Carsten Icks
Consultant for relaunch project, software procurement, training and content structure
Experience
Consultant for relaunch project, software procurement, training and content structure
EDEKA Handelsgesellschaft Minden-Hannover mbH
- Developing a data-driven content structure for a relaunch project
- Advising on software procurement for online editors
- Knowledge transfer to the online editors
- Supporting the relaunch project from an SEO perspective
- Market analysis, creating keyword and competitor analyses, keyword clustering, advising on the content plan and content hierarchy
- Continued ad-hoc consulting after project completion
Consultant / Content Marketing Manager (external)
Volkswagen Financial Services AG
- Strategic development of automotive content for the group brands (focus: Volkswagen, Audi, Skoda) taking into account the digitization strategy
- Creating new content, revising, and legal coordination of content
- SEO: creating search engine optimized content and optimizing existing content
- In-house SEO training
- International SEO – consulting and collaboration with various Financial Services markets, including UK, Ireland, Spain, Italy, Portugal
- AI feasibility study
- Implementation of SEO tool SEMrush
- Conducting pilot projects for global AI rollout in 2024
- Project management / support in the procurement process of a new SEO tool in 2024
Online editor, central editorial team
Verlag W. Girardet GmbH & Co. KG - Westdeutsche Zeitung
- Managing the online editorial team and news operations
- Project work on relaunch of wz-newsline.de and new editorial system
- Project management of wz-sportplatz.de
- Coordination of technical development
Freelance online editor, central editorial team
Verlag W. Girardet GmbH & Co. KG - Westdeutsche Zeitung
- Managing the online editorial team and news operations
- Project work on relaunch of wz-newsline.de and new editorial system
Online editor, expert in content strategy and SEO
icksmedia GmbH
- Editorial work and consulting
- Search engine optimization
- Developing quality content for readers and search engines
- Content management
- Professional SEO text analyses with termlabs.io
- Relaunch project management
- AI content and prompt writing
Freelance Author
Westdeutsche Zeitung, Solinger Tageblatt, Remscheider General Anzeiger
- Main topics: technology, computers, video games
Freelance Online Editor, Local Desk
Verlag W. Girardet GmbH & Co. KG - Westdeutsche Zeitung
- Concept and implementation of a local online presence for wz-krefeld.de
- Video production (camera, editing, sound)
- Coordination of freelancers and photographers
- Collaboration on the relaunch of wz-newsline.de
Trainee
Verlag W. Girardet GmbH & Co. KG - Westdeutsche Zeitung
- Training rotations: local news, politics, business, online
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Information Technology (21 years), Media and Entertainment (19 years), Automotive (7.5 years), Banking and Finance (7.5 years), and Retail (0.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (19 years), Project Management (19 years), Information Technology (8 years), Research and Development (3 years), and Product Development (2 years).
Skills
Several Years Of Project Work Experience For An International Corporation
Expert In Content Strategy, Content Optimization, Search Engine Optimization
Several Years Of Professional Experience As An Online Editor At A News Desk
Part-time Real Estate Investor In The Multi-million Range: Development, Subdivision, Portfolio Building
Author/copywriter For Various Topics Such As It, Technology, Automotive, Finance...
Traineeship At A Daily Newspaper
Research, Data-driven Planning And Optimization Of Seo-relevant Online Content
Writing And Content Management
Consulting In Content Marketing, Search Engine Optimization And Editorial
Creating Content Plans, Content Gap Analyses, Strategic Consulting
Managing Agencies, Editing, Content Quality Assurance
Seo Content Audits
Prompt Writing For Ai-generated Texts
Monitoring With Google/adobe Analytics
Training And Workshops On Content And Seo Topics
Cms Adobe Aem, Wordpress
Various Seo Tools Such As Ahrefs (Link Audits, Content Gap Analyses...), Searchmetrics, Semrush, Screaming Frog...
Termlabs.io (Professional Seo Text Analyses)
Chatgpt Plus And Airpm (Ai Content)
Project Work On Relaunch (Concept, Testing, Documentation)
Project Work On A New Editorial System (Detailed Specifications, Requirements Specification, Functional Specification, Evaluation Of Various Editorial Systems, Cms Implementation With A Technical Service Provider)
Coordinator For Cms Development
Project Management Software Jira And Confluence
Ms Windows
Ms Office And Open Office
Adobe Photoshop And Adobe Premiere
Languages
Profile
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