

Managing and implementing CRM initiatives (upselling) across the customer lifecycle in collaboration with the CRM department
Leading creative agencies to implement CRM initiatives
Coordinating campaigns and processes across departments
Developing mobile websites and landing pages and ensuring email campaigns are mobile-friendly
Actively improving internal and external processes
Driving and ensuring the extension of the brand strategy into digital channels

Jul 2016 - Dec 2016

6 months

Mannheim, Germany

Digital Account Director

VOON Werbeagentur

Client: Mitsubishi
Further developing and optimizing digital communication, CRM and the digital B2B strategy
Relaunching the corporate website, including adjustments to the dealer website
Optimizing collaboration between dealers and importers

May 2016 - Jul 2016

3 months

Hamburg, Germany

Client Service Director Digital

JvM/bi

Client: RWE Innogy
Development of the digital corporate design and optimization of digital channels
Preparing proposals and presentations, project planning and monitoring
Budget creation and control, resource planning, quality and time management
Team planning and coordination
Launch of a new digital brand

Jan 2016 - May 2016

5 months

Stuttgart, Germany

Digital Project Manager

Strichpunkt Design

Client: Audi AG
Development of the digital corporate design and optimization of digital and analog channels
Development of AI applications
Client consulting on interactive communication activities
Preparing proposals and presentations, project planning and monitoring
Budget creation and control, resource planning, quality and time management
Team planning and coordination
Repositioning Audi AG as part of digitalization

Nov 2015 - Jan 2016

3 months

Munich, Germany

Senior Digital Project Manager

Interone München

Client: BMW Group
Relaunch of the BMW Group website (B2B) and implementation of the 100-year web special
Similar role to that at Strichpunkt Design

Aug 2015 - Nov 2015

4 months

Berlin, Germany

Account Director

GUD. Grüner und Deutscher GmbH

Clients: BVG, VMT, RSAG, HVSG, new business
Main point of contact for clients up to executive management level
Independently managing client accounts and associated projects
Implementation of cross-media brand campaigns and new business

Apr 2015 - Aug 2015

5 months

Hamburg, Germany

Digital Project Manager

EDEKA Zentrale AG & Co. KG

Process optimization of customer loyalty programs
Development, setup, and optimization of a CRM system
Further development and optimization of the existing app
Consulting and support for integrated departments
Consolidation and updating of relevant channels
Process optimization for decision-making processes (B2B) between operators and headquarters
Harmonization of the IT structure between operators and headquarters

Jan 2015 - Apr 2015

4 months

Frankfurt, Germany

Senior Interim Manager

HomeAway Deutschland GmbH

Optimized acquisition of new customers (B2C and B2B)
Reactivated existing customers across all digital channels (incl. CRM)
Implemented an e-commerce system for better conversion
Developed and implemented white-label solutions
Optimized existing ad formats and drove marketing campaigns
Analyzed CRM processes, developed optimization solutions, and implemented them in operational units

Jun 2014 - Dec 2014

7 months

Frankfurt, Germany

Senior Digital Consultant (Project Lead)

Wunderman GmbH

Client: Jaguar and Land Rover
Enhanced and optimized digital communication, CRM, and digital strategy
Built a new CRM structure and enhanced the website for mobile devices
Client: Adidas
Developed and implemented a CRM and loyalty solution
Developed and implemented a loyalty app
Customer analysis and solution design, project management, and overall program management
Further developed the loyalty program and digital strategy

Apr 2014 - May 2014

2 months

Berlin, Germany

Senior Consultant

Ogilvy & Mather

Client: Coca-Cola
Developed and executed the 'Santa' campaign 2014/15

Jan 2014 - Feb 2014

2 months

Düsseldorf, Germany

Senior Digital Consultant (Project Lead)

Vodafone GmbH

Led strategic special projects
Analyzed CRM processes, developed optimization solutions, and implemented them in operational units
Further developed the digital strategy
Planned, managed, and monitored CRM projects
Adapted best-practice models as needed
Coordinated campaigns and processes across departments
Supported the social media strategy

Oct 2012 - Dec 2013

1 year 3 months

Munich, Germany

Digital Brand Manager

Telefónica Germany GmbH & Co. OHG

Responsibilities similar to those at 1&1 Internet SE
Supported the social media strategy

Apr 2012 - Jun 2012

3 months

Hamburg, Germany

Digital Campaign Manager / Senior Digital Consultant

Drehmoment

Clients: myTaxi; car2go
International campaign "myTaxi product launch" (ATL, BTL)
Website optimization for mobile devices and further app development
Digital brand consulting; partial concept for car2go "Pop Up Store" in Berlin

Feb 2012 - Apr 2012

3 months

Hamburg, Germany

Senior Digital Consultant

BBDO Proximity

Client: Carl Zeiss
Relaunch of the Carl Zeiss website including the 12 business groups

Jan 2012 - Aug 2012

8 months

Berlin, Germany

Senior Consultant / Senior Digital Consultant

2BC Kreative Unternehmensberatung

Clients: Streetlife Entertainment; Vi Spring by DADA; Buttwrap Berlin; Twelve Thirteen
Digital brand consulting and building, repositioning
Consulting, planning and optimization of digital channels
Website planning and implementation (desktop and mobile)
Tracking and reporting, implementation of the e-commerce/online shop
Business consulting and development
Brand flyers, stickers, corporate identity, info brochure, roll-up banners
Social media management, event planning and execution
Anniversary package (Facebook, website, invitation)

Apr 2011 - Jul 2017

6 years 4 months

Freelance Consultant & Project Manager

Responsibilities see freelance consulting activities

Apr 2011 - Dec 2011

9 months

Berlin, Germany

Senior Digital Consultant

9flats.com

Consulting, creation, planning and implementation
Digital brand building, social media strategy and management
Development of Facebook and iPad apps
Event concept and execution
Setup of international Facebook and main accounts
Berlin Festival: contest, Facebook app, iPad app, business cards
Project management for Juicy Beats Festival, development of the blog system, cleaning stencils campaign
SEO/SEM/SEA, CRM, affiliate marketing, tracking, reporting

Jan 2010 - Dec 2010

1 year

Berlin, Germany

Unit Head Digital Brand Consulting

POS Creative Media

Preparing and presenting ideas for creative, production, and media to clients
Planning and managing projects, creating timelines and budgets, and preparing cost estimates
Monitoring budgets and invoicing
Overseeing timelines and content processes with production, media planning, and accounting
Full responsibility for the company blog and serving as a trainer
Repositioning the company

Jul 2006 - Dec 2009

3 years 6 months

Berlin, Germany

Team Assistant to Account Manager

Heimat Berlin

Providing strategic, conceptual, and organizational support for the (inter)national account of key client HORNBACH Baumarkt AG
Briefing and developing campaigns for integrated communication of the core brand, in-house brands, and internal communications
Project management of 360° initiatives ("Haus der Vorstellung")
Preparing market research and doing other basic planning tasks (competitive monitoring for strategic client support)
Independent consulting

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Advertising (7.5 years), Professional Services (7 years), Automotive (4 years), Energy (2.5 years), Telecommunication (2 years), and Tourism (1 year).

Advertising

Professional Services

Automotive

Energy

Telecommunication

Tourism

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (14.5 years), Project Management (12 years), Research and Development (3.5 years), Information Technology (2 years), Customer Service (1.5 years), and Sales (1 year).

Marketing

Project Management

Research and Development

Information Technology

Customer Service

Sales

Skills

Ms Office (Word, Outlook, Powerpoint, Excel)
Ibm Lotus Notes
Cms
Jira (Pm Tool)
Adobe (Photoshop, Flash)
Crm Systems
Trainer Qualification Exam
Ihk Examiner
Ame Award 2010
Cannes Lion Silver Integrated And Titanium 2009
Adc & Adc Europe 2006 – 2009
Yearbook Of Advertising 2006 – 2009
Eurobest Award 2008
Effie Silver 2007
Cannes Lions (Finalist) 2006

Languages

German

Native

English

Advanced

Education

Sep 2004 - Jun 2006

Radio Metropol FM

Apprenticeship as an advertising clerk (IHK) · Advertising clerk · Berlin, Germany

Certifications & licenses

Trainer qualification exam

IHK

Profile

Created

September 2021

Last Update

July 2024

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Sammy based?

Sammy is based in Berlin, Germany.

What languages does Sammy speak?

Sammy speaks the following languages: German (Native), English (Advanced).

How many years of experience does Sammy have?

Sammy has at least 16 years of experience. During this time, Sammy has worked in at least 22 different roles and for 27 different companies. The average length of individual experience is 1 year and 7 months. Note that Sammy may not have shared all experience and actually has more experience.

What roles would Sammy be best suited for?

Based on recent experience, Sammy would be well-suited for roles such as: Interim CMO, Freelance Client Service Director, Interim Marketing Director.

What is Sammy's latest experience?

Sammy's most recent position is Interim CMO at CURE Group GmbH.

What companies has Sammy worked for in recent years?

In recent years, Sammy has worked for CURE Group GmbH, KNSK Werbeagentur GmbH, Bridgemaker GmbH, MC Saatchi GmbH, and Scholz & Friends.

Which industries is Sammy most experienced in?

Sammy is most experienced in industries like Advertising, Professional Services, and Automotive. Sammy also has some experience in Energy, Telecommunication, and Tourism and Hospitality.

Which business areas is Sammy most experienced in?

Sammy is most experienced in business areas like Marketing, Project Management, and Research and Development (R&D). Sammy also has some experience in Information Technology (IT), Customer Service, and Sales.

Which industries has Sammy worked in recently?

Sammy has recently worked in industries like Advertising, Professional Services, and Food and Beverage.

Which business areas has Sammy worked in recently?

Sammy has recently worked in business areas like Marketing, Project Management, and Sales.

What is Sammy's education?

Sammy attended Radio Metropol FM for Advertising clerk.

Does Sammy have any certificates?

Sammy has 1 certificate: Trainer qualification exam.

What is the availability of Sammy?

Sammy is immediately available for suitable projects.

What is the rate of Sammy?

Sammy's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.