Oliver R. - Freelance Senior Project Manager

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Hamburg, Germany

Experience

Feb 2024 - Aug 2024

7 months

Germany

Freelance Senior Project Manager

TME/Serviceplan

As part of the project, we developed a comprehensive digital strategy to highlight BMW’s shift toward electric mobility. The focus was on creating new pages that show visitors the benefits and technical details of electric vehicles, as well as updating existing content for product launches or LCIs to ensure a consistent user experience.
The project to launch the BMW 'Neue Klasse' website covered the concept, development, and rollout of a modern, user-friendly platform. This platform presents the visionary technologies and sustainable design of BMW’s new electric vehicle series 'Neue Klasse'. In close collaboration with the design and development teams, we built a coherent user journey that integrates technical specifications and interactive elements to engage users and strengthen BMW’s brand identity.
The project involved regular coordination meetings with stakeholders, detailed requirements management, and an agile approach to quickly react to feedback and incorporate iterations into development. Quality assurance and on-time delivery of each milestone were essential.

Aug 2022 - Jun 2023

11 months

Germany

Freelance Senior Project Manager

Argonauten

Led the project to optimize and further develop the iOS and Android app for the IWC Schaffhausen brand, aiming to improve user experience and ensure seamless functionality. Features like VR try-ons and shopping lists were integrated, along with storytelling formats for new products and lifestyle topics with brand ambassadors.
Managed the project within an agile SCRUM development framework for the relaunch of the Mercedes-Benz Trucks website. The goal was smooth coordination, implementation, and compliance with brand guidelines and business objectives. The focus was on the shift to electric mobility, especially presenting the new eActros 600 truck.
Worked closely with cross-functional teams, including designers, developers, and stakeholders, to deliver high-quality digital solutions. Managed project milestones, schedules, and deliverables using user stories in JIRA to ensure an efficient and structured workflow.

Apr 2021 - Jul 2022

1 year 4 months

Germany

Freelance Senior Project Manager

TME/media.monks

Managed the project and led social media content production and campaign management for BMW and MINI Switzerland, including creating tailored social media strategies for both brands. This involved producing monthly editorials with continuous, social-media-friendly presentations of the product range and KPI-driven reports for data-based decision making. I also oversaw team building within the agency for BMW and MINI Switzerland and temporarily took on social media responsibility for MINI Germany.
Additional tasks included developing and executing tactical product campaigns—online and offline—to showcase new models or LCI products throughout the year for BMW Switzerland.
I was also responsible for producing YouTube formats and developing online micro-campaigns for Gorillas Germany. I led the social media activities for Allianz Germany as well. The project included several YouTube films featuring sports brand ambassadors who represent the brand.

Nov 2020 - Apr 2021

6 months

Germany

Freelance Senior Project Manager

BioNTech SE

Acted as PMO in preparing the market launch of the COMIRNATYⓇ vaccine, including ensuring compliance with legal and regulatory requirements, optimizing processes, and developing standard operating procedures (SOPs). This also included obtaining the necessary wholesale license and adapting operational workflows to meet compliance standards.
Prepared decision proposals for C-level management and actively participated in national and international management meetings within the launch team.
Oversaw the implementation of a CRM system for newsletter marketing and carried out the first newsletter flights. In the following project phase, the CRM system was expanded to optimize engagement with different target groups after the launch of the COMIRNATYⓇ vaccine.
Managed an mRNA explainer campaign to clearly communicate complex scientific concepts to a broad audience. Also coordinated the pitch process and implementation of a sales team post-market entry, including the development and delivery of training programs to ensure an effective sales strategy.

Jan 2020 - Mar 2020

3 months

Hamburg, Germany

Freelance Account Director

C3 Creative Code and Content Hamburg

Led project management for YouTube campaigns and formats for Techniker Krankenkasse, including the #awarenetz initiative that raises awareness of key health and psychological topics like body shaming, FOMO, and hate speech. Also conceptualized and launched the YouTube campaign 'Quarter-Life-Crisis' which addresses the challenges of young adults and increases engagement through relevant content.
Both campaigns were supported by targeted collaborations with micro-influencers who were selected, briefed, and integrated into the distribution strategy.

Sep 2019 - Nov 2019

3 months

Hamburg, Germany

Freelance Account Director

TRACK Hamburg

Creation and management of B2B and B2C CRM newsletter campaigns for L'Oréal Germany, including various brands and sub-brands like Kiehl’s, La Roche-Posay, Lancôme, Garnier, SkinCeuticals, Biotherm, Yves Saint Laurent, Urban Decay, and Kérastase.
Development of data-driven customer loyalty strategies focusing on optimizing personalized email marketing, loyalty programs, and automated workflows to strengthen customer retention and improve the customer lifecycle. Also coordinated a cross-functional team to ensure smooth campaign execution, taking into account brand-specific goals and current market trends.
Ongoing analysis of relevant KPIs to optimize CRM activities and using insights gained to refine segmentation, audience targeting, and messaging strategies. This led to stronger brand loyalty and improved customer relationships in both B2B and B2C segments.

Feb 2019 - Sep 2019

8 months

Hamburg, Germany

Freelance Account Director

thjnk Hamburg

Led the concept and execution of digital campaigns in the campaign team for ŠKODA Deutschland GmbH, focusing on key models such as SUPERB, KAMIQ, and OCTAVIA. This included strategic planning, content development, and performance analysis to ensure each campaign targeted audiences effectively while maintaining brand consistency and digital innovation.
Managed online and offline marketing campaigns for Deutsche Bahn/DB Regio with the goal of seamless integration of brand messages across channels to maximize customer engagement and brand presence. A key project was developing a digital recruiting campaign to strengthen Deutsche Bahn’s employer brand. Targeted digital strategies attracted top talent and positioned the company as a leading employer in the transportation sector.
Each campaign was data-driven and based on detailed analyses of audiences, performance metrics, and market trends. This enabled continuous optimization of effectiveness, increased customer interaction, and achievement of business goals. Close collaboration with cross-functional teams, creative agencies, and media partners was crucial to delivering innovative and impactful marketing solutions.

Dec 2018 - Jan 2019

2 months

Hamburg, Germany

Freelance Account Director

La Red, Hamburg

Managed the digital T1 campaign for Rotkäppchen-Mumm Sektkellereien GmbH in 2019, which involved a holistic strategy of display ads, social media marketing, and a dedicated campaign landing page. The goal was to coordinate the creative development of engaging display ads that would capture the target audience’s attention while supporting Rotkäppchen-Mumm’s brand message and advertising objectives.
Besides display ads, social media played a central role in driving community interaction and boosting brand presence. This included creating compelling content, managing ad placements, and analyzing engagement metrics to continuously optimize the targeting strategy.
Developing the landing page was an essential part of the campaign. It aimed to deliver a user-friendly experience that presented the campaign offers attractively and drove conversions. Interactive elements, informative content, and clear calls-to-action guided users through the customer journey.
Through continuous monitoring and analysis of performance metrics, real-time optimizations were made to achieve maximum reach and impact. Close collaboration with cross-functional teams—including creative designers, content creators, and media planners—was crucial for the successful execution of a coherent campaign that sustainably strengthened Rotkäppchen-Mumm’s market position.

May 2018 - Oct 2018

6 months

Hamburg, Germany

Freelance Account Director

DDB, Tribal Hamburg GmbH, Hamburg

Responsible for BTL campaign management for Deutsche Lufthansa AG, focusing on adapting and implementing marketing initiatives for international strategic markets including Europe, the USA, Asia, and Latin America. The aim was to consider each region’s market dynamics and cultural specifics to make campaigns locally relevant while ensuring global brand consistency.
Developed a comprehensive campaign architecture with a focus on lead generation. Various touchpoints were strategically linked to target potential customers. A key element was creating a campaign landing page to serve as a hub—featuring compelling content, intuitive navigation, and clear calls-to-action to boost conversion rates. The landing page played a crucial role in lead capture and provided valuable information about Lufthansa’s offerings.
Managed CRM newsletter marketing for Lufthansa, including creating targeted content to nurture customer relationships and regular communications about promotions, updates, and travel news. Targeted segmentation based on customer preferences and behavior ensured personalized messaging that increased engagement and led to higher booking rates.

Jan 2018 - Apr 2018

4 months

Hamburg, Germany

Freelance Account Director

OTTO GmbH & Co. KG, Hamburg

Led the storytelling campaign “WM Zeitreise” for OTTO on YouTube for the 2018 FIFA World Cup, aiming to increase brand awareness and captivate viewers with engaging stories. Responsible for the entire campaign development—from concept selection and strategic planning to final execution—while aligning with OTTO’s brand values and marketing goals.
Central task was coordinating all creative partners, producers, and internal stakeholders to deliver a consistent and impactful campaign. This required strong project management to oversee timelines, budgets, and outcomes, as well as close alignment of all parties throughout the process.
Actively participated in the shooting of multiple YouTube clips, working closely with directors, producers, and creative teams to realize the campaign vision. This included managing the production process—from script development to on-set direction—to ensure the final content delivered both substance and quality.
Also contributed to the selection process for the 2018 agency pitch by evaluating submitted concepts and agency capabilities to identify the best partner for future campaign development.

Sep 2017 - Dec 2017

4 months

Hamburg, Germany

Freelance Account Director

Grabarz & Partner Werbeagentur GmbH, Hamburg

Project management for the strategic development of a new client/agency model for Volkswagen AG, fostering a startup mentality to increase innovation and agility within the organization and retain international staff at the Berlin location. This initiative aimed to optimize communication and collaboration between internal teams and external agencies, enable a more dynamic marketing approach, and improve the overall efficiency of campaign execution.
As part of these efforts, processes were developed for the planned Volkswagen Powerhouse, a creative hub to foster new ideas and cross-functional collaboration. This included defining workflows, establishing best practices, and implementing tools that support a culture of innovation and rapid prototyping, enabling Volkswagen to respond quickly to market changes and customer needs.
In addition, a pre-registration campaign for the brand-new electric vehicle ID was launched. This involved crafting a comprehensive marketing strategy to build excitement and anticipation for the launch. The campaign used multiple channels, including digital marketing, social media, and influencer partnerships, to focus consumer attention on the ID before it hit the market.
As a side project, a premium concept for the Volkswagen Arteon was developed, focusing on positioning the vehicle for discerning customers. This included creating messaging that highlighted the Arteon's luxury and performance features and designing promotional materials that emphasized the vehicle's premium status.
Furthermore, the EURONICS sales campaign was executed, featuring a variety of marketing activities such as display ads, point-of-sale promotions, and radio spots. These efforts aimed to increase the visibility and sales of EURONICS products and effectively reach the target audience across multiple platforms.

Apr 2017 - Sep 2017

6 months

Berlin, Germany

Freelance Account Director

Scholz & Friends GmbH, Berlin

Frankfurter Allgemeine Zeitung GmbH
Implementation of the online first-time voter campaign “80% for Germany,” which aimed to promote political participation among first-time voters and inform them about key issues. The campaign included targeted measures such as display ads and Facebook advertising to effectively reach the audience. Additionally, the campaign landing page was designed and maintained to provide an engaging user experience and maximize conversion rates. The landing page served as a central source of information, offering first-time voters key content, surveys, and interaction opportunities.
PMG Presse-Monitor GmbH
A preliminary concept for a new website for PMG Presse-Monitor was developed to improve user experience (UX) and optimize SEO. The goal was to increase usability so visitors could more easily access relevant information. The new website was also to feature a modern, attractive design that effectively represented the PMG Presse-Monitor brand. This included implementing responsive design, optimizing load times, and creating a clear navigation structure to enhance search engine visibility and user satisfaction.

Jan 2016 - Nov 2016

11 months

Hamburg, Germany

Freelance Account Director

Kolle Rebbe GmbH, Hamburg

Execution of tactical marketing campaigns for 18 European markets and four LATAM markets in two annual cycles. The measures combined online ads like banners and social media ads with traditional advertising such as radio spots and out-of-home (OOH) advertising. The goal was to increase brand awareness and target customers in different regions.
Development and implementation of OTA (Online Travel Agencies) campaigns for Lufthansa AG, including the creation of a comprehensive OTA style guide. This style guide ensured that all marketing materials were consistently branded to provide a unified customer experience across all platforms.
In the first and second half of the year, strategic campaigns were executed in the key markets of France and Italy. These campaigns included online ads as well as traditional media such as out-of-home (OOH), digital out-of-home (DOOH), video advertising, and TV commercials (TVC). The measures aimed to strengthen Lufthansa’s brand presence in these important markets and increase customer loyalty.
Additionally, in 2017, the strategy to support and plan the strategic campaigns for France and Italy was enhanced through extensive market research. This research provided deeper insights into local market conditions, consumer behavior, and the competitive landscape, which helped develop more targeted and effective marketing strategies to maximize campaign efficiency.

May 2014 - Nov 2015

1 year 7 months

Hamburg, Germany

Freelance Account Director

Interone GmbH, Hamburg

Development of the Q2 and Q3 2015 campaigns:
As part of these campaigns, engaging online videos, banners, and digital out-of-home (DOOH) ads were created to boost brand awareness and drive audience engagement. These efforts were successfully extended on the campaign platform to ensure continuous visibility and interaction.
Implementation of the digital engagement measure “Twofie”:
The “Twofie” initiative was executed in four phases and featured creative interactions that encouraged users to share their experiences with Telefónica products. This concept was extended at the point of sale (POS) and supported with XXL posters in Hamburg and out-of-home advertising. The creative execution continued on the campaign platform to maintain a strong brand presence.
Development of the Q2 2015 DSL campaign:
This campaign involved designing banners and consumer ads to highlight the benefits of Telefónica’s DSL products. The goal was to reach and convert potential customers through engaging content and targeted messaging.
Implementation of the 2014/2015 engagement concept for business customers:
A tailored engagement concept for business customers was developed and executed on the campaign platform. This included targeted marketing measures designed to address the specific needs of business clients and foster stronger customer loyalty.
Development of the Q1 2015 DSL campaign:
This campaign included producing online videos, banners, and DOOH ads to promote Telefónica’s latest DSL offers. Visibility was also extended on the campaign platform to maximize reach.
Development of the fully online Q3/Q4 2014 DSL campaign:
This campaign focused on a purely digital strategy with online videos and banners aimed directly at the target audience. These measures were also extended on the campaign platform to increase customer loyalty and engagement.