Excerpt of past projects, workshops, trainings, talks, panels, publications:
Expert Lead Employer Branding & HR Marketing, AVM GmbH (FRITZ!BOX), 05/2024 – 05/2025
Talk “Employer Branding: success factor for start-ups” at the ExciteLab HighTech Accelerator program, 02/2025
Guest lecture “Employer Branding vs. Product and Company Branding” at the University of Europe for Applied Sciences for the UX/UI Design, Communication and Digital Product Management programs, 06/2024
Panelist at the HZ Buzzword Talk on “AI in Recruiting” by Edl Consulting, 05/2024. In our interactive HR Buzzword Talk we explore AI in recruiting and address the range of related questions.
Client project (IT industry), Digital Employer Branding Check: current state, competitor analysis and target vision, 05/2024
Client project (SAP consulting), Building a target-group-oriented employer brand through in-depth culture, audience and competitor analyses and optimizing recruiting, 01/2024 – 05/2025
Talk “Digital Recruiting – data-driven talent acquisition: How data and the right metrics help us improve the candidate experience”, Netzwerk Südkreuz, 10/2023
Client project in the public sector (municipal utilities), Strategic employer positioning and recruiting optimization, 04/2023 – 12/2023
Trainer for Employer Branding in the Bootcamp: New Hiring, People Skills Club, 01/2023 – present. This course shows you how to recruit digitally and precisely. The focus is on practical implementation – minimal theory, maximum practice. Topics: Introduction to employer brand development and methods for simple, target-oriented execution
Contribution “Space for onboarding, giving feedback, saying thank you, sharing knowledge and farewells” in the e-book “Change and Organizational Development” by Stiftung Bürgermut, 01/2023
Workshop “Recruiting PR: In search of skilled workers” in the social sector, Paritätischer Wohlfahrtsverband, 01/2023. Workshop goal: learn easy-to-implement measures to target suitable professionals (approach + communication channels) and stand out among employers
Workshops for an employer branding consultancy to develop standards and tools for future-oriented employer branding projects, 05/2022 – 08/2022
With a love for digital, employer branding, communication, and data, I work as an experienced hands-on freelancer focusing on strategic topics around employer branding and recruiting. For more than nine years my heart has beat for innovative talent acquisition and digital as well as technological topics. I work with a data-driven approach and always keep the target groups and company values in mind.
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