Joachim Lange - Business Customer Marketing Consultant

Q: Where is Joachim based?

Joachim is based in Cologne, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Joachim speak?

Joachim speaks the following languages: German (Native), English (Elementary) .

Q: How many years of experience does Joachim have?

Joachim has at least 39 years of experience. During this time, Joachim has worked in at least 15 different roles and for 12 different companies . The average length of individual experience is 1 year and 10 months . Note that Joachim may not have shared all experience and actually has more experience.

Q: What companies has Joachim worked for in recent years?

In recent years, Joachim has worked for Freelance Management Consultant .

Q: Which industries is Joachim most experienced in?

Joachim is most experienced in industries like Automotive , Telecommunication , and Advertising . Joachim also has some experience in Energy , Banking and Finance , and Insurance .

Q: Which business areas is Joachim most experienced in?

Joachim is most experienced in business areas like Marketing , Sales , and Project Management . Joachim also has some experience in Strategy and Planning , Business Intelligence , and Product Development .

Q: Which industries has Joachim worked in recently?

Joachim has recently worked in industries like Energy , Banking and Finance , and Insurance .

Q: Which business areas has Joachim worked in recently?

Joachim has recently worked in business areas like Business Intelligence , Marketing , and Product Development .

Q: What is Joachim's education?

Joachim holds a Master from London Business School .

Recommended expert

Cologne, Germany

Experience

Jul 2019 - Present

6 years 8 months

Freelance Management Consultant

Client: STROTH Telecom GmbH (formerly Tele2 Comm. Services GmbH) Business Development B2B/B2C
Developed growth and go-to-market strategy for new products
Content strategy for brand relaunch
Selection and setup of marketing automation solution
Concept and marketing of white-label mobile solution
Project management for partnerships with WEtell and ENTEGA Mobile
Client: S-Communication Services GmbH (Sparkassen Financial Group) Project Management IAM (Integrated Address Management)
Analysis of current product portfolio
Market analysis in banking and finance
Identification of adjustments needed for mid-term planning
Formulation of IAM vision
Client: ERGO Group AG Sales Promotion
Activation of sponsorship partnership with the German Football Association (DFB)
Media partnerships
Social media communication
Support for sales partner network
Client: E.ON SE Innovation Domains / Strategy & Innovation
Coaching in business case development (individuals/teams)
Training in key financials (NPV calculation) and scenario planning
Development of sales strategies for innovations
Training in storytelling skills
Creation of templates
Target KPI alignment/metrics (portfolio performance)

Nov 2018 - May 2019

7 months

Cologne, Germany

Business Customer Marketing Consultant

RheinEnergie AG

Sales coaching "From Farmer to Hunter"
Redesigned online presence: focused on B2B website
Lead generation campaign "Hotel Cooling Systems"
Concept "From Customer Satisfaction to Referral Marketing"
Realignment of strategic product portfolio (SWOT)
Development of a new campaign management framework
Creation of cross-selling strategy to grow with existing customers
Execution of digital B2B marketing and sales campaigns

Jun 2018 - Oct 2018

5 months

Cologne, Germany

Freelance Management Consultant

External project manager for B2B marketing at RheinEnergie AG
Analysis of the existing campaign process and improvement using cross-industry best practices
Development of content strategy for different sales segments
Project management of digital sales

Jul 2017 - Jun 2018

1 year

Cologne, Germany

Regional Marketing Manager

Unitymedia NRW GmbH

Design and implementation of content collaboration with digital publishers
Planning and execution of cross-media campaigns (including media/budget)
Multi-channel marketing of "House Connection"
Preparation, execution, and moderation of strategy workshop "Time-To-Market"
Interface management between marketing/sales/tech/service
Development of stakeholder and influencer concept in B2B marketing
Management of interface to sales control/BI
Coordination of agencies and service providers

May 2016 - Jun 2017

1 year 2 months

Cologne, Germany

Freelance Management Consultant

External project manager for Unitymedia NRW GmbH; project management of Gigabit City Bochum, negotiation and stakeholder management / internal communication
Interim CMO for start-up Rate your Club GmbH
Development of business model (Business Model Canvas)
Product planning up to MVP

Oct 2014 - Apr 2016

1 year 7 months

Düsseldorf, Germany

Global Head of Sponsoring

Ogilvy & Mather Advertising

Strategic client consulting for Allianz SE focusing on planning and executing digital campaigns and sales marketing
Activation of sponsorship assets from partnerships with FC Bayern Munich, Mercedes AMG Petronas, and Formula 1
Member of the agency's leadership team
New business development

Mar 2013 - Sep 2014

1 year 7 months

Cologne, Germany

Independent Management Consultant

Strategy and process consulting (focus on medium-sized companies)
Project lead for the sponsorship audit at VfL Osnabrück and Kaffee Partner
Analysis of the current-state and design of target processes in marketing & sales
Development of a recommendation for organizational structure and workflows
Strategy project 'New Product Segments' for Hassia Mineralquellen
Designing, conducting, and moderating a marketing workshop on marketing communications for corporate marketing at Deutsche Bahn AG

Mar 2011 - Feb 2013

2 years

Cologne, Germany

Head of Marketing & Sales

1. FC Köln GmbH & Co. KGaA

Leading the marketing & sales department
Establishing a new Digital Marketing & Sales function
Project lead for the 1. FC Köln Foundation; stakeholder and committee management in politics, business, and culture

Dec 2006 - Feb 2011

4 years 3 months

Cologne, Germany

Independent Management Consultant

Communications consulting with a focus on integrated campaigns
Strategic sponsorship and communications consulting in sports & culture for Deutsche Bahn
Project lead for media partnerships at Deutsche Bahn
Consulting for Hassia Mineralquellen on the Michael Schumacher partnership

Jul 2000 - Nov 2006

6 years 5 months

Cologne, Germany

Managing Director

PRISM International GmbH

Building an international agency network for below-the-line communication (WPP Group plc.)
Core competencies in PR, events/roadshows, and sponsorship
Projects in PR, trade shows, events, and sponsorship (UEFA Champions League, FIFA World Cup 2006, F1)
Clients include Ford, Land Rover, Jaguar, Delphi, Shell, Yello Strom
Development of sales incentives for the UEFA Champions League for Ford Insurance
Multimedia internal communication (online, business TV, townhall meetings)

Mar 2000 - Jun 2000

4 months

Cologne, Germany

Product Marketing Manager

Ford of Europe Inc.

Marketing responsibility in the Focus C-Max development team
Development of product positioning and communication strategy

Mar 1998 - Feb 2000

2 years

Dearborn, United States

Brand Development Manager

Ford Motor Company

Global responsibility for the business case and development of the sports coupe segment
Leading an interdisciplinary marketing and communications team focused on below-the-line communication (media/marketing collaborations)

Oct 1995 - Feb 1998

2 years 5 months

Cologne, Germany

Head of Sales Promotion

Ford-Werke AG

Responsible for all BTL communication including events, sales promotion, trade marketing, incentives, trade fairs, and sponsorship
Personnel responsibility for six employees
Management of an agency pool
Responsible for a budget of €15 million

Jun 1994 - Sep 1995

1 year 4 months

Cologne, Germany

Head of Sales Planning and Analysis

Ford-Werke AG

Planning sales volumes at model level in close coordination with sales and marketing management
Management Reporting
Personnel responsibility for four employees

Sep 1992 - May 1994

1 year 9 months

Leipzig, Germany

Regional Sales Manager

Ford-Werke AG

Managing 50 main/contract partners in Saxony and Saxony-Anhalt
Developed into the highest-selling region in the New Federal States
Advising owners and managing directors on all aspects of business management, focusing on marketing and sales

Sep 1991 - Oct 1991

2 months

Düsseldorf, Germany

Summer Intern

A.T. Kearney Management Consultants

Participated in a consulting team for a furniture industry client
Conducted cross-project research and analyses

Jul 1991 - Aug 1991

2 months

New York, United States

Summer Intern

Young & Rubicam

Collaborated with the VP Client Services for the Colgate-Palmolive account
Led the naming project for a new oral care product

Apr 1989 - Aug 1990

1 year 5 months

Warley, United Kingdom

Business Analyst, Marketing

Ford of Europe Inc.

Coordinated the European sales subsidiaries
Analyzed pan-European product and sales trends

Aug 1987 - Mar 1989

1 year 8 months

Cologne, Germany

Systems Analyst, Sales Systems

Ford-Werke AG

Developed and rolled out a management information system for the executive board
Developed and rolled out sales support systems for field sales including user training and support

Feb 1986 - Jul 1987

1 year 6 months

Cologne, Germany

Systems Analyst, Manufacturing Systems

Ford-Werke AG

Developed a system for electronic supplier communication
Maintained a material flow system

Sep 1984 - Jan 1988

3 years 5 months

Cologne, Germany

High School Graduate Trainee Program

Ford-Werke AG

Rotation through the core functions of the company (Marketing, Sales, Service, Purchasing, Finance)

Languages

German

Native

English

Elementary

Education

Sep 1990 - Jul 1992

London Business School

MBA, exchange semester at the University of British Columbia, Vancouver, Canada · London, United Kingdom

Oct 1984 - Mar 1988

VWA Cologne

Dual study program for business economist (VWA) · Cologne, Germany

Sep 1984 - Jan 1986

Ford-Werke AG

Apprenticeship as industrial clerk (IHK) · Cologne, Germany

...and 1 more

Certifications & licenses

Certified Mind Factor Coach

Manchester

Mental Coach

German Trainer Academy

Squared Online - Digital Marketing & Leadership

Google/Avado

Professional Diploma In Digital Marketing

Digital Marketing School

Profile

Created

November 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Joachim based?

Joachim is based in Cologne, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Joachim speak?

Joachim speaks the following languages: German (Native), English (Elementary).

How many years of experience does Joachim have?

Joachim has at least 39 years of experience. During this time, Joachim has worked in at least 15 different roles and for 12 different companies. The average length of individual experience is 1 year and 10 months. Note that Joachim may not have shared all experience and actually has more experience.

What roles would Joachim be best suited for?

Based on recent experience, Joachim would be well-suited for roles such as: Business Customer Marketing Consultant, Regional Marketing Manager, Global Head of Sponsoring.

What companies has Joachim worked for in recent years?

In recent years, Joachim has worked for Freelance Management Consultant.

Which industries is Joachim most experienced in?

Joachim is most experienced in industries like Automotive, Telecommunication, and Advertising. Joachim also has some experience in Energy, Banking and Finance, and Insurance.

Which business areas is Joachim most experienced in?

Joachim is most experienced in business areas like Marketing, Sales, and Project Management. Joachim also has some experience in Strategy and Planning, Business Intelligence, and Product Development.

Which industries has Joachim worked in recently?

Joachim has recently worked in industries like Energy, Banking and Finance, and Insurance.

Which business areas has Joachim worked in recently?

Joachim has recently worked in business areas like Business Intelligence, Marketing, and Product Development.

What is Joachim's education?

Joachim holds a Master from London Business School.

Does Joachim have any certificates?

Joachim has 4 certificates. Among them, these include: Certified Mind Factor Coach, Mental Coach, and Squared Online - Digital Marketing & Leadership.

What is the availability of Joachim?

Joachim is immediately available part-time for suitable projects.

What is the rate of Joachim?

Joachim's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.