Simone G.
Business Consultant for Go-to-Market, Marketing & Sales
Experience
Business Consultant for Go-to-Market, Marketing & Sales
Freelance Business Consultant
- Marketing & Sales
- Project Management, PMO
- Go-to-Market Strategy
- Growth Strategy
- Marketing Control
- Communication Concept Development
- Implementation of Digital Marketing Initiatives
- Online Sales
- Campaign Management
- Performance Marketing
- Conversion Rate Optimization
- CRM
- Customer Retention
Senior Manager Digital Sales
Allianz Deutschland AG
- Cross-departmental project management of seven subprojects in digital sales/CRM for the market launch of the new car insurance
- Responsible for achieving online sales KPIs and reporting to top management
- Overall responsibility for online marketing strategy, including goal setting, product positioning, channel mix, budget allocation, implementation, and controlling
- Managed performance campaigns (SEM, Display, Facebook, Native, Remarketing, Content)
- Set up affiliate marketing with budget responsibility of €9M per year
Senior Manager Digital
E-Plus Group, Telefónica Germany
- Launch of the new prepaid brand "WhatsApp SIM"
- Responsible for and built all e-commerce activities including SEA, performance marketing, affiliate, email, social media, website design, and content
- Conversion rate optimization, TV and radio ads
- Led the team (Team Lead)
- Budget responsibility: €5M
- Managed six agencies
Senior Strategy Consultant
Batten & Company Consulting Firm
- Strategy projects for brand positioning
- Go-to-Market strategy
- Growth strategies
- Marketing control
- Marketing ROI analyses
- Communication concept development
- Customer insights and customer experience management
- Performance management
- Customer retention and win-back
MBA Master Thesis & Internship
Daimler AG Mercedes Benz Vans
- Analysis and co-development of the strategic market positioning for the new "Mercedes Citan" lineup
Marketing & Sales Manager Europe
Color Image Apparel Inc.
- Co-responsible for a B2B division generating $10M in revenue
- Managed sales and marketing activities across Europe
- Increased revenue by 25%
- Acquired one of Europe's largest-volume wholesalers with annual sales of €1M
US Sales Representative
Color Image Apparel Inc.
- Managed B2B key accounts
- Conducted product training
- Developed and expanded point-of-sale initiatives
Work & Travel
Summary
Since 2013, I have been working in online marketing and digital sales. During this time, I was able to significantly increase sales for both new and established brands. This was achieved, among other things, by defining the digital strategy, connecting new digital sales channels, and building high-performance online campaigns.
In my view, a good digital strategy is characterized by data-driven, customer-centered marketing and constantly adjusting to customers' needs to meet digital users' growing desire for control. Therefore, my top goal is to deliver an outstanding customer experience to increase the conversion rate at all relevant touchpoints.
With a positive and open-minded attitude, I love to get things done. Challenging and complex tasks motivate me to achieve the best results for my clients. My strengths are goal orientation, structured approach, and strong execution skills.
Languages
Education
Wessenberg Commercial High School
Konstanz, Germany
University of Applied Sciences
Bachelor of Engineering in Textile Management & Technology · Textile Management & Technology · Reutlingen, Germany · 1.5
International Institute of Management
Master in Business Administration · Business Administration · Paris, France · Grade Point Average 3.71/4.0
Certifications & licenses
Digital Marketing Diploma
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