Jakob R.
Interim Manager Digital Marketing
Experience
Sep 2024 - Feb 2025
6 monthsMunich, Germany
Interim Manager Digital Marketing
Proto Labs Germany GmbH
- Performed SEO analysis of the German website and identified optimization fields for page ranking and crawl budget
- Conducted keyword research and developed B2B email marketing for lead qualification
- Managed social media projects on Meta and LinkedIn, including development of social media posts
- Employed AI for social media optimization
- Utilized marketing consulting, online marketing, social media, and campaign management skills
Apr 2024 - Jul 2024
4 monthsUlm, Germany
Interim Head of Digital Marketing
Gardena GmbH
- Developed and implemented a global social media strategy, consolidating 100 channels
- Optimized the online customer journey and planned digital marketing channels including Google Ads, Facebook Ads, social media, and newsletter marketing
- Designed and launched international landing pages for product advertising 2023, linking paid ads and brand experience and enabling ecommerce readiness
- Utilized AI tools to enhance operational workflows
Jul 2022 - Aug 2024
2 years 2 monthsBerlin, Germany
Interim Marketing Manager
Zolar GmbH
- Led personal and campaign management, creation, and copywriting
- Provided consulting and project management in the B2B sector
- Developed marketing and communication strategy
- Organized participation at Intersolar 2025 trade fair
- Managed online marketing activities
- Reconceptualized the website following the shift from BTC to BTB business model
Summary
"I lead the way, tackle obstacles as calmly as possible, and always rethink things."
- Grasp complex issues quickly & explain them clearly
- Leadership experience & team motivation even in challenging situations
- Hands-on mentality & solution-oriented work off the beaten path
- Innovative & creative thinking
- Flexibility & adaptability in dynamic environments
Extensive expertise with over 20 years of experience as a marketing consultant and interim manager – working for leading companies and agencies.
Languages
German
NativeEnglish
AdvancedEducation
ThePowerMBA
MBA · Business · Madrid, Spain
Certifications & licenses
ThePowerMBA
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