Yvonne Scheja
Employer Branding & Talent Acquisition Consultant
Experience
Private Auszeit
Employer Branding & Talent Acquisition Consultant
Yvonne Scheja
- Head of Employer Branding & Employer Marketing, AVM GmbH (FRITZ!BOX), 2024-05-01–2025-05-31
- Presentation “Employer Branding: success factor for start-ups” as part of the accelerator program by ExciteLab HighTech Accelerator, 2025-02-01
- Guest lecture “Employer Branding vs. Product and Company Branding” at the University of Europe for Applied Science, 2024-06-01
- Panelist at the HZ Buzzword Talk on “AI in Recruiting” by Edl Consulting, 2024-05-01
- Digital employer branding check: current state, competitor analysis, and target vision (IT industry), 2024-05-01
- Building a target group-oriented employer brand through in-depth culture, audience, and competitor analyses and optimizing recruiting (SAP consulting), 2024-01-01–2025-05-31
- Presentation “Digital recruiting – data-driven talent acquisition: how data and the right metrics help us improve the candidate experience”, Network Südkreuz, 2023-10-01
- Strategic employer positioning and recruiting optimization (municipal utilities), 2023-04-01–2023-12-31
- Trainer for employer branding as part of the Bootcamp: New Hiring, People Skills Club, 2023-01-01–present
- Contribution to the e-book “Change and organizational development” by Stiftung Bürgermut, 2023-01-01
- Workshop “Recruiting PR: looking for skilled workers” in the social sector, Paritätischer Wohlfahrtsverband, 2023-01-01
- Workshops for an employer branding consultancy to develop standards and tools, 2022-05-01–2022-08-31
Head of Talent
Clue Biowink GmbH
- Disciplinary and functional leadership of the talent acquisition team
- Strategic goal setting including roadmap, KPIs, and budget for talent acquisition
- Professional development of the team through agile working methods: OKRs, Lean Leadership, agile workshops
- Preparation of data analyses and derivation of actions for recruiting and employer branding
- Responsibility for the employer branding strategy
- Development and implementation of a diversity strategy in hiring
- Promotion and further development of the recruiting culture within the company
Editor
Freelance
- Journalistic posts and editing for KubaParis – magazine for young art, Pajo One, and others
- Content creation for Facebook, Instagram, and the website
- Moderation of artist talks
Talent Acquisition & Employer Branding Manager
Oetker Digital
- Strategic development and implementation of the Oetker Digital employer brand as Product Owner, including budget responsibility
- Creation of an employer brand guide based on internal and external target group research, including EVP, candidate personas, channel strategy, and KPIs
- Responsibility for the entire employer presence (online & offline channels) with a cross-functional team (brand strategy, digital marketing, product design)
- Collaboration on the Oetker Digital career page focusing on content creation
- Oversight and further development of recruiting processes and strategy
- Coaching of colleagues and hiring managers in recruiting
Sales Consultant
jovoto
- Strategic development of sales products and processes
- Expansion of strategic partnerships and new client acquisition in the field of open innovation
Account Manager – IT and Digital
Hays
- Recruiting and placement for new and existing clients
- Management of sales process control as well as candidates and employees
Director
Meyer Riegger
- Managing national and international artists, collectors and curators
- Project responsibility for gallery exhibitions and art fairs such as Art Basel and Art Karlsruhe
- Representing the gallery at public events and exhibition openings
Scientific Project Coordinator and Curator
Wilhelm-Hack-Museum
- Curation of themed sections focused on contemporary art
- Editorial management and proofreading of the exhibition catalog (German/English)
- Production coordination of artworks and exhibition materials
Author, art educator, curator
Various clients
- Contributions to the State Museum Hanover and the online magazine KunstNürnberg, among others
- Development and delivery of workshops and guided tours for children and adults
- Exhibition and event organization (performance evening, video screening, artist talk)
Curatorial Assistant
Kunstverein Braunschweig e.V.
- Exhibition and event management, including budget administration
- Editorial responsibility for publications and printed materials
- Writing and proofreading press releases, information texts, and catalog texts
Assistant
Friedrich-Naumann-Stiftung
- Seminar organization, support, and documentation for participants from developing and emerging countries
Art Guide
Collection Boros
- Tours in German, English, and Italian
Curatorial Assistant
Hamburger Bahnhof – Museum für Gegenwart – Berlin
- Coordination of press, loans, and transports
- Supervision of exhibition setup
Working Student in the Commercial Logistics Department
Siemens Medical Solutions
- Data management and archiving with SAP
- Support for internal projects
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Arts and Crafts (15.5 years), Media and Entertainment (10 years), Information Technology (7 years), Healthcare (5.5 years), Professional Services (5 years), and Education (4.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (11 years), Project Management (10 years), Human Resources (8.5 years), Research and Development (7 years), Logistics (5 years), and Strategy (4 years).
Summary
With a love for digital, employer branding, communication, and data, I work as an experienced hands-on freelancer focusing on strategic topics around employer branding and recruiting. For more than nine years, I have been passionate about innovative talent acquisition and all things digital and technological. I take a data-driven approach and always keep target audiences and company values front and center.
Skills
Pragmatism
Motivation
Communication
Solution Orientation
Curiosity
Creativity
Innovation And Data-driven
Employee- And Candidate-centric
Adobe Spark
Analytics: Google Analytics + Matomo + Looker
Art Systems Asana
Ats: Davinci + Recruitee + Greenhouse
Canva
Cms: Wordpress
Confluence
Crm: Pipedrive
Design Thinking: User Research, Persona Creation
Google Ads
G Suite
Iconosquare
Jira
Lean Management
Linkedin Recruiter
Ms Office
Okrs: Objectives & Key Results
Sap
Workshops: Development And Facilitation (Online + Offline)
Youtrack
E-learning Course On Employer Branding And Employer Marketing
Communication Training For Management Communication
Languages
Education
Scuola Normale Superiore di Pisa
Pisa, Italy
Free University of Berlin and University of Potsdam
Magistra Artium in art history (major), German studies and modern history · Art history, German studies, and modern history · Potsdam, Germany
Sapienza University of Rome
Rome, Italy
Profile
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