Karsten K.
Interim Campaign Manager Churn Prevention
Experience
Sep 2023 - Dec 2024
1 year 4 monthsMunich, Germany
Interim Campaign Manager Churn Prevention
E.ON Deutschland GmbH
- Concept and execution of outbound and reacquisition campaigns for customer retention and reactivation, including active rate protection and bonus system management.
- Analysis and reporting for performance tracking.
- Regular optimization through A/B testing.
- Close collaboration with sales, customer service and product development.
Oct 2022 - Dec 2024
2 years 3 monthsBerlin, Germany
Interim Senior Campaign Marketing Manager
Cornelsen GmbH
- Planning, execution and evaluation of marketing campaigns via email, print or website.
- Creation of an annual plan for the schoolbook series History, Geography, English for secondary schools and vocational education.
- Lead generation for the digital text review program Duden-Mentor.
Aug 2020 - Oct 2022
2 years 3 monthsBerlin, Germany
Senior Marketing Manager
Radius Business Solutions (Deutschland) GmbH
- Planning, execution & evaluation of lead generation campaigns.
- Creation of customer journeys including optimization and reporting.
- Lead generation via SEA, SEO, social media channels, partner platforms, display ads, print and OOH.
- Planning and execution of events like trade shows or focus groups.
- Implementation of Salesforce for lead generation including reports and dashboards.
Oct 2019 - Jul 2020
10 monthsBerlin, Germany
Interim Team Lead European Marketing & Performance
ALSO Group
- Development of European marketing plans.
- Planning, execution & control of cross-media marketing campaigns.
- Project management for harmonizing communication processes and standardizing tools (email, webinar) at central and local levels.
- Definition & analysis of KPI metrics.
- Leadership and personnel management of the nine-member European marketing team.
Jan 2017 - Sep 2019
2 years 9 monthsFrankfurt am Main, Germany
Marketing & Communications Manager
Credit Suisse (Deutschland) AG
- Cross-media campaign management for asset management products and services.
- Creation of budget plans.
- Coordination of PR events and messaging.
- Event management for trade shows and business meetings.
- Planning, execution and evaluation of all CRM activities.
Dec 2014 - Dec 2016
2 years 1 monthBerlin, Germany
Head of Marketing CRM
adviqo AG
- Management of the CRM team of 7 CRM managers.
- Building an agency network (creative, media, PR agencies).
- Development of ad concepts for all company brands and dialog marketing campaigns.
- Brand relaunch.
- Development of various communication measures such as app launch, product promotion, content and cross-selling.
May 2014 - Nov 2014
7 monthsBerlin, Germany
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Selbständiger Marketing Consultant
- Projects for Allianz Global Investors (Frankfurt am Main).
- Building an agency network.
- Creation of a pitch briefing.
Oct 2012 - Apr 2014
1 year 7 monthsFrankfurt am Main, Germany
Head of Marketing Germany & Austria
CMC Markets
- Leadership and personnel management of the marketing team of 3 marketing managers.
- Repositioning of CMC Markets’ brand presence in Germany and Austria.
- Planning market entry in Switzerland.
- Building an agency network.
- Budget responsibility for the DACH region.
- Campaign planning for TV, print, online and SEM channels.
- Design of new events and trainings for B2C customers.
- Development and implementation of a global social media strategy.
Mar 2011 - Nov 2014
3 years 9 monthsMunich, Germany
CMO
immopreisbrecher GbR
- Company founding.
- Creation of brand and marketing strategy.
- Development of the online presence.
- Creation of product presentations.
Jul 2010 - Sep 2012
2 years 3 monthsMunich, Germany
Market Research and Marketing Manager in Corporate & Investment Banking
UniCredit Bank AG
- Concept and launch of the new product brand "onemarkets".
- Building an agency network.
- Responsibility for SEM, online, print and TV campaigns for "onemarkets".
- Project management of online and image surveys of B2C and B2B customers.
Aug 2007 - Jun 2010
2 years 11 monthsMunich, Germany
Marketing Brand & Innovation
DAB Bank AG
- Dialog marketing.
- Sales campaigns.
- Customer magazine.
- Customer reactivation measures.
- Standard communications and project support.
- Brand management.
- Creative pitches.
Jan 2006 - Aug 2006
8 monthsMunich, Germany
Account Executive
Die Prinzregenten Markenkommunikation GmbH
- Development of briefs together with clients.
- Client consulting.
- Preparation of cost estimates.
Aug 2000 - Oct 2003
3 years 3 monthsMunich, Germany
Employee in a Strategic Department Steering Credit Organization
HypoVereinsbank AG
- Subject-matter responsibility for standard unit costs in lending.
- Project work to streamline credit processes.
Aug 1998 - Jul 2000
2 yearsMunich, Germany
Trainee Bank Clerk
HypoVereinsbank AG
Languages
German
NativeEnglish
AdvancedEducation
Oct 2003 - Apr 2007
Ludwig-Maximilians-Universität München
Bachelor of Arts · Communication and Media Studies · Munich, Germany
Apr 2002 - Mar 2005
Verwaltungs- und Wirtschaftsakademie München
Business Administrator (VWA) · Economics · Munich, Germany
Aug 1998 - Jul 2000
HypoVereinsbank AG München
Bank Clerk · Munich, Germany
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