Recommended expert

Carsten Icks

Consultant for relaunch project, software procurement, training and content structure

Carsten Icks
Krefeld, Germany

Experience

Apr 2022 - Nov 2022
8 months

Consultant for relaunch project, software procurement, training and content structure

EDEKA Handelsgesellschaft Minden-Hannover mbH

  • Developing a data-driven content structure for a relaunch project
  • Advising on software procurement for online editors
  • Knowledge transfer to the online editors
  • Supporting the relaunch project from an SEO perspective
  • Market analysis, creating keyword and competitor analyses, keyword clustering, advising on the content plan and content hierarchy
  • Continued ad-hoc consulting after project completion
Sep 2018 - Present
7 years 5 months

Consultant / Content Marketing Manager (external)

Volkswagen Financial Services AG

  • Strategic development of automotive content for the group brands (focus: Volkswagen, Audi, Skoda) taking into account the digitization strategy
  • Creating new content, revising, and legal coordination of content
  • SEO: creating search engine optimized content and optimizing existing content
  • In-house SEO training
  • International SEO – consulting and collaboration with various Financial Services markets, including UK, Ireland, Spain, Italy, Portugal
  • AI feasibility study
  • Implementation of SEO tool SEMrush
  • Conducting pilot projects for global AI rollout in 2024
  • Project management / support in the procurement process of a new SEO tool in 2024
Jan 2010 - Dec 2014
5 years
Düsseldorf, Germany

Online editor, central editorial team

Verlag W. Girardet GmbH & Co. KG - Westdeutsche Zeitung

  • Managing the online editorial team and news operations
  • Project work on relaunch of wz-newsline.de and new editorial system
  • Project management of wz-sportplatz.de
  • Coordination of technical development
Jan 2008 - Dec 2010
3 years
Düsseldorf, Germany

Freelance online editor, central editorial team

Verlag W. Girardet GmbH & Co. KG - Westdeutsche Zeitung

  • Managing the online editorial team and news operations
  • Project work on relaunch of wz-newsline.de and new editorial system
Apr 2007 - Present
18 years 10 months

Online editor, expert in content strategy and SEO

icksmedia GmbH

  • Editorial work and consulting
  • Search engine optimization
  • Developing quality content for readers and search engines
  • Content management
  • Professional SEO text analyses with termlabs.io
  • Relaunch project management
  • AI content and prompt writing
Apr 2007 - Jun 2010
3 years 3 months

Freelance Author

Westdeutsche Zeitung, Solinger Tageblatt, Remscheider General Anzeiger

  • Main topics: technology, computers, video games
Jan 2007 - Dec 2008
2 years
Krefeld, Germany

Freelance Online Editor, Local Desk

Verlag W. Girardet GmbH & Co. KG - Westdeutsche Zeitung

  • Concept and implementation of a local online presence for wz-krefeld.de
  • Video production (camera, editing, sound)
  • Coordination of freelancers and photographers
  • Collaboration on the relaunch of wz-newsline.de
Jan 2005 - Dec 2007
3 years

Trainee

Verlag W. Girardet GmbH & Co. KG - Westdeutsche Zeitung

  • Training rotations: local news, politics, business, online

Skills

  • Several Years Of Project Work Experience For An International Corporation

  • Expert In Content Strategy, Content Optimization, Search Engine Optimization

  • Several Years Of Professional Experience As An Online Editor At A News Desk

  • Part-time Real Estate Investor In The Multi-million Range: Development, Subdivision, Portfolio Building

  • Author/copywriter For Various Topics Such As It, Technology, Automotive, Finance...

  • Traineeship At A Daily Newspaper

  • Research, Data-driven Planning And Optimization Of Seo-relevant Online Content

  • Writing And Content Management

  • Consulting In Content Marketing, Search Engine Optimization And Editorial

  • Creating Content Plans, Content Gap Analyses, Strategic Consulting

  • Managing Agencies, Editing, Content Quality Assurance

  • Seo Content Audits

  • Prompt Writing For Ai-generated Texts

  • Monitoring With Google/adobe Analytics

  • Training And Workshops On Content And Seo Topics

  • Cms Adobe Aem, Wordpress

  • Various Seo Tools Such As Ahrefs (Link Audits, Content Gap Analyses...), Searchmetrics, Semrush, Screaming Frog...

  • Termlabs.io (Professional Seo Text Analyses)

  • Chatgpt Plus And Airpm (Ai Content)

  • Project Work On Relaunch (Concept, Testing, Documentation)

  • Project Work On A New Editorial System (Detailed Specifications, Requirements Specification, Functional Specification, Evaluation Of Various Editorial Systems, Cms Implementation With A Technical Service Provider)

  • Coordinator For Cms Development

  • Project Management Software Jira And Confluence

  • Ms Windows

  • Ms Office And Open Office

  • Adobe Photoshop And Adobe Premiere

Languages

German
Advanced
English
Advanced
Need a freelancer? Find your match in seconds.
Try FRATCH GPT
More actions

Similar Freelancers

Discover other experts with similar qualifications and experience

Christian Gasche
Christian Gasche

Freelance Journalist

View Profile
Martin Pahl
Martin Pahl

Owner and Managing Director

View Profile
Kai Thomas
Kai Thomas

Senior Community Manager

View Profile
Robin Brunold
Robin Brunold

Trade Delegate for the Digital Economy

View Profile
Philipp Roos
Philipp Roos

Freelance Work

View Profile
Sonja Gottschalk
Sonja Gottschalk

Performance Marketing Consultant, Google Partner Agency, Google Ads Coach and Mentor

View Profile
Stefan Mironczyk
Stefan Mironczyk

E-Commerce Marketing Manager

View Profile
Simona Burkart
Simona Burkart

Founder SEO Consulting

View Profile
Blair Lee
Blair Lee

Translator, Copywriter, Voice-Over Artist

View Profile
Samet Polat
Samet Polat

Technical Product Owner & Rollout Manager

View Profile
Maria Romanski
Maria Romanski

Senior Digital Content Executive

View Profile
Jasmin Göbel
Jasmin Göbel

Head of Marketing / Project Manager CannaFriends Trade Fair

View Profile
Franz Schumann-halder
Franz Schumann-halder

Freelance Consultant

View Profile
Robert Koch
Robert Koch

Mailing & Paid Ads Manager (Mautic & Meta)

View Profile
Peer Wiesner
Peer Wiesner

Co-Founder

View Profile
Helmut Barz
Helmut Barz

Service Provider for Writers and Self-Publishers

View Profile
Sandra Vahle
Sandra Vahle

Freelance Marketing & Sales

View Profile
Michael Tomaschewski
Michael Tomaschewski

B2B Growth Consultant

View Profile
Philip Ehlers
Philip Ehlers

Interim Lead Growth & Optimization Amazon EU8 & US

View Profile
Orlando Noor
Orlando Noor

Consultant, Mentor & Lecturer for AI, E-Commerce & Digital Marketing

View Profile
Alexander Karl
Alexander Karl

PMO Marketing & E-Commerce

View Profile
Sascha Keller
Sascha Keller

(Senior) Digital Marketing Professional

View Profile
Maike Petersen
Maike Petersen

Interim Head of Marketing

View Profile
Nathalie Heinke
Nathalie Heinke

Senior Communications Specialist

View Profile
Michael Schmitt
Michael Schmitt

Managing Director, Senior Consultant

View Profile
Philipp Freiberg
Philipp Freiberg

Project Manager & Marketing Manager

View Profile
Tamara Niebler
Tamara Niebler

SEO Texts

View Profile
Christoph Kleine
Christoph Kleine

Business Case: Customer Operations Upsell Expansion

View Profile
Tim Knebel
Tim Knebel

Online & Performance Marketing

View Profile
Friederike Baer
Friederike Baer

Copywriter

View Profile