Sascha Moses

Freelance Mandate

Hamburg, Germany
Experience
May 2023 - Apr 2025
2 years

Freelance Mandate

DDB / 480hz for Telekom

  • Development, execution and management of Telekom B2C communications with a focus on market penetration and customer activation.
  • Development, execution and management of regional multichannel campaigns for T-Shops and Telekom partners.
  • Development, implementation and execution of data-driven BestSeller campaigns and initiatives to support fiber distribution.
Jun 2020 - Apr 2023
2 years 11 months

Freelance Mandate

Jung von Matt for Postbank

  • Team lead consulting for the client Postbank in the area of BTL and dialogue communication (digital/analog, B2C/B2B).
  • Development and implementation of an innovative digital information platform for new and existing customers, covering all target groups and product areas of Postbank.
  • Development and execution of lead generation measures across all channels – creation and implementation of product-, target group- and profile-specific customer journeys.
Aug 2017 - May 2020
2 years 10 months

Freelance Mandate

MAI_crsd for StepStone and mobile.de

  • Strategic, conceptual and operational support in CRM consulting for the clients mobile.de and StepStone.
  • Development and execution of strategies and initiatives in the areas of performance CRM, UX excellence and marketing automation.
  • Creation and execution of target group-, trigger- and transaction-based email journeys, aligned with strategic business and brand goals.
  • Development and execution of channel- and target group-specific lead generation measures.
Feb 2017 - Jul 2017
6 months
Kiel, Germany

Freelance Mandate

PAYONE

  • Strategic support for the CRM team in Kiel.
  • Development and implementation of industry-specific CRM strategies for marketing automation.
  • Development and execution of target group-specific anti-churn and retention strategies.
  • Selection and onboarding of service providers/agencies.
  • Advising on the development of strategic processes and the selection and implementation of marketing automation software.
  • Development and establishment of segmentation approaches based on use cases and customer value.
Apr 2016 - Jan 2017
10 months

Freelance Mandate

GGH MullenLowe for IKEA

  • Leading the operational CRM team for IKEA Family.
  • Conceptual development and further refinement of product- and target group-specific journeys.
  • Operational development and management of central and local newsletter campaigns within marketing automation.
  • Editorial planning – target group and segment specific, in coordination with all stakeholders.
  • Conducting A/B tests and creating reports based on specific KPIs.
Oct 2015 - Mar 2016
6 months
Frankfurt, Germany

Freelance Mandate

Spark44 for Jaguar Land Rover

  • Building the CRM team for Germany for the Jaguar and Land Rover brands at the Frankfurt location.
  • Managing and executing all CRM activities for existing and new customers.
  • Creation and optimization of target group clusters.
  • Establishment/optimization of A/B testing and KPI reporting.
  • Internal/external process establishment and optimization.
Summary

It is crucial not just to have goals but to achieve them promptly and effectively. As a Marketing Impact Architect, I have made it my mission to turn business objectives into sustainably measurable marketing successes. With a combination of strategic thinking and pragmatic implementation, I help companies and agencies carry out their marketing and communication projects efficiently and reliably – from concept to execution.

My core skills:

  • Strategy: Developing clear, targeted marketing strategies focused on value creation and business impact.
  • Campaign Management: Strategic planning, development, execution and analysis of data-driven, cross-channel marketing campaigns.
  • CRM: From lead generation through customer journeys, segmentation, cross- and upselling to customer loyalty – with a focus on automation and lifecycle communication.
  • Project Architecture: Planning and managing workflows, resources and systems for goal-oriented, cost-efficient project delivery.
  • Team Leadership: Leading interdisciplinary teams and managing agencies, service providers and internal stakeholders.
  • Analysis: Measuring and optimizing KPIs – from ROI to conversion rates to customer experience.

My strengths:

  • Strategy meets hands-on mentality – I combine strategic and conceptual thinking with pragmatic execution.
  • Communicative and strong leader – confident in coordinating cross-functional teams, agencies and stakeholders.
  • Structured, analytical and solution-oriented – with a clear focus on achieving goals and efficiency.
  • Quick thinker, flexible actor – I rapidly adapt to new processes, tools and regulatory frameworks.
  • Technologically savvy – proficient with Jira, Confluence and various CRM and marketing automation platforms.
Languages
German
Native
English
Advanced
Need a freelancer? Find your match in seconds.
Try FRATCH GPT
More actions