Oliver Riedmann
Freelance Senior Project Manager
Experience
Freelance Senior Project Manager
OPTIVISM GmbH
- Responsible for the end-to-end planning, concept and execution of content production for Doppelherz International, including coordinating video and photo shoots for international content
- Strategically planning, managing and executing the D2C content strategy for Doppelherz Germany, especially on platforms like Amazon, to increase reach, engagement and conversion
- Independently designing and running the collagen beauty campaign and organizing and managing the Doppelherz brand film project, working closely with internal teams, external agencies and production partners
- Ensuring deadlines, budgets and quality standards are met while strictly following the Doppelherz guidelines
Freelance Senior Project Manager
keko GmbH
- Conceptualizing, planning and executing newsletter campaigns for Porsche Germany
- Providing strategic and operational support for customer communications at selected dealer locations (Porsche Hamburg, Porsche Berlin, Graf Hardenberg Group)
- Developing target-group focused communication strategies for brand loyalty, sales promotion and re-engaging existing customers for exclusive events
- Creating and editing content (text, images, video) in close coordination with marketing and product teams, including segmenting and personalizing mailing lists to boost open, click and conversion rates
- Planning and running cross-media campaigns (email, landing pages, social media, event invitations) and integrating the MyPorsche app into customer communications, including activation measures, incentives and monitoring usage rates
- Managing interfaces between dealers, Porsche Germany and external service providers, ensuring corporate design and brand-consistent tone of voice, and continuously analyzing KPIs to derive optimization measures
Freelance Senior Project Manager
TME/Serviceplan
- Developing a comprehensive digital strategy to shift BMW towards e-mobility
- Designing new pages to highlight the benefits and technical details of electric vehicles to visitors
- Updating existing content for product launches or LCI to maintain a consistent user experience
- Conceptualizing, developing and implementing the BMW "Neue Klasse" website in close collaboration with design and development teams
- Creating a coherent user journey with technical specs and interactive elements to strengthen brand identity
- Conducting regular sync meetings with stakeholders, detailed requirement management and an agile approach for quick iterations
- Ensuring quality and on-time delivery of each milestone
Freelance Senior Project Manager
argonauten
- Leading the project to optimize and further develop the IWC Schaffhausen iOS and Android app to improve user experience and seamless functionality with features like VR try-ons, shopping lists and storytelling formats
- Managing the project within an agile SCRUM framework for the relaunch of the Mercedes-Benz Trucks website focused on e-mobility and showcasing the new eActros 600
- Closely collaborating with cross-functional teams (designers, developers, stakeholders) to deliver high-quality digital solutions
- Managing project milestones, schedules and deliverables through user stories in JIRA for an efficient and structured workflow
Freelance Senior Project Manager
TME/media.monks
- Managing and leading social media content production and campaign management for BMW and MINI Switzerland with customized social media strategies
- Creating monthly editorials to present the product range on social media and KPI-driven reports for data-based decision making
- Building the team within the agency for BMW and MINI Switzerland and temporarily taking over social media responsibilities for MINI Germany
- Developing and executing tactical online and offline product campaigns throughout the year for BMW Switzerland
- Producing YouTube formats and online micro-campaigns for Gorillas Germany and managing Allianz Germany's social media activities with YouTube films and sports brand ambassadors
Freelance Senior Project Manager
BioNTech SE
- Served as PMO for preparing the market launch of the COMIRNATYⓇ vaccine: ensured legal and regulatory compliance, optimized processes, and developed SOPs
- Obtained the required wholesale license and adapted operational procedures to meet compliance standards
- Prepared decision papers for C-level management and participated in national and international management meetings
- Oversaw the implementation and expansion of a CRM system for newsletter marketing to optimize engagement after product launch
- Led an mRNA awareness campaign to communicate complex scientific concepts clearly
- Coordinated the pitch process and built a sales team after market entry, including training programs for an effective sales strategy
Freelance Account Director
C3 Creative Code and Content Hamburg
- Managed YouTube campaigns and formats for Techniker Krankenkasse, including the #awarenetz initiative on topics like body shaming, FoMO, and hate speech
- Conceptualized and launched the "Quarter-Life Crisis" YouTube campaign on challenges faced by young adults
- Leveraged micro-influencers: selected, briefed, and integrated them into the distribution strategy to boost reach and engagement
Freelance Account Director
TRACK Hamburg
- Created and managed B2B and B2C CRM newsletter campaigns for L'Oréal Germany brands, including Kiehl’s, La Roche-Posay, Lancôme, Garnier, SkinCeuticals, Biotherm, Yves Saint Laurent, Urban Decay, and Kérastase
- Developed data-driven customer loyalty strategies: personalized email marketing, loyalty programs, and automated workflows
- Coordinated a cross-functional team to ensure seamless execution while meeting brand-specific goals
- Continuously analyzed key KPIs to optimize CRM activities and refine segmentation, targeting, and messaging strategies
Freelance Account Director
thjnk Hamburg
- Led the concept and execution of digital campaigns for ŠKODA Germany (SUPERB, KAMIQ, OCTAVIA): strategic planning, content development, and performance analysis
- Managed online and offline marketing campaigns for Deutsche Bahn/DB Regio and developed a digital recruiting campaign to strengthen the employer brand
- Optimized campaigns based on data analysis of audiences, performance metrics, and market trends
- Collaborated closely with cross-functional teams, creative agencies, and media partners
Freelance Account Director
La Red
- Managed the digital T1 campaign for Rotkäppchen-Mumm Sektkellereien GmbH: display ads, social media marketing, and campaign landing page
- Creatively developed and coordinated display ads
- Created social media content, managed ad placements, and analyzed engagement metrics
- Developed a user-friendly landing page with interactive elements and clear calls-to-action
- Continuously monitored performance metrics and optimized in real time
Freelance Account Director
DDB Tribal Hamburg GmbH
- Campaign management BTL for Deutsche Lufthansa AG in Europe, the USA, Asia, and Latin America: adapting and implementing local marketing initiatives
- Developing a lead-generating campaign architecture with a central landing page
- Managing CRM newsletter marketing for Lufthansa: targeted content, segmentation, and personalized messaging
Freelance Account Director
OTTO GmbH & Co. KG
- Leading the YouTube storytelling campaign “WM Zeitreise” for OTTO for the 2018 FIFA World Cup: concept, strategic planning, and execution
- Coordinating creative partners, producers, and stakeholders
- Overseeing the production process from script development to directing on set
- Contributing to the 2018 agency pitch: evaluating concepts and agency capabilities
Freelance Account Director
Grabarz & Partner Werbeagentur GmbH
- Strategically developing a new client/agency model for Volkswagen AG: promoting innovation, agility, and a start-up mindset
- Creating workflows, best practices, and tools for the planned Volkswagen Powerhouse
- Designing a pre-registration campaign for the ID electric vehicle across digital, social media, and influencers
- Developing a premium concept for Volkswagen Arteon and executing the EURONICS sales campaign
Freelance Account Director
Scholz & Friends GmbH
- Running the online first-time voter campaign “80% für Deutschland” for Frankfurter Allgemeine Zeitung GmbH: display ads, Facebook advertising, and landing page
- Drafting a new website concept for PMG Presse-Monitor GmbH to improve UX and SEO through responsive design, optimized loading times, and clear navigation structure
Freelance Account Director
Kolle Rebbe GmbH
- Executing tactical marketing campaigns for 18 European and four LATAM markets: online ads, radio spots, and out-of-home
- Developing and implementing OTA campaigns for Lufthansa AG including the OTA style guide
- Strategic campaigns in France and Italy using online and traditional media
- Conducting comprehensive market research to optimize future campaigns
Freelance Account Director
Interone GmbH
- Developed the Q2 and Q3 2015 campaigns with online videos, banners, and DOoH
- Executed the digital engagement initiative "Twofie": four phases, POS, XXL posters, and DOoH
- Developed the Q2 2015 DSL campaign: banners and print ads
- Created the 2014/2015 engagement concept for business customers with tailored marketing initiatives
- Developed the Q1 2015 and Q3/Q4 2014 DSL campaigns with online videos, banners, and DOoH
Summary
I have a strong background in managing and delivering large-scale digital projects in various industries, including automotive, healthcare, luxury brands and tech. I bring expertise in planning, executing and optimizing digital and social media campaigns, content production and CRM strategies that drive reach, engagement and conversion.
I enjoy collaborating with multidisciplinary teams and stakeholders to create seamless user experiences and innovative digital solutions. I am well-versed in agile methodologies and data-driven decision making, ensuring quality, timeliness and sustainable results in every project I lead.
Skills
Project Management Tasks
- Defining And Setting Project Goals
- Structuring Work Packages And Milestones
- Developing And Implementing Schedules
- Managing Resources To Make The Best Use Of People And Budget
Coordination And Communication
- Leading Cross-functional Teams
- Regular Progress Meetings
- Communicating With Stakeholders (Clients, Partners, Management)
- Documenting Decisions And Results
Risk Management And Quality Assurance
- Identifying And Assessing Potential Risks
- Developing Measures To Minimize Risks
- Quality Checks And Ensuring Standards
Budget Control And Reporting
- Monitoring Costs And Sticking To The Budget
- Creating Status Reports And Presentations
- Kpi Analysis To Measure Success
Methods And Tools
- Project Management Methods: Agile (Scrum, Kanban), Traditional Waterfall Models
- Jira, Trello, Asana – Task And Project Tracking
- Ms Project, Smartsheet – Gantt Charts And Project Scheduling
- Confluence, Sharepoint – Documentation And Knowledge Management
- Slack, Ms Teams – Team Communication
- Power Bi, Excel – Reporting And Data Analysis
Social Media Tasks And Experience
- Developing And Executing Social Media Strategies To Increase Reach And Brand Awareness
- Planning And Coordinating Editorial Calendars For Platforms Like Instagram, Linkedin, Tiktok, Etc.
- Analyzing Trends And Competitor Activity To Optimize Content
- Managing Social Media Campaigns From Concept To Execution
- Coordinating Cross-functional Teams (Designers, Copywriters, Marketing)
- Ensuring Deadlines, Budgets, And Quality Standards Are Met
- Creating And Approving Content Guidelines, Briefs, And Posts
- Monitoring And Reporting Kpis (Engagement, Reach, Conversion)
- Optimizing Campaigns Based On Performance Data
- Aligning With Internal Departments And External Partners
- Presenting Results And Recommendations To Management
- Supporting Brand Positioning And Online Reputation
Languages
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