Geert S.

Founder and Managing Director

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Hamburg, Germany

Experience

Jan 2005 - Present
21 years
Hamburg, Germany

Founder and Managing Director

Blattwerk – Kommunikation

  • Responsible for content and concept development and implementation of internal and external communication for national and international clients
Jan 2005 - Present
21 years

Interim Manager Communication/Marketing/Change Communication

Blattwerk – Kommunikation für Unternehmen

  • Designing and managing communication projects in corporate communication / change communication / corporate communications
  • Planning and executing channel- and audience-appropriate communication strategies for various target groups
  • Creating and overseeing digital marketing strategies including social media, in close collaboration with top management of large and mid-sized companies
  • Managing external service providers in PR, content, design, and tech
  • Advising and supporting departments and acting as sparring partner for executives on suitable communication measures for selected topics
  • Designing and developing print and digital corporate media
  • Conducting process analyses and success reviews of implemented measures
  • Building and maintaining contacts with national and international media, journalists, bloggers, and companies
  • Communicating with journalists using an extensive personal network while building new contacts
  • Developing target group–specific PR concepts
  • Operational support in preparing PR materials
  • Planning and executing PR campaigns
Jan 2001 - Dec 2005
5 years
Cologne, Germany

Editorial Director

Capital.de / impulse.de

  • Responsible for daily reporting by up to 12 editors
  • Responsible for overall editorial management, coordination with print editorial teams, and alignment with publishing management
Jan 2000 - Dec 2001
2 years
Cologne, Germany

Project Manager

impulse.de

  • Responsible for developing the B2B channel within the overall concept of the Gruner+Jahr business channels
  • Responsible for developing the editorial and cooperation concept with four team members
Jan 1998 - Dec 2000
3 years
Cologne, Germany

Editor

impulse – das Unternehmermagazin

  • Reporting on companies and markets
  • Writing articles, features, and managing editorial work
Jan 1996 - Dec 1998
3 years
Frankfurt am Main, Germany

Editor in Charge

Der Handel, Deutscher Fachverlag

  • Reporting on companies and markets
  • Writing articles, features, and managing editorial work
Jan 1991 - Dec 1996
6 years
Cologne, Germany

Assistant in Commentary Department

Westdeutscher Rundfunk

  • Assisting and producing current political radio programs like Tag um Fünf, Morgenecho on WDR 3, WDR 4, WDR 5

Head of Change Communication and Marketing for Digital Transformation through the “rvEvolution” project

Deutsche Rentenversicherung (DRV)

  • Developing and detailing a comprehensive change communication and marketing strategy for the digital transformation of 16 different DRV organizations
  • Implementing and elaborating the communication and marketing measures from the strategy for over 80 different stakeholders
  • Creating and executing current communication measures within the project
  • Creating and executing current marketing measures within the project
  • Stakeholder management with various DRV roles and external service providers

External Consultant Digital Transformation/Strategic Development of Internal + External Communication

HHLA - Hamburger Hafen und Logistik AG

  • Designing and launching digital internal communication for about 6,000 operations staff in nine European countries and nine languages
  • Designing and implementing a digital newsroom for topic management and content planning
  • Developing a strategic editorial plan for the HHLA online magazine
  • Creating measures to internally communicate strategic action options
  • Developing employee initiatives on “HHLA – The Gateway to the Future”
  • Designing and developing content for leadership workshops
  • Driving internal cultural change
  • Revising and rethinking the classic employee magazine

Interim Head of Corporate Communication

Honeypot GmbH

  • Co-developing a new communication and marketing strategy
  • Advising management on projects, goals, and communication approach
  • Managing and implementing operational and strategic PR work (including coordinating PR agencies in other European countries)
  • Finding and crafting relevant stories for target media
  • Advising the communication team
  • Planning, creating, and sending press releases
  • Personalized pitching and close collaboration with journalists in German-speaking regions and beyond
  • Securing bylines, interviews, and statements in key media
  • Preparing and following up on interviews (detailed briefings, approval rounds, improvements)
  • Ensuring consistent external brand communication across channels
Berlin, Germany

Support for Marketing and Communications Lead on Strategy Development and External Technical Communication

LucaNet AG

  • Building and expanding a network of contacts in IT trade media
  • Building and expanding a network of contacts in business media
  • Planning, creating, and pitching content for various target group publications
  • Coordinating and responding to press inquiries and developing media partnerships
  • Designing and producing a quarterly customer magazine
  • Regularly drafting and distributing press releases

Advisor and Interim Communication Staff for the Executive Board

Mittelbrandenburgische Sparkasse

  • Executive board communication, including writing speeches and editorials
  • Producing and digitizing the annual report
  • Developing and detailing various communication strategies
  • Creating and executing current communication measures within the project
  • Creating and executing current marketing measures within the project
  • Stakeholder management with different MBS roles and external service providers

Interim Project Manager for Industrial Marketing

Rittal GmbH & Co. KG

  • Creating content strategies: planning, concepting, and coordinating content for internal and external audiences across channels
  • Developing core messages and storytelling
  • Managing, rolling out internationally, and controlling marketing activities
  • Budgeting and planning projects for national and international activities
  • Managing internal and external service providers
  • Preparing and presenting decision templates for corporate leadership
  • Contributing to strategic projects and closely collaborating with marketing peers and business units

Interim Head of Corporate Communication

SENEC GmbH

  • Developing and implementing a new communication and marketing strategy (with Head of Marketing)
  • Developing and implementing a crisis communication strategy
  • Developing and implementing change communication
  • Developing and implementing sales communication
  • Leading and growing the communications team
  • General press relations
  • Acting as sparring partner for executive management

Content Strategist for Planning and Executing Digital Marketing Activities for B2B and B2C Audiences

innogy SE

  • Creating content strategy for innogy’s B2C and B2B sales
  • Developing and executing marketing and communication for B2B products, including content strategy, whitepapers, and newsletters
  • Implementing and evolving digital content marketing strategy for retail
  • Leadership communication during a change process, both nationally and internationally
  • Developing a leadership newsletter, nationally and internationally

Languages

German
Native
English
Advanced

Education

Oct 1990 - Jun 1995

University of Cologne

Diplom-Volkswirt · Social Science–Oriented Economics · Cologne, Germany

Oct 1988 - Jun 1991

Kölner Schule – Institut für Publizistik e.V. (now: Cologne School of Journalism for Politics and Economics)

Political and Business Journalism, Media Theory, Media Law, Media Ethics · Cologne, Germany

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