Yvonne Scheja

Employer Branding & Talent Acquisition Consultant (freelance)

Berlin, Germany
Experience
May 2022 - Present
3 years 3 months
Berlin, Germany

Employer Branding & Talent Acquisition Consultant (freelance)

Yvonne Scheja

Excerpt of past projects, workshops, trainings, talks, panels, publications:

Expert Lead Employer Branding & HR Marketing, AVM GmbH (FRITZ!BOX), 05/2024 – 05/2025

  • Led a team of four (topics included social media and campus marketing)
  • Defined strategy for employer branding and HR marketing
  • Developed new concepts to boost employer perception internally and externally
  • Designed and implemented measures to anchor employer brand values internally
  • Created an external, target-group-oriented communication strategy
  • Planned and managed various employer branding initiatives
  • Prepared 2025 annual budget including analyses and success tracking

Talk “Employer Branding: success factor for start-ups” at the ExciteLab HighTech Accelerator program, 02/2025

Guest lecture “Employer Branding vs. Product and Company Branding” at the University of Europe for Applied Sciences for the UX/UI Design, Communication and Digital Product Management programs, 06/2024

Panelist at the HZ Buzzword Talk on “AI in Recruiting” by Edl Consulting, 05/2024. In our interactive HR Buzzword Talk we explore AI in recruiting and address the range of related questions.

Client project (IT industry), Digital Employer Branding Check: current state, competitor analysis and target vision, 05/2024

  • Analyzed employer’s digital presence: assessed current state, defined target state, and conducted competitor analysis (two competitors)

Client project (SAP consulting), Building a target-group-oriented employer brand through in-depth culture, audience and competitor analyses and optimizing recruiting, 01/2024 – 05/2025

  • Conducted analyses (company culture, competitors, future fit) to develop the employer brand
  • Created an employer branding strategy with KPIs
  • Acted as strategic sparring partner for employer branding and talent acquisition topics, including: embedding values across all employee touchpoints, implementing an applicant tracking system, documentation and communication
  • Managed the creative agency to bring the employer brand to life in a creative guiding idea

Talk “Digital Recruiting – data-driven talent acquisition: How data and the right metrics help us improve the candidate experience”, Netzwerk Südkreuz, 10/2023

Client project in the public sector (municipal utilities), Strategic employer positioning and recruiting optimization, 04/2023 – 12/2023

  • Onboarded the new recruiter on all operational recruiting matters
  • Digitalized, automated and optimized recruiting processes, including implementing a career dashboard
  • Sharpened the employer brand through clear positioning
  • Developed communication and content strategy including metrics
  • Defined target groups and created candidate personas
  • Led interim project to optimize the career page until handover
  • Managed the creative agency to implement a creative employer brand concept
  • Introduced new communication channels (LinkedIn and others) for candidate outreach
  • Managed campaigns (focus: talent acquisition) on client-owned channels (e.g. Instagram)

Trainer for Employer Branding in the Bootcamp: New Hiring, People Skills Club, 01/2023 – present. This course shows you how to recruit digitally and precisely. The focus is on practical implementation – minimal theory, maximum practice. Topics: Introduction to employer brand development and methods for simple, target-oriented execution

Contribution “Space for onboarding, giving feedback, saying thank you, sharing knowledge and farewells” in the e-book “Change and Organizational Development” by Stiftung Bürgermut, 01/2023

Workshop “Recruiting PR: In search of skilled workers” in the social sector, Paritätischer Wohlfahrtsverband, 01/2023. Workshop goal: learn easy-to-implement measures to target suitable professionals (approach + communication channels) and stand out among employers

Workshops for an employer branding consultancy to develop standards and tools for future-oriented employer branding projects, 05/2022 – 08/2022

  • Co-developed standards for future consulting projects
  • Provided input for templates and materials for consulting projects (e.g. checklists, questionnaires, presentations)
  • Contributed to expanding the service portfolio
Feb 2022 - Aug 2022
7 months
Berlin, Germany

Head of Talent

Clue Biowink GmbH

  • Managed the Talent Acquisition team both functionally and disciplinarily
  • Set strategic goals including a roadmap, KPIs and budget for talent acquisition
  • Advanced team skills with agile methods: OKRs, Lean Leadership, agile workshops
  • Created data analyses and derived actions for recruiting and employer branding
  • Owned the employer branding strategy
  • Developed and implemented a diversity strategy in hiring
  • Promoted and advanced the company’s recruiting culture
Feb 2019 - Present
6 years 6 months

Editor (freelance)

  • Wrote journalistic articles and edited for KubaParis – Zeitschrift für junge Kunst, Pajo One, and others
  • Created content for Facebook, Instagram, and websites
  • Moderated artist talks
Aug 2018 - Dec 2021
3 years 5 months
Berlin, Germany

Talent Acquisition & Employer Branding Manager

Oetker Digital

  • Strategically developed and implemented the Oetker Digital employer brand as Product Owner, including budget responsibility in close collaboration with management
  • Created an Employer Brand Guide based on internal and external audience research, including EVP, candidate personas, channel strategy and KPIs
  • Oversaw the entire employer presence (online & offline) with a cross-functional team (brand strategy, digital marketing, product design)
  • Contributed to the Oetker Digital (career) website with a focus on content creation
  • Managed and evolved recruiting processes and strategy
  • Coached colleagues and hiring managers in recruiting
Mar 2018 - May 2018
3 months
Berlin, Germany

Sales Consultant

jovoto

  • Strategically developed sales products and processes
  • Expanded strategic partnerships and acquired new clients in open innovation
Feb 2017 - Feb 2018
1 year 1 month
Berlin, Germany

Account Manager – IT and Digital

Hays

  • Recruited and placed candidates for new and existing clients
  • Managed sales processes and relationships with candidates and employees
Jan 2016 - Jan 2017
1 year 1 month
Karlsruhe, Germany

Director

Meyer Riegger

  • Managed relationships with national and international artists, collectors and curators
  • Oversaw gallery exhibitions and art fair projects like Art Basel and Art Karlsruhe
  • Represented the gallery at public events such as exhibition openings
Apr 2015 - Dec 2015
9 months
Ludwigshafen, Germany

Scientific Project Coordinator and Curator of the exhibition “Living? Visions of the Future from Malevich to Fujimoto”

Wilhelm-Hack-Museum

  • Curated thematic sections focusing on contemporary art
  • Led editorial and proofreading for the exhibition catalog (German/English)
  • Coordinated production of new artworks and exhibition materials
Jun 2014 - Present
11 years 2 months

Author, Art Educator, Curator (freelance)

Various Clients

  • Wrote contributions for the Landesmuseum Hannover and online magazine KunstNürnberg, among others
  • Developed and led workshops and tours for children and adults
  • Organized exhibitions and events (performance evenings, video screenings, artist talks)
Jan 2012 - Mar 2014
2 years 3 months
Braunschweig, Germany

Curatorial Assistant (fixed-term)

Kunstverein Braunschweig e.V.

  • Managed exhibitions and events including budget oversight
  • Handled editorial responsibilities for publications and print materials like flyers and the member magazine
  • Wrote and edited press releases, informational texts, and catalog entries
Oct 2010 - Aug 2011
11 months
Gummersbach, Germany

Assistant for two-week seminars at the International Academy for Leaders

Friedrich-Naumann-Stiftung

  • Organized, supported, and documented seminars (participants from developing and emerging countries)
Sep 2008 - Dec 2011
3 years 4 months
Berlin, Germany

Art Educator (freelance)

Collection Boros

  • Led tours in German, English, and Italian
Feb 2008 - Mar 2008
2 months
Berlin, Germany

Curatorial Assistant for the exhibition “Wolfgang Tillmans. Lighter” (freelance)

Hamburger Bahnhof – Museum für Contemporary Arts – Berlin

  • Coordinated press, loans, and transports
  • Supported the exhibition installation
Jul 2005 - Jun 2010
5 years
Forchheim, Germany

Working Student in Logistics Administration

Siemens Medical Solutions

  • Maintained and archived data, including in SAP
  • Supported internal projects
Summary

With a love for digital, employer branding, communication, and data, I work as an experienced hands-on freelancer focusing on strategic topics around employer branding and recruiting. For more than nine years my heart has beat for innovative talent acquisition and digital as well as technological topics. I work with a data-driven approach and always keep the target groups and company values in mind.

Languages
German
Native
English
Advanced
Italian
Advanced
Spanish
Elementary
Education
Feb 2009 - Jul 2009

Scuola Normale Superiore Di Pisa

Pisa, Italy

Oct 2007 - Sep 2011

Freie Universität Berlin and Universität Potsdam

Magistra Artium · Art History, German Studies, Modern History · Potsdam, Germany

Feb 2007 - Aug 2007

Università Degli Studi Di Roma "La Sapienza"

Rome, Italy

...and 1 more
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