Simona (Zemenova) Burkart

Founder SEO Consulting

Simona Burkart
Grasbrunn, Germany

Experience

Jan 2020 - Present
6 years 1 month
Grasbrunn, Germany

Founder SEO Consulting

seomona Consulting

  • 2020–2022: Namics GmbH and Merkle DACH, consulting for clients (insurance sector), content, strategy and technical SEO (world-leading premium spirits provider), Core Web Vitals, AI optimization: AIO (GEO & LLMO)
  • 2020–2025: KC Kim Consulting GmbH (automation technology), full strategy (SEO/SEA), relaunch support, technical SEO consulting, technical SEO
  • 2020–2025: DIHK (German Chamber of Industry and Commerce), content strategy, website planning, relaunch support, internal on-page SEO workshops, off-page SEO
  • 2021–2025: SFC Energy AG, keyword research, content creation, CMS management, social SEO
  • 2021–2022: Rising Media Ltd, SEO consulting
  • 2021: Seven.One Media, keyword research, market analysis and opportunities, content marketing
  • 2022: sixclicks GmbH, content strategy, keyword research
  • 2022: Kaffeerösterei Martermühle GmbH, SEO/SEA strategy, Google Analytics, SEO consulting
  • 2022: Sack’s Destille, relaunch support, Google News SEO
  • 2022: MBCAD, relaunch concepts, content audit, traffic analysis, content gap analysis, AMP SEO
  • 2022: Küchenquelle, SEO content/optimization, creation
  • 2022–2023: BSH Hausgeräte GmbH, keyword research, content production, social SEO
  • Visiativ AG, relaunch, strategy; SFC Energy AG (Efoy), keyword research, local SEO, content production
  • 2023: Merkle DACH, consulting for clients (B2B), technical SEO, content gap analysis, consulting, SEO/SEA workshops
  • 2023: Visiativ Germany GmbH, WordPress relaunch
  • 2023: Visiativ Solutions Switzerland AG, SEO audit, content audit, Shopware relaunch concepts
  • 2023: S-Communication Services GmbH (Sparkassen Bayern), SEO UX, landing page mockups, keyword research, SEO briefings in Conductor, Typo3
  • 2024: EMB GmbH, website relaunch
  • 2024: SFC India GmbH, website setup, content strategy, link building, HubSpot
  • 2024–2025: Edenred Deutschland GmbH, preparation, implementation and support for the edenred.de domain relaunch, Jira
  • 2024: Teambank AG Nürnberg, keyword research, content refresh and content strategy for the easycredit.de domain, Confluence
Apr 2019 - Apr 2020
1 year 1 month
Unterföhring, Germany

Online Marketing Manager, Content Marketing and Data

KG Media Factory GmbH

  • Planning, creation and management of Adwords campaigns
  • Planning, creation and management of social media campaigns
  • Search engine optimization
  • Content marketing
  • Email marketing
  • CRM management
  • Data analysis, creation of reports and dashboards
Feb 2017 - Mar 2019
2 years 2 months
Ismaning, Germany

Head of SEO & Data Analytics

Sport1 GmbH

  • Leading and developing the skills of the SEO and data analytics team
  • Budget responsibility and planning
  • Cross-platform traffic analyses (web/app): Google Analytics, AGOF and IVW; Matomo
  • Planning, designing and implementing projects in the SEO and digital analytics departments; Google Search Console
  • Analyzing large, multidimensional data sets from various sources/databases and media (Power BI); Google Ads
  • Analysis and improvement of regular reports, statistics and KPIs; UX SEO
  • Developing strategies in SEO and data analytics: concept and presentation
  • Tracking trends in analytics, big data and SEO
  • Project management, workshops, consulting
Nov 2015 - Jan 2017
1 year 3 months
Ismaning, Germany

Senior SEO Manager

Sport1 GmbH

  • Planning, implementation and ongoing development of the SEO strategy (e.g. relaunch, site architecture, technical concepts)
  • Monitoring, reporting and controlling of implemented measures
  • Continuous on- and off-page optimization in collaboration with IT, product, marketing, editorial and social media teams as well as external service providers
  • Optimizing existing and new landing pages and increasing organic traffic
Apr 2015 - Oct 2015
7 months
Munich, Germany

Senior SEO Manager

Comvel GmbH

  • Responsible for budgets and achieving SEO targets
  • Controlling key metrics and preparing reports for management
  • Preparing and conducting internal workshops
  • Managing external service providers
  • Ongoing monitoring of market, competitors and trends
  • Coordinating with relevant departments to implement traffic measures
Sep 2011 - Mar 2015
3 years 7 months
Munich, Germany

SEO Manager

FTI eCom GmbH

  • Expansion of the SEO channel to achieve strong growth
  • Designing, implementing, and continuously improving strategies for on- and off-page SEO
  • Initiating and managing valuable link partnerships, planning and building new landing pages, keyword analysis, and market monitoring
  • Providing SEO consulting for developers, management, and portal management
  • Conducting internal workshops
  • Identifying new potentials in SEO and related disciplines (Universal Search)
  • Creating SEO reports and analyses, managing external service providers
May 2011 - Aug 2011
4 months
Munich, Germany

Online Marketing Intern

FTI Touristik GmbH

Oct 2010 - Apr 2011
7 months
Haar, Germany

Online Marketing

My Destination GmbH

Summary

Since 2010, I have been passionately working in online marketing. With my many years of experience as Head of SEO and the diverse range of tasks, I have refined my expertise in search engine optimization (SEO). That's why I know exactly what it takes to secure the best rankings for your website / your project on Google, Amazon, YouTube or Bing.

Skills

  • Ai Optimization: Aio (Geo & Llmo)
  • Core Web Vitals
  • Technical Seo
  • On-page Seo
  • Off-page Seo
  • Social Seo
  • Content Marketing
  • Seo Consulting
  • Google News Seo
  • Amp Seo
  • Local Seo
  • Confluence
  • Wordpress
  • Shopware Relaunch
  • Typo3
  • Hubspot
  • Jira
  • Conductor / Searchmetrics
  • Screaming Frog
  • Sistrix
  • Xovi
  • Semrusch
  • Seospark / Hypersuggest
  • Appannie
  • Trisolute News Dashboard
  • Termlabs
  • Google Analytics
  • Matomo
  • Google Search Console
  • Google Ads
  • Ux Seo

Languages

German
Native
Czech
Advanced
English
Advanced

Education

Apr 2007 - Aug 2010

Fernakademie Touristik

Bachelor Professional · Münster, Germany

Certifications & licenses

BVDW (Federal Association of the Digital Economy) certified as SEO specialist

Searchmetrics Certified Professional

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