Simone Gunst
Consultant for Digital Marketing & Sales
Experience
Consultant for Digital Marketing & Sales
Independent Consultant
- Marketing & Sales
- Project Management
- Digital Strategy
- Go-to-Market Strategy
- Growth Strategy
- Marketing Management
- Communication Planning
- Implementation of Digital Marketing Measures
- Online Sales
- Campaign Management
- Performance Marketing
- Conversion Rate Optimization
- CRM
- Customer Retention
Senior Manager Digital Sales
Allianz Deutschland AG
- Cross-departmental project management of seven subprojects in digital sales/CRM for the market launch of the new auto insurance
- Responsible for achieving online sales KPIs and reporting to top management
- Overall responsibility for online marketing strategy, including goal setting, product positioning, channel mix, budget allocation, implementation, and controlling
- Functional lead for performance campaigns (SEM, Display, Facebook, Native, Remarketing, Content)
- Built affiliate marketing with a budget responsibility of €9 M/year
Senior Manager Digital
E-Plus Group, Telefónica Germany
- Launched the new prepaid brand “WhatsApp SIM”
- Responsible for and built all e-commerce activities including SEA, performance marketing, affiliate, email, social media, website design, and content
- Conversion rate optimization, TV and radio ads
- Team lead responsibilities
- Budget responsibility: €5 M
- Managed six agencies
Senior Consultant Strategy
Batten & Company Consulting
- Strategy projects for brand positioning
- Go-to-market strategy
- Growth strategies
- Marketing management
- Marketing ROI analysis
- Communication planning
- Customer insights and customer experience management
- Performance management
- Customer retention and win-back
MBA Master Thesis & Internship
Daimler AG Mercedes Benz Vans
- Analyzed and helped shape the strategic market positioning of the new “Mercedes Citan” series
Marketing & Sales Manager Europe
Color Image Apparel Inc.
- Co-responsible for a B2B business unit with $10 M in revenue
- Managed Europe-wide sales and marketing activities
- Increased revenue by 25%
- Acquired one of Europe’s largest wholesalers with €1 M in annual revenue
US Sales Representative
Color Image Apparel Inc.
- Managed B2B key accounts
- Conducted product training
- Developed and expanded sales promotion measures
Work & Travel
Summary
Since 2013 I have been working in online marketing and digital sales. During this time I was able to significantly increase revenue for both new and established brands. This was achieved through defining the digital strategy, connecting new digital sales channels, and building high-performing online campaigns.
In my view, a good digital strategy is characterized by data-driven, customer-centric marketing and constantly adapting to customer needs to meet the increased savvy of digital users. Therefore, my top goal is to create an outstanding customer experience to increase the conversion rate at all relevant touchpoints.
With a positive and open-minded attitude, I love to get things done. Difficult and complex challenges motivate me to get the best results for my clients. My strengths are goal orientation, structured approach, and strong execution.
Languages
Education
Wessenberg Business School
Konstanz, Germany
University of Applied Sciences
Bachelor of Engineering in Textile Management & Technology · Textile Management & Technology · Reutlingen, Germany · 1.5
International Institute of Management
Master in Business Administration · Business Administration · Paris, France · Grade Point Average 3.71/4.0
Certifications & licenses
Digital Marketing Diploma
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