Martin Pahl - Owner and Managing Director

Recommended expert

Alsfeld, Germany

Experience

Dec 2020 - Apr 2024

3 years 5 months

Germany

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AMS-Gruppe

Support for website relaunch (SEO, SEA)
Planning and managing all performance marketing activities
SEO (technical, content, active link building)
Managing and implementing Google Ads and LinkedIn Ads campaigns
Planning and managing content marketing, UX optimization, conversion maximization for B2B
Creating landing pages (WordPress)
Setting up and regularly analyzing Google Analytics
Setting up tracking for all channels (performance marketing, email marketing, offline activities)

Feb 2018 - Dec 2022

4 years 11 months

Germany

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e-Roller

SEO, SEA, SEM, content marketing, UX optimization, conversion maximization for B2C, affiliate
Setting up and optimizing SEO campaigns
Planning and managing the technical SEO relaunch of the platform (WordPress)
Technical development of the platform (user news section, forum, marketplace, test video platform)
Planning and implementing a long-term SEO strategy
Planning and implementing a long-term content strategy
UX optimization
Introducing a professional SEO tool software and integrating Google Analytics
Setting up and continuously optimizing SEA campaigns

Sep 2016 - Sep 2017

1 year 1 month

Braunschweig, Germany

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Volkswagen Financial Services

Product digitization, SEO, SEA, SEM, content and UX optimization for Volkswagen Financial Services, Volkswagen, Audi, Skoda, Seat, Cupra in European markets (DE, UK, IE, IT, ES, PT, PL, CZ)
Setting up, managing and optimizing cross-channel campaigns
Managing performance marketing budgets
Requirements management for product management and web development teams
Monitoring all KPIs for SEO, SEA, SEM
Web analytics tracking via Adobe Tag Manager
Optimizing content, UX, performance, and Google Ads ad design
Independently building landing pages and content pages using Adobe Experience Cloud
Setting up interactive website features with developers
Planning and conducting UX tests
Creating web analytics dashboards in Adobe Analytics
Supporting the website relaunches of vw.de and skoda.de
Supporting the production of product explainer videos
Managing online marketing agencies

Aug 2015 - Apr 2016

9 months

Amsterdam, Netherlands

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Buyitdirect

SEO consulting for buyitdirect.com (Amsterdam)
SEO KPI monitoring
Monthly reporting and meetings with in-house SEO managers
SEO training and knowledge transfer
On-page optimization (planning, consulting, monitoring)
Keyword and content optimization (planning, consulting, monitoring, execution)
Internal and external link management (analysis, planning, monitoring)
Developing short-, mid- and long-term SEO strategy concepts
Concepts for migration from HTTP to HTTPS, robots.txt, sitemaps

Jul 2015 - Oct 2015

4 months

Plochingen, Germany

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Decathlon Sportspezialvertriebs GmbH

Social media consulting
Developing a communication strategy for the YouTube channel
Optimization measures for YouTube as a video platform and search engine
Setting up and executing YouTube social media campaigns in coordination with Facebook, Twitter, Google Plus teams
Monthly reporting and meetings with in-house SEO, social media and marketing departments

Jan 2012 - Mar 2013

1 year 3 months

Munich, Germany

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Acxiom Deutschland GmbH

Online and offline content marketing (consulting, implementation, monitoring)
Writing press releases and newsletter texts
Managing press distribution lists
Content and strategic consulting on positioning and executing marketing campaigns
Writing technical texts about products and services
Social media and web monitoring (Talkwalker, Adobe Marketing Cloud)

Sep 2011 - Dec 2014

3 years 4 months

Hilden, Germany

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Qiagen GmbH

Initial setup of international SEO in the newly formed eCommerce department (Hilden, DE & Venlo, NL)
Leading the website relaunch for all SEO measures
Creating and implementing an SEO strategy
Setting up a keyword database and a content plan for technical content writers
Conducting SEO training sessions
Identifying and implementing technical optimization opportunities with developers
Managing external service providers/agencies
Monitoring and reporting all relevant KPIs (Searchmetrics Suite, Adobe Omniture Suite)
Creating landing pages in the Adobe Omniture Suite
Regular reporting to department management

Jul 2009 - Present

16 years 7 months

Owner and Managing Director

internet SELECT UG

Consulting on digital transformation and increasing digital revenue

Selected project assignments:

Juweliere Kraemer: SEO strategy, technical SEO, content, link building; introduced a professional SEO tool; designed and implemented a content marketing strategy; managed UX optimization and B2C conversion maximization; created landing pages (Shopware); supported the shop relaunch from Shopware 5 to Shopware 6
justRelaxed: technical SEO, content, link building; SEA concept and implementation of all Google Ads campaigns; social media marketing on Meta and LinkedIn; email marketing strategy (Klaviyo); content marketing, UX optimization, B2C conversion maximization; creation of landing pages (Shopify); setup and management of website and performance marketing tracking (Google Analytics, eTracker)
SAL de IBIZA: SEO (technical, content, link building); introduction of SEO software; SEA campaigns (Google Ads); B2B/B2C conversion and digital revenue maximization; creation of landing pages (PrestaShop); setup and management of website and email marketing tracking (Google Analytics)

Skills

Seo Tools: Google Analytics, Google Search Console, Performancesuite, Sistrix Toolbox, Searchmetrics Suite, Adobe Marketing Cloud, Talkwalker, Xovi Suite, Seolytics, Seo Tools For Excel, Linkresearchtools, Linkbird, Awlcloud, Ryte, Screaming Frog, Ahrefs, Termlabs
Website Systems: Magento, Xt:commerce, Wordpress, Typo3, Joomla, Worldsoft
Adobe Creative Cloud Apps: Dreamweaver, Photoshop, Flash, Illustrator, Indesign, After Effects, Premiere
Web Programming: Html, Xhtml, Html5, Css, Css3, Jquery, Php, Javascript, Flash
Ms Office: Word, Excel, Outlook, Powerpoint, Access, Visual Basic
Collaboration Tools: Jira, Confluence, Trello, Slack, Mural