Stefan B. - Head of Performance Marketing (perm)

Berlin, Germany

Experience

May 2015 - Mar 2022

6 years 11 months

Berlin, Germany

Head of Performance Marketing (perm)

Adviqo AG

Concept, forecast and execution of the overall performance marketing strategy
Setup and roll-out of multiple international campaigns via Google Seach / GDN / Youtube and the paid social channels Facebook / Instagram, Xing and Linkedin
Recruiting and leading of marketing and cross-functional teams up to 5 people
Managing various campaigns supported by agencies and extern vendors
Leading of weekly C-level meetings to build up a new mobile, desktop and offline combined product by integrating interdisciplinary departments
Creation of native programmatic online and Smart TV ad campaigns
Management of social media and influencer marketing campaigns
Planing and leading of offline branding campaigns via print PR, flyer and billboards
Negotiations and successful deal closings with monetization partners
Implementation of the report BI system to show cohort-wise the whole KPI chain starting by Cost per Click till the goal measure Return of Investment
Setup of real-time bidding and retargeting campaigns via different DSPs
Implementation of the multi-channel tracking system for user attribution with multiple touchpoints
Setup and running of automated CRM platforms for emails, push and in-app actions
Conversion optimization of websites and appstore presentations with A/B-Testing and by analysing the On-Site customer user funnels
Campaign Tools: Facebook Ads / Business Analytics Manager, Google Analytics / Editor / 360Â°, Intelliad, Adjust, Flurry, Tune, Singular
BI Tools: Mixpanel, Tableau
CRM Tools: Pendo, Appboy, Zendesk, Salesforce, SugarCRM, Insigthly, Emarsys, Mailchimp
Project management tools: Jira, Asana, Basecamp, Trello, MS Project
Retargeting / Programmatic DSPs: DataXu, Outbrain, Intelliad, Facebook
Website / CMS: Joomla (Specialist), Wordpress (Sr. Level), Html / SQL (Basic Knowledge)

May 2015 - Mar 2022

6 years 11 months

Berlin, Germany

Multichannel Performance Marketing Specialist

Door2Door GmbH

Concept, forecast and execution of the overall performance marketing strategy
Setup and roll-out of multiple international campaigns via Google Seach / GDN / Youtube and the paid social channels Facebook / Instagram, Xing and Linkedin
Recruiting and leading of marketing and cross-functional teams up to 5 people
Managing various campaigns supported by agencies and extern vendors
Leading of weekly C-level meetings to build up a new mobile, desktop and offline combined product by integrating interdisciplinary departments
Creation of native programmatic online and Smart TV ad campaigns
Management of social media and influencer marketing campaigns
Planing and leading of offline branding campaigns via print PR, flyer and billboards
Negotiations and successful deal closings with monetization partners
Implementation of the report BI system to show cohort-wise the whole KPI chain starting by Cost per Click till the goal measure Return of Investment
Setup of real-time bidding and retargeting campaigns via different DSPs
Implementation of the multi-channel tracking system for user attribution with multiple touchpoints
Setup and running of automated CRM platforms for emails, push and in-app actions
Conversion optimization of websites and appstore presentations with A/B-Testing and by analysing the On-Site customer user funnels
Campaign Tools: Facebook Ads / Business Analytics Manager, Google Analytics / Editor / 360Â°, Intelliad, Adjust, Flurry, Tune, Singular
BI Tools: Mixpanel, Tableau
CRM Tools: Pendo, Appboy, Zendesk, Salesforce, SugarCRM, Insigthly, Emarsys, Mailchimp
Project management tools: Jira, Asana, Basecamp, Trello, MS Project
Retargeting / Programmatic DSPs: DataXu, Outbrain, Intelliad, Facebook
Website / CMS: Joomla (Specialist), Wordpress (Sr. Level), Html / SQL (Basic Knowledge)

May 2015 - Mar 2022

6 years 11 months

Berlin, Germany

Head of Performance Marketing (perm)

Free2Moove GmbH (formerly Carjump, acquired by Peugeot)

Concept, forecast and execution of the overall performance marketing strategy
Setup and roll-out of multiple international campaigns via Google Seach / GDN / Youtube and the paid social channels Facebook / Instagram, Xing and Linkedin
Recruiting and leading of marketing and cross-functional teams up to 5 people
Managing various campaigns supported by agencies and extern vendors
Leading of weekly C-level meetings to build up a new mobile, desktop and offline combined product by integrating interdisciplinary departments
Creation of native programmatic online and Smart TV ad campaigns
Management of social media and influencer marketing campaigns
Planing and leading of offline branding campaigns via print PR, flyer and billboards
Negotiations and successful deal closings with monetization partners
Implementation of the report BI system to show cohort-wise the whole KPI chain starting by Cost per Click till the goal measure Return of Investment
Setup of real-time bidding and retargeting campaigns via different DSPs
Implementation of the multi-channel tracking system for user attribution with multiple touchpoints
Setup and running of automated CRM platforms for emails, push and in-app actions
Conversion optimization of websites and appstore presentations with A/B-Testing and by analysing the On-Site customer user funnels
Campaign Tools: Facebook Ads / Business Analytics Manager, Google Analytics / Editor / 360Â°, Intelliad, Adjust, Flurry, Tune, Singular
BI Tools: Mixpanel, Tableau
CRM Tools: Pendo, Appboy, Zendesk, Salesforce, SugarCRM, Insigthly, Emarsys, Mailchimp
Project management tools: Jira, Asana, Basecamp, Trello, MS Project
Retargeting / Programmatic DSPs: DataXu, Outbrain, Intelliad, Facebook
Website / CMS: Joomla (Specialist), Wordpress (Sr. Level), Html / SQL (Basic Knowledge)

May 2015 - Mar 2022

6 years 11 months

Berlin, Germany

Crossmedia Performance Marketing and Crossmedia Performance Marketing Executive

Funke Media Group GmbH

Concept, forecast and execution of the overall performance marketing strategy
Setup and roll-out of multiple international campaigns via Google Seach / GDN / Youtube and the paid social channels Facebook / Instagram, Xing and Linkedin
Recruiting and leading of marketing and cross-functional teams up to 5 people
Managing various campaigns supported by agencies and extern vendors
Leading of weekly C-level meetings to build up a new mobile, desktop and offline combined product by integrating interdisciplinary departments
Creation of native programmatic online and Smart TV ad campaigns
Management of social media and influencer marketing campaigns
Planing and leading of offline branding campaigns via print PR, flyer and billboards
Negotiations and successful deal closings with monetization partners
Implementation of the report BI system to show cohort-wise the whole KPI chain starting by Cost per Click till the goal measure Return of Investment
Setup of real-time bidding and retargeting campaigns via different DSPs
Implementation of the multi-channel tracking system for user attribution with multiple touchpoints
Setup and running of automated CRM platforms for emails, push and in-app actions
Conversion optimization of websites and appstore presentations with A/B-Testing and by analysing the On-Site customer user funnels
Campaign Tools: Facebook Ads / Business Analytics Manager, Google Analytics / Editor / 360Â°, Intelliad, Adjust, Flurry, Tune, Singular
BI Tools: Mixpanel, Tableau
CRM Tools: Pendo, Appboy, Zendesk, Salesforce, SugarCRM, Insigthly, Emarsys, Mailchimp
Project management tools: Jira, Asana, Basecamp, Trello, MS Project
Retargeting / Programmatic DSPs: DataXu, Outbrain, Intelliad, Facebook
Website / CMS: Joomla (Specialist), Wordpress (Sr. Level), Html / SQL (Basic Knowledge)

May 2015 - Mar 2022

6 years 11 months

Berlin, Germany

Multichannel Performance Campaign Executive

Sparkassen-Finanzportal GmbH

Concept, forecast and execution of the overall performance marketing strategy
Setup and roll-out of multiple international campaigns via Google Seach / GDN / Youtube and the paid social channels Facebook / Instagram, Xing and Linkedin
Recruiting and leading of marketing and cross-functional teams up to 5 people
Managing various campaigns supported by agencies and extern vendors
Leading of weekly C-level meetings to build up a new mobile, desktop and offline combined product by integrating interdisciplinary departments
Creation of native programmatic online and Smart TV ad campaigns
Management of social media and influencer marketing campaigns
Planing and leading of offline branding campaigns via print PR, flyer and billboards
Negotiations and successful deal closings with monetization partners
Implementation of the report BI system to show cohort-wise the whole KPI chain starting by Cost per Click till the goal measure Return of Investment
Setup of real-time bidding and retargeting campaigns via different DSPs
Implementation of the multi-channel tracking system for user attribution with multiple touchpoints
Setup and running of automated CRM platforms for emails, push and in-app actions
Conversion optimization of websites and appstore presentations with A/B-Testing and by analysing the On-Site customer user funnels
Campaign Tools: Facebook Ads / Business Analytics Manager, Google Analytics / Editor / 360Â°, Intelliad, Adjust, Flurry, Tune, Singular
BI Tools: Mixpanel, Tableau
CRM Tools: Pendo, Appboy, Zendesk, Salesforce, SugarCRM, Insigthly, Emarsys, Mailchimp
Project management tools: Jira, Asana, Basecamp, Trello, MS Project
Retargeting / Programmatic DSPs: DataXu, Outbrain, Intelliad, Facebook
Website / CMS: Joomla (Specialist), Wordpress (Sr. Level), Html / SQL (Basic Knowledge)

May 2015 - Mar 2022

6 years 11 months

Berlin, Germany

Mobile Performance Marketing Executive

Spiele-Palast GmbH

Concept, forecast and execution of the overall performance marketing strategy
Setup and roll-out of multiple international campaigns via Google Seach / GDN / Youtube and the paid social channels Facebook / Instagram, Xing and Linkedin
Recruiting and leading of marketing and cross-functional teams up to 5 people
Managing various campaigns supported by agencies and extern vendors
Leading of weekly C-level meetings to build up a new mobile, desktop and offline combined product by integrating interdisciplinary departments
Creation of native programmatic online and Smart TV ad campaigns
Management of social media and influencer marketing campaigns
Planing and leading of offline branding campaigns via print PR, flyer and billboards
Negotiations and successful deal closings with monetization partners
Implementation of the report BI system to show cohort-wise the whole KPI chain starting by Cost per Click till the goal measure Return of Investment
Setup of real-time bidding and retargeting campaigns via different DSPs
Implementation of the multi-channel tracking system for user attribution with multiple touchpoints
Setup and running of automated CRM platforms for emails, push and in-app actions
Conversion optimization of websites and appstore presentations with A/B-Testing and by analysing the On-Site customer user funnels
Campaign Tools: Facebook Ads / Business Analytics Manager, Google Analytics / Editor / 360Â°, Intelliad, Adjust, Flurry, Tune, Singular
BI Tools: Mixpanel, Tableau
CRM Tools: Pendo, Appboy, Zendesk, Salesforce, SugarCRM, Insigthly, Emarsys, Mailchimp
Project management tools: Jira, Asana, Basecamp, Trello, MS Project
Retargeting / Programmatic DSPs: DataXu, Outbrain, Intelliad, Facebook
Website / CMS: Joomla (Specialist), Wordpress (Sr. Level), Html / SQL (Basic Knowledge)

Jul 2012 - May 2015

2 years 11 months

Munich, Germany

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118000 AG

Mobile Marketing for the iOS / Android App “Cheap Calls” and product launch of the Android App “Twumber”.

Jul 2012 - May 2015

2 years 11 months

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Aloqa GmbH

Channel research of mobility vehicles and services.

Jul 2012 - May 2015

2 years 11 months

Munich, Germany

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Bellboxx GmbH

Mobile marketing for the Mobile Community „Showboxx“.

Jul 2012 - May 2015

2 years 11 months

Offenburg, Germany

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Burda Direct interactive GmbH | Hubert Burda Media

Multichannel marketing and Tracking for the relaunch of “daydreams.de”.
Product and website-consulting.

Jul 2012 - May 2015

2 years 11 months

Bonn, Germany

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Deutsche Post Com GmbH

Installation of the project management for the new crossmedia marketing department.
Conceptual design and project lead of the crossmedia marketing campaigns for the E-commerce clients.

Jul 2012 - May 2015

2 years 11 months

Munich, Germany

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European Games Group AG

Mobile marketing and business development for the iOS Tablet Game “Deepworld” and the iOS/Android Game “Hero Zero”.

Jul 2012 - May 2015

2 years 11 months

Cologne, Germany

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Internetone AG

Structuring of the global mobile performance marketing, tracking and reporting strategy for the iOS casino game „Slotodrome“.

Jul 2012 - May 2015

2 years 11 months

Munich, Germany

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Morphicon Media AG

Conceptual design and execution of the international mobile games marketing campaigns.
Buildup the tracking- and controlling system.

Jul 2012 - May 2015

2 years 11 months

Munich, Germany

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Onepastfive GmbH

Mobile performance marketing for the iOS / Android App Joindrop.

Jul 2012 - May 2015

2 years 11 months

Munich, Germany

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Opentabs GmbH

Building and execute the display campaigns for the DACH-countries.

Jul 2012 - May 2015

2 years 11 months

Hamburg, Germany

Head of Mobile Marketing

vukee GmbH & Co. KG

Strategy planning and coordination of the international performance display and search engine advertising campaigns.
Implementation of the Android and iOS tracking and the automated CRM systems for the iOS App „Photobook“.

Aug 2011 - Feb 2012

7 months

Vilsbiburg, Germany

Senior Product and Sales Manager

Dräxlmaier Fahrzeugsysteme GmbH

Key Accounting of the customer Porsche AG for the main harness of the car Porsche Panamera
Customer relationship management and negotiations of product change costs
Calculation and acquisition of new orders
Responsible of a transaction volume of 8 million Euro per year

Oct 2010 - May 2011

8 months

Tittmoning, Germany

Sales and Project Manager (Co-Founder)

Mobile App Software UG

Business Development
Acquisition of new clients and leading of the sales team
Key Accounting of main clients
Project management of the app iOS / Android development projects up to 4 developers
Execution of online and social media marketing measures

Jun 2009 - Aug 2010

1 year 3 months

Munich, Germany

Sales Manager and Website Builder (Co-Founder)

Gründerwelt UG (today Mobile App Software UG)

Business Development
Acquisition of new clients
Key Accounting of main clients
Technical development and creation of websites and content management systems for several clients
Execution of online and social media marketing measures

Mar 2009 - Dec 2009

10 months

Munich, Germany

Part-time jobs during co-founding the companies above

Bellboxx GmbH and Aloqa GmbH (Aloqa GmbH acquired by the Motorolla Mobility Inc)

Business Development
Mobile SEO and SEM
Execution of mobile ad campaigns
Research of potential mobile content channels and contacting B2B partners
Execution of online and social media marketing measures

Summary

Concept, forecast and execution of the overall performance marketing strategy
Setup and roll-out of multiple international campaigns via Google Seach / GDN / Youtube and the paid social channels Facebook / Instagram, Xing and Linkedin
Recruiting and leading of marketing and cross-functional teams up to 5 people
Managing various campaigns supported by agencies and extern vendors
Leading of weekly C-level meetings to build up a new mobile, desktop and offline combined product by integrating interdisciplinary departments
Creation of native programmatic online and Smart TV ad campaigns
Management of social media and influencer marketing campaigns
Planing and leading of offline branding campaigns via print PR, flyer and billboards
Negotiations and successful deal closings with monetization partners
Implementation of the report BI system to show cohort-wise the whole KPI chain starting by Cost per Click till the goal measure Return of Investment
Setup of real-time bidding and retargeting campaigns via different DSPs
Implementation of the multi-channel tracking system for user attribution with multiple touchpoints
Setup and running of automated CRM platforms for emails, push and in-app actions
Conversion optimization of websites and appstore presentations with A/B-Testing and by analysing the On-Site customer user funnels