Patric Sowadzki
Senior Associate, Performance Marketing
Experience
Jan 2024 - Present
1 year 7 months Berlin, Germany
Senior Associate, Performance Marketing
JPMorgan Chase & Co.
- International Consumer Banking (ICB) is JPMorgan Chase’s consumer retail business outside the United States, including the recently launched digital retail bank, Chase UK. ICB’s EU operation is based in Berlin.
- First performance marketing hire in Germany for the planned project.
Dec 2022 - Present
2 years 8 months Berlin, Germany
Performance Marketing & Google Ads Expert
Freelancer
- Supporting companies as a strategic digital marketing consultant to drive growth with Google Ads, Meta Ads & LinkedIn Ads.
- Building performance marketing strategies aligned to goals and target audiences.
- Core channels: Google Ads, Meta Ads & LinkedIn Ads (depending on the client and business case).
- Client industries: e-commerce, research & medicine, B2B lead generation.
- Advising on digital business models and their viability for new customer acquisition with paid media.
Aug 2021 - Nov 2022
1 year 4 months Hamburg, Germany
Digital Marketing Lead
Go Daddy LLC / Brands: GoDaddy, Host Europe & DomainFactory
- GoDaddy provides the world’s largest cloud platform for small, independent businesses.
- Top achievements: Google Ads (Search, Display, Video) turnaround from -10% per month trend to +112% per month growth in conversion volume, with a 27% lower CPA at 54% higher budget.
- Managed 7-figure budgets for digital marketing channels: SEA, SEO, social (organic & paid), DV360, content, website & PR.
- Paid media lead for GoDaddy, Host Europe & DomainFactory: over €100 million business in Germany.
- Leader with professional and disciplinary responsibility for 5 marketing specialists, enabling them to reach their personal goals.
- Designed full-funnel strategies and derived necessary measures for implementation.
- Stakeholder management up to local management & VP level.
- Operational & strategic implementation and maintenance for Google (Ads & DV360), Microsoft, Facebook & LinkedIn Ads.
Apr 2017 - Jul 2021
4 years 4 months Hamburg, Germany
Senior Account Manager // Team Lead SEA
Marketing Agencies: Jurodo GbR, JOM Com GmbH / JOM Group, Artefact Germany GmbH
- Top achievement at Jurodo: moved 4 of 30 clients from B to A level; led internal account management transformation and introduced specialization in each role.
- Top achievement at JOM: quickly retained Rossmann by further developing their Google Ads account (smart bidding, tracking, CLV). Result: higher efficiency through targeted AI use.
- Top achievement at Artefact: boosted smart bidding strategy to gain 15% more conversions with 20% lower CAC for Targobank.
- Top clients & industries: Rossmann (e-commerce), Targobank (fintech), Funke Medien Gruppe (newspaper/e-commerce), Pflanzen Kölle (e-commerce), SuperVista/Brillen.de, gafas.es, occhiali24.it (e-commerce/lead gen).
- Main responsibilities: profit responsibility in the 7-figure range; strategic client development & relationship management up to C-Level; running workshops (internal & client); developing processes & structures to increase efficiency; leading teams of up to 3 people; planning & advising on integrated digital marketing strategies; KPI consulting & reporting; tracking setup.
- Core channels: Google Ads (Search, Display, App-Install, Video), DV360, Facebook & LinkedIn Ads, Apple Search Ads.
Jul 2009 - Mar 2017
7 years 9 months Hamburg, Germany
Buyer // Trade Marketing Manager // Key Account Manager
Sales, Procurement & Trade Marketing Experience
- Roles: Key Account Manager, Buyer & Trade Marketing Manager
- Regions: DACH & EMEA
- Companies: Event Inc GmbH, Comspot GmbH, Mad Catz GmbH, flashpoint AG
- Industries: consumer electronics (software, hardware, accessories), digital start-up
Summary
- Leadership
- Stakeholder management up to C-Level
- Economic scaling with digital marketing
- Go-to-market strategy
- Performance marketing
- Growth hacking
- Customer journey/experience and data analysis
- Digital business models
- Customer acquisition
- Critical thinking
- Emotional intelligence
- Establishing team structures and procedures
- Google Ads & Analytics
- DV360
- LinkedIn Ads
- Facebook Ads
- Apple Search Ads
- TikTok Ads
- Smart bidding
- A/B testing
- Process automation
- Zapier
Languages
German
Native
English
Advanced
Education
Mar 2017 - Jul 2018
VWA
Business Economist · Business Economics
Mar 2013 - Mar 2015
VWA
Marketing and Sales Economist · Marketing and Sales
Squared
Master of Business Administration, Digital Marketing & Leadership Program · Business Administration
Certifications & licenses
Data Management
Digital Marketing & Leadership Program
squared
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