Robert Prazak - Editorial Lead, Falstaff International Online | FRATCH

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Recommended expert

Mödling, Austria

Experience

Jan 2021 - Dec 2024

4 years

Editorial Lead, Falstaff International Online

Falstaff Verlag

Jan 2017 - Dec 2022

6 years

Editorial project lead 'profil Portfolio'

profil

Weekly special issues in 'profil'
Extras like 'Vienna', 'profil kids' etc.

Jan 2013 - Dec 2015

3 years

Editorial lead for special topics & format.at relaunch

Format

May 2012 - Present

13 years 9 months

Journalist / Digital Publishing / Content & Editorial Management

Content Agentur Prazak e.U.

Articles for Austrian and German media, including: profil, News, Falstaff, Terra Mater, ÄrzteWoche, Standard, trend, etc.
Editorial focuses: business, digitalization, science.
Editorial work: creating content concepts, establishing structures, organization.
Corporate publishing, corporate blogs; editorial special topics.
Content management: developing content strategies; guidelines for content; editorial calendars.
SEO (strategy & implementation; various tools like Semrush, Ahrefs, etc.); UX & UI.
Project management, mainly for content systems – planning, timelines; organizing multidisciplinary teams.
Use of AI / prompt engineering (consulting, implementation, seminars, etc.).
Podcasts (collaboration with content.link).

Jan 1995 - Dec 2012

18 years

Section head

WirtschaftsBlatt

Led editorial supplements & special topics
Led 'Business Weekend'
Chief of daily production
Served as deputy online editor-in-chief for two years

Jan 1991 - Dec 1995

5 years

Editor

Wiener

Jan 1990 - Dec 1991

2 years

Editor

AZ

Jan 1989 - Dec 1990

2 years

Staff Member

Kommunikations Impulse

Skills

Operating Systems Windows / Mac
Microsoft Office 365
Publishing & Design (Indesign, Photoshop, Illustrator)
Slack, Asana Etc.
Html, Css
Adobe Aem, Microsoft Dynamics Nav
Google Analytics, Ads, Seo, Sem
Online Marketing, Social Media (Fb, Instagram Etc.)
Performance Marketing (Fb, Instagram Etc.)
Big Data, Machine Learning (Basic Knowledge)
Proofreading (Grammar, Spelling, Readability)
Setting Up Editorial Teams (Including English-language)
Moderating, Panel Discussions, Lectures (Iir Etc.)
Experience Leading Multidisciplinary Teams
Workshops: Planning And Execution, Among Others For Wifi Lower Austria
Webinar 'Content Marketing' For The Vienna Chamber Of Commerce
Author Of Two Specialist Books ('Management Absurd' / Springer; 'Der Rubel Rollt' / Residenz)

Languages

German

Advanced

English

Advanced

French

Elementary

Italian

Elementary

Education

Oct 1988 - Jun 1990

Lorem ipsum dolor sit amet

Journalism & Political Science

Neusprachliches Bundesgymnasium Wien 2

Matura · Vienna, Austria

Certifications & licenses

Performance Marketing training

Online seminars on social media campaigns

Course on Google / SEO / SEM / Analytics

Training as a systemic coach

Training 'Reading Financial Statements'

Training in financial markets (stocks, bonds, etc.)

Business Administration course, Raiffeisen Vienna

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