Zacharias De Groote
Founder & Managing Director
Experience
Founder & Managing Director
Liveloop GmbH
- Built and successfully established a qualitative online market research software platform (Software-as-a-Service) as a boutique provider and grew it into a top 5 provider in the DACH region
- Product ownership and project management for the SaaS software platform in over 20 countries, and since 2017 for the mobile iOS and Android app
- Defined and implemented the product vision and roadmap, product and interface design, product backlog management and prioritization, including customer requirements and stakeholder input
- Advised corporate clients on structured user feedback and led user experience studies (in-home use tests, diary studies, user acceptance testing)
- Collaborated on digital product development projects in a corporate environment (apps & IoT applications) and facilitated workshops with D-level stakeholders in German and English
- Responsible for acquisition and account management of corporate clients in German-speaking countries and across Europe
- Built and led the Professional Services team both functionally and disciplinarily, with a focus on data protection and GDPR compliance
Marketing Consultant & Project Manager
Freelance
- Advised mid-sized companies on branding, positioning and sales promotion (focus: software, online research, manufacturing industry)
- Managed branding relaunches, corporate websites, portal websites and sales events (trade show booths, promotional events) and designed and ran workshops at C- and D-level
- Wrote expert articles, blog posts, white papers, company and product brochures as well as press releases
- Developed marketing controlling tools for continuous performance tracking (metrics, KPIs)
Head of Group Marketing
Globalpark AG
- Set up an international group marketing function for the DACH region, UK and USA
- Managed marketing projects and budget for corporate communications, corporate rebranding, building and launching corporate websites, portal websites and sales events
- Established a conversion-oriented B2B marketing strategy with online (online marketing, corporate websites) and offline lead generation (trade show booths, promotional events, conferences, PR)
- Introduced marketing controlling tools and optimized marketing activities, doubling digital leads and tripling new contacts at promotional events
- Built and led the marketing communications team both functionally and disciplinarily
- Led product management projects for mobile research and customer experience management
- Globalpark AG was a mid-sized software company with its own SaaS platform for online surveys and was named one of Germany's 50 fastest-growing technology companies (2006-2009) by Deloitte Technology Fast 50; merged with QuestBack AS in 2011
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Information Technology (17.5 years) and Manufacturing (5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Project Management (17.5 years), Product Development (14.5 years), Research and Development (10.5 years), and Marketing (8 years).
Summary
Versatile manager with an agile mindset and many years of experience in developing and marketing complex software platforms. Skilled project manager and product manager for digital products and projects (Software-as-a-Service, Web & App).
Self-motivated team player with strong analytical thinking and a pronounced hands-on mentality. Experienced in building teams and professionalizing structures. Strong communication and negotiation skills at C- and D-level. Proficient in leading and developing employees and teams, experienced in working with service providers.
Many years of research expertise with a focus on customer and user experience (UX / UI) and involving users and stakeholders in the agile development of digital products and services.
Skills
- Routine Use Of Office Applications (Ms Office, Apple Numbers, Pages & Keynote, Acrobat)
- Collaboration & Communication Solutions (Slack, Asana, Jira, Confluence, Miro, Figma, Etc.)
- Design Software (Canva, Affinity Suite, Photoshop, Indesign, Xd)
- Content Management Systems (Drupal, Wordpress)
- Sales Funnel & Crm Software (Pipedrive, Salesforce)
- Accounting Software (Monkey Office)
- Various Survey Software Solutions (Quantitative & Qualitative)
- Qualitative Analysis Software (Maxqda)
Languages
Education
Rheinische Fachhochschule Köln
Diploma in Media Economics, Management of Media Companies · Media Management · Cologne, Germany
Coventry Business School
Coventry, United Kingdom
Ernst-Moritz-Arndt-Gymnasium
Abitur (German high school diploma) · Remscheid, Germany
Certifications & licenses
Professional Agile Leadership (PAL I)
Professional Scrum Product Owner (PSPO I)
Profile
Frequently asked questions
Do you have questions? Here you can find further information.
Where is Zacharias based?
What languages does Zacharias speak?
How many years of experience does Zacharias have?
What roles would Zacharias be best suited for?
What is Zacharias's latest experience?
What companies has Zacharias worked for in recent years?
Which industries is Zacharias most experienced in?
Which business areas is Zacharias most experienced in?
Which industries has Zacharias worked in recently?
Which business areas has Zacharias worked in recently?
What is Zacharias's education?
Does Zacharias have any certificates?
What is the availability of Zacharias?
What is the rate of Zacharias?
How to hire Zacharias?
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
Similar Freelancers
Discover other experts with similar qualifications and experience
Experts recently working on similar projects
Freelancers with hands-on experience in comparable project as a Founder & Managing Director
Nearby freelancers
Professionals working in or nearby Hürth, Germany