Christian Steinmetz
Consultant & Interim Manager
Experience
Jan 2024 - Present
1 year 2 months Germany
Global Market Launch Project Manager
SMA Solar Technology AG
- Overall responsibility of the go-to-market strategy
- Conception, planning and coordination of the global market launch
- Development and implementation of an interface between marketing, portfolio management, sales, service and local dependencies in USA, Australia, Germany
- Leading the go-to-market team
Jan 2022 - Dec 2023
1 year Germany
Interim Brand Lead Thomapyrin
A. Nattermann & Cie. GmbH
- Develop strategies for brand differentiation, brand positioning, brand stories and brand messages based on consumer data and market analyses
- Conducting competitive analyses to identify brand strengths and weaknesses
- SEO consulting to improve website ranking in search engine results
- SEA/RSA consulting to create, optimise and monitor ads campaigns and campaign tracking
- Creation of new digital advertising measures from newsletters to videos
- Implementation of the PR strategy (in close coordination with your internal PR team)
- Supporting the training team in the development of pharmacy training programmes
- Supporting innovation projects from concept to market launch in the OTC/healthcare sector
Jan 2020 - Dec 2023
4 years Germany
Electrification Consultant
bp Europa SE
- Deployment of EV business development processes and preparing framework to setup fleet depot & residential charging infrastructure offers
- Development of EV sales and purchasing processes for fleet depot & residential charging infrastructure
- Execution of processes to evaluate growth routes through inorganic opportunities
- Preparation of the market launch for fleet depot & residential charging solutions incl. enabling sales units for the sale of complex charging solutions
- Development of a holistic sales network by determining the sales strategy, definition of goals, selection of sales channels, determination of sales structures by using the European Fleet Car & Van and Bus & Truck sales teams
- Conception and development of marketing and sales materials and workshops for customer loyalty
- Preparation and implementation of information and consultative meetings with customers
- Development of trainings for sales fleet team
Jan 2020 - Dec 2023
4 years Germany
Interim Sales Manager E-Mobility
bp Europa SE
- Deployment of EV business development processes and preparing framework to setup fleet depot & residential charging infrastructure offers
- Development of EV sales and purchasing processes for fleet depot & residential charging infrastructure
- Execution of processes to evaluate growth routes through inorganic opportunities
- Preparation of the market launch for fleet depot & residential charging solutions incl. enabling sales units for the sale of complex charging solutions
- Development of a holistic sales network by determining the sales strategy, definition of goals, selection of sales channels, determination of sales structures by using the European Fleet Car & Van and Bus & Truck sales teams
- Conception and development of marketing and sales materials and workshops for customer loyalty
- Preparation and implementation of information and consultative meetings with customers
- Development of trainings for sales fleet team
Jan 2020 - Dec 2020
1 year Germany
Interim Head of Marketing DACH
ECOVACS ROBOTICS
- Head of Marketing DACH (2 people)
- Conception and development of marketing strategies and measures for the DACH region
- Creation and implementation of all online (social media, PGC / UGC (content generation) and live stream shopping) and offline marketing campaigns for the DACH region
- Creation of concepts to increase brand awareness and sales across all channels
- Resource planning and budget-based use of advertising material with a focus on ROI
- Introduction of new products as part of the 360° brand communication
- Close cooperation with the sales department and colleagues in channel marketing, brand marketing and media management to ensure all marketing activities are in line with the overall brand strategy
Jan 2020 - Dec 2020
1 yearInterim Head of Trade Marketing
NKD Group
- Head of Trade Marketing (3 people)
- (Re-)Structuring and implementation of efficient processes
- Continuous optimization of customer-related processes and ensuring a quick time to market
- Conception, implementation and further development of sales marketing relevant tasks
Jan 2019 - Dec 2020
2 yearsInterim International Marketing Manager B2C
NKD Group
- Media Management (distribution of supplements, radio) in collaboration with media agencies under consideration of test scenarios
- Project Management (incl. Media, PR, Brand Campaigns, Agency tender)
- Re-Design and re-creation of processes to create a lean and efficient management of marketing activities
- Management of international project handling with colleagues on-site
Jan 2016 - Dec 2020
3 yearsProject Manager E-Mobility
Jaguar Land Rover Europe
- Project management BEV / PHEV (Battery Electric Vehicles / Plug-in Hybrid Electric Vehicle)
- Market launch management Europe (37 countries)
- Leading and steering internal and external stakeholders, National sales companies' and EV managers (Global / HQ & European Operations Marketing, PR, Sales, Network (incl. Training), Customer Service, CRM)
- Management of key strategic activities & Transformation of key strategies into key deliverables
- JLR European dealer network EV readiness including development and execution of SLAs and charging infrastructure for sales and service
- Development of dealer network trainings for Europe
- Development of EV Customer Journey incl. European EV Sales Guideline
- EV Marketing Communication Strategy Development
- Event Management on European and Market Level
- Competitor Benchmarks
- Development of a holistic EV Scorecard and Dashboard
- Market Analysis and Development for Home and Public Charging
- Management of external suppliers, business partners and agencies
Jan 2014 - Dec 2016
3 years United Kingdom
European Sales Manager
G Adventures Ltd.
- Develop and maintain relationships and accounts
- Expand the European sales functions and initiatives
- Implement strategies with focus on expedition products in DACH and BeNeLux
- Provide superior level of customer service and sales support
- Analyse/ communicate/ report and manage customer information
- Communication to internal and external customers
- Manage day to day performance with appropriate resources and support
- Monitoring of KPI's
Jan 2011 - Dec 2017
6 years Germany
Project Manager
Daimler AG
- Development and derivation of use cases for a customer-oriented efficiency in R&D/ production/ After Sales (B2B & B2C)
- Setup of project structure
- Cross-project information exchange via the workstreams
- Stakeholder management
- Internal project communication
Jan 2011 - Dec 2017
6 yearsConsultant
McKinsey & Company Inc.
- Industry, Size, structure and growth drivers in the European colour cosmetic(ECC) industry
- Competitive landscape
- Key market players and success factors as well as entry barriers in the ECC market
- Opportunities and challenges for local champions to drive growth from internationalization
Jan 2011 - Dec 2017
6 years Germany
Project Manager
Recaro Automotive Seating GmbH
- Project coordination for the start-up processes of a product innovation
- Project office in the areas of marketing and product management
Summary
Competent and experienced consultant and interim manager with over eight years experience in managing multi-disciplinary teams of varying sizes and complex programs of work. A proven track record of ensuring projects are delivered to the highest quality, within budget by effectively organizing, managing and utilizing all resources. Reputation for seamlessly creating and implementing strategic business plans while exceeding business objectives. Expertise in building partnerships with stakeholders at all levels, board of directors and suppliers. Ability to lead teams on commercial and industrial projects where the highest standards are routinely demanded. Always wanting to be actively involved in all aspects of the project life-cycle and being able to deliver high-value projects in matrixed organizations and across different geographies. Ability to turn proposals into reality. Decision-maker with excellence in communication, research and creative problem solving. Fast learner. Especially successful in management roles that demand rigor, a high level of drive and dedication and a focus on delivering business outcomes through the use of relationship building.
Languages
German
Native
Dutch
Intermediate
English
Intermediate
French
Intermediate
Russian
Intermediate
Education
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