It is crucial not just to have goals but to achieve them promptly and effectively. As a Marketing Impact Architect, I have made it my mission to turn business objectives into sustainably measurable marketing successes. With a combination of strategic thinking and pragmatic implementation, I help companies and agencies carry out their marketing and communication projects efficiently and reliably – from concept to execution.
My core skills:
- Strategy: Developing clear, targeted marketing strategies focused on value creation and business impact.
- Campaign Management: Strategic planning, development, execution and analysis of data-driven, cross-channel marketing campaigns.
- CRM: From lead generation through customer journeys, segmentation, cross- and upselling to customer loyalty – with a focus on automation and lifecycle communication.
- Project Architecture: Planning and managing workflows, resources and systems for goal-oriented, cost-efficient project delivery.
- Team Leadership: Leading interdisciplinary teams and managing agencies, service providers and internal stakeholders.
- Analysis: Measuring and optimizing KPIs – from ROI to conversion rates to customer experience.
My strengths:
- Strategy meets hands-on mentality – I combine strategic and conceptual thinking with pragmatic execution.
- Communicative and strong leader – confident in coordinating cross-functional teams, agencies and stakeholders.
- Structured, analytical and solution-oriented – with a clear focus on achieving goals and efficiency.
- Quick thinker, flexible actor – I rapidly adapt to new processes, tools and regulatory frameworks.
- Technologically savvy – proficient with Jira, Confluence and various CRM and marketing automation platforms.