Jakob Ruprecht

Interim Manager Digital Marketing

Jakob Ruprecht
Rheine, Germany

Experience

Sep 2024 - Feb 2025
6 months
Munich, Germany

Interim Manager Digital Marketing

Proto Labs Germany GmbH

  • SEO analysis of the German website and identification of action areas to optimize page ranking and crawl budget
  • Design of B2B email marketing and lead qualification
  • Project management for social media (Meta Business Suite and LinkedIn)
  • Marketing (general), social media, keyword research, consulting, online marketing and campaign management
Apr 2024 - Jul 2024
4 months
Ulm, Germany

Interim Head of Digital Marketing

Gardena GmbH

  • Development of a global social media strategy to consolidate 100 channels
  • Optimization of the online customer journey
  • Planning and implementation of digital marketing channels (Google Ads, Facebook ads)
  • Social media and newsletter marketing
  • Website relaunch and use of AI tools to optimize operations
  • Development and implementation of international landing pages as a link between paid ads and brand experience
Jul 2022 - Aug 2024
2 years 2 months
Berlin, Germany

Interim Marketing Manager

Zolar GmbH

  • Team management
  • Campaign management
  • Creative and copywriting
  • Consulting and project management in the B2B area
  • Development of marketing and communication strategies
  • Organization of the Intersolar 2025 trade fair
  • Online marketing, social media marketing, media planning, SEO and use of Salesforce
  • Redesign of the website after changing the business model from B2C to B2B

Summary

Many years of expertise with over 20 years of experience as a marketing consultant and interim manager – working for leading companies and agencies.

Skills

Strategic

  • Brand Development
  • Digital Marketing Transformation And Change Management
  • Holistic Marketing And Communication Strategies
  • E-commerce (Incl. Amazon)
  • Customer Journey Management
  • Ai-supported Marketing

Operational

  • Campaign And Project Management
  • Seo/sea/sem
  • Conversion Optimization & Lead Generation
  • Social Media Marketing & Content Creation

Core Competencies

  • Marketing Management
  • Online Marketing
  • Social Media Marketing
  • Concept And Creation
  • Brand Development
  • Product Management
  • Developing Customer- And Market-oriented Services (Service Design)
  • Use Of Ai In Marketing
  • Search Engine Optimization, Seo
  • E-commerce
  • Strategy And Concept For Online Marketing
  • Customer Journey Development
  • Performance Marketing
  • Marketing Automation
  • Media Planning
  • Campaign Management
  • Radio And Tv Production
  • Ai Prompting
  • Lead Generation B2b
  • Sales Funnel Development
  • Conversion Optimization
  • B2b Marketing
  • Search Engine Marketing, Sem
  • Employer Branding

It Skills Offline

  • Windows
  • Office 365
  • Mac Os
  • Pages
  • Keynote
  • Numbers
  • Acrobat

It Skills Online Cms

  • Typo 3
  • Wordpress
  • Magnolia
  • Umbraco
  • Sitecore
  • Evolve

It Skills Social Media

  • Meta Business Manager
  • Emplifi
  • Octopost
  • Mailchimp
  • Hootsuite
  • Sprinklr

It Skills E-commerce

  • Salesforce
  • Shopware
  • Magento
  • Google Ad Manager

It Skills Analytics/project

  • Seobility
  • Lucid Chart
  • Ibo-project
  • Asana
  • Trello
  • Zoovu Communication Manager
  • Monday.com
  • Workday
  • Matomo

Industries (Excerpt)

  • Cosmetics, Beauty
  • Consumer Electronics
  • Fashion
  • Healthcare
  • Fmcg
  • Food/non-food
  • Industrial/production
  • Telecom
  • Tourism
  • Energy
  • Retail / E-commerce
  • Finance

Company Types

  • Enterprise / Corporate
  • Startup
  • Mid-sized Businesses
  • Companies With Involvement Of A Strategic Or Exit-oriented Investor

Languages

German
Native
English
Advanced

Certifications & licenses

ThePowerMBA

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