Simona (Zemenova) B.

SEO Consulting, Founder

Grasbrunn, Germany

Experience

Jan 2020 - Present
5 years 8 months
Grasbrunn, Germany

SEO Consulting, Founder

seomona Consulting

  • 2020–2022: Namics GmbH (also Merkle DACH), consulting for clients (insurance industry), content, strategy and technical SEO (world's leading provider of premium spirits)
  • 2020–2025: KC Kim Consulting GmbH (industrial automation), full strategy (SEO/SEA), relaunch support, technical SEO consulting
  • 2020–2025: DIHK German Chamber of Industry and Commerce, content strategy, website planning, relaunch support, internal workshops
  • 2021–2025: SFC Energy AG, keyword research, content creation, CMS management
  • 2021–2022: Rising Media Ltd, SEO consulting
  • 2021: Seven.One Media, keyword research, market analysis and opportunities
  • 2022: sixclicks GmbH, content strategy, keyword research
  • 2022: Kaffeerösterei Martermühle GmbH, strategy (SEO/SEA), Google Analytics
  • 2022: Sack's Distillery, relaunch support
  • 2022: MBCAD – relaunch concepts, content audit, traffic analysis, content gap analysis
  • 2022: November – Küchenquelle – SEO content/optimization, creation
  • 2022–2023: BSH Hausgeräte GmbH – keyword research, content production; Visiativ AG – relaunch, strategy; SFC Energy AG (Efoy) – keyword research, content production
  • 2023: Merkle DACH, consulting for clients (B2B), technical SEO, content gap analysis, consulting, SEO/SEA workshops
  • 2023: Visiativ Germany GmbH, relaunch
  • 2023: Visiativ Solutions Switzerland AG, SEO audit, content audit, relaunch concepts
  • 2023: S-Communication Services GmbH (Sparkassen Bayern) – SEO UX, landing page mockups, keyword research, SEO briefings in Conductor
  • 2024: EMB GmbH website relaunch
  • 2024: SFC India GmbH: website build, content strategy, link building
  • 2024–2025: Edenred Germany GmbH: preparation, implementation and support of the edenred.de domain relaunch
  • 2024: Teambank AG Nuremberg: keyword research, content refresh and content strategy for easycredit.de domain
Apr 2019 - Apr 2020
1 year 1 month
Unterföhring, Germany

Online Marketing Manager, Content Marketing

Databei KG, KG Media Factory GmbH

  • Planning, creation and management of AdWords campaigns
  • Planning, creation and management of social media campaigns
  • Search engine optimization
  • Content marketing
  • Email marketing
  • CRM management
  • Data analysis, creation of reports and dashboards
Feb 2017 - Mar 2019
2 years 2 months
Ismaning, Germany

Head of SEO & Data Analytics

Sport1 GmbH

  • Leading and developing the skills of the SEO and Data Analytics team
  • Budget responsibility and budget planning
  • Cross-platform traffic analysis (Web/App); Google Analytics, AGOF and IVW
  • Planning, designing and implementing projects in the areas of SEO and digital analytics
  • Analyzing large, multi-dimensional data sets from various sources/databases and media (Power BI)
  • Analyzing and improving regular reports, statistics and KPIs
  • Developing strategies in SEO and Data Analytics, conceptualizing and presenting them
  • Keeping up with trends in analytics, big data and SEO
  • Project management, workshops, consulting
Nov 2015 - Jan 2017
1 year 3 months
Ismaning, Germany

Senior SEO Manager

Sport1 GmbH

  • Concept, implementation and development of the SEO strategy (e.g. relaunch, site architecture, technical concepts)
  • Monitoring, reporting and controlling the measures taken
  • Continuous on- and off-page optimization in cooperation with IT, product, marketing, editorial and social media teams, as well as with external service providers
  • Optimization of existing and new landing pages and increasing organic traffic
Apr 2015 - Oct 2015
7 months
Munich, Germany

Senior SEO Manager

Comvel GmbH

  • Responsibility for budgets and achieving goals in the SEO area
  • Monitoring of key metrics and creating reports for management
  • Preparation and conducting of internal workshops
  • Managing external service providers
  • Continuous market, competition and trend monitoring
  • Coordination with relevant departments to implement traffic measures
Sep 2011 - Mar 2015
3 years 7 months
Munich, Germany

SEO Manager

FTI eCom GmbH

  • Expansion of the SEO channel with the goal of strong growth
  • Designing, implementing, and continuously improving strategies for on- and off-page SEO measures
  • Initiating and managing valuable link partnerships, designing and creating new landing pages, keyword analysis and market monitoring
  • SEO consulting for developers, management and portal administration
  • Conducting internal workshops
  • Identifying new potentials in SEO and related disciplines (universal search)
  • Creating SEO reports and analyses, managing external service providers
May 2011 - Aug 2011
4 months
Munich, Germany

Online Marketing Intern

FTI Touristik GmbH

Oct 2010 - Apr 2011
7 months
Haar, Germany

Online Marketing

My Destination GmbH

Summary

I have been working in online marketing with great passion since 2010. Through my many years as Head of SEO and the varied tasks I have refined my expertise in search engine optimization (SEO). I know exactly what it takes to get the best rankings for your website/project on Google, Amazon, YouTube or Bing.

Languages

Czech
Native
German
Native
English
Advanced

Education

Apr 2007 - Aug 2010

Fernakademie Touristik

Bachelor Professional · Tourism · Münster, Germany

Certifications & licenses

SEO Specialist

BVDW (Federal Association of the Digital Economy)

Searchmetrics Certified Professional

Searchmetrics

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