Geert Schmelzer
Interim Manager Unternehmenskommunikation
Experience
Founder and Managing Director
Blattwerk – Kommunikation für Unternehmen
Development and implementation of innovative internal and external communication strategies/change communication
Advising and supporting management and supporting departments on communication strategies, including clear message alignment and channel selection
Supporting communication in the context of major change projects
Designing and managing digital marketing strategies, including social media, in close collaboration with the top management levels of corporations and SMEs
Continuous improvement, measurement and evaluation of the effectiveness of the company's communication strategy and methods
Managing external service providers from PR, content, graphics and technology
Conception and development of print and digital corporate media
Process analyses and performance reviews of the measures used
Establishing and maintaining contact with national and international media, journalists, bloggers and companies
Communication with journalists using our own extensive network and establishing new contacts at the same time
Responsible for content and concept development and implementation of internal and external communication for national and international clients
Editor-in-Chief
Capital.de / impulse.de
Responsible for daily reporting by up to 12 editors, responsible for general editorial management, coordination with print editors, coordination with publishing management
Project Manager
impulse.de
Responsible for the development of the B2B channel in the overall concept of the Gruner+ Jahr business channel, responsible for the development of the editorial and cooperation concept with four employees.
Editor
impulse – das Unternehmer-magazin
Reporting on companies and markets, articles, reports, editorial management
Responsible Editor
Der Handel, Deutscher Fachverlag
Reporting on companies and markets, articles, reports, editorial management
Student Job
Westdeutscher Rundfunk
Assistance and production of current political radio broadcasts such as "Tag um Fünf", "Morgenecho" on WDR 3, WDR 4, WDR 5