Carsten Icks - Consultant for relaunch project, software procurement, training and content structure

Recommended expert

Krefeld, Germany

Experience

Apr 2022 - Nov 2022

8 months

Consultant for relaunch project, software procurement, training and content structure

EDEKA Handelsgesellschaft Minden-Hannover mbH

Developing a data-driven content structure for a relaunch project
Advising on software procurement for online editors
Knowledge transfer to the online editors
Supporting the relaunch project from an SEO perspective
Market analysis, creating keyword and competitor analyses, keyword clustering, advising on the content plan and content hierarchy
Continued ad-hoc consulting after project completion

Sep 2018 - Present

7 years 5 months

Consultant / Content Marketing Manager (external)

Volkswagen Financial Services AG

Strategic development of automotive content for the group brands (focus: Volkswagen, Audi, Skoda) taking into account the digitization strategy
Creating new content, revising, and legal coordination of content
SEO: creating search engine optimized content and optimizing existing content
In-house SEO training
International SEO – consulting and collaboration with various Financial Services markets, including UK, Ireland, Spain, Italy, Portugal
AI feasibility study
Implementation of SEO tool SEMrush
Conducting pilot projects for global AI rollout in 2024
Project management / support in the procurement process of a new SEO tool in 2024

Jan 2010 - Dec 2014

5 years

Düsseldorf, Germany

Online editor, central editorial team

Verlag W. Girardet GmbH & Co. KG - Westdeutsche Zeitung

Managing the online editorial team and news operations
Project work on relaunch of wz-newsline.de and new editorial system
Project management of wz-sportplatz.de
Coordination of technical development

Jan 2008 - Dec 2010

3 years

Düsseldorf, Germany

Freelance online editor, central editorial team

Verlag W. Girardet GmbH & Co. KG - Westdeutsche Zeitung

Managing the online editorial team and news operations
Project work on relaunch of wz-newsline.de and new editorial system

Apr 2007 - Present

18 years 10 months

Online editor, expert in content strategy and SEO

icksmedia GmbH

Editorial work and consulting
Search engine optimization
Developing quality content for readers and search engines
Content management
Professional SEO text analyses with termlabs.io
Relaunch project management
AI content and prompt writing

Apr 2007 - Jun 2010

3 years 3 months

Freelance Author

Westdeutsche Zeitung, Solinger Tageblatt, Remscheider General Anzeiger

Main topics: technology, computers, video games

Jan 2007 - Dec 2008

2 years

Krefeld, Germany

Freelance Online Editor, Local Desk

Verlag W. Girardet GmbH & Co. KG - Westdeutsche Zeitung

Concept and implementation of a local online presence for wz-krefeld.de
Video production (camera, editing, sound)
Coordination of freelancers and photographers
Collaboration on the relaunch of wz-newsline.de

Jan 2005 - Dec 2007

3 years

Trainee

Verlag W. Girardet GmbH & Co. KG - Westdeutsche Zeitung

Training rotations: local news, politics, business, online

Skills

Several Years Of Project Work Experience For An International Corporation
Expert In Content Strategy, Content Optimization, Search Engine Optimization
Several Years Of Professional Experience As An Online Editor At A News Desk
Part-time Real Estate Investor In The Multi-million Range: Development, Subdivision, Portfolio Building
Author/copywriter For Various Topics Such As It, Technology, Automotive, Finance...
Traineeship At A Daily Newspaper
Research, Data-driven Planning And Optimization Of Seo-relevant Online Content
Writing And Content Management
Consulting In Content Marketing, Search Engine Optimization And Editorial
Creating Content Plans, Content Gap Analyses, Strategic Consulting
Managing Agencies, Editing, Content Quality Assurance
Seo Content Audits
Prompt Writing For Ai-generated Texts
Monitoring With Google/adobe Analytics
Training And Workshops On Content And Seo Topics
Cms Adobe Aem, Wordpress
Various Seo Tools Such As Ahrefs (Link Audits, Content Gap Analyses...), Searchmetrics, Semrush, Screaming Frog...
Termlabs.io (Professional Seo Text Analyses)
Chatgpt Plus And Airpm (Ai Content)
Project Work On Relaunch (Concept, Testing, Documentation)
Project Work On A New Editorial System (Detailed Specifications, Requirements Specification, Functional Specification, Evaluation Of Various Editorial Systems, Cms Implementation With A Technical Service Provider)
Coordinator For Cms Development
Project Management Software Jira And Confluence
Ms Windows
Ms Office And Open Office
Adobe Photoshop And Adobe Premiere