Jakob Ruprecht
Interim Manager Digital Marketing
Experience
Sep 2024 - Feb 2025
6 monthsMunich, Germany
Interim Manager Digital Marketing
Proto Labs Germany GmbH
- SEO analysis of the German website and identification of action areas to optimize page ranking and crawl budget
- Design of B2B email marketing and lead qualification
- Project management for social media (Meta Business Suite and LinkedIn)
- Marketing (general), social media, keyword research, consulting, online marketing and campaign management
Apr 2024 - Jul 2024
4 monthsUlm, Germany
Interim Head of Digital Marketing
Gardena GmbH
- Development of a global social media strategy to consolidate 100 channels
- Optimization of the online customer journey
- Planning and implementation of digital marketing channels (Google Ads, Facebook ads)
- Social media and newsletter marketing
- Website relaunch and use of AI tools to optimize operations
- Development and implementation of international landing pages as a link between paid ads and brand experience
Jul 2022 - Aug 2024
2 years 2 monthsBerlin, Germany
Interim Marketing Manager
Zolar GmbH
- Team management
- Campaign management
- Creative and copywriting
- Consulting and project management in the B2B area
- Development of marketing and communication strategies
- Organization of the Intersolar 2025 trade fair
- Online marketing, social media marketing, media planning, SEO and use of Salesforce
- Redesign of the website after changing the business model from B2C to B2B
Summary
Many years of expertise with over 20 years of experience as a marketing consultant and interim manager – working for leading companies and agencies.
Skills
Strategic
- Brand Development
- Digital Marketing Transformation And Change Management
- Holistic Marketing And Communication Strategies
- E-commerce (Incl. Amazon)
- Customer Journey Management
- Ai-supported Marketing
Operational
- Campaign And Project Management
- Seo/sea/sem
- Conversion Optimization & Lead Generation
- Social Media Marketing & Content Creation
Core Competencies
- Marketing Management
- Online Marketing
- Social Media Marketing
- Concept And Creation
- Brand Development
- Product Management
- Developing Customer- And Market-oriented Services (Service Design)
- Use Of Ai In Marketing
- Search Engine Optimization, Seo
- E-commerce
- Strategy And Concept For Online Marketing
- Customer Journey Development
- Performance Marketing
- Marketing Automation
- Media Planning
- Campaign Management
- Radio And Tv Production
- Ai Prompting
- Lead Generation B2b
- Sales Funnel Development
- Conversion Optimization
- B2b Marketing
- Search Engine Marketing, Sem
- Employer Branding
It Skills Offline
- Windows
- Office 365
- Mac Os
- Pages
- Keynote
- Numbers
- Acrobat
It Skills Online Cms
- Typo 3
- Wordpress
- Magnolia
- Umbraco
- Sitecore
- Evolve
It Skills Social Media
- Meta Business Manager
- Emplifi
- Octopost
- Mailchimp
- Hootsuite
- Sprinklr
It Skills E-commerce
- Salesforce
- Shopware
- Magento
- Google Ad Manager
It Skills Analytics/project
- Seobility
- Lucid Chart
- Ibo-project
- Asana
- Trello
- Zoovu Communication Manager
- Monday.com
- Workday
- Matomo
Industries (Excerpt)
- Cosmetics, Beauty
- Consumer Electronics
- Fashion
- Healthcare
- Fmcg
- Food/non-food
- Industrial/production
- Telecom
- Tourism
- Energy
- Retail / E-commerce
- Finance
Company Types
- Enterprise / Corporate
- Startup
- Mid-sized Businesses
- Companies With Involvement Of A Strategic Or Exit-oriented Investor
Languages
German
NativeEnglish
AdvancedCertifications & licenses
ThePowerMBA
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