Sascha Moses

Freelance Mandate

Hamburg, Germany

Experience

May 2023 - Apr 2025
2 years

Freelance Mandate

DDB / 480hz for Telekom

  • Developed, implemented, and managed Telekom B2C communication focusing on market penetration and customer activation.
  • Developed, implemented, and managed regional multichannel campaigns for T-Shops and Telekom partners.
  • Developed, implemented, and executed data-driven best-seller campaigns and measures to support fiber optic distribution.
Jun 2020 - Apr 2023
2 years 11 months

Freelance Mandate

Jung von Matt for Postbank

  • Team lead consulting for Postbank in BTL and dialogue communication (digital/analog, B2C/B2B).
  • Developed and implemented an innovative digital information platform for new and existing customers, covering all target groups and product areas of Postbank.
  • Developed and implemented lead generation measures across all channels – development and implementation of product-, target group-, and profile-specific customer journeys.
Aug 2017 - May 2020
2 years 10 months

Freelance Mandate

MAI_crsd for StepStone and mobile.de

  • Strategic, conceptual, and operational support in CRM consulting for the clients mobile.de and StepStone.
  • Developed and implemented strategies and measures in performance CRM, UX excellence, and marketing automation.
  • Developed and executed target group-, trigger-, and transaction-related email journeys, considering strategic business and brand goals.
  • Developed and implemented channel- and target group-specific lead generation measures.
Feb 2017 - Jul 2017
6 months
Kiel, Germany

Freelance Mandate

PAYONE

  • Strategic support for the CRM team in Kiel.
  • Developed and implemented industry-specific CRM strategies for marketing automation.
  • Developed and implemented target group-specific anti-churn and retention strategies.
  • Selection and onboarding of service providers/agencies.
  • Consulting in the development of strategic processes and in selecting and implementing marketing automation software.
  • Developed and established segmentation approaches based on use cases and customer value.
Apr 2016 - Jan 2017
10 months

Freelance Mandate

GGH MullenLowe for IKEA

  • Led the operational CRM team for IKEA Family.
  • Conceptual development and further development of product- and target group-specific journeys.
  • Operational development and management of central and local newsletter campaigns within marketing automation.
  • Editorial planning – target group- and segment-specific, in coordination with all stakeholders.
  • Conducted A/B testing and created reporting based on specific KPIs.
Oct 2015 - Mar 2016
6 months
Frankfurt, Germany

Freelance Mandate

Spark44 for Jaguar Land Rover

  • Built the CRM Germany team for the Jaguar and Land Rover brands at the Frankfurt location.
  • Managed and executed all CRM activities for existing and new customers.
  • Created and optimized target group clusters.
  • Established/optimized A/B testing and KPI reporting.
  • Established and optimized processes internally/externally.

Summary

It’s crucial not only to have goals but to achieve them promptly and effectively. As a Marketing Impact Architect, I’ve made it my mission to create sustainably measurable marketing success from business objectives. With a combination of strategic thinking and pragmatic execution, I support companies and agencies in implementing their marketing and communication projects efficiently and reliably – from conception to operational execution.

My core competencies:

  • Strategy: Developing clear, targeted marketing strategies with a focus on value creation and business impact.
  • Campaign management: Strategic planning, development, execution, and analysis of data-driven, cross-channel marketing campaigns.
  • CRM: From lead generation through customer journeys, segmentation, cross- and upselling to customer loyalty – focusing on automation and lifecycle communication.
  • Project architecture: Planning and controlling processes, resources, and systems for goal-oriented, cost-efficient project implementation.
  • Team leadership: Leading interdisciplinary teams and managing agencies, service providers, and internal stakeholders
  • Analytics: KPI measurement and optimization – from ROI and conversion rates to customer experience.

Languages

German
Native
English
Advanced