Sascha Moses
Freelance Mandate
Experience
May 2023 - Apr 2025
2 yearsFreelance Mandate
DDB / 480hz for Telekom
- Developed, implemented, and managed Telekom B2C communication focusing on market penetration and customer activation.
- Developed, implemented, and managed regional multichannel campaigns for T-Shops and Telekom partners.
- Developed, implemented, and executed data-driven best-seller campaigns and measures to support fiber optic distribution.
Jun 2020 - Apr 2023
2 years 11 monthsFreelance Mandate
Jung von Matt for Postbank
- Team lead consulting for Postbank in BTL and dialogue communication (digital/analog, B2C/B2B).
- Developed and implemented an innovative digital information platform for new and existing customers, covering all target groups and product areas of Postbank.
- Developed and implemented lead generation measures across all channels – development and implementation of product-, target group-, and profile-specific customer journeys.
Aug 2017 - May 2020
2 years 10 monthsFreelance Mandate
MAI_crsd for StepStone and mobile.de
- Strategic, conceptual, and operational support in CRM consulting for the clients mobile.de and StepStone.
- Developed and implemented strategies and measures in performance CRM, UX excellence, and marketing automation.
- Developed and executed target group-, trigger-, and transaction-related email journeys, considering strategic business and brand goals.
- Developed and implemented channel- and target group-specific lead generation measures.
Feb 2017 - Jul 2017
6 months Kiel, Germany
Freelance Mandate
PAYONE
- Strategic support for the CRM team in Kiel.
- Developed and implemented industry-specific CRM strategies for marketing automation.
- Developed and implemented target group-specific anti-churn and retention strategies.
- Selection and onboarding of service providers/agencies.
- Consulting in the development of strategic processes and in selecting and implementing marketing automation software.
- Developed and established segmentation approaches based on use cases and customer value.
Apr 2016 - Jan 2017
10 monthsFreelance Mandate
GGH MullenLowe for IKEA
- Led the operational CRM team for IKEA Family.
- Conceptual development and further development of product- and target group-specific journeys.
- Operational development and management of central and local newsletter campaigns within marketing automation.
- Editorial planning – target group- and segment-specific, in coordination with all stakeholders.
- Conducted A/B testing and created reporting based on specific KPIs.
Oct 2015 - Mar 2016
6 months Frankfurt, Germany
Freelance Mandate
Spark44 for Jaguar Land Rover
- Built the CRM Germany team for the Jaguar and Land Rover brands at the Frankfurt location.
- Managed and executed all CRM activities for existing and new customers.
- Created and optimized target group clusters.
- Established/optimized A/B testing and KPI reporting.
- Established and optimized processes internally/externally.
Summary
It’s crucial not only to have goals but to achieve them promptly and effectively. As a Marketing Impact Architect, I’ve made it my mission to create sustainably measurable marketing success from business objectives. With a combination of strategic thinking and pragmatic execution, I support companies and agencies in implementing their marketing and communication projects efficiently and reliably – from conception to operational execution.
My core competencies:
- Strategy: Developing clear, targeted marketing strategies with a focus on value creation and business impact.
- Campaign management: Strategic planning, development, execution, and analysis of data-driven, cross-channel marketing campaigns.
- CRM: From lead generation through customer journeys, segmentation, cross- and upselling to customer loyalty – focusing on automation and lifecycle communication.
- Project architecture: Planning and controlling processes, resources, and systems for goal-oriented, cost-efficient project implementation.
- Team leadership: Leading interdisciplinary teams and managing agencies, service providers, and internal stakeholders
- Analytics: KPI measurement and optimization – from ROI and conversion rates to customer experience.
Languages
German
Native
English
Advanced
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