Zacharias De groote

Founder & Managing Director

Zacharias De groote
Hürth, Germany

Experience

Jan 2013 - Jun 2023
10 years 6 months
Cologne, Germany

Founder & Managing Director

Liveloop GmbH

  • Built and successfully established a qualitative online market research software platform (Software-as-a-Service) as a boutique provider and grew it into a top 5 provider in the DACH region
  • Product ownership and project management for the SaaS software platform in over 20 countries, and since 2017 for the mobile iOS and Android app
  • Defined and implemented the product vision and roadmap, product and interface design, product backlog management and prioritization, including customer requirements and stakeholder input
  • Advised corporate clients on structured user feedback and led user experience studies (in-home use tests, diary studies, user acceptance testing)
  • Collaborated on digital product development projects in a corporate environment (apps & IoT applications) and facilitated workshops with D-level stakeholders in German and English
  • Responsible for acquisition and account management of corporate clients in German-speaking countries and across Europe
  • Built and led the Professional Services team both functionally and disciplinarily, with a focus on data protection and GDPR compliance
Jan 2009 - Dec 2013
5 years
Cologne, Germany

Marketing Consultant & Project Manager

Freelance

  • Advised mid-sized companies on branding, positioning and sales promotion (focus: software, online research, manufacturing industry)
  • Managed branding relaunches, corporate websites, portal websites and sales events (trade show booths, promotional events) and designed and ran workshops at C- and D-level
  • Wrote expert articles, blog posts, white papers, company and product brochures as well as press releases
  • Developed marketing controlling tools for continuous performance tracking (metrics, KPIs)
Jan 2006 - Dec 2009
4 years
Hürth, Germany

Head of Group Marketing

Globalpark AG

  • Set up an international group marketing function for the DACH region, UK and USA
  • Managed marketing projects and budget for corporate communications, corporate rebranding, building and launching corporate websites, portal websites and sales events
  • Established a conversion-oriented B2B marketing strategy with online (online marketing, corporate websites) and offline lead generation (trade show booths, promotional events, conferences, PR)
  • Introduced marketing controlling tools and optimized marketing activities, doubling digital leads and tripling new contacts at promotional events
  • Built and led the marketing communications team both functionally and disciplinarily
  • Led product management projects for mobile research and customer experience management
  • Globalpark AG was a mid-sized software company with its own SaaS platform for online surveys and was named one of Germany's 50 fastest-growing technology companies (2006-2009) by Deloitte Technology Fast 50; merged with QuestBack AS in 2011

Summary

Versatile manager with an agile mindset and many years of experience in developing and marketing complex software platforms. Skilled project manager and product manager for digital products and projects (Software-as-a-Service, Web & App).

Self-motivated team player with strong analytical thinking and a pronounced hands-on mentality. Experienced in building teams and professionalizing structures. Strong communication and negotiation skills at C- and D-level. Proficient in leading and developing employees and teams, experienced in working with service providers.

Many years of research expertise with a focus on customer and user experience (UX / UI) and involving users and stakeholders in the agile development of digital products and services.

Skills

  • Routine Use Of Office Applications (Ms Office, Apple Numbers, Pages & Keynote, Acrobat)
  • Collaboration & Communication Solutions (Slack, Asana, Jira, Confluence, Miro, Figma, Etc.)
  • Design Software (Canva, Affinity Suite, Photoshop, Indesign, Xd)
  • Content Management Systems (Drupal, Wordpress)
  • Sales Funnel & Crm Software (Pipedrive, Salesforce)
  • Accounting Software (Monkey Office)
  • Various Survey Software Solutions (Quantitative & Qualitative)
  • Qualitative Analysis Software (Maxqda)

Languages

German
Native
English
Advanced
Spanish
Elementary

Education

Oct 2002 - Jun 2006

Rheinische Fachhochschule Köln

Diploma in Media Economics, Management of Media Companies · Media Management · Cologne, Germany

Oct 1998 - Jun 1999

Coventry Business School

Coventry, United Kingdom

Ernst-Moritz-Arndt-Gymnasium

Abitur (German high school diploma) · Remscheid, Germany

Certifications & licenses

Professional Agile Leadership (PAL I)

Professional Scrum Product Owner (PSPO I)

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