Recommended expert
Adrian Weinhold
Freelance Editor
Experience
Jan 2014 - Present
12 years 1 monthFreelance Editor
Self Employed
- Bridged staffing gaps or took on long-term projects, building and restructuring teams
- Served as sparring partner for management on strategic decisions
- Worked in PR and press relations, social media channel management, launch campaigns, red carpet and set interviews
- Handled website relaunches for TV and film projects
- Developed a lifestyle magazine, creative and editorial concepts, served as editor-in-chief and interim publishing director
- Conducted concept and strategy development, delivering extensive content
Jan 2010 - Dec 2017
8 yearsHamburg, Germany
Co-Founder/Board
Kreativgenossenschaft eG
- Founded, built and led the communications agency Kreativgenossenschaft eG as a true cooperative
- Organized all projects exclusively with freelancers from the creative industry
Jan 2010 - Dec 2013
4 yearsHamburg, Germany
Marketing Manager D/A/CH
Kelly Services GmbH
- Served as marketing manager for the parent company in Germany and for the HR consulting subsidiary in the German-speaking region
- Member of the regional leadership and global marketing teams in a matrix organization
- Managed budget and agencies, M&A, internal and external communication, and the entire marketing mix
- Introduced a content marketing strategy and thought leadership corporate culture for one of the first Fortune 500 companies worldwide
- Launched a new service sector as a business development blueprint for EMEA
Jan 2008 - Dec 2009
2 yearsHamburg, Germany
Head of Marketing & Business Development
Access/Kelly OCG GmbH
- Responsible for marketing and business development at an internationally operating software development company
- Supported strategic partners and partner organizations
- Developed and executed international trade fair and networking events
- Coordinated the introduction of the sales structure for the strategic target market USA
- Developed and implemented internal corporate strategies and plans
- Operatively managed business development and sales activities
- Led projects such as Chathouse, Schreinemakers.tv, T-Net-Box and O2 DSL
- Executed additional projects in the Avantaxx Holding with Springer & Jacoby and Schaffhausen Communications Group
Jan 2004 - Dec 2008
5 yearsHamburg, Germany
Business Development Manager
Speech Design GmbH
- Led marketing and business development at a combined software and hardware development house
- Member of the strategic leadership team
- Managed strategic partner and partner organization relationships
- Planned and executed international trade shows and industry events
- Introduced a new corporate design and restructured marketing and sales materials
- Coordinated and conducted internal and external communication activities
- Prepared pitch presentations for international clients
- Created management decision templates covering marketing and business development planning, product pricing, patent collision analysis and partner contracts
- Handled projects including Vodafone
Jan 2002 - Dec 2003
2 yearsHanover, Germany
Assistant to Managing Director/New Media Manager
Spirit neue Möglichkeiten GmbH
- Responsible for internal and external corporate communications and structural company build-up
- Project management for multimedia, intra-/internet projects
- Developed the cross-media TV, WebTV, online content and print format “Jobchannel”, with results incorporated into the diploma thesis
- Led a cooperative project for the Lower Saxony state government to build the eGovernment and eLearning platform “Niedersächsisches Bildungsnetzwerk”
- Editorial lead for various print, online and trade fair projects
- Clients included Deutsche Telekom, Volkswagen and University of Hildesheim
Jan 2000 - Dec 2002
3 yearsHanover, Germany
Director Content Management
Braincapital GmbH
- Took over the content management department with a team of six editors
- Managed diverse projects and agency clients
- Performed initial consulting tasks for agency customers
Jan 1999 - Dec 2000
2 yearsHanover, Germany
Editor
Konzept Marketing & PR GmbH
- Provided classic copywriting tasks for print, presentation/pitch and online as a freelance editor for the agency
- Conducted initial consulting tasks for agency clients
Summary
I solve communication challenges. From strategy to idea, through concept to execution. I've spent my entire professional life in various communication roles. During that time I advised ministries, executive boards, management, and staff. I've internationalized companies and wound others down, filled exhibition halls, or even staffed a pop-up booth at trade shows myself. I created technical documentation, made complex B2B and B2C products and services easy to understand, and developed lifestyle titles. I have self-talks in my home office, coordination meetings with my clients, or speak in front of hundreds of people. As a lone wolf, teammate, or leader. And I'm never too tired to learn new things.
Skills
- Creativity
- Innovation Management
- Perspective
- Written Communication
- Integrity And Trust
Languages
German
NativeEnglish
AdvancedEducation
Hochschule Hannover
Physics Lab Technician · Physics · Hanover, Germany · very good
Hochschule Hannover
Diploma Editor, Technical Editing · Hanover, Germany · very good
Technische Universität Braunschweig
Undergraduate Studies in Physics · Braunschweig, Germany
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