Oliver Riedmann
Senior Project Manager
Experience
Freelance Senior Project Manager
TME/Serviceplan
Project management for the development of new pages and the implementation of updates for existing pages on the topic of electromobility and the launch of the website for the BMW Neue Klasse.
As part of the project, a comprehensive digital strategy was developed to highlight BMW's electric mobility. The focus was both on designing new pages to introduce visitors to the benefits and technical details of electric vehicles and updating existing content to ensure a consistent user experience.
The BMW Neue Klasse website launch project involved the design, development and implementation of a modern, user-friendly platform. This platform was designed to showcase the visionary technologies and sustainable design of BMW's new electric vehicle range. Through close collaboration with design and development teams, a coherent user journey was created, integrating both technical specifications and interactive elements to capture user interest while reinforcing BMW's brand identity.
The course of the project included regular coordination rounds with stakeholders, detailed requirements management and an agile approach to respond quickly to feedback and incorporate iterations into the development. Quality assurance and the punctual delivery of the individual milestones were essential in order to successfully realise the launch of the Neue Klasse website on time.
Freelance Senior Project Manager
argonauten
Project management for the optimization and further development of the iOS and Android app of the IWC Schaffhausen brand, ensuring an improved user experience and seamless functionality. So there were functionalities like VR-try ons or shopping lists integrated as well as story telling formats for new products or lifestyle through brand ambassadors.
Project management within an agile development framework for the relaunch of the Mercedes-Benz Trucks website, ensuring seamless coordination, implementation, and adherence to brand guidelines and business objectives. The main focus was on the transition of e-mobility with the presentation of the new eActros 600 truck. Close collaboration with cross-functional teams, including designers, developers, and stakeholders, to deliver high-quality digital solutions.
Managing project milestones, timelines, and deliverables through user stories in JIRA to ensure an efficient and structured project workflow.
Freelance Senior Project Manager
TME/media.monks
Responsible for social media content production and campaign management for BMW and MINI Switzerland, including the development of social media strategies for both brands. This involved preparing monthly editorials with the ongoing social media-appropriate presentation of the product range of both brands and KPI-driven reports to ensure data-driven decision-making. Additionally, led the team setup and management for BMW and MINI Switzerland while taking on interim social media responsibility for MINI Germany.
Further responsibilities included the creation of tactical product campaigns presenting new or LCI products within the year, both online and offline, for BMW Switzerland. Additionally, contributed to the production of YouTube formats and the development of online micro-campaigns for Gorillas Germany. Also social media activities for Allianz Germany were accompanied as a project manager. The project comprised several YouTube films with sport brand ambassadors who stood for the brand.
Freelance Senior PMO
BioNTech SE
Responsibility as a PMO in the preparation of the vaccine product launch COMIRNATY, ensuring compliance with legal and regulatory requirements, process optimization, and the development of Standard Operating Procedures (SOPs). This included obtaining the necessary wholesale license and aligning operations with compliance standards. Additionally, contributed to the preparation of management decision materials and actively participated in both national and international management meetings. Oversaw the implementation of newsletter marketing and the setup of a CRM system to enhance upcoming engagement after market launch.
Project management of an mRNA explanation campaign, simplifying complex scientific concepts for broader audiences.
Coordination of the pitch and implementation of a salesforce, including the creation and execution of training programs to ensure an effective sales strategy.
Freelance Senior Project Manager
C3 Creative Code and Content Hamburg
Execution of YouTube campaigns and formats for Techniker Krankenkasse as a project manager, including the #awarenetz initiative, aimed at raising awareness on key health or psychological topics like body shaming, FoMo, hate speech. Additionally, conceptualized and launched the "Quarter-Life-Crisis" YouTube campaign, addressing challenges faced by young adults and fostering engagement through relevant content. Both YouTube campaigns were supported by micro influencer.
Freelance Senior Project Manager
TRACK Hamburg
Design, implementation, and managing CRM B2B and B2C campaigns for L'Oréal Germany, covering a diverse portfolio of brands and sub-brands, including Kiehl's, La Roche-Posay, Lancôme, Garnier, SkinCeuticals, Biotherm, Yves Saint Laurent, Urban Decay, and Kérastase.
This involved developing data-driven customer engagement strategies, optimizing personalized email marketing, loyalty programs, and automated workflows to enhance customer retention and lifetime value. Additionally, coordinated cross-functional teams to ensure seamless campaign execution while aligning with brand-specific goals and market trends.
Continuously analyzed key performance indicators (KPIs) to optimize CRM initiatives, leveraging insights to refine segmentation, targeting, and messaging, ultimately driving stronger brand engagement and customer relationships across B2B and B2C audiences.
Freelance Senior Project Manager
thjnk Hamburg
Managing the creation and execution of digital campaigns for ŠKODA Germany GmbH, focusing on key products such as SUPERB, KAMIQ, and OCTAVIA. This involved strategic planning, content development, and performance analysis, ensuring that each campaign effectively reached target audiences while maintaining brand consistency and digital innovation.
Additionally, oversaw both online and offline marketing campaigns for Deutsche Bahn/DB Regio, ensuring seamless integration across multiple channels to maximize customer engagement and brand visibility. A key project included the development of an online recruitment campaign aimed at strengthening Deutsche Bahn’s employer brand, utilizing targeted digital strategies to attract top talent and position the company as a leading employer in the transportation sector.
Each campaign was data-driven, leveraging audience insights, performance metrics, and market trends to optimize effectiveness, improve customer interactions, and achieve business objectives. Collaboration with cross-functional teams, creative agencies, and media partners played a crucial role in delivering impactful and innovative marketing solutions.
Freelance Senior Project Manager
La Red
Project management for the digital T1 campaign for Rotkäppchen-Mumm Sektkellereien GmbH in 2019, which encompassed a comprehensive strategy that included display ads, social media marketing, and a dedicated campaign landing page. This role involved coordinating the creative development of engaging display ads designed to capture the attention of the target audience, while also ensuring that the messaging aligned with the brand’s identity and promotional objectives. In addition to display ads, the campaign leveraged social media platforms to foster community engagement and enhance brand visibility. Responsibilities included crafting compelling content, managing ad placements, and analyzing engagement metrics to refine targeting strategies.
The development of the campaign landing page was a crucial component, providing a user-friendly experience that effectively showcased the campaign’s offerings and encouraged conversions. The page featured interactive elements, informative content, and clear calls to action to guide users through the customer journey.
Throughout the campaign, continuous monitoring and analysis of performance metrics allowed for real-time optimizations, ensuring maximum reach and impact. Collaboration with cross-functional teams, including creative designers, content creators, and media planners, was essential in executing a cohesive and successful campaign that reinforced Rotkäppchen-Mumm's position in the market.
Freelance Senior Project Manager
DDB, Tribal Hamburg GmbH
In charge of campaign management for Deutsche Lufthansa AG, focusing on the adaptation and rollout of marketing initiatives for international strategic markets, including Europe, the USA, Asia, and Latin America. This responsibility involved understanding the unique market dynamics and cultural nuances of each region to ensure that campaigns resonated with local audiences while maintaining global brand consistency.
Development the campaign architecture with a primary objective of lead generation, outlining a comprehensive strategy that included various touchpoints to engage potential customers effectively. This included the realization of a campaign landing page designed as the central hub for the campaign, featuring compelling content, user-friendly navigation, and clear calls to action to drive conversions. The landing page served as an essential tool for capturing leads and providing valuable information about Lufthansa's offerings.
Additionally, spearheaded CRM newsletter marketing efforts for Lufthansa, focusing on creating targeted content that nurtured customer relationships and kept subscribers informed about promotions, updates, and travel-related news. This involved segmenting the audience based on preferences and behaviors to deliver personalized communications that enhanced engagement and encouraged bookings.
Freelance Senior Project Manager
OTTO GmbH & Co. KG
Managing the execution of the 2018 storytelling campaign for OTTO on YouTube ‚WM Zeitreise‘ for the football world cup , which aimed to enhance brand awareness and engage audiences through compelling narratives. This role encompassed the entire campaign lifecycle, from initial concept development to final execution, ensuring that all elements aligned with OTTO's brand values and marketing objectives.
A key responsibility involved the coordination of all creative partners and agencies, fostering collaboration to create a cohesive campaign that effectively communicated the intended message. This required strong project management skills to oversee timelines, budgets, and deliverables while ensuring that all parties remained aligned throughout the process.
Active participation in the film shooting for several YouTube clips, working closely with directors, producers, and creative teams to bring the campaign's vision to life. This involved overseeing the production process, from script development to on-set direction, ensuring that the final content was engaging and met high-quality standards.
Support additionally the selection process of the agency pitch in 2018, evaluating proposals and capabilities of potential partners to ensure the best fit for the campaign's goals. This included assessing creative concepts, strategies, and execution plans presented by various agencies.
Freelance Account Director
Grabarz & Partner Werbeagentur GmbH
Project management of the strategic development of a new client/agency model for Volkswagen AG, adopting a start-up mentality to foster innovation and agility within the organization. This initiative aimed to streamline communication and collaboration between internal teams and external agencies, facilitating a more dynamic approach to marketing and enhancing the overall efficiency of campaign execution.
As part of this effort, processes for the planned Volkswagen Powerhouse were developed, a creative hub designed to generate fresh ideas and foster cross-functional collaboration. This included outlining workflows, establishing best practices, and implementing tools that would support a culture of innovation and rapid prototyping, enabling Volkswagen to respond swiftly to market changes and consumer needs. Additionally, played a key role in the development of a pre-registration campaign for the brand-new electric vehicle, ID. This involved crafting a comprehensive marketing strategy that generated excitement and anticipation for the launch. The campaign utilized multiple channels, including digital marketing, social media, and influencer partnerships, to create a buzz around the ID and drive consumer interest ahead of its release.
As a side project, a premium concept for the Volkswagen Arteon, focusing on positioning the vehicle as a sophisticated choice for discerning customers was managed and developed. This included crafting messaging that highlighted its luxury features and performance capabilities, as well as designing promotional materials that reflected the Arteon's premium status.
Furthermore the EURONICS sales campaign was realized, which involved implementing a variety of marketing measures such as display advertising, point-of-sale promotions, and radio spots. These campaigns aimed to boost visibility and drive sales for EURONICS products, ensuring a cohesive approach that effectively reached the target audience across various platforms.
Freelance Senior Project Manager
Scholz & Friends GmbH
- Development of the Frankfurter Allgemeine Zeitung GmbH digital campaign to activate first-time voters for the Bundestagswahl in 2017 with the use of influencers to activate the young target group
- Realisation of a new website for PMG Presse-Monitor GmbH with the goal of a better user experience and SEO optimization
Freelance Senior Project Manager
Kolle Rebbe GmbH
- Management of international projects for Deutsche Lufthansa AG
- Implementation of tactical marketing campaigns for 18 "European" and four LATAM markets in two annual waves. The measures included online advertising media and supplementary "classic" advertising media such as radio spots, print ads or OoH
- Development and implementation of the OTA campaigns of Lufthansa AG and development of an OTA style guide
- Implementation of the strategic campaigns in the 1st HY and 2nd HY of the key markets France and Italy. The measures included online advertising media and supplementary "classic" advertising media such as OoH, DOoH, videos and TVC
- Strategy support and planning of strategic campaigns for France and Italy 2017 including market research
Freelance Senior Project Manager
Interone GmbH
- New Business pitch of an automobile supplier
- Development of several campaigns for Telefónica Germany GmbH & Co. OHG in 2014 and 2015 with measures like Youtube videos, display advertising, DOoH and development of matching campaign landing pages
Freelance Senior Project Manager
elbdudler GmbH
- Social media consulting for the Facebook fan page for the client ENTEGA, development of content marketing strategies, development of Facebook marketing strategies, consulting for the implementation of Facebook apps, development of treatments, analysis and reporting from the Facebook insights
- Social Media workshops for Gruner + Jahr
- Realisation of the "stern.news" iOS iPad app and development of new features and releases
- Realisation of Facebook apps for connect.de and development of Facebook marketing strategies and media planning
- Social media consulting for Gettings, development of Facebook strategies, analysis and reports from Facebook insights
- Initiation of Social media/Facebook for the Bundesagentur für Arbeit, development of Facebook strategies, analysis and reports from Facebook insights, crisis communication for the client
- Implementation of a Social media concept for CiteeCar on the channels Facebook and Twitter
- MyGassi Development of new releases of the MyGassi iOS iPhone App
- New-Business pitch of a health insurance company