Sammy Bohneberg
Interim CMO
Experience
Jan 2022 - May 2022
5 monthsInterim CMO
CURE Group GmbH
- Built and managed a team of 5 marketing experts
- Oversaw the implementation of a budget of over €1M across multiple channels (SEA, SEO, display, CRM, etc.)
- Increased weekly growth by 20% through key marketing initiatives (new partnership concepts, new funnels, improved content and visuals) using A/B tests to analyze customer behavior
- Executed cross-media brand campaigns
Oct 2021 - Dec 2021
3 monthsFreelance Client Service Director
KNSK Werbeagentur GmbH
- Main contact for Ticketmaster and Signal Iduna
- Editorial planning and content creation for all media formats and channels
- Executed cross-media brand campaigns
May 2021 - Oct 2021
6 monthsInterim Marketing Director
Bridgemaker GmbH
- Designed and implemented effective, creative partnership concepts
- Built and led our marketing team
- Focused on continuous improvement of our marketing and growth strategy across all areas (SEA, SEO, display, performance marketing, CRM, etc.)
- Managed and optimized existing channels, created funnels, visuals, content independently
- Monitored KPIs and optimized budgets
- Conducted customer analyses and interviews, developed A/B tests
- Led project conception and execution in close collaboration with our brand/design team
May 2021 - May 2021
1 monthFreelance Account Director
MC Saatchi GmbH
- Responsible for the Lidl and Ferrero Küsschen brands
- Developed and optimized digital communication, CRM, and digital strategy
Mar 2021 - May 2021
3 monthsFreelance Account Director
Scholz & Friends
- Responsible for Danone brands Activia and FruchtZwerge
- Launched the new Activia campaign and the current FruchtZwerge campaign across social media and TV
- Managed the Federal Ministry for Economic Affairs account
- Ran social media channels
Jan 2020 - Mar 2021
1 year 3 monthsBerlin, Germany
Management Supervisor
Graco GmbH & Co. KG
- Key contact for clients up to executive level
- Independently managed client budgets and related projects
- Executed cross-media brand campaigns and new business development
Aug 2017 - Dec 2019
2 years 5 monthsBerlin, Germany
Head of Marketing & Communication
Hubject GmbH
- Led all marketing activities focusing on digital, B2B, and B2C marketing
- Built, developed, and managed a marketing team of 8 experts
- Defined and developed national and international marketing strategies, then implemented and monitored actions
- Repositioned the brand and led strategic brand management
- Planned and executed campaigns including B2B and B2C communications, image building, brand consulting and development, and organized all trade show activities
- Planned and coordinated direct and indirect resources for strategic initiatives
- Managed the annual marketing business plan and budget of over €1M
- Developed and continuously improved corporate identity and design
- Led and contributed to special projects at European and global level in China and the USA
- Expanded Hubject’s global brand
- Positioned new products like the ISO 15118 ecosystem (Plug&Charge)
- Developed and implemented ambitious branding and sponsorship projects for the Intercharge Network Conference
Apr 2017 - Jul 2017
4 monthsCologne, Germany
Senior Brand & Content Manager
Unitymedia GmbH
- Planned, created, and refined industry- and topic-relevant content in line with the new strategic positioning (CI)
- Supported development and management of a target-group–focused content strategy
- Handled editorial planning and content creation for all Unitymedia media formats and channels
- Monitored and analyzed relevant platforms and media, spotting industry topics and trends
- Continuously optimized content for UX across all channels
- Regularly checked quality and success of measures using relevant KPIs
- Ensured consistency of content with brand style, quality, and tone
Jan 2017 - Apr 2017
4 monthsKarlsruhe, Germany
Interim Marketing Manager (ANÜ)
1&1 Internet SE
- Managed and executed CRM measures (upselling) across the customer lifecycle in cooperation with the CRM department for the 1&1 brand and products
- Led creative agencies to implement CRM measures
- Coordinated campaigns and processes cross-departmentally
- Developed mobile websites and landing pages, ensuring email campaigns displayed well on mobile
- Actively improved internal and external processes
- Drove and secured extension of brand strategy into digital channels
Jul 2016 - Dec 2016
6 monthsMannheim, Germany
Digital Account Director
VOON Werbeagentur
- Client: Mitsubishi
- Developed and optimized digital communication, CRM, and digital B2B strategy, relaunched corporate website including dealer site updates
- Optimized collaboration between dealers and importers
May 2016 - Jul 2016
3 monthsHamburg, Germany
Client Service Director Digital
JvM/bi
- Client: RWE Innogy
- Developed digital corporate design and optimized digital channels, prepared proposals and presentations, planned and monitored projects, created and controlled budgets, planned resources, managed quality and time, and coordinated the team
- Launched a new digital brand
Jan 2016 - May 2016
5 monthsStuttgart, Germany
Digital Project Lead
Strichpunkt Design
- Client: AUDI AG
- Developed digital corporate design and optimized digital and analog channels, created AI applications
- Advised clients on interactive communications, managed ongoing client communication, created proposals and presentations, planned and monitored projects, managed budgets, resources, quality, time, team planning and coordination
- Repositioned AUDI AG during digital transformation
Nov 2015 - Jan 2016
3 monthsMunich, Germany
Senior Digital Project Manager
Interone München
- Client: BMW Group
- Relaunched the BMW Group website (B2B) and delivered the 100 Years web special
- Similar responsibilities as at Strichpunkt Design
Aug 2015 - Nov 2015
4 monthsBerlin, Germany
Account Director
GUD. Grüner und Deutscher GmbH
- Clients: BVG, VMT, RSAG, HVSG, new business
- Main contact for clients up to executive level
- Independently managed client budgets and projects
- Executed cross-media brand campaigns and new business development
Apr 2015 - Aug 2015
5 monthsHamburg, Germany
Digital Project Lead
EDEKA Zentrale AG & Co. KG
- Optimized customer loyalty program processes, developed and optimized a CRM system
- Enhanced and optimized the existing app
- Advised and supported integrated departments
- Consolidated and updated relevant channels
- Optimized B2B decision-making processes between individual entrepreneurs and HQ
- Harmonized IT structure between entrepreneurs and HQ
Jan 2015 - Apr 2015
4 monthsFrankfurt, Germany
Senior Interim Manager
HomeAway Deutschland GmbH
- Optimized new customer acquisition (B2C and B2B)
- Reactivated past customers across all digital channels (including CRM)
- Introduced an e-commerce system for better conversion
- Developed and launched white label solutions
- Optimized ad formats and drove marketing campaigns
- Analyzed CRM processes, created optimization solutions, and implemented them in operations
Jun 2014 - Dec 2014
7 monthsFrankfurt, Germany
Senior Digital Consultant (Project Lead)
Wunderman GmbH
- Clients: Jaguar and Land Rover
- Enhanced digital communication, CRM, and digital strategy
- Built a new CRM structure and improved the mobile homepage
- Client: adidas
- Developed and implemented a CRM and loyalty solution and loyalty app
- Conducted customer analysis and solution design, project management, and overall program management
- Advanced the loyalty program and digital strategy
Apr 2014 - May 2014
2 monthsBerlin, Germany
Senior Consultant
Ogilvy & Mather
- Client: Coca-Cola
- Developed and executed the "Santa" campaign 2014/15
Jan 2014 - Feb 2014
2 monthsDüsseldorf, Germany
Senior Digital Consultant (Project Lead)
Vodafone GmbH
- Led strategic special projects
- Analyzed CRM processes, designed optimization solutions, and implemented them in operations
- Advanced digital strategy
- Planned, managed, and monitored CRM projects
- Adapted best practices to needs
- Coordinated campaigns and processes across departments
- Supported social media strategy integration
Oct 2012 - Dec 2013
1 year 3 monthsMunich, Germany
Digital Brand Manager
Telefónica Germany GmbH & Co. OHG
- Similar responsibilities as at 1&1 Internet SE
- Supported social media strategy integration
Apr 2012 - Jun 2012
3 monthsHamburg, Germany
Digital Campaign Manager / Senior Digital Consultant
Drehmoment
- Clients: mytaxi, car2go
- International campaign: “mytaxi product launch” (ATL, BTL), optimized website for mobile, enhanced app
- Digital brand consulting, co-concept for car2go “Pop Up Store” Berlin
Feb 2012 - Apr 2012
3 monthsHamburg, Germany
Senior Digital Consultant
BBDO Proximity
- Client: Carl Zeiss
- Relaunched the Carl Zeiss website including 12 business groups
Jan 2012 - Aug 2012
8 monthsBerlin, Germany
Senior Consultant / Senior Digital Consultant
2BC Kreative Unternehmensberatung
- Clients: Streetlife Entertainment, Vi Spring by DADA (interior design), Buttwrap Berlin, Twelve Thirteen (fashion jewelry)
- Digital brand consulting and building, repositioning
- Advised on and optimized digital channels
- Concept and launch of websites (desktop and mobile)
- Tracking and reporting, set up e-commerce/online shop
- Business consulting and development
- Designed brand flyers, stickers, stationery (business cards, letterhead, website), info brochures, roll-up banners
- Managed social media, event concept and execution
- Created anniversary package (Facebook, website, invites)
Apr 2011 - Dec 2011
9 monthsBerlin, Germany
Senior Digital Consultant
9flats.com
- Consulting, creative concept, implementation, digital brand building, social media strategy and management, developed Facebook and iPad apps, event concepts and execution, digital brand consulting, set up international Facebook and main accounts
- Berlin Festival (contest, Facebook app, iPad app, business cards), lead Juicy Beats Festival, developed blog system, Cleaning Stencils action, SEO/SEM/SEA, CRM, affiliate marketing, tracking, reporting
Jan 2010 - Dec 2010
1 yearBerlin, Germany
Digital Brand Consulting Unit Lead
POS Creative Media
- Prepared and presented ideas for creative, production, and media teams at the client, planned and monitored projects, created timelines and budgets, drafted cost estimates, monitored budgets and billing
- Managed schedules and content flow with production, media planning, and accounting
- Oversaw the corporate blog, trained staff, repositioned the company
Jul 2006 - Dec 2009
3 years 6 monthsBerlin, Germany
Team Assistant to Account Manager
Heimat Berlin
- Strategically and organizationally managed the (inter)national account for key client HORNBACH Baumarkt AG
- Briefed and developed integrated communication campaigns for the core brand, private labels, and internal communication
- Managed 360° project measures (“House of Ideas”), prepared market research, and conducted strategic planning tasks (competitive monitoring for client support)
Languages
German
NativeEnglish
Advanced Education
Sep 2004 - Jun 2006
Radio Metropol FM
Apprenticeship in Advertising Sales · Advertising Salesperson · Berlin, Germany
Certifications & licenses
Trainer Aptitude Certification
Chamber of Commerce
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