Geert Schmelzer
Founder and Managing Director
Experience
Jan 2005 - Present
20 years 7 monthsHamburg, Germany
Founder and Managing Director
Blattwerk – Kommunikation
- Responsible for content and concept development and implementation of internal and external communication for national and international clients
Jan 2005 - Present
20 years 7 monthsInterim Manager Communication/Marketing/Change Communication
Blattwerk – Kommunikation für Unternehmen
- Designing and managing communication projects in corporate communication / change communication / corporate communications
- Planning and executing channel- and audience-appropriate communication strategies for various target groups
- Creating and overseeing digital marketing strategies including social media, in close collaboration with top management of large and mid-sized companies
- Managing external service providers in PR, content, design, and tech
- Advising and supporting departments and acting as sparring partner for executives on suitable communication measures for selected topics
- Designing and developing print and digital corporate media
- Conducting process analyses and success reviews of implemented measures
- Building and maintaining contacts with national and international media, journalists, bloggers, and companies
- Communicating with journalists using an extensive personal network while building new contacts
- Developing target group–specific PR concepts
- Operational support in preparing PR materials
- Planning and executing PR campaigns
Jan 2001 - Dec 2005
5 yearsCologne, Germany
Editorial Director
Capital.de / impulse.de
- Responsible for daily reporting by up to 12 editors
- Responsible for overall editorial management, coordination with print editorial teams, and alignment with publishing management
Jan 2000 - Dec 2001
2 yearsCologne, Germany
Project Manager
impulse.de
- Responsible for developing the B2B channel within the overall concept of the Gruner+Jahr business channels
- Responsible for developing the editorial and cooperation concept with four team members
Jan 1998 - Dec 2000
3 yearsCologne, Germany
Editor
impulse – das Unternehmermagazin
- Reporting on companies and markets
- Writing articles, features, and managing editorial work
Jan 1996 - Dec 1998
3 yearsFrankfurt am Main, Germany
Editor in Charge
Der Handel, Deutscher Fachverlag
- Reporting on companies and markets
- Writing articles, features, and managing editorial work
Jan 1991 - Dec 1996
6 yearsCologne, Germany
Assistant in Commentary Department
Westdeutscher Rundfunk
- Assisting and producing current political radio programs like Tag um Fünf, Morgenecho on WDR 3, WDR 4, WDR 5
Head of Change Communication and Marketing for Digital Transformation through the “rvEvolution” project
Deutsche Rentenversicherung (DRV)
- Developing and detailing a comprehensive change communication and marketing strategy for the digital transformation of 16 different DRV organizations
- Implementing and elaborating the communication and marketing measures from the strategy for over 80 different stakeholders
- Creating and executing current communication measures within the project
- Creating and executing current marketing measures within the project
- Stakeholder management with various DRV roles and external service providers
External Consultant Digital Transformation/Strategic Development of Internal + External Communication
HHLA - Hamburger Hafen und Logistik AG
- Designing and launching digital internal communication for about 6,000 operations staff in nine European countries and nine languages
- Designing and implementing a digital newsroom for topic management and content planning
- Developing a strategic editorial plan for the HHLA online magazine
- Creating measures to internally communicate strategic action options
- Developing employee initiatives on “HHLA – The Gateway to the Future”
- Designing and developing content for leadership workshops
- Driving internal cultural change
- Revising and rethinking the classic employee magazine
Interim Head of Corporate Communication
Honeypot GmbH
- Co-developing a new communication and marketing strategy
- Advising management on projects, goals, and communication approach
- Managing and implementing operational and strategic PR work (including coordinating PR agencies in other European countries)
- Finding and crafting relevant stories for target media
- Advising the communication team
- Planning, creating, and sending press releases
- Personalized pitching and close collaboration with journalists in German-speaking regions and beyond
- Securing bylines, interviews, and statements in key media
- Preparing and following up on interviews (detailed briefings, approval rounds, improvements)
- Ensuring consistent external brand communication across channels
Berlin, Germany
Support for Marketing and Communications Lead on Strategy Development and External Technical Communication
LucaNet AG
- Building and expanding a network of contacts in IT trade media
- Building and expanding a network of contacts in business media
- Planning, creating, and pitching content for various target group publications
- Coordinating and responding to press inquiries and developing media partnerships
- Designing and producing a quarterly customer magazine
- Regularly drafting and distributing press releases
Advisor and Interim Communication Staff for the Executive Board
Mittelbrandenburgische Sparkasse
- Executive board communication, including writing speeches and editorials
- Producing and digitizing the annual report
- Developing and detailing various communication strategies
- Creating and executing current communication measures within the project
- Creating and executing current marketing measures within the project
- Stakeholder management with different MBS roles and external service providers
Interim Project Manager for Industrial Marketing
Rittal GmbH & Co. KG
- Creating content strategies: planning, concepting, and coordinating content for internal and external audiences across channels
- Developing core messages and storytelling
- Managing, rolling out internationally, and controlling marketing activities
- Budgeting and planning projects for national and international activities
- Managing internal and external service providers
- Preparing and presenting decision templates for corporate leadership
- Contributing to strategic projects and closely collaborating with marketing peers and business units
Interim Head of Corporate Communication
SENEC GmbH
- Developing and implementing a new communication and marketing strategy (with Head of Marketing)
- Developing and implementing a crisis communication strategy
- Developing and implementing change communication
- Developing and implementing sales communication
- Leading and growing the communications team
- General press relations
- Acting as sparring partner for executive management
Content Strategist for Planning and Executing Digital Marketing Activities for B2B and B2C Audiences
innogy SE
- Creating content strategy for innogy’s B2C and B2B sales
- Developing and executing marketing and communication for B2B products, including content strategy, whitepapers, and newsletters
- Implementing and evolving digital content marketing strategy for retail
- Leadership communication during a change process, both nationally and internationally
- Developing a leadership newsletter, nationally and internationally
Languages
German
NativeEnglish
Advanced Education
Oct 1990 - Jun 1995
University of Cologne
Diplom-Volkswirt · Social Science–Oriented Economics · Cologne, Germany
Oct 1988 - Jun 1991
Kölner Schule – Institut für Publizistik e.V. (now: Cologne School of Journalism for Politics and Economics)
Political and Business Journalism, Media Theory, Media Law, Media Ethics · Cologne, Germany
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