Go to Website

Martin Pahl

Consultant

Alsfeld, Germany
Experience Education Certifications Languages
Experience
Dec 2020 - Apr 2024
3 years 5 months

Consultant

AMS-Gruppe

  • Supported website relaunch (SEO, SEA)
  • Designed and managed all performance marketing measures
  • SEO (technical, content & active link building)
  • SEA (management and implementation of Google Ads and LinkedIn Ads campaigns)
  • Designed & managed content marketing, UX optimization, conversion maximization for B2B
  • Created landing pages (WordPress)
  • Set up and regularly analyzed Google Analytics
  • Set up tracking for all channels (performance marketing, email marketing, offline measures)
Feb 2018 - Dec 2022
4 years 11 months
Braunschweig, Germany

Product Digitization, SEO, SEA, SEM, Content and UX Optimization for Volkswagen Financial Services, Volkswagen, Audi, Skoda

Volkswagen Financial Services

  • Set up, managed and optimized cross-channel campaigns
  • Managed performance marketing budgets for the European market
  • Requirement management for product management and web development teams
  • Monitored all key KPIs for SEO, SEA, SEM
  • Web analytics tracking via Adobe Tag Manager
  • Optimized content, UX, performance, Google Ads ads
  • Independently built landing pages and content pages via Adobe Experience Cloud
  • Set up interactive website features with developers
  • Organized & conducted UX tests
  • Created web analytics dashboards in Adobe Analytics
  • Supported website relaunches of vw.de and skoda.de
  • Supported production of product explainer videos
  • Managed online marketing agencies
Sep 2016 - Sep 2017
1 year 1 month
Berlin, Germany

SEO for the portals

HRS - Hotel Reservation Service

  • Introduced Searchmetrics Business Suite (as beta tester of new Content Suite)
  • Monitored all key SEO KPIs
  • Created comprehensive and scalable keyword set for monitoring, reporting and testing relaunches
  • Produced weekly and monthly reports with analysis and action recommendations
  • Monitored, tracked and optimized all technical SEO factors, implementing necessary measures with developers
  • Planned, prepared and executed relaunch of hotel.de and hotel.info (international, 7 languages): platform switch, wrote developer guides, project support via Kanban and JIRA, domain switches, URL redirection management
  • Created concept to optimize internal linking structure
  • Developed content concept and strategy; wrote SEO briefs for copywriters
  • Independently created landing pages in the in-house CMS
Aug 2015 - Apr 2016
9 months
Plochingen, Germany

Social Media Consulting

Decathlon Sportspezialvertriebs GmbH

  • Created communication strategy for YouTube channel
  • Defined and implemented optimization measures for YouTube as video platform, search engine and social network
  • Planned and executed social media campaigns on YouTube in close coordination with Facebook, Twitter and Google Plus managers
  • Monthly reporting including regular meetings with in-house SEO, social media and marketing teams
Jul 2015 - Oct 2015
4 months
Hilden, Germany

Initial build of international SEO within the newly formed eCommerce department

Qiagen GmbH

  • Led website relaunch for all necessary SEO measures
  • Developed and implemented initial SEO concept
  • Set up a keyword database
  • Created content concept for technical content writers
  • Conducted SEO training for technical content writers
  • Identified all technical optimization potentials and implemented needed measures with programming team
  • Managed external service providers/agencies
  • Monitored and reported all relevant KPIs (Searchmetrics and Adobe Omniture suites)
  • Created landing pages in Adobe Omniture Suite
  • Reported regularly to department head
  • Project language English
Oct 2014 - Aug 2017
2 years 11 months
Risch-Rotkreuz, Switzerland

SEO for 6 country online shops of ARP Holding (arp.de; CH, DE, AT, FR, NL, BE)

ARP Holding

  • Planned, executed and controlled shop relaunch of all country shops for all relevant SEO tasks
  • Monthly reporting
  • Controlled all important SEO KPIs
  • Keyword and content optimization (design, advice, monitoring, execution)
  • On-page optimization (design, advice, monitoring)
  • Internal and external link management (analysis, design, monitoring)
  • Developed short-, mid-, long-term SEO strategies with detailed action plans for in-house technical SEO, marketing and tech teams
  • Additional tasks: developed content concept, domain redirection strategy for 7 country domains, HTTP to HTTPS migration plan, robots.txt concept, sitemap concept, mobile-friendly version concept
Sep 2014 - Aug 2017
3 years
Neckarsulm, Germany

SEO for 7 country online shops of Bechtle AG (shop.bechtle.de; DE, AT, CH, GB, ES, FR, IT)

Bechtle AG

  • Continuous analysis of key KPIs
  • Monthly reporting and weekly meetings with in-house technical SEO and marketing teams
  • On-page optimization (design, advice, monitoring)
  • Keyword and content optimization (design, advice, monitoring, execution)
  • Internal and external link management (analysis, design, monitoring)
  • Developed SEO strategy concepts for short-, mid- and long-term with detailed action plans for technical SEO, marketing and tech teams
  • Planned, executed and controlled shop relaunch of all country shops for all relevant SEO tasks
  • Additional tasks: developed content concept, domain redirection strategy for 7 country domains, HTTP to HTTPS migration plan, robots.txt concept, sitemap concept, mobile-friendly version concept
Aug 2014 - Aug 2017
3 years 1 month
Amsterdam, Netherlands

SEO Consulting

Buyitdirect

  • SEO KPI monitoring
  • Monthly reporting and meetings with in-house SEO leads
  • SEO training and knowledge transfer for in-house SEO leads
  • On-page optimization (design, advice, monitoring)
  • Keyword and content optimization (design, advice, monitoring, execution)
  • Internal and external link management (analysis, design, monitoring)
  • Developed short-, mid-, long-term SEO strategies with detailed action plans for technical SEO, marketing and tech teams
  • Additional tasks: HTTP to HTTPS migration plan, robots.txt concept, sitemap concept
  • Project language English
Mar 2012 - Oct 2013
1 year 8 months
Winterlingen, Germany

E-Commerce Consultant and Blog Marketing Specialist

VitaFOLIA

  • Web shop optimization, configured interface between web shop and in-house ERP, blog marketing
  • SEO, SEM and SEA:
  • Online marketing concept (web analytics, in-house workshops, positioning & strategy, measure planning and implementation, budgeting)
  • On-page optimization (meta structure, content structure, design, usability, etc.)
  • Off-page optimization including online PR, blog marketing link building, social media, social advertising & SEA (SEA budget <€1,000)
  • Improved organic Google ranking
  • Facebook marketing via fan page and ad campaigns
  • Web controlling via Google Analytics, Google Webmaster Tools and Sistrix Toolbox
  • Web development:
  • Programmed and designed the blog [link] on WordPress framework
  • Custom template following existing shop design [link]
  • Installed and maintained security features for anti-spam and anti-hacking
  • Technical optimization of web shop [link] on Magento (updates, maintenance)
  • Configured interface to in-house ERP
Jan 2012 - Mar 2013
1 year 3 months
Wiesbaden, Germany

Consultant for Communication Strategy, Online Marketing, and Web Development (white label via project agency)

BMW Autohaus Krah & Enders

  • White-label work via project agency for BMW Autohaus Krah & Enders locations: Fulda, Wiesbaden, Mainz, Mainz-Kastel, Maintal, Schlüchtern, Eschwege, Hünfeld, Bad Hersfeld
  • Developed communication strategy balancing brand (BMW), dealer (Krah & Enders) and local online marketing with sales and marketing teams
  • SEO and SEM:
  • Conducted one full-day and one half-day workshop with 20 participants from all locations
  • Online marketing concept (web analysis, positioning & strategy, planning, execution, budgeting)
  • Positioned sites [link] and [link] in Google top ten for keywords like "bmw fulda", "bmw wiesbaden" ahead of BMW corporate sites
  • On-page optimization (meta structure, content structure, design, usability, etc.)
  • Off-page optimization including online PR, link building
  • Web development:
  • Created 10 landing pages for Google ranking optimization using HTML5 and CSS3
  • Monitoring:
  • Online and offline market monitoring with tools like Talkwalker and Adobe Marketing Cloud
  • Web controlling via Google Analytics, Google Webmaster Tools and Sistrix Toolbox
Sep 2011 - Dec 2014
3 years 4 months
Munich, Germany

Content Marketing Online & Offline (Consulting, Implementation and Monitoring)

Acxiom Deutschland GmbH

  • Wrote press releases and newsletter texts
  • Managed press distribution lists
  • Provided content and strategic advice on positioning and execution of selected marketing campaigns
  • Wrote specialized technical texts on products and services
  • Social media & web monitoring via tools like Talkwalker and Adobe Marketing Cloud
Sep 2011 - Sep 2011
1 month
Alsfeld, Germany

Web Developer and E-Commerce Consultant

Finnsa GmbH

  • Website and web shop programming, configured interface between shop and in-house ERP, managed e-commerce portfolio with marketing and purchasing; complex customer group management via shop and ERP
  • Web development:
  • Programmed and designed company site [link] on Worldsoft CMS
  • Developed custom templates in HTML5 and CSS3
  • Programmed webshop [link] on xt-Commerce framework
  • Developed custom templates in HTML5 and CSS3
  • Configured interface to in-house ERP
  • Managed differentiated customer groups with tiered pricing after login
  • Shop support (updates, interface upkeep, plugin implementation/programming, training of company staff)
Jun 2011 - Jun 2014
3 years 1 month
Erding, Germany

Web Developer and Online Marketing Specialist

Huber Technik GmbH

  • Web development, SEO, SEM and SEA
  • Web development:
  • Programmed site on Worldsoft CMS
  • Developed custom template in HTML5 and CSS3
  • Responsive/fluid design for desktop, tablet and smartphone using media queries
  • Embedded full-responsive HTML5/CSS3 videos
  • Integrated Google Fonts
  • Bilingual (German and English)
  • SEO, SEM and SEA:
  • Online marketing concept (web analysis, multiple in-house workshops, positioning & strategy, measures, budgeting)
  • On-page optimization (meta structure, content structure, design, usability, etc.)
  • Off-page optimization including online PR, link building & SEA (SEA budget €1,000; Google Analytics; campaign setup and editing with AdWords Editor)
  • Web controlling via Google Analytics, Google Webmaster Tools and Sistrix Toolbox
Jan 2011 - Present
14 years 7 months
Germany

Member of internal developer group "LinkedInsiders"

LinkedIn Deutschland

  • Member of internal developer group "LinkedInsiders" at LinkedIn Germany
Jul 2009 - Present
16 years 1 month
Alsfeld, Germany

Owner and Managing Director, Consultant for Digital Transformation & Digital Revenue Growth

internet SELECT UG (haftungsbeschränkt)

  • Agency for digitalization, web development and communication
  • Current projects (1 day/week total):
  • Juweliere Kraemer:
  • SEO concept, technical, content, link building
  • Introduced professional SEO tool
  • Designed and implemented content marketing strategy
  • Managed UX optimization & conversion maximization B2C
  • Created landing pages (Shopware)
  • Supported shop relaunch from Shopware 5 to 6
  • justRelaxed:
  • SEO technical, content, link building
  • SEA: plan and execute all Google Ads campaigns
  • Social media marketing: plan all social campaigns (Meta & LinkedIn)
  • Email marketing (Klaviyo): plan all campaigns
  • Content marketing, UX optimization, conversion maximization B2C
  • Created landing pages (Shopify)
  • Set up and managed website & performance marketing tracking (Google Analytics & eTracker)
  • SAL de IBIZA:
  • SEO (technical, content & active link building)
  • Implemented SEO software platform for all SEO measures
  • SEA (plan and execute Google Ads campaigns)
  • Conversion maximization, digital revenue growth B2B and B2C
  • Created landing pages (PrestaShop)
  • Set up and managed website & email marketing tracking (Google Analytics)
  • Other projects:
  • Lin-Riehl Das Hochzeitshaus: website relaunch support (WordPress, SEO, SEA), SEO strategy, content marketing plan, UX optimization & conversion maximization B2C, landing pages (WordPress)
  • e-Roller: SEO, SEA, SEM, content marketing, UX optimization, conversion maximization B2C, affiliate; SEO campaign setup & optimization; planned & managed technical SEO relaunch (WordPress); advanced technical SEO development for entire platform; content strategy; UX optimization; introduced professional SEO tool; Google Analytics integration & analysis; ongoing SEA campaign setup & optimization
Jan 2009 - Present
16 years 7 months
Germany

Co-moderator of the XING Regional Forum Rhine-Main

Xing

  • Co-moderator of the XING Regional Forum Rhine-Main (second largest XING business group in Frankfurt area)
Aug 2003 - Dec 2008
5 years 5 months
Schwalmtal, Germany

Project Manager with Team Responsibility

Umweltdienste Bohn GmbH

  • IT requirements management including rollout of in-house data collection and management software:
  • Created requirements profile and aligned with department and management
  • Researched market and evaluated existing software, reported to department and management
  • Managed proposals and concepts with selected vendors, valued and facilitated decision process
  • Project led the rollout
  • Project management
  • Quality management (internal and external)
  • Managed 11 employees
  • Ensured external communication with clients and suppliers
  • Coordinated subcontractors and external service providers
  • Led internal communication
  • Assisted strategic management
  • Managed quantity and resource planning
  • Prepared cost calculations
  • Reported to executive management
Jul 2002 - Present
23 years 1 month

PR Manager (part-time)

Freelance

  • Public relations:
  • Traditional PR (concept, consulting, press releases, media contacts, etc.)
  • PR in Web 2.0 (custom solutions with modern techniques)
  • Film production:
  • Company presentations
  • Product films
  • Trade fair films
  • Web videos
  • Web management:
  • Internet presence (concept, consulting, implementation)
  • Content management systems
  • Community management

Former Press Spokesperson

Fachverband Forst

Former Leader

Youth Work

  • Led local groups
  • Organized and ran overseas trips
  • Organized and ran seminars
  • Editor-in-chief of national association magazine

Former Parent Council Member

Daycare Center

  • Led successful press campaign against daycare closure.

Former Staff Member

Landesbund für Vogelschutz

  • Public relations.
Alsfeld, Germany

Former Chair of Church Council

Roman Catholic Parish Alsfeld

  • The church council is a lay committee in German Catholic parishes advising on financial affairs including budgeting.
Germany

Former Press Spokesperson

Association “Schöner Ausblick e.V.”

  • The association advocates for a socially and environmentally responsible energy transition.
Languages
German
Native
English
Advanced
Education

TU München

Diplom-Forstwirt, focus on wood research · Munich, Germany

Certifications & licenses

Advanced Radio Seminar

Hanns-Seidel-Stiftung

Digital Marketing and Leadership Program

Google / AVADO

Basic TV Journalism Seminar

Hanns-Seidel-Stiftung

Basic Radio Seminar

Hanns-Seidel-Stiftung

Basic Newspaper Seminar

Hanns-Seidel-Stiftung

Press Spokesperson Seminar

Hanns-Seidel-Stiftung

W.I.N. Webmaster Certificate

Worldsoft

W.I.N. eBusiness Consultant Certificate

Worldsoft

W.I.N. eCommerce Consultant Certificate

Worldsoft

Public Relations Certificate

Akademie der Bayerischen Presse

Need a freelancer? Find your match in seconds.
Try FRATCH GPT
More actions

Similar Freelancers

Discover other experts with similar qualifications and experience

Gudrun Aydt

Consultant

View Profile
Steffen Meyer

Consultant

View Profile
Oliver Hickfang

Head of Partnerships

View Profile
Anika Kröll

Marketing & Communication

View Profile
Christoph Plamper

Head of Marketing & Comms

View Profile
Christoph Kleine

Haus Zier Website & SEO

View Profile
Markus Kümpel

Online Marketing Expert

View Profile
Beate Müller

Interim Affiliate & Partner Marketing Manager Cyberport & Computeruniverse

View Profile
Daniel Mautz

Interim Head of Sales and Marketing

View Profile
Geert Schmelzer

Founder and Managing Director

View Profile
Kai Thomas

Senior Community Manager

View Profile
Oliver Glück

Vice President Global Marketing

View Profile
Florian Dieterle

Project Manager Marketing

View Profile
Philip Ehlers

Interim Lead Wachstum & Optimierung Amazon EU8 & US

View Profile
Tim Knebel

Social-Media + Account-Management

View Profile
fratch Part of Bitkom logo
linkedIncrunchbaseyoutube

2025 © FRATCH.IO GmbH. All rights reserved.