Adrian Weinhold
Freelance Editor/Communications Consultant
Experience
Jan 2014 - Present
11 years 7 monthsHamburg, Germany
Freelance Editor/Communications Consultant
Freelancer
- My clients are publishers, agencies, hidden champions and start-ups.
- I bridge short-term bottlenecks or take on long-term projects.
- I fill vacancies or support teams, but I also build them up, restructure them or act as a sparring partner for management on strategic decisions.
- As a project, until a realignment is completed or the problem is solved and I'm no longer needed.
- PR and press relations.
- Social media channel management.
- Launch campaigns.
- Red carpet and set interviews.
- Website relaunch for TV and cinema projects.
- Development of a lifestyle magazine.
- Creative and editorial concepts.
- Editor-in-chief duties.
- Interim publishing management.
- Concept and strategy development.
- And of course, with plenty of content.
- Projects with: Almased, Altoplan, Doc.station, Gebrüder Wright Gallery, Greskewitz Kleinitz Gallery, Hanseboot, Hotel Ascovilla, Immobilienscout24/Roamlike, Kelly Services S.a.r.l., Land & Meer Verlag, Milla&Milli, Network Movie, SeRohCon, Talpa Germany, WAW Group, Workgenius, Yamacito Seafood
Jan 2010 - Dec 2017
8 yearsHamburg, Germany
Co-Founder/Board Member
Kreativgenossenschaft eG
- Founded, built and led the communications agency Kreativgenossenschaft eG, which organized itself as a true cooperative and had all projects carried out exclusively by freelancers from the creative industry.
- Projects with: Best Western Hotels, ECE, Hamburg Messe und Congress, Hermes, IKEA, Nexpert, Schweinske
Jan 2010 - Dec 2013
4 yearsCologne, Germany
Marketing Manager D/A/CH
Kelly Services GmbH
- Marketing director for the parent company in Germany and for the HR consulting company in the German-speaking area.
- Member of the regional leadership and global marketing teams (matrix).
- Budget and agency management.
- M&A.
- Internal and external communication.
- Oversaw the entire marketing mix.
- Additional projects such as introducing a content marketing strategy and thought leadership culture as one of the first Fortune 500 companies worldwide.
- Business development with the launch of a new service sector as a blueprint for implementation in EMEA.
Jan 2008 - Dec 2009
2 yearsHamburg, Germany
Marketing & Business Development Manager
Access / Kelly OCG GmbH
- Responsible for marketing and business development at an internationally operating software development house.
- Managed strategic partners and partner organizations.
- Planned and executed international trade fair and industry events.
- Implemented a new corporate design.
- Restructured and created marketing and sales materials.
- Coordinated and executed internal and external communication activities.
- International pitch presentations.
- Prepared management decision documents such as marketing and business development plans, product pricing, patent collision reviews, and partner contracts.
- Projects like Vodafone.
Jan 2004 - Dec 2008
5 yearsHamburg, United States
Head of Marketing & Business Development
Speech Design GmbH / Basis GmbH / Centercall Inc.
- Marketing and business development at a software and hardware development company.
- Member of the strategic leadership team.
- Developed and executed international trade fair and networking events.
- Coordinated the introduction of the sales structure for the strategic target market USA.
- Developed and enforced internal company strategies and plans.
- Operational management of business development and sales activities.
- Projects like Chathouse, Schreinemakers.tv, T-Net-Box, O2 DSL.
- Additional projects within the Avantaxx Holding with Springer & Jacoby and Schaffhausen Communications Group.
Jan 2002 - Dec 2003
2 yearsHanover, Germany
Assistant to the Managing Director/New Media Manager
Spirit neue Möglichkeiten GmbH
- Responsible for internal and external corporate communications.
- Structural corporate development.
- Managed various projects in multimedia, intra-/internet, and developed the cross-media (TV, WebTV, online content, print) format "Jobchannel".
- The results of the development were included in my diploma thesis, which followed completion of the concept.
- Projects with Deutsche Telekom, Volkswagen, University of Hildesheim.
Jan 2000 - Dec 2002
3 yearsHanover, Germany
Director Content Management (Freelancer)
Braincapital GmbH
- Took over the content management department with a team of six editors.
- Project management for maintaining and further developing the website of the Federal Ministry of Education and Research.
- Migrated content into the Red Dot content management system.
- Trained internal editors and advised the public relations department.
- Technical project management of a cooperation project commissioned by the Lower Saxony state government to build the eGovernment and eLearning platform "Niedersächsisches Bildungsnetzwerk".
- Editorial leadership for various print, online, and trade fair projects.
- Projects with the Federal Ministry of Education and Research, Deutsche Messe, Deutsche Telekom, the Lower Saxony State Chancellery, Volkswagen, Dr. Peter Hartz.
Jan 1999 - Dec 2000
2 yearsHanover, Germany
Editor (Freelancer)
Konzept Marketing & PR GmbH
- Classic copywriting tasks for print, presentations/pitches and online as a freelance editor for various agency projects and clients.
- Initial consulting tasks for agency clients.
Summary
I solve communication tasks. From strategy to idea, through concept to realization. I've spent my entire professional life in various communication-related roles. During this time, I've advised ministries, executives, management, and employees. I've internationalized companies and wound up others, managed exhibition halls, or stood at a pop-up booth at trade fairs myself. I have created technical documentation, made complex B2B and B2C products and services understandable, or developed lifestyle titles. I have conversations with myself in the home office, alignment talks with my clients, or speak in front of hundreds of people. As a lone fighter, teammate, or in the lead. And I'm never tired of learning new things.
Languages
German
NativeEnglish
AdvancedEducation
Hannover University of Applied Sciences and Arts
Diplom-Editor · Technical Editing · Hanover, Germany · very good
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