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Zacharias De Groote

Founder & Managing Director

Zacharias De Groote
Hürth, Germany

Experience

Jan 2013 - Jun 2023
10 years 6 months
Cologne, Germany

Founder & Managing Director

Liveloop GmbH

  • Built and successfully established a qualitative online market research software platform (Software-as-a-Service) as a boutique provider and grew it into a top 5 provider in the DACH region
  • Product ownership and project management for the SaaS software platform in over 20 countries, and since 2017 for the mobile iOS and Android app
  • Defined and implemented the product vision and roadmap, product and interface design, product backlog management and prioritization, including customer requirements and stakeholder input
  • Advised corporate clients on structured user feedback and led user experience studies (in-home use tests, diary studies, user acceptance testing)
  • Collaborated on digital product development projects in a corporate environment (apps & IoT applications) and facilitated workshops with D-level stakeholders in German and English
  • Responsible for acquisition and account management of corporate clients in German-speaking countries and across Europe
  • Built and led the Professional Services team both functionally and disciplinarily, with a focus on data protection and GDPR compliance
Jan 2009 - Dec 2013
5 years
Cologne, Germany

Marketing Consultant & Project Manager

Freelance

  • Advised mid-sized companies on branding, positioning and sales promotion (focus: software, online research, manufacturing industry)
  • Managed branding relaunches, corporate websites, portal websites and sales events (trade show booths, promotional events) and designed and ran workshops at C- and D-level
  • Wrote expert articles, blog posts, white papers, company and product brochures as well as press releases
  • Developed marketing controlling tools for continuous performance tracking (metrics, KPIs)
Jan 2006 - Dec 2009
4 years
Hürth, Germany

Head of Group Marketing

Globalpark AG

  • Set up an international group marketing function for the DACH region, UK and USA
  • Managed marketing projects and budget for corporate communications, corporate rebranding, building and launching corporate websites, portal websites and sales events
  • Established a conversion-oriented B2B marketing strategy with online (online marketing, corporate websites) and offline lead generation (trade show booths, promotional events, conferences, PR)
  • Introduced marketing controlling tools and optimized marketing activities, doubling digital leads and tripling new contacts at promotional events
  • Built and led the marketing communications team both functionally and disciplinarily
  • Led product management projects for mobile research and customer experience management
  • Globalpark AG was a mid-sized software company with its own SaaS platform for online surveys and was named one of Germany's 50 fastest-growing technology companies (2006-2009) by Deloitte Technology Fast 50; merged with QuestBack AS in 2011

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Information Technology (17.5 years) and Manufacturing (5 years).

Information Technology
Manufacturing

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Project Management (17.5 years), Product Development (14.5 years), Research and Development (10.5 years), and Marketing (8 years).

Project Management
Product Development
Research and Development
Marketing

Summary

Versatile manager with an agile mindset and many years of experience in developing and marketing complex software platforms. Skilled project manager and product manager for digital products and projects (Software-as-a-Service, Web & App).

Self-motivated team player with strong analytical thinking and a pronounced hands-on mentality. Experienced in building teams and professionalizing structures. Strong communication and negotiation skills at C- and D-level. Proficient in leading and developing employees and teams, experienced in working with service providers.

Many years of research expertise with a focus on customer and user experience (UX / UI) and involving users and stakeholders in the agile development of digital products and services.

Skills

  • Routine Use Of Office Applications (Ms Office, Apple Numbers, Pages & Keynote, Acrobat)
  • Collaboration & Communication Solutions (Slack, Asana, Jira, Confluence, Miro, Figma, Etc.)
  • Design Software (Canva, Affinity Suite, Photoshop, Indesign, Xd)
  • Content Management Systems (Drupal, Wordpress)
  • Sales Funnel & Crm Software (Pipedrive, Salesforce)
  • Accounting Software (Monkey Office)
  • Various Survey Software Solutions (Quantitative & Qualitative)
  • Qualitative Analysis Software (Maxqda)

Languages

German
Native
English
Advanced
Spanish
Elementary

Education

Oct 2002 - Jun 2006

Rheinische Fachhochschule Köln

Diploma in Media Economics, Management of Media Companies · Media Management · Cologne, Germany

Oct 1998 - Jun 1999

Coventry Business School

Coventry, United Kingdom

Ernst-Moritz-Arndt-Gymnasium

Abitur (German high school diploma) · Remscheid, Germany

Certifications & licenses

Professional Agile Leadership (PAL I)

Professional Scrum Product Owner (PSPO I)

Profile

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Zacharias based?

Zacharias is based in Hürth, Germany.

What languages does Zacharias speak?

Zacharias speaks the following languages: German (Native), English (Advanced), Spanish (Elementary).

How many years of experience does Zacharias have?

Zacharias has at least 17 years of experience. During this time, Zacharias has worked in at least 3 different roles and for 3 different companies. The average length of individual experience is 6 years and 10 months. Note that Zacharias may not have shared all experience and actually has more experience.

What roles would Zacharias be best suited for?

Based on recent experience, Zacharias would be well-suited for roles such as: Founder & Managing Director, Marketing Consultant & Project Manager, Head of Group Marketing.

What is Zacharias's latest experience?

Zacharias's most recent position is Founder & Managing Director at Liveloop GmbH.

What companies has Zacharias worked for in recent years?

In recent years, Zacharias has worked for Liveloop GmbH.

Which industries is Zacharias most experienced in?

Zacharias is most experienced in industries like Information Technology (IT) and Manufacturing.

Which business areas is Zacharias most experienced in?

Zacharias is most experienced in business areas like Project Management, Product Development, and Research and Development (R&D). Zacharias also has some experience in Marketing.

Which industries has Zacharias worked in recently?

Zacharias has recently worked in industries like Information Technology (IT).

Which business areas has Zacharias worked in recently?

Zacharias has recently worked in business areas like Product Development, Project Management, and Research and Development (R&D).

What is Zacharias's education?

Zacharias attended Rheinische Fachhochschule Köln for Media Management.

Does Zacharias have any certificates?

Zacharias has 2 certificates. These include: Professional Agile Leadership (PAL I) and Professional Scrum Product Owner (PSPO I).

What is the availability of Zacharias?

Zacharias is immediately available full-time for suitable projects.

What is the rate of Zacharias?

Zacharias's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Zacharias?

To hire Zacharias, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1000
750
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Market avg: 740-900 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.