Sascha Moses
Freelance Mandate
Experience
May 2023 - Apr 2025
2 yearsFreelance Mandate
DDB / 480hz for Telekom
- Development, execution and management of Telekom B2C communications with a focus on market penetration and customer activation.
- Development, execution and management of regional multichannel campaigns for T-Shops and Telekom partners.
- Development, implementation and execution of data-driven BestSeller campaigns and initiatives to support fiber distribution.
Jun 2020 - Apr 2023
2 years 11 monthsFreelance Mandate
Jung von Matt for Postbank
- Team lead consulting for the client Postbank in the area of BTL and dialogue communication (digital/analog, B2C/B2B).
- Development and implementation of an innovative digital information platform for new and existing customers, covering all target groups and product areas of Postbank.
- Development and execution of lead generation measures across all channels – creation and implementation of product-, target group- and profile-specific customer journeys.
Aug 2017 - May 2020
2 years 10 monthsFreelance Mandate
MAI_crsd for StepStone and mobile.de
- Strategic, conceptual and operational support in CRM consulting for the clients mobile.de and StepStone.
- Development and execution of strategies and initiatives in the areas of performance CRM, UX excellence and marketing automation.
- Creation and execution of target group-, trigger- and transaction-based email journeys, aligned with strategic business and brand goals.
- Development and execution of channel- and target group-specific lead generation measures.
Feb 2017 - Jul 2017
6 monthsKiel, Germany
Freelance Mandate
PAYONE
- Strategic support for the CRM team in Kiel.
- Development and implementation of industry-specific CRM strategies for marketing automation.
- Development and execution of target group-specific anti-churn and retention strategies.
- Selection and onboarding of service providers/agencies.
- Advising on the development of strategic processes and the selection and implementation of marketing automation software.
- Development and establishment of segmentation approaches based on use cases and customer value.
Apr 2016 - Jan 2017
10 monthsFreelance Mandate
GGH MullenLowe for IKEA
- Leading the operational CRM team for IKEA Family.
- Conceptual development and further refinement of product- and target group-specific journeys.
- Operational development and management of central and local newsletter campaigns within marketing automation.
- Editorial planning – target group and segment specific, in coordination with all stakeholders.
- Conducting A/B tests and creating reports based on specific KPIs.
Oct 2015 - Mar 2016
6 monthsFrankfurt, Germany
Freelance Mandate
Spark44 for Jaguar Land Rover
- Building the CRM team for Germany for the Jaguar and Land Rover brands at the Frankfurt location.
- Managing and executing all CRM activities for existing and new customers.
- Creation and optimization of target group clusters.
- Establishment/optimization of A/B testing and KPI reporting.
- Internal/external process establishment and optimization.
Summary
It is crucial not just to have goals but to achieve them promptly and effectively. As a Marketing Impact Architect, I have made it my mission to turn business objectives into sustainably measurable marketing successes. With a combination of strategic thinking and pragmatic implementation, I help companies and agencies carry out their marketing and communication projects efficiently and reliably – from concept to execution.
My core skills:
- Strategy: Developing clear, targeted marketing strategies focused on value creation and business impact.
- Campaign Management: Strategic planning, development, execution and analysis of data-driven, cross-channel marketing campaigns.
- CRM: From lead generation through customer journeys, segmentation, cross- and upselling to customer loyalty – with a focus on automation and lifecycle communication.
- Project Architecture: Planning and managing workflows, resources and systems for goal-oriented, cost-efficient project delivery.
- Team Leadership: Leading interdisciplinary teams and managing agencies, service providers and internal stakeholders.
- Analysis: Measuring and optimizing KPIs – from ROI to conversion rates to customer experience.
My strengths:
- Strategy meets hands-on mentality – I combine strategic and conceptual thinking with pragmatic execution.
- Communicative and strong leader – confident in coordinating cross-functional teams, agencies and stakeholders.
- Structured, analytical and solution-oriented – with a clear focus on achieving goals and efficiency.
- Quick thinker, flexible actor – I rapidly adapt to new processes, tools and regulatory frameworks.
- Technologically savvy – proficient with Jira, Confluence and various CRM and marketing automation platforms.
Languages
German
NativeEnglish
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