Joachim L.
Independent Business Consultant
Experience
Independent Business Consultant
Selbständiger Unternehmensberater
Client: STROTH Telecom GmbH (formerly Tele2 Comm. Services GmbH) – Business Development B2B/B2C
Developed growth & go-to-market strategy for new products
Content strategy for brand relaunch
Selected and set up marketing automation solution
Designed and marketed white-label mobile solution
Project management for partnerships with WEtell and ENTEGA mobile
Client: S-Communication Services GmbH (Sparkassen Finanzgruppe) – IAM (Integrated Address Management) project management
Analyzed current product portfolio
Banking & finance market analysis
Identified adjustments needed for mid-term planning
Formulated IAM vision
Client: ERGO Group AG – Sales promotion
Activated sponsorship partnership with the German Football Association (DFB)
Media partnerships
Social media communication
Supported partner sales network
Client: E.ON SE – Innovation Domains / Strategy & Innovation
Coached business case development (individuals/teams)
Trained on key financials (NPV calculation) / scenario planning
Developed sales strategies for innovations
Taught storytelling skills
Created templates
Target KPI alignment / metrics (portfolio performance)
Business Customer Marketing Specialist
RheinEnergie AG
- Sales coaching "From Farmer to Hunter"
- Online presence relaunch: focus on B2B website
- Lead generation campaign "Hotel Refrigeration Systems"
- Concept "From Customer Satisfaction to Referral Marketing"
- Realigned strategic product portfolio (SWOT)
- Developed a new campaign management framework
- Developed cross-selling strategy for growth with existing customers
- Implemented digital B2B marketing and sales campaigns
Independent Business Consultant
Selbständiger Unternehmensberater
- Analyzed existing campaign process and improved it using cross-industry best practices
- Developed content strategy for various sales segments
- Project management for digital sales
Regional Marketing Manager
Unitymedia NRW GmbH
- Conceived and executed content collaboration with digital publishers
- Planned and implemented cross-media campaigns (including media/budget)
- Multi-channel marketing of "House Connection"
- Prepared, executed, and moderated strategy workshop "Time-To-Market"
- Managed interfaces between marketing, sales, technical, and service teams
- Developed stakeholder and influencer concept in B2B marketing
- Managed interface with sales control/BI
- Directed agencies and service providers
Independent Business Consultant
Selbständiger Unternehmensberater
- Project manager for GIGAbit City Bochum: led negotiations and stakeholder management / internal communication
- Interim CMO for startup Rate your Club GmbH: developed business model (Business Model Canvas)
- Product planning up to MVP
Global Head of Sponsorship
Ogilvy & Mather Advertising
- Strategic client consulting for Allianz SE focusing on planning and execution of digital campaigns and sales marketing
- Activation of sponsorship assets from partnerships with FC Bayern Munich, Mercedes AMG Petronas, Formula 1
- Member of the agency's leadership team
- New Business Development
Independent Management Consultant
Independent Management Consultant
- Project management of sponsorship audit for VfL Osnabrück and Kaffee Partner
- Analysis of current (AS-IS) and development of target (TO-BE) processes in marketing and sales, creating recommendations for organizational structure and workflows
- Strategy project "New Product Segments" for Hassia Mineralquellen
- Design, execution, and moderation of a marketing workshop for marketing communication, corporate marketing at Deutsche Bahn AG
Head of Marketing & Sales
1. FC Köln GmbH & Co. KGaA
- Led the Marketing & Sales department
- Established a new Digital Marketing & Sales function
- Managed the 1. FC Köln Foundation project; stakeholder and committee management in politics, business, and culture
Independent Management Consultant
Independent Management Consultant
- Strategic sponsorship and communications consulting for sports and culture at Deutsche Bahn
- Project management of media cooperations for Deutsche Bahn
- Consultant for Hassia Mineralquellen; cooperation with Michael Schumacher
Managing Director
PRISM International GmbH
- International agency network for below-the-line communication (WPP group plc.); core competencies in PR, events/roadshows, and sponsorship
- Projects in PR, trade fairs, events, sponsorship (UEFA Champions League, 2006 FIFA World Cup, F1); clients include Ford, Land Rover, Jaguar, Delphi, Shell, Yello Strom
- Development of sales incentives for UEFA Champions League Ford insurance
- Multimedia internal communication (online, business TV, townhall meetings)
Product Marketing Manager
Ford of Europe Inc.
- Marketing responsibility in the Focus C-Max development team
- Development of product positioning and communication strategy
Brand Development Manager
Ford Motor Company
- Global responsibility for the business case and development of the sports coupe segment
- Leadership of an interdisciplinary marketing and communications team focused on below-the-line communication (media/marketing partnerships)
Head of Sales Promotion
Ford-Werke AG
- Responsible for all below-the-line communication including events, sales promotion, trade marketing, incentives, trade shows, and sponsorship
- Managed six staff members, oversaw an agency pool, and was responsible for a €15 million budget
Head of Sales Planning and Analysis
Ford-Werke AG
- Planned sales volumes at the model level in close coordination with the sales and marketing department; management reporting
- Responsible for four staff members
Regional Sales Manager
Ford-Werke AG
- Managed 50 key and contract partners in Saxony and Saxony-Anhalt, developing the area into the top-selling region of the new federal states
- Advised owners and managing directors on all aspects of business management with a focus on marketing and sales
Summer Intern
A.T. Kearney Management Consultants
- Member of a consulting team for a client in the furniture industry
- Cross-project research and analysis
Summer Intern
Young & Rubicam
- Worked with the VP of Client Services for the Colgate-Palmolive account
- Led the naming project for a new oral care product
Business Analyst, Marketing
Ford of Europe Inc.
- Coordinated the European sales subsidiaries
- Analyzed pan-European product and sales trends
Systems Analyst, Sales Systems
Ford-Werke AG
- Developed and rolled out a management information system for the board
- Developed and rolled out sales support systems for the field force, including user training and support
Systems Analyst, Manufacturing Systems
Ford-Werke AG
- Developed a system for electronic supplier communication
- Managed a material flow system
High School Graduate Trainee Program
Ford-Werke AG
- Rotated through the company's core functions (Marketing, Sales, Service, Purchasing, Finance)
Summary
I look back on over 25 years of international experience in marketing, sales, and management consulting. In my work, I have developed and implemented successful strategies in business development, digital transformation, and sponsorship. In doing so, I have supported major projects in telecommunications, banking, energy, and the automotive industry, always focusing on sustainable growth and measurable results.
I bring solid know-how in developing content and sales strategies, executing marketing campaigns, and leading cross-functional teams. My many years of experience and practical approach enable me to create innovative concepts and successfully implement them across various industries.
Languages
Education
London Business School
MBA · United Kingdom
VWA Köln
Business Administrator (VWA) · Business Administrator · Cologne, Germany
Ford-Werke AG
Industrial Clerk · Industrial Clerk · Cologne, Germany
Certifications & licenses
Certified Mind Factor Coach
Manchester
Mental Coach
German Trainer Academy, Cologne
Squared Online - Digital Marketing & Leadership
Google/Avado
Professional Diploma In Digital Marketing
Digital Marketing School
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