Oliver Riedmann - Freelance Senior Project Manager

Q: Where is Oliver based?

Oliver is based in Hamburg, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Oliver speak?

Oliver speaks the following languages: German (Native), English (Advanced), French (Elementary) .

Q: How many years of experience does Oliver have?

Oliver has at least 9 years of experience. During this time, Oliver has worked in at least 2 different roles and for 16 different companies . The average length of individual experience is 1 year and 6 months . Note that Oliver may not have shared all experience and actually has more experience.

Q: What is Oliver's latest experience?

Oliver's most recent position is Freelance Senior Project Manager at OPTIVISM GmbH .

Q: What companies has Oliver worked for in recent years?

In recent years, Oliver has worked for OPTIVISM GmbH , keko GmbH , TME/Serviceplan , argonauten , and TME/media.monks .

Q: Which industries is Oliver most experienced in?

Oliver is most experienced in industries like Advertising , Automotive , and Retail . Oliver also has some experience in Fashion and Apparel , Transportation and Logistics , and Biotechnology .

Q: Which business areas is Oliver most experienced in?

Oliver is most experienced in business areas like Marketing , Project Management , and Information Technology (IT) . Oliver also has some experience in Product Development , Research and Development (R&D) , and Quality Assurance (QA) .

Q: Which industries has Oliver worked in recently?

Oliver has recently worked in industries like Automotive , Advertising , and Retail .

Q: Which business areas has Oliver worked in recently?

Oliver has recently worked in business areas like Project Management , Marketing , and Information Technology (IT) .

Recommended expert

Hamburg, Germany

Experience

Jul 2025 - Oct 2025

4 months

Freelance Senior Project Manager

OPTIVISM GmbH

Responsible for end-to-end planning, concept development, and operational execution of content production for Doppelherz International, including coordinating video and photo productions for international content
Strategically planning, managing, and executing the D2C content strategy for Doppelherz Germany, especially on platforms like Amazon, to increase reach, engagement, and conversion
Independently conceptualizing and executing the collagen beauty campaign as well as organizing and managing the project for the Doppelherz brand film, with close coordination with internal departments, external agencies, and production providers
Ensuring deadlines, budgets, and quality standards while strictly following the Doppelherz guidelines

Mar 2025 - Jun 2025

4 months

Freelance Senior Project Manager

keko GmbH

Conceptualizing, planning, and executing newsletter campaigns for Porsche Germany
Strategically and operationally managing customer communication for selected dealership locations (Porsche Hamburg, Porsche Berlin, Graf Hardenberg Group)
Developing target group–oriented communication strategies to build brand loyalty, drive sales, and engage existing customers for exclusive events
Creating and editing content (text, images, video) in close coordination with marketing and product teams, including segmenting and personalizing mailing lists to increase open, click, and conversion rates
Planning and executing cross-media campaigns (email, landing pages, social media, event invitations) and integrating the MyPorsche app into customer communication, including activation measures, incentives, and usage monitoring
Managing interfaces between dealers, Porsche Germany, and external service providers, ensuring corporate design and brand-consistent tone, and continuously analyzing KPIs to derive optimization measures

Feb 2024 - Aug 2024

7 months

Freelance Senior Project Manager

TME/Serviceplan

Developing a comprehensive digital strategy to transform BMW toward e-mobility
Designing new pages to highlight the benefits and technical details of electric vehicles to visitors
Updating existing content during product launches or LCI for a consistent user experience
Conceptualizing, developing, and launching the BMW “Neue Klasse” website in close collaboration with design and development teams
Creating a coherent user journey with technical specifications and interactive elements to strengthen brand identity
Conducting regular alignment meetings with stakeholders, detailed requirements management, and an agile approach for quick iterations
Ensuring quality and timely delivery of each milestone

Aug 2022 - Jun 2023

11 months

Freelance Senior Project Manager

argonauten

Leading the project to optimize and enhance the iOS and Android app for IWC Schaffhausen to improve user experience and seamless functionality with features like VR try-ons, shopping lists, and storytelling formats
Managing the project in an agile SCRUM framework for the Mercedes-Benz Trucks website relaunch, focusing on e-mobility and presenting the new eActros 600
Working closely with cross-functional teams (designers, developers, stakeholders) to deliver high-quality digital solutions
Managing project milestones, schedules, and deliverables through user stories in JIRA for an efficient and structured project flow

Apr 2021 - Jul 2022

1 year 4 months

Freelance Senior Project Manager

TME/media.monks

Project management and overall responsibility for social media content production and campaign management for BMW and MINI Switzerland with tailored social media strategies
Creating monthly editorials to present the product range in a social media–friendly way and KPI-driven reports for data-based decision making
Building the team within the agency for BMW and MINI Switzerland and temporarily taking over social media responsibilities for MINI Germany
Developing and executing tactical online and offline product campaigns throughout the year for BMW Switzerland
Producing YouTube formats and online micro-campaigns for Gorillas Germany and managing social media activities for Allianz Germany with YouTube videos and sports brand ambassadors

Nov 2020 - Apr 2021

6 months

Freelance Senior Project Manager

BioNTech SE

Responsibility as PMO in preparing the market launch of the COMIRNATYⓇ vaccine: ensuring compliance with legal and regulatory requirements, process optimization, and development of SOPs
Obtaining the required wholesale license and adapting operational processes to compliance standards
Preparing decision papers for C-level management and participating in national and international management meetings
Overseeing the implementation and expansion of a CRM system for newsletter marketing to optimize engagement after launch
Project management of an mRNA educational campaign to clearly convey complex scientific concepts
Coordinating the pitch process and building a sales team after market access, including training programs for an effective sales strategy

Jan 2020 - Mar 2020

3 months

Freelance Account Director

C3 Creative Code and Content Hamburg

Project management for YouTube campaigns and formats for Techniker Krankenkasse, including the #awarenetz initiative on topics like body shaming, FoMO, and hate speech
Concept and launch of the YouTube campaign "Quarter-Life Crisis" addressing challenges of young adults
Use of micro-influencers: selection, briefing, and integration into the distribution strategy for greater reach and engagement

Sep 2019 - Nov 2019

3 months

Freelance Account Director

TRACK Hamburg

Creation and management of B2B and B2C CRM newsletter campaigns for L'Oréal Germany brands such as Kiehl’s, La Roche-Posay, Lancôme, Garnier, SkinCeuticals, Biotherm, Yves Saint Laurent, Urban Decay, and Kérastase
Development of data-driven customer retention strategies: personalized email marketing, loyalty programs, and automated workflows
Coordinating a cross-functional team for smooth implementation while considering brand-specific goals
Ongoing analysis of relevant KPIs to optimize CRM initiatives and refine segmentation, targeting, and messaging strategies

Feb 2019 - Sep 2019

8 months

Freelance Account Director

thjnk Hamburg

Leading the conception and execution of digital campaigns for ŠKODA Germany GmbH (models SUPERB, KAMIQ, OCTAVIA): strategic planning, content development, and performance analysis
Managing online and offline marketing campaigns for Deutsche Bahn/DB Regio and developing a digital recruiting campaign to strengthen the employer brand
Data-driven campaign optimization based on audience analysis, performance metrics, and market trends
Close collaboration with cross-functional teams, creative agencies, and media partners

Dec 2018 - Jan 2019

2 months

Germany

Freelance Account Director

La Red

Project management of the digital T1 campaign for Rotkäppchen-Mumm Sektkellereien GmbH: display ads, social media marketing, and campaign landing page
Creative development and coordination of display ads
Creating social media content, managing ad placements, and analyzing engagement metrics
Developing a user-friendly landing page with interactive elements and clear calls to action
Continuous monitoring of performance metrics and real-time optimization

May 2018 - Oct 2018

6 months

Germany

Freelance Account Director

DDB Tribal Hamburg GmbH

Managed BTL campaigns for Deutsche Lufthansa AG in Europe, the USA, Asia, and Latin America: adapting and implementing local marketing initiatives
Developed a lead-generating campaign framework with a central landing page
Managed CRM newsletter marketing for Lufthansa: targeted content, segmentation, and personalized outreach

Jan 2018 - Apr 2018

4 months

Germany

Freelance Account Director

OTTO GmbH & Co. KG

Led the YouTube storytelling campaign “WM Zeitreise” for OTTO during the 2018 FIFA World Cup: concept development, strategic planning, and execution
Coordinated creative partners, producers, and stakeholders
Managed the production process from script development to on-set directing
Contributed to the 2018 agency pitch: evaluating concepts and agency capabilities

Sep 2017 - Dec 2017

4 months

Germany

Freelance Account Director

Grabarz & Partner Werbeagentur GmbH

Strategically developed a new client/agency model for Volkswagen AG: fostering innovation, agility, and a start-up mindset
Designed workflows, best practices, and tools for the planned Volkswagen Powerhouse
Created a pre-registration campaign for the ID electric vehicle using digital and social media and influencers
Developed a premium concept for the Volkswagen Arteon and executed the EURONICS sales campaign

Apr 2017 - Sep 2017

6 months

Berlin, Germany

Freelance Account Director

Scholz & Friends GmbH

Executed the online first-time voter campaign “80% für Deutschland” for Frankfurter Allgemeine Zeitung GmbH: display ads, Facebook ads, and landing page
Created the initial concept for a new website for PMG Presse-Monitor GmbH to improve UX and SEO with responsive design, optimized loading times, and a clear navigation structure

Jan 2016 - Nov 2016

11 months

Hamburg, Germany

Freelance Account Director

Kolle Rebbe GmbH

Executed tactical marketing campaigns for 18 European and four LATAM markets: online ads, radio spots, and out-of-home
Developed and executed the OTA campaigns for Lufthansa AG, including the OTA style guide
Ran strategic campaigns in France and Italy using online and traditional media
Conducted extensive market research to optimize future campaigns

May 2014 - Nov 2015

1 year 7 months

Hamburg, Germany

Freelance Account Director

Interone GmbH

Development of the Q2 and Q3 2015 campaigns with online videos, banners and DOoH
Implementation of the digital engagement initiative “Twofie”: four phases, POS, XXL poster and DOoH
Development of the Q2 2015 DSL campaign: banners and consumer ads
Engagement concept 2014/2015 for business customers with tailored marketing measures
Development of the Q1 2015 and Q3/Q4 2014 DSL campaigns with online videos, banners and DOoH

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Advertising (5.5 years), Automotive (4 years), Retail (1.5 years), Fashion (1 year), Healthcare (0.5 years), and Biotechnology (0.5 years).

Advertising

Automotive

Retail

Fashion

Healthcare

Biotechnology

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (7.5 years), Project Management (4 years), Information Technology (1 year), Product Development (1 year), Research and Development (1 year), and Quality Assurance (0.5 years).

Marketing

Project Management

Information Technology

Product Development

Research and Development

Quality Assurance

Summary

I have a strong background in managing and delivering large-scale digital projects in various industries, including automotive, healthcare, luxury brands and tech. I bring expertise in planning, executing and optimizing digital and social media campaigns, content production and CRM strategies that drive reach, engagement and conversion.

I enjoy collaborating with multidisciplinary teams and stakeholders to create seamless user experiences and innovative digital solutions. I am well-versed in agile methodologies and data-driven decision making, ensuring quality, timeliness and sustainable results in every project I lead.

Skills

Project Management Tasks

Defining And Setting Project Goals
Structuring Work Packages And Milestones
Developing And Implementing Schedules
Resource Management For Optimal Use Of Personnel And Budget

Coordination And Communication

Leading Interdisciplinary Teams
Regular Progress Meetings
Communicating With Stakeholders (Clients, Partners, Management)
Documenting Decisions And Results

Risk Management And Quality Assurance

Identifying And Assessing Potential Risks
Developing Measures To Minimize Risks
Quality Checks And Ensuring Standards

Budget Control And Reporting

Monitoring Costs And Sticking To The Budget
Creating Status Reports And Presentations
Kpi Analysis For Measuring Success

Methods And Tools

Project Management Methods: Agile (Scrum, Kanban), Classic Waterfall Models
Jira, Trello, Asana – Task And Project Tracking
Ms Project, Smartsheet – Gantt Charts And Project Scheduling
Confluence, Sharepoint – Documentation And Knowledge Management
Slack, Ms Teams – Team Communication
Power Bi, Excel – Reporting And Data Analysis

Social Media Tasks And Experience

Developing And Implementing Social Media Strategies To Increase Reach And Brand Awareness
Planning And Coordinating Editorial Calendars For Various Platforms (Instagram, Linkedin, Tiktok, Etc.)
Analyzing Trends And Competitor Activities To Optimize Content
Managing Social Media Campaigns From Concept To Execution
Coordinating Interdisciplinary Teams (Designers, Copywriters, Marketing)
Ensuring Deadlines, Budget Targets, And Quality Standards
Creating And Approving Content Guidelines, Briefs, And Posts
Monitoring And Reporting Kpis (Engagement, Reach, Conversion)
Optimizing Campaigns Based On Performance Data
Aligning With Internal Departments And External Partners
Presenting Results And Recommendations To Management
Supporting Brand Positioning And Online Reputation

Languages

German

Native

English

Advanced

French

Elementary

Profile

Created

January 2024

Last Update

February 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Oliver based?

Oliver is based in Hamburg, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Oliver speak?

Oliver speaks the following languages: German (Native), English (Advanced), French (Elementary).

How many years of experience does Oliver have?

Oliver has at least 9 years of experience. During this time, Oliver has worked in at least 2 different roles and for 16 different companies. The average length of individual experience is 1 year and 6 months. Note that Oliver may not have shared all experience and actually has more experience.

What roles would Oliver be best suited for?

Based on recent experience, Oliver would be well-suited for roles such as: Freelance Senior Project Manager, Freelance Account Director.

What is Oliver's latest experience?

Oliver's most recent position is Freelance Senior Project Manager at OPTIVISM GmbH.

What companies has Oliver worked for in recent years?

In recent years, Oliver has worked for OPTIVISM GmbH, keko GmbH, TME/Serviceplan, argonauten, and TME/media.monks.

Which industries is Oliver most experienced in?

Oliver is most experienced in industries like Advertising, Automotive, and Retail. Oliver also has some experience in Fashion and Apparel, Transportation and Logistics, and Biotechnology.

Which business areas is Oliver most experienced in?

Oliver is most experienced in business areas like Marketing, Project Management, and Information Technology (IT). Oliver also has some experience in Product Development, Research and Development (R&D), and Quality Assurance (QA).

Which industries has Oliver worked in recently?

Oliver has recently worked in industries like Automotive, Advertising, and Retail.

Which business areas has Oliver worked in recently?

Oliver has recently worked in business areas like Project Management, Marketing, and Information Technology (IT).

What is the availability of Oliver?

Oliver is immediately available full-time for suitable projects.

What is the rate of Oliver?

Oliver's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.