Zacharias D.
Founder & Managing Director
Experience
Jan 2013 - Jun 2023
10 years 6 monthsCologne, Germany
Founder & Managing Director
Liveloop GmbH
- Built and successfully launched a qualitative online market research software platform (Software-as-a-Service) as a boutique provider. Grew it into a top-5 provider in the D-A-CH region.
- Product ownership & project management: Responsible for the SaaS software platform used in over 20 countries and since 2017 for the related iOS and Android mobile apps. Defined and implemented the product vision & roadmap, product and interface design, product backlog management & prioritization, handled customer requirements and stakeholder input in the development process, budgeting, etc.
- Advised corporate clients on integrating structured user feedback into customer-focused, agile software development projects. Led and managed user experience studies (especially in-home use tests, diary studies & user acceptance testing).
- Participated in complex digital product development projects in a corporate setting, focusing on apps & IoT applications, including design sprint processes to develop and validate business model & product innovations. Facilitated workshops with D-level stakeholders in German and English.
- Sales, marketing & stakeholder management: Responsible for acquiring and managing corporate accounts in German-speaking countries and across Europe in German and English.
- Built and led the Professional Services team both disciplinarily and technically. Gained deep expertise in data protection & GDPR.
Jan 2009 - Dec 2013
5 yearsCologne, Germany
Freelance Marketing Consultant & Project Manager
- Advised mid-sized companies with complex products & services on branding, positioning & sales promotion (focus: software, online research, manufacturing).
- Managed branding relaunches, corporate websites, portal websites and sales events (trade show booths, promotional events, etc.). Designed and led branding and positioning workshops at C- and D-level.
- Corporate communications: Wrote technical articles, blog posts, white papers, company and product brochures, and press releases.
- Developed marketing controlling tools for ongoing performance measurement (metrics, KPIs).
Jan 2006 - Dec 2009
4 yearsHürth, Germany
Head of Group Marketing
Globalpark AG
- Established an international group marketing function, first for the D-A-CH region, then for subsidiaries in the UK and the USA.
- Led projects & managed budgets in marketing: corporate communications, corporate rebranding, building & launching corporate websites, portal websites and sales events (trade show booths, promotional events, etc.).
- Established conversion-oriented B2B marketing: Optimized sales pipelines through online (online marketing and corporate websites) and offline lead generation (trade show booths, promotional events, conferences, PR). Introduced marketing controlling tools for continuous performance measurement and optimization of marketing activities. Tripled new contacts generated at promotional events, doubled digital leads.
- Built and led the marketing communications team both disciplinarily and technically.
- Managed product management projects for mobile research and customer experience management.
- Globalpark was a mid-sized software company with its own SaaS survey platform and was named by Deloitte as one of Germany’s 50 fastest-growing technology companies (Deloitte Technology Fast 50) from 2006-2009. The company merged with Norway’s QuestBack AS in 2011.
Summary
Versatile manager with an agile mindset and many years of experience in developing and marketing complex software platforms. Experienced project manager and product manager for digital products and projects (Software-as-a-Service, web & app).
Self-motivated team player with strong analytical skills and a pronounced hands-on mentality. Skilled at building teams and professionalizing structures. Strong communication and negotiation skills at C- and D-level. Proficient in leading and developing employees and teams, experienced in working with service providers.
Many years of research expertise with a focus on customer and user experience (UX/UI) and involving users and stakeholders in the agile development of digital products and services.
Languages
German
NativeEnglish
AdvancedSpanish
ElementaryEducation
Oct 2002 - Jun 2006
Rheinische Fachhochschule Köln
Dipl.-Medienökonom (FH), Management of Media Companies · Media Management · Cologne, Germany
Oct 1998 - Jun 1999
Coventry Business School
Coventry, United Kingdom
Ernst-Moritz-Arndt-Gymnasium
Abitur · Remscheid, Germany
Certifications & licenses
Professional Agile Leadership (PAL I)
Professional Scrum Product Owner (PSPO I)
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