Recommended expert

Oliver Riedmann

Freelance Senior Project Manager

Oliver Riedmann
Hamburg, Germany

Experience

Jul 2025 - Oct 2025
4 months

Freelance Senior Project Manager

OPTIVISM GmbH

  • Responsible for the end-to-end planning, concept and execution of content production for Doppelherz International, including coordinating video and photo shoots for international content
  • Strategically planning, managing and executing the D2C content strategy for Doppelherz Germany, especially on platforms like Amazon, to increase reach, engagement and conversion
  • Independently designing and running the collagen beauty campaign and organizing and managing the Doppelherz brand film project, working closely with internal teams, external agencies and production partners
  • Ensuring deadlines, budgets and quality standards are met while strictly following the Doppelherz guidelines
Mar 2025 - Jun 2025
4 months

Freelance Senior Project Manager

keko GmbH

  • Conceptualizing, planning and executing newsletter campaigns for Porsche Germany
  • Providing strategic and operational support for customer communications at selected dealer locations (Porsche Hamburg, Porsche Berlin, Graf Hardenberg Group)
  • Developing target-group focused communication strategies for brand loyalty, sales promotion and re-engaging existing customers for exclusive events
  • Creating and editing content (text, images, video) in close coordination with marketing and product teams, including segmenting and personalizing mailing lists to boost open, click and conversion rates
  • Planning and running cross-media campaigns (email, landing pages, social media, event invitations) and integrating the MyPorsche app into customer communications, including activation measures, incentives and monitoring usage rates
  • Managing interfaces between dealers, Porsche Germany and external service providers, ensuring corporate design and brand-consistent tone of voice, and continuously analyzing KPIs to derive optimization measures
Feb 2024 - Aug 2024
7 months

Freelance Senior Project Manager

TME/Serviceplan

  • Developing a comprehensive digital strategy to shift BMW towards e-mobility
  • Designing new pages to highlight the benefits and technical details of electric vehicles to visitors
  • Updating existing content for product launches or LCI to maintain a consistent user experience
  • Conceptualizing, developing and implementing the BMW "Neue Klasse" website in close collaboration with design and development teams
  • Creating a coherent user journey with technical specs and interactive elements to strengthen brand identity
  • Conducting regular sync meetings with stakeholders, detailed requirement management and an agile approach for quick iterations
  • Ensuring quality and on-time delivery of each milestone
Aug 2022 - Jun 2023
11 months

Freelance Senior Project Manager

argonauten

  • Leading the project to optimize and further develop the IWC Schaffhausen iOS and Android app to improve user experience and seamless functionality with features like VR try-ons, shopping lists and storytelling formats
  • Managing the project within an agile SCRUM framework for the relaunch of the Mercedes-Benz Trucks website focused on e-mobility and showcasing the new eActros 600
  • Closely collaborating with cross-functional teams (designers, developers, stakeholders) to deliver high-quality digital solutions
  • Managing project milestones, schedules and deliverables through user stories in JIRA for an efficient and structured workflow
Apr 2021 - Jul 2022
1 year 4 months

Freelance Senior Project Manager

TME/media.monks

  • Managing and leading social media content production and campaign management for BMW and MINI Switzerland with customized social media strategies
  • Creating monthly editorials to present the product range on social media and KPI-driven reports for data-based decision making
  • Building the team within the agency for BMW and MINI Switzerland and temporarily taking over social media responsibilities for MINI Germany
  • Developing and executing tactical online and offline product campaigns throughout the year for BMW Switzerland
  • Producing YouTube formats and online micro-campaigns for Gorillas Germany and managing Allianz Germany's social media activities with YouTube films and sports brand ambassadors
Nov 2020 - Apr 2021
6 months

Freelance Senior Project Manager

BioNTech SE

  • Served as PMO for preparing the market launch of the COMIRNATYⓇ vaccine: ensured legal and regulatory compliance, optimized processes, and developed SOPs
  • Obtained the required wholesale license and adapted operational procedures to meet compliance standards
  • Prepared decision papers for C-level management and participated in national and international management meetings
  • Oversaw the implementation and expansion of a CRM system for newsletter marketing to optimize engagement after product launch
  • Led an mRNA awareness campaign to communicate complex scientific concepts clearly
  • Coordinated the pitch process and built a sales team after market entry, including training programs for an effective sales strategy
Jan 2020 - Mar 2020
3 months

Freelance Account Director

C3 Creative Code and Content Hamburg

  • Managed YouTube campaigns and formats for Techniker Krankenkasse, including the #awarenetz initiative on topics like body shaming, FoMO, and hate speech
  • Conceptualized and launched the "Quarter-Life Crisis" YouTube campaign on challenges faced by young adults
  • Leveraged micro-influencers: selected, briefed, and integrated them into the distribution strategy to boost reach and engagement
Sep 2019 - Nov 2019
3 months

Freelance Account Director

TRACK Hamburg

  • Created and managed B2B and B2C CRM newsletter campaigns for L'Oréal Germany brands, including Kiehl’s, La Roche-Posay, Lancôme, Garnier, SkinCeuticals, Biotherm, Yves Saint Laurent, Urban Decay, and Kérastase
  • Developed data-driven customer loyalty strategies: personalized email marketing, loyalty programs, and automated workflows
  • Coordinated a cross-functional team to ensure seamless execution while meeting brand-specific goals
  • Continuously analyzed key KPIs to optimize CRM activities and refine segmentation, targeting, and messaging strategies
Feb 2019 - Sep 2019
8 months

Freelance Account Director

thjnk Hamburg

  • Led the concept and execution of digital campaigns for ŠKODA Germany (SUPERB, KAMIQ, OCTAVIA): strategic planning, content development, and performance analysis
  • Managed online and offline marketing campaigns for Deutsche Bahn/DB Regio and developed a digital recruiting campaign to strengthen the employer brand
  • Optimized campaigns based on data analysis of audiences, performance metrics, and market trends
  • Collaborated closely with cross-functional teams, creative agencies, and media partners
Dec 2018 - Jan 2019
2 months
Germany

Freelance Account Director

La Red

  • Managed the digital T1 campaign for Rotkäppchen-Mumm Sektkellereien GmbH: display ads, social media marketing, and campaign landing page
  • Creatively developed and coordinated display ads
  • Created social media content, managed ad placements, and analyzed engagement metrics
  • Developed a user-friendly landing page with interactive elements and clear calls-to-action
  • Continuously monitored performance metrics and optimized in real time
May 2018 - Oct 2018
6 months
Germany

Freelance Account Director

DDB Tribal Hamburg GmbH

  • Campaign management BTL for Deutsche Lufthansa AG in Europe, the USA, Asia, and Latin America: adapting and implementing local marketing initiatives
  • Developing a lead-generating campaign architecture with a central landing page
  • Managing CRM newsletter marketing for Lufthansa: targeted content, segmentation, and personalized messaging
Jan 2018 - Apr 2018
4 months
Germany

Freelance Account Director

OTTO GmbH & Co. KG

  • Leading the YouTube storytelling campaign “WM Zeitreise” for OTTO for the 2018 FIFA World Cup: concept, strategic planning, and execution
  • Coordinating creative partners, producers, and stakeholders
  • Overseeing the production process from script development to directing on set
  • Contributing to the 2018 agency pitch: evaluating concepts and agency capabilities
Sep 2017 - Dec 2017
4 months
Germany

Freelance Account Director

Grabarz & Partner Werbeagentur GmbH

  • Strategically developing a new client/agency model for Volkswagen AG: promoting innovation, agility, and a start-up mindset
  • Creating workflows, best practices, and tools for the planned Volkswagen Powerhouse
  • Designing a pre-registration campaign for the ID electric vehicle across digital, social media, and influencers
  • Developing a premium concept for Volkswagen Arteon and executing the EURONICS sales campaign
Apr 2017 - Sep 2017
6 months
Berlin, Germany

Freelance Account Director

Scholz & Friends GmbH

  • Running the online first-time voter campaign “80% für Deutschland” for Frankfurter Allgemeine Zeitung GmbH: display ads, Facebook advertising, and landing page
  • Drafting a new website concept for PMG Presse-Monitor GmbH to improve UX and SEO through responsive design, optimized loading times, and clear navigation structure
Jan 2016 - Nov 2016
11 months
Hamburg, Germany

Freelance Account Director

Kolle Rebbe GmbH

  • Executing tactical marketing campaigns for 18 European and four LATAM markets: online ads, radio spots, and out-of-home
  • Developing and implementing OTA campaigns for Lufthansa AG including the OTA style guide
  • Strategic campaigns in France and Italy using online and traditional media
  • Conducting comprehensive market research to optimize future campaigns
May 2014 - Nov 2015
1 year 7 months
Hamburg, Germany

Freelance Account Director

Interone GmbH

  • Developed the Q2 and Q3 2015 campaigns with online videos, banners, and DOoH
  • Executed the digital engagement initiative "Twofie": four phases, POS, XXL posters, and DOoH
  • Developed the Q2 2015 DSL campaign: banners and print ads
  • Created the 2014/2015 engagement concept for business customers with tailored marketing initiatives
  • Developed the Q1 2015 and Q3/Q4 2014 DSL campaigns with online videos, banners, and DOoH

Summary

I have a strong background in managing and delivering large-scale digital projects in various industries, including automotive, healthcare, luxury brands and tech. I bring expertise in planning, executing and optimizing digital and social media campaigns, content production and CRM strategies that drive reach, engagement and conversion.

I enjoy collaborating with multidisciplinary teams and stakeholders to create seamless user experiences and innovative digital solutions. I am well-versed in agile methodologies and data-driven decision making, ensuring quality, timeliness and sustainable results in every project I lead.

Skills

Project Management Tasks

  • Defining And Setting Project Goals
  • Structuring Work Packages And Milestones
  • Developing And Implementing Schedules
  • Managing Resources To Make The Best Use Of People And Budget

Coordination And Communication

  • Leading Cross-functional Teams
  • Regular Progress Meetings
  • Communicating With Stakeholders (Clients, Partners, Management)
  • Documenting Decisions And Results

Risk Management And Quality Assurance

  • Identifying And Assessing Potential Risks
  • Developing Measures To Minimize Risks
  • Quality Checks And Ensuring Standards

Budget Control And Reporting

  • Monitoring Costs And Sticking To The Budget
  • Creating Status Reports And Presentations
  • Kpi Analysis To Measure Success

Methods And Tools

  • Project Management Methods: Agile (Scrum, Kanban), Traditional Waterfall Models
  • Jira, Trello, Asana – Task And Project Tracking
  • Ms Project, Smartsheet – Gantt Charts And Project Scheduling
  • Confluence, Sharepoint – Documentation And Knowledge Management
  • Slack, Ms Teams – Team Communication
  • Power Bi, Excel – Reporting And Data Analysis

Social Media Tasks And Experience

  • Developing And Executing Social Media Strategies To Increase Reach And Brand Awareness
  • Planning And Coordinating Editorial Calendars For Platforms Like Instagram, Linkedin, Tiktok, Etc.
  • Analyzing Trends And Competitor Activity To Optimize Content
  • Managing Social Media Campaigns From Concept To Execution
  • Coordinating Cross-functional Teams (Designers, Copywriters, Marketing)
  • Ensuring Deadlines, Budgets, And Quality Standards Are Met
  • Creating And Approving Content Guidelines, Briefs, And Posts
  • Monitoring And Reporting Kpis (Engagement, Reach, Conversion)
  • Optimizing Campaigns Based On Performance Data
  • Aligning With Internal Departments And External Partners
  • Presenting Results And Recommendations To Management
  • Supporting Brand Positioning And Online Reputation

Languages

German
Native
English
Advanced
French
Elementary
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