Stefan Bakos
Digital Performance Marketing Specialist
Experience
Head of Performance Marketing
Adviqo AG
Multichannel Performance Marketing Specialist
Door2Door GmbH
Head of Performance Marketing
Free2Moove GmbH
- Concept, forecast and execution of the overall performance marketing strategy
- Setup and roll-out of multiple international campaigns via Google Search / GDN / Youtube and the paid social channels Facebook / Instagram, Xing and Linkedin
- Recruiting and leading of marketing and cross-functional teams up to 5 people
- Managing various campaigns supported by agencies and extern vendors
- Leading of weekly C-level meetings to build up a new mobile, desktop and offline combined product by integrating interdisciplinary departments
- Creation of native programmatic online and Smart TV ad campaigns
- Management of social media and influencer marketing campaigns
- Planning and leading of offline branding campaigns via print PR, flyer and billboards
- Negotiations and successful deal closings with monetization partners
- Implementation of the report BI system to show cohort-wise the whole KPI chain starting by Cost per Click till the goal measure Return of Investment
- Setup of real-time bidding and retargeting campaigns via different DSPs
- Implementation of the multi-channel tracking system for user attribution with multiple touchpoints
- Setup and running of automated CRM platforms for emails, push and in-app actions
- Conversion optimization of websites and appstore presentations with A/B-Testing and by analysing the On-Site customer user funnels
Crossmedia Performance Marketing
Funke Media Group GmbH
- Concept, forecast and execution of the overall performance marketing strategy
- Setup and roll-out of multiple international campaigns via Google Search / GDN / Youtube and the paid social channels Facebook / Instagram, Xing and Linkedin
- Recruiting and leading of marketing and cross-functional teams up to 5 people
- Managing various campaigns supported by agencies and extern vendors
- Leading of weekly C-level meetings to build up a new mobile, desktop and offline combined product by integrating interdisciplinary departments
- Creation of native programmatic online and Smart TV ad campaigns
- Management of social media and influencer marketing campaigns
- Planning and leading of offline branding campaigns via print PR, flyer and billboards
- Negotiations and successful deal closings with monetization partners
- Implementation of the report BI system to show cohort-wise the whole KPI chain starting by Cost per Click till the goal measure Return of Investment
- Setup of real-time bidding and retargeting campaigns via different DSPs
- Implementation of the multi-channel tracking system for user attribution with multiple touchpoints
- Setup and running of automated CRM platforms for emails, push and in-app actions
- Conversion optimization of websites and appstore presentations with A/B-Testing and by analysing the On-Site customer user funnels
Multichannel Performance Campaign Executive
Sparkassen-Finanzportal GmbH
Mobile Performance Marketing Executive
Spiele-Palast GmbH
Interim Management Projects
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Burda Direct interactive GmbH | Hubert Burda Media; Offenburg; Multichannel marketing and Tracking for the relaunch of "daydreams.de". Product and website-consulting.
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Deutsche Post Com GmbH; Bonn; Installation of the project management for the new crossmedia marketing department. Conceptual design and project lead of the crossmedia marketing campaigns for the E-commerce clients.
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Morphicon Media AG (Mobile games), Munich; Conceptual design and execution of the international mobile games marketing campaigns, Buildup the tracking- and controlling system
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Opentabs GmbH (Gastronomy); Munich; Building and execute the display campaigns for the DACH-countries
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vukee GmbH & Co. KG (Photo); Hamburg; Head of Mobile Marketing, Strategy planning and coordination of the international performance display and search engine advertising campaigns. Implementation of the Android and iOS tracking and the automated CRM systems for the iOS App "Photobook".
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INTERNETONE AG (Mobile Games), Cologne; Structuring of the global mobile performance marketing, tracking and reporting strategy for the iOS casino game "Slotodrome"
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European Games Group AG (Mobile Games); Munich Mobile marketing and business development for the iOS Tablet Game "Deepworld" and the iOS/Android Game "Hero Zero".
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Onepastfive GmbH (Photo); Munich; Mobile performance marketing for the iOS / Android App Joindrop.
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118000 AG; Munich (Telecommunication); Mobile Marketing for the iOS / Android App "Cheap Calls" and product launch of the Android App "Twumber".
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Bellboxx GmbH (Social Community); Munich; Mobile marketing for the Mobile Community "Showboxx"
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Aloqa GmbH, iOS / Android "Aloqa"; Channel research of mobility vehicles and services; Acquired by the Motorola Mobility Inc.
Senior Product and Sales Manager
Dräxlmaier Fahrzeugsysteme GmbH
- Key Accounting of the customer Porsche AG for the main harness of the car Porsche Panamera
- Customer relationship management and negotiations of product change costs
- Calculation and acquisition of new orders
- Responsible of a transaction volume of 8 million Euro per year
Sales and Project Manager (Co-Founder)
Mobile App Software UG
- Business Development
- Acquisition of new clients and leading of the sales team
- Key Accounting of main clients
- Project management of the app iOS / Android development projects up to 4 developers
- Execution of online and social media marketing measures
Sales Manager and Website Builder (Co-Founder)
Gründerwelt UG
- Business Development
- Acquisition of new clients
- Key Accounting of main clients
- Technical development and creation of websites and content management systems for several clients
- Execution of online and social media marketing measures
Part-time jobs during co-founding the companies above
Bellboxx GmbH and Aloqa GmbH
- Business Development
- Mobile SEO and SEM
- Execution of mobile ad campaigns
- Research of potential mobile content channels and contacting B2B partners
- Execution of online and social media marketing measures