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Yvonne Scheja

Employer Branding & Talent Acquisition Consultant

Yvonne Scheja
Berlin, Germany

Experience

Sep 2022 - Dec 2022
4 months

Private Auszeit

May 2022 - Present
3 years 10 months

Employer Branding & Talent Acquisition Consultant

Yvonne Scheja

  • Head of Employer Branding & Employer Marketing, AVM GmbH (FRITZ!BOX), 2024-05-01–2025-05-31
  • Presentation “Employer Branding: success factor for start-ups” as part of the accelerator program by ExciteLab HighTech Accelerator, 2025-02-01
  • Guest lecture “Employer Branding vs. Product and Company Branding” at the University of Europe for Applied Science, 2024-06-01
  • Panelist at the HZ Buzzword Talk on “AI in Recruiting” by Edl Consulting, 2024-05-01
  • Digital employer branding check: current state, competitor analysis, and target vision (IT industry), 2024-05-01
  • Building a target group-oriented employer brand through in-depth culture, audience, and competitor analyses and optimizing recruiting (SAP consulting), 2024-01-01–2025-05-31
  • Presentation “Digital recruiting – data-driven talent acquisition: how data and the right metrics help us improve the candidate experience”, Network Südkreuz, 2023-10-01
  • Strategic employer positioning and recruiting optimization (municipal utilities), 2023-04-01–2023-12-31
  • Trainer for employer branding as part of the Bootcamp: New Hiring, People Skills Club, 2023-01-01–present
  • Contribution to the e-book “Change and organizational development” by Stiftung Bürgermut, 2023-01-01
  • Workshop “Recruiting PR: looking for skilled workers” in the social sector, Paritätischer Wohlfahrtsverband, 2023-01-01
  • Workshops for an employer branding consultancy to develop standards and tools, 2022-05-01–2022-08-31
Feb 2022 - Aug 2022
7 months
Berlin, Germany

Head of Talent

Clue Biowink GmbH

  • Disciplinary and functional leadership of the talent acquisition team
  • Strategic goal setting including roadmap, KPIs, and budget for talent acquisition
  • Professional development of the team through agile working methods: OKRs, Lean Leadership, agile workshops
  • Preparation of data analyses and derivation of actions for recruiting and employer branding
  • Responsibility for the employer branding strategy
  • Development and implementation of a diversity strategy in hiring
  • Promotion and further development of the recruiting culture within the company
Feb 2019 - Present
7 years 1 month

Editor

Freelance

  • Journalistic posts and editing for KubaParis – magazine for young art, Pajo One, and others
  • Content creation for Facebook, Instagram, and the website
  • Moderation of artist talks
Aug 2018 - Dec 2021
3 years 5 months
Berlin, Germany

Talent Acquisition & Employer Branding Manager

Oetker Digital

  • Strategic development and implementation of the Oetker Digital employer brand as Product Owner, including budget responsibility
  • Creation of an employer brand guide based on internal and external target group research, including EVP, candidate personas, channel strategy, and KPIs
  • Responsibility for the entire employer presence (online & offline channels) with a cross-functional team (brand strategy, digital marketing, product design)
  • Collaboration on the Oetker Digital career page focusing on content creation
  • Oversight and further development of recruiting processes and strategy
  • Coaching of colleagues and hiring managers in recruiting
Mar 2018 - May 2018
3 months
Berlin, Germany

Sales Consultant

jovoto

  • Strategic development of sales products and processes
  • Expansion of strategic partnerships and new client acquisition in the field of open innovation
Feb 2017 - Feb 2018
1 year 1 month
Berlin, Germany

Account Manager – IT and Digital

Hays

  • Recruiting and placement for new and existing clients
  • Management of sales process control as well as candidates and employees
Jan 2016 - Jan 2017
1 year 1 month
Karlsruhe, Germany

Director

Meyer Riegger

  • Managing national and international artists, collectors and curators
  • Project responsibility for gallery exhibitions and art fairs such as Art Basel and Art Karlsruhe
  • Representing the gallery at public events and exhibition openings
Apr 2015 - Dec 2015
9 months
Ludwigshafen, Germany

Scientific Project Coordinator and Curator

Wilhelm-Hack-Museum

  • Curation of themed sections focused on contemporary art
  • Editorial management and proofreading of the exhibition catalog (German/English)
  • Production coordination of artworks and exhibition materials
Jun 2014 - Jun 2017
3 years 1 month

Author, art educator, curator

Various clients

  • Contributions to the State Museum Hanover and the online magazine KunstNürnberg, among others
  • Development and delivery of workshops and guided tours for children and adults
  • Exhibition and event organization (performance evening, video screening, artist talk)
Jan 2012 - Mar 2014
2 years 3 months
Braunschweig, Germany

Curatorial Assistant

Kunstverein Braunschweig e.V.

  • Exhibition and event management, including budget administration
  • Editorial responsibility for publications and printed materials
  • Writing and proofreading press releases, information texts, and catalog texts
Oct 2010 - Aug 2011
11 months
Gummersbach, Germany

Assistant

Friedrich-Naumann-Stiftung

  • Seminar organization, support, and documentation for participants from developing and emerging countries
Sep 2008 - Dec 2011
3 years 4 months
Berlin, Germany

Art Guide

Collection Boros

  • Tours in German, English, and Italian
Feb 2008 - Mar 2008
2 months
Berlin, Germany

Curatorial Assistant

Hamburger Bahnhof – Museum für Gegenwart – Berlin

  • Coordination of press, loans, and transports
  • Supervision of exhibition setup
Jul 2005 - Jun 2010
5 years
Forchheim, Germany

Working Student in the Commercial Logistics Department

Siemens Medical Solutions

  • Data management and archiving with SAP
  • Support for internal projects

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Arts and Crafts (15.5 years), Media and Entertainment (10 years), Information Technology (7 years), Healthcare (5.5 years), Professional Services (5 years), and Education (4.5 years).

Arts and Crafts
Media and Entertainment
Information Technology
Healthcare
Professional Services
Education

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (11 years), Project Management (10 years), Human Resources (8.5 years), Research and Development (7 years), Logistics (5 years), and Strategy (4 years).

Marketing
Project Management
Human Resources
Research and Development
Logistics
Strategy

Summary

With a love for digital, employer branding, communication, and data, I work as an experienced hands-on freelancer focusing on strategic topics around employer branding and recruiting. For more than nine years, I have been passionate about innovative talent acquisition and all things digital and technological. I take a data-driven approach and always keep target audiences and company values front and center.

Skills

  • Pragmatism

  • Motivation

  • Communication

  • Solution Orientation

  • Curiosity

  • Creativity

  • Innovation And Data-driven

  • Employee- And Candidate-centric

  • Adobe Spark

  • Analytics: Google Analytics + Matomo + Looker

  • Art Systems Asana

  • Ats: Davinci + Recruitee + Greenhouse

  • Canva

  • Cms: Wordpress

  • Confluence

  • Crm: Pipedrive

  • Design Thinking: User Research, Persona Creation

  • Google Ads

  • G Suite

  • Iconosquare

  • Jira

  • Lean Management

  • Linkedin Recruiter

  • Ms Office

  • Okrs: Objectives & Key Results

  • Sap

  • Workshops: Development And Facilitation (Online + Offline)

  • Youtrack

  • E-learning Course On Employer Branding And Employer Marketing

  • Communication Training For Management Communication

Languages

German
Native
English
Advanced
Italian
Advanced
Spanish
Elementary

Education

Feb 2009 - Jul 2009

Scuola Normale Superiore di Pisa

Pisa, Italy

Oct 2007 - Sep 2011

Free University of Berlin and University of Potsdam

Magistra Artium in art history (major), German studies and modern history · Art history, German studies, and modern history · Potsdam, Germany

Feb 2007 - Aug 2007

Sapienza University of Rome

Rome, Italy

...and 1 more

Profile

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Yvonne based?

Yvonne is based in Berlin, Germany.

What languages does Yvonne speak?

Yvonne speaks the following languages: German (Native), English (Advanced), Italian (Advanced), Spanish (Elementary).

How many years of experience does Yvonne have?

Yvonne has at least 20 years of experience. During this time, Yvonne has worked in at least 13 different roles and for 15 different companies. The average length of individual experience is 1 year and 4 months. Note that Yvonne may not have shared all experience and actually has more experience.

What roles would Yvonne be best suited for?

Based on recent experience, Yvonne would be well-suited for roles such as: Employer Branding & Talent Acquisition Consultant, Head of Talent, Editor.

What companies has Yvonne worked for in recent years?

In recent years, Yvonne has worked for Private Auszeit, Yvonne Scheja, Clue Biowink GmbH, Freelance, and Oetker Digital.

Which industries is Yvonne most experienced in?

Yvonne is most experienced in industries like Arts and Crafts, Media, Entertainment and Publishing, and Information Technology (IT). Yvonne also has some experience in Healthcare, Professional Services, and Education.

Which business areas is Yvonne most experienced in?

Yvonne is most experienced in business areas like Marketing, Project Management, and Human Resources (HR). Yvonne also has some experience in Research and Development (R&D), Logistics, and Strategy and Planning.

Which industries has Yvonne worked in recently?

Yvonne has recently worked in industries like Information Technology (IT), Arts and Crafts, Media, and Entertainment and Publishing.

Which business areas has Yvonne worked in recently?

Yvonne has recently worked in business areas like Marketing, Human Resources (HR), and Research and Development (R&D).

What is Yvonne's education?

Yvonne holds a Doctorate in Art history, German studies and modern history from Friedrich-Alexander University Erlangen-Nuremberg and a Master in Art history, German studies, and modern history from Free University of Berlin and University of Potsdam.

What is the availability of Yvonne?

Yvonne is immediately available full-time for suitable projects.

What is the rate of Yvonne?

Yvonne's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Yvonne?

To hire Yvonne, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1200
900
600
300
Market avg: 850-1010 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.