Eva Hofmann
Freelance Copywriter and Social Media Manager
Experience
Jun 2024 - Present
1 year 2 monthsFreelance Copywriter and Social Media Manager
Content 4Now
- Creation of targeted copy for performance marketing campaigns, video scripts, websites, and newsletters
- Development of ideas and concepts for marketing campaigns
- Writing of engaging texts to support sales and conversions
- Review and optimization of existing content to meet individual client requirements
- Management of social media platforms, including: LinkedIn company pages and personal profiles, Instagram business accounts
- Development of social media strategies and editorial plans tailored to client objectives
- Production of custom content, including videos, graphics, and photography, to enhance online presence
- Writing of platform-specific content for effective communication with target audiences
Mar 2022 - Aug 2024
2 years 6 monthsEditor-in-Chief SQ Magazin
SQ Magazin
- Leadership of a three-member editorial team.
- Management of the entire publication process for the IT and software quality trade magazine "SQ Magazine".
- Topic identification and final editing to ensure content quality.
- Responsibility for the editorial processing and proofreading of technical articles, to ensure high-quality content.
- Communication with authors, internal and external stakeholders of the magazine, and service providers.
- Definition of workflows to optimize existing work processes.
Mar 2022 - Jun 2024
2 years 4 monthsMarketing Manager & Business Development Manager
iSQI GmbH
- Development and implementation of marketing strategies for the German-speaking market.
- Management and oversight of various marketing channels and formats, including newsletters, webinars, blog articles, social media, videos, and live conferences.
- Evaluation and analysis of marketing activities.
- Establishment and expansion of business contacts in the.
Aug 2019 - Mar 2020
8 monthsProduction and Editorial Assistant
AVE Publishing GmbH
- Working at the interface between editorial and production for the ARTE science show "Xenius".
- Responsible for editorial tasks, including researching protagonists and filming locations as well as conceiving show ideas.
- Development of shooting schedules and planning of filming trips, including coordination of external service providers to ensure a smooth production process while adhering to the production budget.
- Writing press releases and voice-over scripts to market the shows.
Apr 2019 - Jul 2019
4 monthsBerlin, Germany
Freelance Student Assistant
rbb Berlin
- Operated the teleprompter.
- Performed set runner duties for the rbb Abendschau program.
Jan 2019 - Dec 2020
2 yearsRadio Host and Editor
Campus Radio "CouchFM"
- Creating and editing radio segments.
- Hosting own shows.
Sep 2018 - Dec 2018
4 monthsWiesbaden, Germany
Editorial Internship
AVE Publishing GmbH
- Editorial support in the conception, preparation, and execution of shoots for the ARTE science show "Xenius".
- Writing duties for the episode "Microscopy," including the creation of a treatment, voice-over scripts, as well as independent coordination of editing and voice recordings.
- Writing voice-over scripts and press releases to market the shows.
Mar 2018 - Apr 2018
2 monthsChemnitz, Germany
Directing Internship
Chemnitz Opera
- Assisting and supporting the director during the productions of "Die Walküre", "Parsifal", and "Don Pasquale".
- Responsible for managing the director's book.
- Performing set-runner tasks.
- Assisting with lighting tests during the productions.
Jan 2018 - Dec 2020
3 yearsFreelance Editor
University Newspaper "Furios"
- Working as a freelance editor.
Feb 2017 - Sep 2018
1 year 8 monthsBerlin, Germany
Student Assistant Marketing/PR
Humboldt-Innovation Berlin
- Management of the Facebook account for "HU Startup Service" and interaction with a target audience interested in startups.
- Active support in campaign shoots and events of the Humboldt University of Berlin's Startup Service.
- Assistance in writing website texts and press articles.
Jul 2015 - Jun 2016
1 yearWork and Travel / Volunteer
Workaway
- World tour visiting the continents of Asia, Australia/Oceania, North America.
- Work and Travel as well as volunteer work through "Workaway".
Jan 2013 - Dec 2015
3 yearsFreelance Editor
Student Newspaper "Pennetrant"
- Working as a freelance editor.
- Responsible for the "Reportage" and "Portrait" sections.
Jan 2013 - Dec 2015
3 yearsChemnitz, Germany
Actor and Director
Theatre Club "Kunstfabrik Chemnitz"
- Acting and directing.
Jun 2012 - Aug 2012
3 monthsChemnitz, Germany
Internship
PR Agency "Text in Form"
- Press review, topic research for press articles.
- Support in writing texts.
Jan 2012 - Dec 2015
4 yearsVolunteer Youth Group Leader and Supervisor
Child and Youth Services
- Supervision in youth clubs and at children's festivals.
- Voluntary work as a youth group leader.
Director
Personal Project
- Directed a personal documentary titled "Nachwendekinder," which explores the lives of young people in East Germany.
- This project allowed me to not only enhance my technical skills in directing and editing but also deepen my understanding of creative storytelling.
- It provided me with the opportunity to develop my research abilities and gain insights into cultural issues.
Languages
German
NativeEnglish
AdvancedSpanish
ElementaryFrench
ElementaryRussian
Elementary Education
Oct 2020 - Dec 2023
University of Potsdam
Master's Degree · Applied Cultural Studies and Cultural Semiotics · Potsdam, Germany · 1.1
Oct 2016 - Sep 2020
Free University of Berlin
Bachelor's Degree, Minor: Communication Studies · Theater Studies · Berlin, Germany · 1.4
Karl-Schmidt-Rottluff Gymnasium Chemnitz
High School Diploma · Chemnitz, Germany · 1.9
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