Oliver Riedmann - Freelance Senior Project Manager

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Hamburg, Germany

Experience

Feb 2024 - Aug 2024

7 months

Germany

Freelance Senior Project Manager

TME/Serviceplan

Within the project, a comprehensive digital strategy was developed to focus BMW's shift to e-mobility. The focus was on designing new pages that introduced visitors to the benefits and technical details of electric vehicles and on updating existing content during product launches or LCIs to ensure a consistent user experience.
The project for launching the BMW “New Class” website included the concept, development, and implementation of a modern, user-friendly platform to showcase the visionary technologies and sustainable design of BMW's new “Neue Klasse” electric vehicle series. Working closely with design and development teams, we created a coherent user journey that integrated technical specs and interactive elements to spark user interest while strengthening BMW's brand identity.
The project included regular alignment meetings with stakeholders, detailed requirements management, and an agile approach to quickly react to feedback and incorporate iterations into development. Quality assurance and on-time delivery of milestones were essential.

Aug 2022 - Jun 2023

11 months

Germany

Freelance Senior Project Manager

Argonauten

Led the project to optimize and further develop the IWC Schaffhausen iOS and Android apps to improve user experience and ensure seamless functionality. Features like VR try-ons and shopping lists were integrated, along with storytelling formats on new products and lifestyle topics with brand ambassadors.
Led the project within an agile SCRUM framework for the relaunch of the Mercedes-Benz Trucks website. The goal was smooth coordination, implementation, and adherence to brand guidelines and business objectives. The focus was on the shift to e-mobility, especially presenting the new eActros 600 truck.
Worked closely with cross-functional teams, including designers, developers, and stakeholders, to deliver high-quality digital solutions. Managed project milestones, schedules, and deliverables via user stories in JIRA to ensure an efficient and structured workflow.

Apr 2021 - Jul 2022

1 year 4 months

Germany

Freelance Senior Project Manager

TME/media.monks

Project management and leadership responsibility for social media content production and campaign management for BMW and MINI Switzerland, including developing tailored social media strategies for both brands. This included creating monthly editorials with continuous, social-media-ready product presentations and KPI-driven reports for data-based decision making. I was also responsible for building the team within the agency for BMW and MINI Switzerland and temporarily took over social media responsibilities for MINI Germany.
Further tasks included developing and implementing tactical product campaigns—online and offline—to showcase new models or LCI products throughout the year for BMW Switzerland.
Additionally, I was responsible for producing YouTube formats and developing online micro-campaigns for Gorillas Germany. I also led social media activities for Allianz Germany. The project included several YouTube films with sports brand ambassadors representing the brand.

Nov 2020 - Apr 2021

6 months

Germany

Freelance Senior Project Manager

BioNTech SE

Responsible as PMO in preparing the market launch of the COMIRNATYⓇ vaccine, ensuring compliance with legal and regulatory requirements, process optimization, and developing standard operating procedures (SOPs). This also included obtaining the required wholesale license and adapting operational processes to current compliance standards.
Prepared decision papers for C-level management and actively participated in national and international management meetings in the launch team.
Supported the implementation of a CRM system for newsletter marketing and the execution of initial newsletter flights. Later in the project, the CRM system was expanded to optimize engagement with different target groups after the COMIRNATYⓇ vaccine launch.
Led an mRNA explanation campaign to clearly convey complex scientific concepts to a broad audience. Also coordinated the pitch process and implementation of a sales team post-market access, including developing and delivering training programs to ensure an effective sales strategy.

Jan 2020 - Mar 2020

3 months

Hamburg, Germany

Freelance Account Director

C3 Creative Code and Content Hamburg

Project management for YouTube campaigns and formats for Techniker Krankenkasse, including the #awarenetz initiative to raise awareness of key health and psychological issues like body shaming, FoMO, and hate speech. Also concepted and launched the YouTube campaign “Quarter-Life Crisis,” which addresses the challenges of young adults and increases engagement through relevant content.
Both campaigns were supported by targeted collaborations with micro-influencers, who were selected, briefed, and integrated into the distribution strategy.

Sep 2019 - Nov 2019

3 months

Hamburg, Germany

Freelance Account Director

TRACK Hamburg

Created and managed B2B and B2C CRM newsletter campaigns for L'Oréal Germany, covering brands and sub-brands like Kiehl’s, La Roche-Posay, Lancôme, Garnier, SkinCeuticals, Biotherm, Yves Saint Laurent, Urban Decay, and Kérastase.
Developed data-driven customer loyalty strategies focusing on optimizing personalized email marketing, loyalty programs, and automated workflows to strengthen customer retention and improve the customer lifecycle. Also coordinated a cross-functional team to ensure smooth campaign implementation—considering brand-specific goals and current market trends.
Ongoing analysis of relevant KPIs to optimize CRM activities and use insights to refine segmentation, targeting, and messaging strategies. This led to stronger brand loyalty and improved customer relationships in the B2B and B2C segments.

Feb 2019 - Sep 2019

8 months

Hamburg, Germany

Freelance Account Director

thjnk Hamburg

Led conception and implementation of digital campaigns in the campaign team for ŠKODA Germany, focusing on key models like SUPERB, KAMIQ, and OCTAVIA. This included strategic planning, content development, and performance analysis to ensure each campaign targeted audiences effectively while maintaining brand consistency and digital innovation.
Managed online and offline marketing campaigns for Deutsche Bahn/DB Regio to achieve seamless integration of brand messages across channels and maximize customer engagement and brand presence. A key project was developing a digital recruiting campaign to strengthen Deutsche Bahn's employer brand. Through targeted digital strategies, top talent was attracted and the company positioned as a leading employer in the transport sector.
Each campaign was data-driven and based on detailed analyses of target groups, performance metrics, and market trends. This enabled continuous optimization of effectiveness, increased customer interaction, and achievement of business goals. Close collaboration with cross-functional teams, creative agencies, and media partners was crucial in implementing innovative and impactful marketing solutions.

Dec 2018 - Jan 2019

2 months

Hamburg, Germany

Freelance Account Director

La Red, Hamburg

Managed the digital T1 campaign for Rotkäppchen-Mumm Sektkellereien GmbH in 2019, which included a holistic strategy of display ads, social media marketing, and a dedicated campaign landing page. The goal was coordinating the creative development of engaging display ads that attract the target audience while supporting Rotkäppchen-Mumm's brand message and advertising goals.
Besides display ads, social media played a central role in fostering community interaction and increasing brand presence. This included creating compelling content, managing ad placements, and analyzing engagement metrics for continuous targeting optimization.
Developing the landing page was an essential part of the campaign. It needed to provide a user-friendly experience, present the campaign offers attractively, and drive conversions. Interactive elements, informative content, and clear CTAs guided users through the customer journey.
By continuously monitoring and analyzing performance metrics, real-time optimizations were made to achieve maximum reach and impact. Close collaboration with cross-functional teams—including creative designers, content creators, and media planners—was crucial for the successful implementation of a coherent campaign that sustainably strengthened Rotkäppchen-Mumm's market position.

May 2018 - Oct 2018

6 months

Hamburg, Germany

Freelance Account Director

DDB, Tribal Hamburg GmbH, Hamburg

Responsible for BTL campaign management for Deutsche Lufthansa AG, focusing on adapting and implementing marketing initiatives for international strategic markets, including Europe, the USA, Asia, and Latin America. The goal was to consider the specific market dynamics and cultural nuances of each region to make campaigns locally relevant while maintaining global brand consistency.
Developed a comprehensive campaign architecture with a focus on lead generation. Various touchpoints were strategically linked to target potential customers. A central element was implementing a campaign landing page that served as the hub for the campaign—with compelling content, intuitive navigation, and clear CTAs to increase conversion rate. The landing page played a crucial role in lead generation and provided valuable information about Lufthansa's offerings.
Managed CRM newsletter marketing for Lufthansa, including creating targeted content to maintain customer relationships and regular communication of promotions, updates, and travel-relevant news. Through targeted segmentation based on customer preferences and behavior, personalized communication was ensured, increasing engagement and driving higher booking numbers.

Jan 2018 - Apr 2018

4 months

Hamburg, Germany

Freelance Account Director

OTTO GmbH & Co. KG, Hamburg

Led the storytelling campaign “WM Zeitreise” for OTTO on YouTube for the 2018 Football World Cup to increase brand awareness and engage viewers with compelling stories. Responsible for the entire campaign development—from concept selection and strategic planning to final execution—while considering OTTO's brand values and marketing goals.
Key task was coordinating all creative partners, producers, and internal stakeholders to deliver a consistent and effective campaign. This required strong project management to monitor schedules, budgets, and deliverables, and close coordination of all parties throughout the process.
Actively involved in the shoots for several YouTube clips, working closely with directors, producers, and creative teams to best realize the campaign vision. This included directing the production process—from script development to on-set directing—to ensure the final content delivered both in terms of content and quality.
Also contributed to the agency pitch selection process in 2018 by evaluating submitted concepts and agency capabilities to identify the best partner for future campaign development.

Sep 2017 - Dec 2017

4 months

Hamburg, Germany

Freelance Account Director

Grabarz & Partner Werbeagentur GmbH, Hamburg

Project lead in the strategic development of a new client/agency model for Volkswagen AG, promoting a start-up mindset to increase innovation and agility within the organization and retain international employees at the Berlin site. This initiative aimed to optimize communication and collaboration between internal teams and external agencies, enable a more dynamic marketing approach, and improve overall campaign execution efficiency.
As part of these efforts, processes were developed for the planned Volkswagen Powerhouse, a creative center to foster new ideas and cross-functional collaboration. This included defining workflows, establishing best practices, and implementing tools that support a culture of innovation and rapid prototyping, allowing Volkswagen to quickly respond to market changes and customer needs.
Also initiated the development of a pre-registration campaign for the brand-new electric vehicle ID. This involved creating a comprehensive marketing strategy that generated excitement and anticipation for the launch. The campaign used multiple channels, including digital marketing, social media, and influencer partnerships, to draw consumer attention to the ID before it hit the market.
As a side project, a premium concept for the Volkswagen Arteon was developed, focusing on positioning the vehicle for discerning customers. This included crafting messages highlighting the Arteon's luxury and performance features and designing promotional materials that underline the vehicle’s premium status.
Additionally, the EURONICS sales campaign was executed, which included a variety of marketing measures like display advertising, point-of-sale promotions, and radio spots. These campaigns aimed to increase visibility and sales of EURONICS products and effectively reach the target audience across multiple platforms.

Apr 2017 - Sep 2017

6 months

Berlin, Germany

Freelance Account Director

Scholz & Friends GmbH, Berlin

Frankfurter Allgemeine Zeitung GmbH
Executed the online first-time voter campaign “80% for Germany,” which aimed to encourage political participation among first-time voters and inform them about important topics. The campaign included targeted measures such as display ads and Facebook advertising to effectively reach the target group. The campaign landing page was also designed and managed to provide an engaging user experience and maximize conversion rate. The landing page served as the central information source, offering first-time voters important content, surveys, and opportunities for interaction.
PMG Presse-Monitor GmbH
Developed the rough concept for a new website for PMG Presse-Monitor to improve user experience (UX) and optimize search engine optimization (SEO). The goal was to increase usability so visitors could more easily access relevant information. The new website was also to offer a modern, appealing design that effectively represented the PMG Presse-Monitor brand. This included implementing responsive design, optimized loading times, and a clear navigation structure to increase search engine visibility and user satisfaction.

Jan 2016 - Nov 2016

11 months

Hamburg, Germany

Freelance Account Director

Kolle Rebbe GmbH, Hamburg

Executed tactical marketing campaigns for 18 European markets and four LATAM markets in two annual cycles. The activities included a mix of online ads, such as banners and social media ads, as well as complementary traditional media like radio spots and out-of-home (OOH) advertising. The goal was to increase brand awareness and target customers in different regions.
Developed and implemented OTA campaigns (Online Travel Agencies) for Lufthansa AG, including creating a comprehensive OTA style guide. This style guide ensured all marketing materials were consistently and on-brand to provide a unified customer experience across all platforms.
In the first and second half of the year, strategic campaigns were executed in the key markets of France and Italy. These campaigns included both online ads and traditional media, such as out-of-home (OOH), digital out-of-home (DOOH), video advertising, and TV commercials (TVC). The activities aimed to strengthen Lufthansa's brand presence in these important markets and increase customer loyalty.
Additionally, the strategy to support and plan the strategic campaigns for France and Italy in 2017 was complemented by extensive market research. This research enabled deeper insights into local market conditions, consumer behavior, and competitive landscape, which promoted the development of more targeted and effective marketing strategies to maximize campaign efficiency.

May 2014 - Nov 2015

1 year 7 months

Hamburg, Germany

Freelance Account Director

Interone GmbH, Hamburg

Development of Q2 and Q3 2015 campaigns:
As part of these campaigns, engaging online videos, banners, and digital out-of-home (DOOH) ads were created to increase brand awareness and drive audience engagement. The activities were successfully extended on the campaign platform to ensure continuous visibility and interaction.
Implementation of the digital engagement measure “Twofie”:
The “Twofie” initiative was rolled out in four phases and included creative interactions that encouraged users to share their experiences with Telefónica products. This idea was extended not only at the point of sale (POS) but also supported by XXL posters in Hamburg and out-of-home advertising. The creative execution continued on the campaign platform to ensure a strong brand presence.
Development of the Q2 2015 DSL campaign:
This campaign included designing banners and consumer ads that highlighted the benefits of Telefónica's DSL products. The goal was to reach and convert potential customers through engaging content and targeted messaging.
Implementation of the 2014/2015 engagement concept for business customers:
For business customers, a tailored engagement concept was developed and executed on the campaign platform. This included targeted marketing measures aimed at addressing the specific needs of corporate customers and fostering stronger customer loyalty.
Development of the Q1 2015 DSL campaign:
This campaign included producing online videos, banners, and DOOH ads to promote Telefónica's latest DSL offers. Here too, visibility was ensured on the campaign platform by extending the measures to achieve maximum reach.
Development of the purely online Q3/Q4 2014 DSL campaign:
This campaign focused on a purely digital strategy with online videos and banners targeted at the audience. The measures were also extended on the campaign platform to increase customer retention and engagement.