Sascha M.
Freelance Mandate
Experience
May 2023 - Apr 2025
2 yearsFreelance Mandate
DDB / 480hz for Telekom
- Developing, executing, and managing Telekom's B2C communications with a focus on market penetration and customer activation.
- Developing, executing, and managing regional multichannel campaigns for T-Shops and Telekom partners.
- Developing, implementing, and running data-driven BestSeller campaigns and initiatives to support fiber distribution.
Jun 2020 - Apr 2023
2 years 11 monthsFreelance Mandate
Jung von Matt for Postbank
- Team lead in consulting for Postbank in BTL and dialogue communication (digital/analog, B2C/B2B).
- Developed and implemented an innovative digital information platform for new and existing customers, covering all target groups and product areas of Postbank.
- Developed and implemented lead generation initiatives across all channels - including product-, target-group-, and profile-specific customer journeys.
Aug 2017 - May 2020
2 years 10 monthsFreelance Mandate
MAI_crsd for StepStone and mobile.de
- Provided strategic, conceptual, and operational support in CRM consulting for mobile.de and StepStone.
- Developed and executed strategies and initiatives in performance CRM, UX excellence, and marketing automation.
- Designed and implemented audience-, trigger-, and transaction-based email journeys, aligned with strategic business and brand goals.
- Created and launched channel- and target-group-specific lead generation initiatives.
Feb 2017 - Jul 2017
6 monthsKiel, Germany
Freelance Mandate
PAYONE
- Provided strategic support to the CRM team in Kiel.
- Developed and implemented industry-specific CRM strategies for marketing automation.
- Designed and executed target-group-specific anti-churn and retention strategies.
- Selected and onboarded service providers and agencies.
- Advised on developing strategic processes and selecting and implementing marketing automation software.
- Developed and established segmentation approaches based on use cases and customer value.
Apr 2016 - Jan 2017
10 monthsFreelance Mandate
GGH MullenLowe for IKEA
- Led the operational CRM team for IKEA Family.
- Conceptualized and developed product- and target-group-specific journeys.
- Managed and advanced central and local newsletter campaigns as part of marketing automation.
- Planned editorial content - target-group and segment-specific, in coordination with all stakeholders.
- Conducted A/B testing and prepared reporting based on specific KPIs.
Oct 2015 - Mar 2016
6 monthsFrankfurt, Germany
Freelance assignment
Spark44 for Jaguar Land Rover
- Setup of the CRM team Germany for the Jaguar and Land Rover brands at the Frankfurt location.
- Management and implementation of all CRM activities for existing and new customers.
- Creation and optimization of target audience clusters.
- Establishment / optimization of A/B testing and KPI reporting.
- Establishment and optimization of processes internally and externally.
Summary
It's crucial not just to have goals but to achieve them promptly and effectively. As a Marketing Impact Architect, I'm committed to turning business objectives into sustainably measurable marketing success. By combining strategic thinking with pragmatic execution, I support companies and agencies in implementing their marketing and communication projects efficiently and reliably - from concept to operational delivery.
My core competencies:
- Strategy: Developing clear, goal-oriented marketing strategies focused on value creation and business impact.
- Campaign Management: Strategic planning, development, execution, and analysis of data-driven, cross-channel marketing campaigns.
- CRM: From lead generation through customer journeys, segmentation, cross- and upselling to customer loyalty - with a focus on automation and lifecycle communication.
- Project Architecture: Planning and steering workflows, resources, and systems for targeted, cost-efficient project delivery.
- Team Leadership: Leading interdisciplinary teams and managing agencies, vendors, and internal stakeholders.
- Analytics: KPI measurement and optimization - from ROI and conversion rates to customer experience.
My strengths:
- Strategy meets hands-on mentality - I combine strategic and conceptual thinking with pragmatic execution.
- Communicative and strong leader - skilled in coordinating cross-functional teams, agencies, and stakeholders.
- Structured, analytical, and solution-oriented - with a clear focus on achieving goals and efficiency.
- Quick thinker, flexible actor - I grasp new processes, tools, and regulatory frameworks quickly.
- Technologically adept - confident with Jira, Confluence, and various CRM and marketing automation platforms.
Languages
German
NativeEnglish
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