It’s crucial not only to have goals but to achieve them promptly and effectively. As a Marketing Impact Architect, I’ve made it my mission to create sustainably measurable marketing success from business objectives. With a combination of strategic thinking and pragmatic execution, I support companies and agencies in implementing their marketing and communication projects efficiently and reliably – from conception to operational execution.
My core competencies:
- Strategy: Developing clear, targeted marketing strategies with a focus on value creation and business impact.
- Campaign management: Strategic planning, development, execution, and analysis of data-driven, cross-channel marketing campaigns.
- CRM: From lead generation through customer journeys, segmentation, cross- and upselling to customer loyalty – focusing on automation and lifecycle communication.
- Project architecture: Planning and controlling processes, resources, and systems for goal-oriented, cost-efficient project implementation.
- Team leadership: Leading interdisciplinary teams and managing agencies, service providers, and internal stakeholders
- Analytics: KPI measurement and optimization – from ROI and conversion rates to customer experience.