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Gabriela M.

Managing Director & Corporate Communications Expert

Vienna, Austria

Experience

Jan 2024 - Present
1 year 11 months

Editorial expert and strategic content creator

MTF Solutions AG

  • Strengthened the digital presence through high-quality expert content on cloud security and IT outsourcing
Jan 2024 - Present
1 year 11 months

Copywriter

Oska Health GmbH

  • Developed motivational and medically sound content for people with chronic illnesses
Jan 2022 - Present
3 years 11 months

External writing expert

IGZ

  • Produced blog posts, articles and whitepapers on the automation and digitization of logistics and production processes
Jan 2022 - Present
3 years 11 months

Copywriter

Millesi Center Nervenchirurgie

  • Wrote copy for the new website to convey complex medical information in a clear, trustworthy, and empathetic tone
Jan 2020 - Present
5 years 11 months

Content and PR partner

DataStore AG

  • Created technical articles, blog posts, interviews, newsletters, and press releases to strengthen the position as a value-added partner
Jan 2019 - Present
6 years 11 months

External Press Office and PR Consultant

elaboratum suisse GmbH

  • Increased brand awareness in the Swiss market for digital business and e-commerce
Jan 2019 - Dec 2024
6 years

External Content Provider

ISPIN AG

  • Created blog posts, white papers, social media content, press releases and website copy
  • Positioned as a thought leader in cyber security
Jan 2019 - Dec 2021
3 years

Consultant for External Communications

Raiffeisen Informatik Consulting (Information Builders)

  • Built media presence in Austria
  • Positioned as a thought leader in business intelligence and data architecture
Jan 2012 - Dec 2020
9 years

External Press Spokesperson

it-novum GmbH

  • Positioned as an open-source expert in the DACH region through continuous PR work, content creation and event PR

PR Consultant

APSCo Deutschland

  • Strategic press work on topics like skills shortages, the job market and recruiting

Copywriter

Aersys Klimatechnik

  • Copywriting for the website

Copywriter

Agrarmarkt Austria GesmbH

  • Creating and publishing Wikipedia articles

Copywriter

Anovis

  • Writing a whitepaper

Copywriter

Augenlasern Wien

  • Copywriting for website, ads, and advertorials

Copywriter

Coverdale Austria GmbH

  • Creating the newsletter cover story (four times a year)

Copywriter

Dentalklinik Sievering

  • Support with content creation

Copywriter

Domus

  • Writing website copy

PR Support

Druckerei Placek

  • Ongoing support in PR activities and marketing

Communications Consultant

Gilead Austria

  • Communications consulting, strategic planning and content planning

PR and Copywriter

Greenbone AG

  • Press relations in Germany and copywriting for the website and green IT marketing

Communications Consultant

HPW (High Performance Wires)

  • Communication for a key company in the energy transition
  • Positioning as a manufacturer of high-performance wires to improve electric motor efficiency

PR Support

Loop21

  • Assisted with press relations

Copywriter

Materna Virtual Solution

  • Created web content for the Indigo Competence Center and on topics like Samsung Knox and TrustOwl

PR and Content Partner

Matrix42 Software

  • Ongoing support in press relations and marketing for Austria and Switzerland

Copywriter

Medgroup

  • Supported content creation

Copywriter

Mediclass

  • Support with content creation

Copywriter

Novo Nordisk Austria

  • Website copywriting, social media content planning, and editorial support

Strategic PR Consultant

Prior1

  • Positioning as an expert in sustainable, highly available data center solutions

PR and Content Support

Robert Half

  • Support with press relations and content creation (e.g., blog) for Austria and Switzerland

Copywriter

SGS Industrial Services

  • Creating texts for international project expertise in industrial assembly, electrical installations, and technical services

Content Manager

Sobi Austria

  • Strategic planning, content creation and editorial management of the LinkedIn presence in the rare diseases field

Copywriter

Stadler

  • Creation of website copy

PR Support

Trimetis AG

  • Support in press work

Communications Consultant

Valmedica

  • Strategic communications consulting

Communications Manager

Vifor Pharma (eisencheck.at)

  • Comprehensive communications activities (content, PR, social media) to increase awareness of iron deficiency
  • Creation of SEO-optimized web texts for eisencheck.at

PR Support

VisoTech

  • Support in press relations

Copywriter

Vorsorgeinstitut Dr. Petra Fabritz

  • Writing website texts, blog posts and social media content to communicate the integrative prevention approach

Copywriter

Wagner Sicherheit

  • Writing website copy

Copywriter

Wolters Kluwer

  • Writing a whitepaper on cloud solutions for law firms

Communications Consultant

Wunschkindklinik Dr. Brunbauer

  • Comprehensive communications support (website, blog, PR) for the specialized fertility clinic

PR and Content Support

ePunkt Internet Recruiting GmbH

  • Support for press relations and content creation in the DACH region

Copywriter

itesys

  • Writing blog posts

Copywriter

netlogix

  • Writing blog texts for the tech-focused e-commerce magazine websolutions on topics such as digital accessibility and personalization

Summary

Experienced corporate communications expert with over 25 years of industry experience and strong expertise in PR, content marketing, and digital communication. Since 2012, successful as a freelancer with ProComm Progressive Communications. Specialized in innovative communication strategies and AI-based solutions. Multilingual (German, English, Italian) with international experience in leading technology companies.

Languages

German
Native
English
Advanced
Italian
Advanced

Education

Sep 1991 - Oct 1995

University of Vienna

Master's degree · Journalism and Communication Studies and German Philology · Vienna, Austria

Oct 1986 - Jun 1991

Bruneck Commercial School

Diploma · Accounting Analyst · Bruneck, Italy

Certifications & licenses

AI Applications and Strategy Expert

Certified AI Trainer

Certified AI Trainer and Social Media Manager

Active Campaign Masterclass

Positioning and Transformation

Web 2.0 & Social Media Elite Class Coaching

Email Marketing Academy

AI Applications and Content Marketing Manager Strategy Expert

Google Adwords

Copywriting for the Web

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