Carsten I.
Consultant for SEO and GEO, Content Strategy and Optimization, Editing and Online Marketing
Experience
Consultant for relaunch project, software procurement, training and content structure
EDEKA Handelsgesellschaft Minden-Hannover mbH
- Development of a data-driven content structure for a relaunch project
- Consulting on procurement of software for online editors
- Knowledge transfer to online editors
- Support of the relaunch project from an SEO perspective
- Market analysis, keyword and competitive analyses, keyword clustering, consulting on content plan and content hierarchy
- Continued on-demand consulting after project completion
Consultant / Content Marketing Manager (external)
Volkswagen Financial Services AG
- Strategic development of automotive content for group brands (focus: Volkswagen, Audi, Skoda) considering digitalization strategy
- Creation, revision, legal coordination of content
- SEO: creation of search engine optimized content and optimization of existing content
- In-house SEO training
- Since 2022-01-01: International SEO – consulting and collaboration with various FS markets, including UK, Ireland, Spain, Italy, Portugal
- AI feasibility study
- Introduction of SEO tool SEMrush
- Pilot projects for international AI rollout in 2024
- Project management / support in procurement process of new SEO tool in 2024
Online Editor, Central Editorial Office
Verlag W. Girardet GmbH & Co. KG - Westdeutsche Zeitung
- Management of online editorial team, news management
- Relaunch project for wz-newsline.de and new editorial system
- Project management of wz-sportplatz.de
- Coordination of technical development
Freelance Online Editor, Central Editorial Office
Verlag W. Girardet GmbH & Co. KG - Westdeutsche Zeitung
- Management of online editorial team, news management
- Relaunch project for wz-newsline.de and new editorial system
Online Editor, Content Strategy and SEO Expert
icksmedia
- Until 2022 named "icksmedia - Carsten Icks, freelance journalist"
- Since 2022 named icksmedia GmbH
- Editorial work, consulting
- Search engine optimization
- Good content for readers and search engines
- Content management
- Professional SEO text analyses with Termlabs.io
- Relaunch project management
- AI content and prompt writing
Freelance author
Westdeutsche Zeitung, Solinger Tageblatt, Remscheider General Anzeiger
- Topics: technology, computers, video games
Freelance online editor, local desk
Verlag W. Girardet GmbH & Co. KG - Westdeutsche Zeitung
- Conception and implementation of a local online presence for wz-krefeld.de
- Video production (camera, editing, sound)
- Management of freelancers and photographers
- Contribution to the relaunch of wz-newsline.de
Trainee
Verlag W. Girardet GmbH & Co. KG - Westdeutsche Zeitung
- Training stations: local, politics, business, online
Summary
Several years of experience in project work for an international group
Expert in content strategy, content optimization, search engine optimization
Several years of experience as an online editor at a news desk
Part-time real estate investor in the multi-million range: development, subdivision, portfolio building
Author/copywriter on various topics like IT, technology, automotive, finance...
Research, data-driven planning and optimization of SEO-relevant online content
Writing and content management
Consulting in content marketing, search engine optimization and editing
Creating content plans, content gap analyses, strategy consulting
Managing agencies, editing, content QA
SEO content audits
Prompt writing for AI texts
Monitoring with Google/Adobe Analytics
Training sessions and workshops on content and SEO
Languages
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