Freelance Mandate

My Core Competencies:

• Strategy: Development Of Clear, Targeted Marketing Strategies Focused On Value Creation And Business Impact.
• Campaign Management: Strategic Planning, Development, Execution And Analysis Of Data-driven, Cross-channel Marketing Campaigns.
• Crm: From Lead Generation Through Customer Journeys, Segmentation, Cross- And Upselling To Customer Loyalty – With A Focus On Automation And Lifecycle Communication.
• Project Architecture: Planning And Managing Processes, Resources And Systems For Targeted, Cost-efficient Project Delivery.
• Team Leadership: Leading Interdisciplinary Teams And Managing Agencies, Service Providers And Internal Stakeholders.
• Analysis: Kpi Measurement And Optimization – From Roi And Conversion Rates To Customer Experience.

My Strengths:

• Strategy Meets Hands-on Mentality – I Combine Strategic And Conceptual Thinking With Pragmatic Execution.
• Communicative And Strong Leadership – Confident In Coordinating Cross-functional Teams, Agencies And Stakeholders.
• Structured, Analytical And Solution-oriented – With A Clear Focus On Goal Achievement And Efficiency.
• Quick Thinker, Flexible Doer – I Adapt Quickly To New Processes, Tools And Regulatory Frameworks.
• Technologically Savvy – Proficient With Jira, Confluence And Various Crm And Marketing Automation Platforms.

My Experience:

• Many Years Of Professional Experience In Strategic And Operational Marketing On Both Client And Agency Sides.
• Crm Expert With Deep Understanding Of Customer Journeys, Segmentation, Lifecycle Communication And Automation.
• Proven Experience In Regulated Markets (E.g. Banking, Insurance, Telecommunications).
• Leading Interdisciplinary Project Teams And Managing External Partners (Agencies, Service Providers, Technology Vendors).
• Solid Project Architecture: From Budget Planning And Resource Management To Kpi-driven Performance Measurement.
• Industry Knowledge In Financial Services, Telecommunications, Automotive, Energy Supply, Retail, Fmcg And Hospitality.

Tools:

• Adobe Analytics & Campaign
• Confluence
• Evalanche
• Emarsys
• Google Analytics
• Hubspot
• Inxmail
• Jira
• Microsoft Power Bi
• Salesforce

Skills:

• A N A L Y T I C A L S K I L L S
• P L A N N I N G S T R E N G T H
• C O M M U N I C A T I O N T A L E N T
• P E R S U A S I O N
• S T R E S S R E S I S T A N C E

My Achievements:

• Successful Development And Implementation Of Digital Platforms As Well As Successful Migration And Introduction Of New Crm And Marketing Automation Systems.
• Establishment Of Trigger-based And Transaction-driven Crm In B2c, B2b And B2b2c Contexts.
• Building Automated Communication Flows For New And Existing Customers In Regulated Environments.
• Managing Demanding Omnichannel Campaigns With Focus On Conversion, Retention And Cross-selling.
• Building And Leading High-performing Teams In Agile, Cross-functional Project Structures.
• Up- And Cross-selling Through Personalized Campaigns, A/b Testing And Kpi-based Optimization.
• Successful Stakeholder Alignment And Change Management Within Complex Transformation Projects.
• High Customer Satisfaction And Repeat Commissions Through Structured, Proactive And Solution-oriented Project Management.