Katharina Geißler-Evans
Founder & Editor-in-Chief at heiter || Copy Editor & Translator || Marketing Professional || Fashion Stylist
Experience
Jan 2021 - Present
3 years 3 months New York, United States
Fashion Stylist
Mar 2021 - Dec 2023
2 years 10 monthsMarketing and Online Presence Consultant
- Analysing my clients' online channels and based on that, supporting them in improving, planning and coordinating their marketing strategies (with a strong focus on organic marketing strategies)
- Input and guidance in terms of campaigns and other promotional activities
- Supporting my clients in planning and managing their social media and web content, keeping user-experience in mind
- Organising and running trainings on individual social media platform, marketing strategies, user-experience, mobile first
Jul 2018 - Feb 2021
2 years 8 months Munich, Germany
Head of International Copy
MYTHERESA
- Responsible for the global product and copy editing business (across all 8 language teams, in other words, a team of 40 people)
- People management (incl. recruiting and setting up the international women's and men's teams)
- Launch of language channels & new sub and main categories such as menswear & kidswear
- Creative ownership for sales and promotional campaigns
- Ensuring quality & consistency across all language channels
- Trainings for all editors (technical knowledge, fabrication, writing as well as CMS)
- Implementation & improvement of processes/features, e.g. introducing new workflows to coordinate editing tasks, focus on production and new features on website & app e.g. improved PDP, creation and implementation of a new PIM system
- Close cooperation with internal and external stakeholders
Jul 2017 - Jun 2018
1 year Munich, Germany
Senior Copy Manager
MYTHERESA
- Overseeing and coordinating the daily online copy/production business
- Implementing new processes to improve the daily business productivity as well as the performance on the international market
- People management
- Introducing new language channels
- Training and mentoring editors (across all language teams), editing & proofreading the German copy
Aug 2016 - Jun 2017
11 months Munich, Germany
Senior Product Editor
MYTHERESA
May 2016 - Present
8 years 11 monthsFounder, Publisher & Editor-in-Chief
heiter
- Curating, conceptualizing, overseeing, coordinating and creating content for both the print and online content (in close collaboration with freelancers, stakeholders and contributors)
- Planning and overseeing the heiter marketing strategy and campaign launches
- PR, Social Media and Email Marketing, Sales and distribution
- Brand collaborations and customer service
- Guest-speaker at summits & workshops as well as organising and hosting heiter events (workshops for the readers/the community around the brand)
Dec 2015 - Jul 2016
8 months London, United Kingdom
Deputy Product Editor (Deputy Team Lead)
YOOX NET-A-PORTER
Jan 2015 - Nov 2015
11 months London, United Kingdom
Sub-Editor & Translator (German)
YOOX NET-A-PORTER
Aug 2014 - Jan 2015
6 months London, United Kingdom
Web Content Executive
Crew Clothing Co
Oct 2012 - Jul 2014
1 year 10 months London, United Kingdom
International Marketing Assistant
Crew Clothing Co
May 2009 - Jul 2017
8 years 3 months New York, United States
Fashion Stylist
Summary
A highly motivated professional with proven experience in Marketing and Communication, Project & People Management, Copy Editing, Translation and Journalism. In-depth knowledge of both UK and Continental European markets gathered during the course of my career in Retail, Ecommerce, Consulting and Publishing. Excited to use my expertise to support the growth of Di Stavnitser.
Languages
English
Native
German
Intermediate
Education
Oct 2012 - Jun 2016
London College of Fashion
BA (Hons) Fashion Media · Fashion Media · London, United Kingdom
Oct 2011 - Jun 2012
London College of Fashion
Access Diploma · Fashion Media and Communication · London, United Kingdom
Oct 2009 - Dec 2009
British College of Fashion Styling
Diploma · Fashion Styling · United Kingdom
Certifications & licenses
Cambridge Advanced Certificate
IELTS Certificate
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