Employer Branding & Talent Acquisition Consultant (freelance)

Excerpt of past projects, workshops, trainings, talks, panels, publications:

Expert Lead Employer Branding & HR Marketing, AVM GmbH (FRITZ!BOX), 05/2024 – 05/2025

• Led a team of four (topics included social media and campus marketing)
• Defined strategy for employer branding and HR marketing
• Developed new concepts to boost employer perception internally and externally
• Designed and implemented measures to anchor employer brand values internally
• Created an external, target-group-oriented communication strategy
• Planned and managed various employer branding initiatives
• Prepared 2025 annual budget including analyses and success tracking

Talk “Employer Branding: success factor for start-ups” at the ExciteLab HighTech Accelerator program, 02/2025

Guest lecture “Employer Branding vs. Product and Company Branding” at the University of Europe for Applied Sciences for the UX/UI Design, Communication and Digital Product Management programs, 06/2024

Panelist at the HZ Buzzword Talk on “AI in Recruiting” by Edl Consulting, 05/2024. In our interactive HR Buzzword Talk we explore AI in recruiting and address the range of related questions.

Client project (IT industry), Digital Employer Branding Check: current state, competitor analysis and target vision, 05/2024

• Analyzed employer’s digital presence: assessed current state, defined target state, and conducted competitor analysis (two competitors)

Client project (SAP consulting), Building a target-group-oriented employer brand through in-depth culture, audience and competitor analyses and optimizing recruiting, 01/2024 – 05/2025

• Conducted analyses (company culture, competitors, future fit) to develop the employer brand
• Created an employer branding strategy with KPIs
• Acted as strategic sparring partner for employer branding and talent acquisition topics, including: embedding values across all employee touchpoints, implementing an applicant tracking system, documentation and communication
• Managed the creative agency to bring the employer brand to life in a creative guiding idea

Talk “Digital Recruiting – data-driven talent acquisition: How data and the right metrics help us improve the candidate experience”, Netzwerk Südkreuz, 10/2023

Client project in the public sector (municipal utilities), Strategic employer positioning and recruiting optimization, 04/2023 – 12/2023

• Onboarded the new recruiter on all operational recruiting matters
• Digitalized, automated and optimized recruiting processes, including implementing a career dashboard
• Sharpened the employer brand through clear positioning
• Developed communication and content strategy including metrics
• Defined target groups and created candidate personas
• Led interim project to optimize the career page until handover
• Managed the creative agency to implement a creative employer brand concept
• Introduced new communication channels (LinkedIn and others) for candidate outreach
• Managed campaigns (focus: talent acquisition) on client-owned channels (e.g. Instagram)

Trainer for Employer Branding in the Bootcamp: New Hiring, People Skills Club, 01/2023 – present. This course shows you how to recruit digitally and precisely. The focus is on practical implementation – minimal theory, maximum practice. Topics: Introduction to employer brand development and methods for simple, target-oriented execution

Contribution “Space for onboarding, giving feedback, saying thank you, sharing knowledge and farewells” in the e-book “Change and Organizational Development” by Stiftung Bürgermut, 01/2023

Workshop “Recruiting PR: In search of skilled workers” in the social sector, Paritätischer Wohlfahrtsverband, 01/2023. Workshop goal: learn easy-to-implement measures to target suitable professionals (approach + communication channels) and stand out among employers

Workshops for an employer branding consultancy to develop standards and tools for future-oriented employer branding projects, 05/2022 – 08/2022

• Co-developed standards for future consulting projects
• Provided input for templates and materials for consulting projects (e.g. checklists, questionnaires, presentations)
• Contributed to expanding the service portfolio

• Wrote journalistic articles and edited for KubaParis – Zeitschrift für junge Kunst, Pajo One, and others
• Created content for Facebook, Instagram, and websites
• Moderated artist talks

• Strategically developed sales products and processes
• Expanded strategic partnerships and acquired new clients in open innovation

• Managed relationships with national and international artists, collectors and curators
• Oversaw gallery exhibitions and art fair projects like Art Basel and Art Karlsruhe
• Represented the gallery at public events such as exhibition openings

• Wrote contributions for the Landesmuseum Hannover and online magazine KunstNürnberg, among others
• Developed and led workshops and tours for children and adults
• Organized exhibitions and events (performance evenings, video screenings, artist talks)

• Organized, supported, and documented seminars (participants from developing and emerging countries)

• Coordinated press, loans, and transports
• Supported the exhibition installation