Peter Pries

• CRM process and feature consulting
• AI infusion workshops to introduce AI apps for critical business processes
• Prototyping – Vibe coding with Lovable
• Development of several apps for global bid management in the CPQ, Salesforce, and SAP S/4HANA environment
• Requirements and process management
• Introduction of a new data governance model
• AI infusion – supporting apps and business processes with AI applications
• Portfolio management of AI ideas: identifying and selecting AI projects in bid management
• Prototyping AI projects with Lovable.dev
• Building an AI data foundation in Snowflake
• Blueprint for different business units and global rollout
• An agile prototype-first approach with design thinking and vibe coding to prototype all applications
• Presentation at a global conference on using AI in business and validating ideas with design thinking & vibe coding
• AI infusion workshops at global conferences for prototyping ideas with business stakeholders

• Advising on architecture blueprints and strategic decisions
• Creating RFPs for implementations and managing implementation as a consultant
• Advising on implementing Salesforce Data Cloud as a leading CDP to optimize marketing automation. Technologies: Sales Cloud, SAP, Workato, Stitch, Google Cloud, AWS, Hybris SAP Commerce Cloud, Marketing Cloud, Service Cloud, Loyalty Cloud, Data Cloud (CDP)

• Project portfolio management based on a gateway and marketplace approach
• Strategy decision tree with business case as a prerequisite for project selection
• Managing a corporate digitalization program with OKRs in workstreams for culture, BI, process automation, architecture, and data governance

AI use case:

• Correction of booking errors using AI technologies: Celonis, SAP, AWS, DMS

• Project manager for go-to-market – self-service B2P retail media portal
• Implementation of Salesforce lead-to-cash
• Implementation of AI tool click prediction for SPA campaigns
• Tender for marketing mix modeling with AI – incrementality
• CPQ and EPC implementation within Salesforce Media Cloud
• Pricing strategy – discounts, promotions and revenue management
• Implementation of Braze MarTech – omnichannel
• Customer data platform – vendor selection & implementation – Zeotap
• Dunning processes
• Analysis of HubSpot vs. Salesforce for Douglas's partner management
• Led SAP integration and process optimization
• AI machine learning project with Einstein, CRM Analytics and Tableau
• Agentforce – AI-powered customer service agent
• Implementation of lead-to-cash and dunning processes
• Ensured IFRS compliance
• Designed and implemented voucher bookings
• Close coordination with SAP teams and business units
• Designed the business end-to-end processes and architecture
• Developed a three-year business plan, presented target architecture, business cases and investments to the board
• Scaled the organization from 8 to 50 employees, multiplying revenue and profit
• Implemented the CDP and supported the Incrementality project with Adtriba, CPD and a custom model based on Salesforce CRM Analytics, Einstein machine learning and Tableau

AI Use Case:

• Click and ROAS prediction for SPS retail media campaigns using a custom ML model (Einstein, data source Snowflake)
• Customer service agent with Salesforce Agentforce
• Marketing mix modeling to predict the impact of incremental retail media spending on supplier revenue at Douglas