Martin Pahl
SEO and Digital Marketing Consultant
Experience
Dec 2020 - Apr 2024
3 years 5 monthsSEO and Digital Marketing Consultant
e-Roller
- Setup and optimization of SEO campaigns
- Conception and management of technical SEO relaunch of the platform (Wordpress)
- SEO technical development of the entire platform (User-News-Area, User-Forum, Marketplace, Test Video Platform)
- Conception and implementation of long-term SEO strategy
- Conception and implementation of long-term content strategy
- UX optimization
- Introduction of professional SEO tool software for the team
- Google Analytics integration and evaluation
- Setup and ongoing optimization of SEA campaigns
Feb 2018 - Dec 2022
4 years 11 months Braunschweig, Germany
Digital Product Manager
Volkswagen Financial Services
Product digitization, SEO, SEA, SEM, content and UX optimization for Volkswagen Financial Services, Volkswagen, Audi, Skoda, Seat, Cupra for the European market (DE, UK, IE, IT, ES, PT, PL, CZ)
- Setup, management and optimization of cross-channel campaigns
- Management of performance marketing budgets for the European market
- Requirements management for product management and web developer teams
- Monitoring of all essential KPIs for SEO, SEA, SEM
- Web analytics tracking via Adobe Tag Manager
- Optimization of content, UX, performance, Google Ads
- Independent creation of landing pages and content pages via Adobe Experience Cloud
- Setup of interactive website features together with responsible programmers
- Organization & execution of UX tests
- Creation of web analytics dashboards in Adobe Analytics
- Support of website relaunches of vw.de and skoda.de
- Support creation of product explanation videos
- Management of online marketing agencies
Sep 2016 - Sep 2017
1 year 1 month Berlin, Germany
SEO Manager
HRS - Hotel Reservation Service
SEO for the portals [link] [link] [link] [link]
- Introduction of Searchmetrics Business Suite (as beta tester of the new content suite)
- Monitoring of all essential SEO KPIs
- Creation of comprehensive and diversifiable keyword sets as basis for monitoring, reporting and testing for relaunches
- Creation of weekly and monthly reports including evaluation and measure derivation
- Monitoring, tracking and optimization of all technical SEO factors including implementation of all necessary measures together with developers
- Conception, preparation, execution (testing and bugfixing) of relaunch of hotel.de and hotel.info (international, 7 languages): Platform switch, writing developer guides, project support via Kanban and JIRA, domain switches, URL redirection management
- Creation of concept for optimization of internal linking structure
- Creation of content concept and content strategy; Creating SEO briefings for writers
- Independent creation of landing pages in content management system (CMS programmed by HRS)
Aug 2015 - Apr 2016
9 months Plochingen, Germany
Social Media Consultant
Decathlon
- Creation of communication strategy for YouTube channel
- Formulation and implementation of optimization measures for YouTube as video platform, search engine and social media platform
- Setup and implementation of social media campaigns for YouTube in close coordination with those responsible for Facebook, Twitter, Google Plus
- Monthly reporting including regular meetings with in-house SEO departments "SEO", "Social Media" and "Marketing"
Jul 2015 - Oct 2015
4 months Hilden, Germany
SEO Manager
Qiagen GmbH
Initial setup of international SEO within newly constituted eCommerce department
- Management of website relaunch for all required SEO measures
- Initial creation and implementation of SEO concept
- Setup of keyword database
- Setup of content concept for technical content writers
- Conducting SEO trainings for technical content writers
- Identifying all (programming) optimization potentials and implementation of necessary measures in cooperation with programming department
- Management of external service providers / agencies
- Monitoring and reporting of all relevant KPIs (Searchmetrics Suite and Adobe Omniture Suite)
- Creation of landing pages in Adobe Omniture Suite
- Regular reporting to department management
- Project language English
Oct 2014 - Aug 2017
2 years 11 months Risch-Rotkreuz, Switzerland
SEO Consultant
ARP Holding
SEO for 6 country online shops of ARP Holding (arp.de; countries: CH, DE, AT, FR, NL, BE)
- Planning, implementation and controlling of shop relaunch of all country shops for all relevant SEO tasks
- Controlling of all important SEO KPIs
- Monthly reporting
- Onpage optimization (conception, consulting, monitoring)
- Keyword and content optimization (conception, consulting, monitoring and execution)
- Internal and external link management (analysis, conception and monitoring)
- Conceptual development of short-, medium-, long-term SEO strategy concepts
- Development of content concept, domain redirection strategy, HTTPS migration concept, robots.txt concept, sitemap concept, mobile-friendly version concept
Sep 2014 - Aug 2017
3 years Neckarsulm, Germany
SEO Consultant
Bechtle AG
SEO for 7 country online shops of Bechtle AG (shop.bechtle.de; countries: DE, AT, CH, GB, ES, FR, IT)
- Continuous analysis of all important KPIs
- Monthly reporting including weekly meetings with in-house SEO departments "Technical SEO" and "Marketing"
- Onpage optimization (conception, consulting, monitoring)
- Keyword and content optimization (conception, consulting, monitoring and execution)
- Internal and external link management (analysis, conception and monitoring)
- Conceptual development of short-, medium-, long-term SEO strategy concepts including formulation of concrete action instructions for the in-house departments of technical SEO, marketing and technology
- Planning, implementation and controlling of shop relaunch of all country shops for all relevant SEO tasks
Aug 2014 - Aug 2017
3 years 1 month Amsterdam, Netherlands
SEO Consultant
Buyitdirect
- SEO KPI monitoring
- Monthly reporting and monthly meetings with in-house SEO responsible
- SEO training and knowledge transfer for in-house SEO responsible
- Onpage optimization (conception, consulting, monitoring)
- Keyword and content optimization (conception, consulting, monitoring and execution)
- Internal and external link management (analysis, conception and monitoring)
- Conceptual development of short-, medium-, long-term SEO strategy concepts
- Development of concepts for HTTPS migration, robots.txt, sitemap
- Project language English
Jan 2011 - Mar 2013
1 year 3 months Mainz, Germany
Digital Marketing Consultant
BMW Dealership Krah & Enders
White label activity via project agency for BMW dealership Krah & Enders for locations Fulda, Wiesbaden, Mainz, Mainz-Kastel, Maintal, Schlüchtern, Eschwege, Hünfeld, Bad Hersfeld
- Communication strategy development between brand (BMW), wholesaler (Krah & Enders) and local online marketing
- Conducting full-day and half-day workshops with 20 participants from all locations
- Online marketing concept (web analysis, positioning & strategy, measure formulation, measure implementation budgeting)
- Positioning of websites in Google top 10 rankings
- Onpage optimization (meta structure, content structure, design, usability)
- Offpage optimization including online PR, link building
- Creation of 10 landing pages based on HTML5 and CSS3
- Monitoring in online and offline market
- Web controlling via Google Analytics, Google Webmaster Tools and Sistrix Toolbox
Sep 2011 - Dec 2015
3 years 4 months Neu-Isenburg, Germany
Content Marketing Manager
Acxiom Deutschland GmbH
Content Marketing Online & Offline (Consulting, Implementation and Monitoring)
- Creation of press releases and newsletter texts
- Press distribution management
- Content and strategic consulting on positioning and implementation of selected marketing campaigns
- Creation of specialized technical texts for products and company services
- Social media & web monitoring via various tools, including Talkwalker and Adobe Marketing Cloud
Jul 2009 - Present
15 years 9 months Alsfeld, Germany
Owner and Managing Director
internet SELECT UG
Agency for digitalization, web development and communication
Aug 2003 - Dec 2009
5 years 5 months Schwalmtal, Germany
Project Manager
Umweltdienste Bohn GmbH
- IT requirements management including rollout for company's own data collection and management software
- Project management
- Quality management (internal and external)
- Management of 11 employees
- Ensuring external communication with customers and suppliers
- Coordination of all subcontractors and external service providers
- Management of internal communication
- Project assistance in strategic management
- Management of quantity and resource management
- Creation of calculations
- Reporting to management
Jul 2002 - Present
22 years 9 monthsPR Manager
- Classic PR (conception, consulting, press releases, press contacts)
- PR in Web 2.0 (individual solutions with modern techniques)
- Film production (company presentations, product films, trade fair films, internet films)
- Web management (internet presentation, consulting, realization)
- Content management systems
- Community management
Languages
German
Native
English
Advanced
Education
TU München
Diplom-Forstwirt · Holzforschung · München, Germany
Certifications & licenses
W.I.N.-Zertifikat Webmaster
Worldsoft
W.I.N.-Zertifikat eBusiness Consultant
Worldsoft
W.I.N.-Zertifikat eCommerce Consultant
Worldsoft
Zertifikat Public Relations
Akademie der Bayerischen Presse
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