Markus Drewes
Global PR Coordinator
Experience
Global PR Coordinator
Linde Engineering
- Development of global PR and press work
- Topic development, coordination, and alignment
Communication Consultant
Infinigate Group
- Communication consulting for the Infinigate Group, a cybersecurity value-added distributor
- Support for the acquisition of Wavelink (Australia)
- Development of a communication strategy for the NIS-2 directive
Head of CEO Communications
Infinigate Group
- Management of CEO communications for the Infinigate Group, a cybersecurity value-added distributor
- Monthly internal CEO messages
- Development of strategy for external positioning in trade, business, and financial press
- Ghostwriting speeches, keynotes, and bylined articles
- Design and implementation of an AI avatar
Head of Corporate Communications
Infinigate Group
- Head of Corporate Communications for the Infinigate Group, a cybersecurity value-added distributor, more than 1,300 employees, approx. €2.3bn revenue per year, about 45 locations in 30 countries (EMEA)
- Built and led external and internal communications with a team of 2
- Member of the IMO, designed and implemented the internal 'Sounding Board' and a newsletter
- Member of the Incident Response Group and contributed to crisis communications
- Planned and executed day-one celebrations, town hall meetings, and CEO videos
- Managed change communications and supported organizational development
- Developed and implemented a LinkedIn strategy
- Ensured global reporting on acquisitions, including coverage on Bloomberg
- Briefed executives and staff internally
- Strengthened regular reporting and supported the it-sa conference
- Planned and conducted day-one and town hall meetings with around 1,000 participants
- Established and set up the internal 'Sounding Board' as a network of 'change agents'
- Grew LinkedIn followers from 2,500 to over 11,500
- Built a group-wide intranet on SharePoint in under 8 months
- Delivered successful crisis communications as a member of the Incident Response Group
Senior Manager Internal Communications
Universal-Investment
- Senior Manager Internal Communications at Universal-Investment, >1,000 employees, €731bn assets under management
- Led internal communications and leadership communications with a team of 3
- Responsible for intranet, newsletter, videos, and (virtual) events
- Developed concepts for CSR and ESG
- Advised departments and management, developed strategies, concepts, and implemented communication measures
- Supported multiple locations (Germany, Luxembourg, Poland, Ireland) and various entities
Initiator and operator of the YouTube channel "Your Best Resume"
- Built and shaped the content of a successful YouTube channel on "Your Best Resume"
- Developed the content strategy and implemented the video formats
Media Relations & PR Officer
Toogethr Germany
- Media Relations & PR Officer at Toogethr Germany, a start-up in the mobility sector
- Set up, maintained and expanded press relations and media contacts
- Developed a PR concept for IAA Mobility
- Designed and built a successful YouTube channel
Communications Consultant, PR
- Provided communications consulting and PR services for various clients
- Developed communication concepts and implemented communication measures
- Developed a PR strategy for an innovative marketing company
- Handled press relations in the aerospace sector, including concept development
Internal & Change Communication / Press Relations Consultant
Osram AG
- Managed internal and change communication as well as press relations for OSRAM AG, >27,000 employees, approx. €4.1bn revenue p.a.
- Led internal communication for a comprehensive restructuring
- Handled trade press relations for the new Business Unit "Digital"
Communications Consultant (Concept, Research, Copywriting, Editing)
Cancom SE
- Provided communications consulting for Cancom SE, approx. 3,000 employees, approx. €1.2bn revenue p.a.
- Created concept, conducted research, copywriting and editing for the Cancom AHP Enterprise Cloud for hyperconverged environments at HPE Discover in Madrid
Communications Consultant (Concept, Research, Writing, Editing)
Osram Opto Semiconductors
- PR consulting for Osram Opto Semiconductors, >12,500 employees, approx €1.7 billion revenue p.a.
- Concept development, research, writing and editing
- Trade press relations on visible and invisible automotive lighting
Senior Media Relations Officer EMEA
Ledvance GmbH
- Senior Media Relations Officer EMEA at Ledvance GmbH, >9,000 employees, approx €2 billion revenue p.a.
- Setting up media relations in the EMEA region
- In charge of press work
- Managing external agencies
Senior Media Relations Officer
Osram AG
- Senior Media Relations Officer at OSRAM AG, >34,000 employees, approx €5.1 billion revenue p.a.
- Press relations for the Lightify start-up (smart home, IoT)
- Managing social media channels (Facebook, Twitter)
- Planning and implementing press activities for the "Light + Building 2016" trade fair
- Support in crisis communication
- Managing external agencies
- Communication support for the legal spin-off of Ledvance
- Organizing a press conference at Light + Building 2016 with more than 30 journalists
- Developing communication concepts, including "Mobile Energy Monitoring", "Edition 1906", "Lightify"
- Secured over 40 publications on "LED street lighting for Milan"
- Secured more than 10 publications on "Surge protection for streetlights"
Internal Communications Consultant
Versicherungskammer Bayern
- Consulting on internal communication at Versicherungskammer Bayern, >6,500 employees, approx €6.8 billion premium income p.a.
Communications Consultant (Concept & Compliance Writing)
IDT Biologika
- Communication concepts and writing for compliance topics at IDT Biologika, >1,100 employees, approx €150 million revenue p.a.
- Communication of "Product Compliance" and "Legal Compliance" as part of the company strategy
Employer Branding Project Manager
SGL Carbon AG
- Led the employer branding project at SGL Carbon AG, a specialty chemicals company with >5,000 employees and about €1.6 billion in annual sales.
- Coordinated subprojects in the employer branding program
- Project manager for the design concept
- Reported to the executive board and steering committee
- Managed agencies and budget
Consultant, Facilitator, Coach
European Patent Academy
- Advised on improving customer communication
- Prepared, facilitated, and followed up on a workshop
- Developed teams and supported change processes
Media Relations Project Manager for the European Inventor Award
European Patent Office
- Led media relations for the "European Inventor Award 2011" at the European Patent Office, with >7,000 employees and about €1.5 billion in annual sales.
- Planned and executed press work for the European Inventor Award
- Built up social media activities
- Managed external agencies
- Generated over 250 publications across Europe within 4 weeks
- Grew to over 1,500 fans on Facebook
Issue Management / Crisis Communication Advisor
European Patent Office
- Advised on and supported issue management and crisis communication at the European Patent Office, with >7,000 employees and about €1.5 billion in annual sales.
- Developed strategies and concepts and wrote texts
- Worked on the "broccoli case", "tomato case" and "hES patents" issues
- Managed media relations for the annual meeting with the Chinese Patent Office
Consultant and Customer Communication Support
Netcos GmbH
- Advised and supported customer communication
- Developed concepts, texts, and ghostwriting services
Consultant and Support for Change Communication
Audi AG
- Consulting and support in change communication at Audi AG, > 60,000 employees, approx. €34 billion annual revenue
- Communication support for a large-scale change process in the company-wide product data management affecting around 70,000 people
- Consulting, strategy development, concept and copywriting for internal communications
Consultant and Support
Dick GmbH (now Dictum GmbH)
- Communication consulting for Dick GmbH (now Dictum GmbH)
- Developed consulting, concept and copy on the topic of 'Hand-forged Japanese knives'
Coach & Trainer with focus on 'Change'
- Independent coach and trainer focusing on 'change'
- Conducting coaching sessions and trainings to support change processes
Consultant for Change and Internal Communication
DaimlerChrysler AG
- Consulting to improve collaboration between two departments
- Analysis of communication behavior
- Preparation, execution and analysis of an employee survey
Head of Corporate Communications
Tech Data Deutschland
- Head of Corporate Communications at Tech Data Deutschland, > 500 employees, approx. €1.6 billion annual revenue
- Spokesperson for Tech Data Deutschland
- Adapting global communications for the German market
- Expanding media contacts in trade and business press
- Responsible for external communications of Tech Data Europe, Central Region
- Responsible for external communications of Azlan in the DACH region
- Crisis communications and issue management
- Planning, execution and support of press conferences and press briefings
- Marketing communications for special B2B campaigns
- Relaunch of the customer magazine
- Project management of 'Vendor Communications'
- Project management of 'Internal Communications Improvement'
- Responsible for internal communications at Tech Data Deutschland
- Planning and execution of the in-house trade show and other trade fairs
- Preparation and execution of agency pitches and agency management
- Budget responsibility
- Quadrupled journalist attendance at press conferences
- Significant increase in clippings (print and online)
- Successful crisis communications
- Revived the editorial customer magazine
- Successful kick-off and employee events
- Introduced 'cascade meetings' as a regular internal communication practice
Head of Corporate Communications
Nassauische Heimstätte
- Head of corporate communications in the housing sector, > 600 employees, around €1.5 billion in assets, > 40,000 housing units
- Press spokesperson for the company
- Restructuring of external communications
- Managing agencies, budget responsibility, and conducting pitches
- Project management for trade show appearances
- Participation in the "employee summer party" project team
- Development of communication strategies, concepts, and texts
E-Learning Consultant, Project Manager
Linde Gas
- Consulting and project management at Linde Gas, approx. 40,000 employees, approx. €11 billion revenue p.a.
- Development and implementation of various e-learning offerings
- Management of external agencies
- Internal communication consulting
- Development of strategies, concepts, and texts
Internet and Intranet Project Manager
Siemens Mobile Acceleration
- Project management for internet and intranet projects at Siemens Mobile Acceleration, a venture capital firm
- Relaunch of the corporate website
- Building the intranet
- Press relations for the firm
Corporate Communications Consultant and Support
Walter Bau
- Consulting and support for corporate communications at Walter Bau, < 10,000 employees, around €3.3 billion in construction output p.a.
- Participation in the 2002 annual press conference
- Contribution to the 2002 annual report
- Project coordination in the communications area
Head of Press and Public Relations
Fairchild Dornier
- Head of press and public relations for the 728 aircraft family at Fairchild Dornier, > 3,500 employees, around €650 million revenue p.a.
- Establishing and strengthening journalist contacts in trade and business press
- Project management for the rollout of the 728 family
- Development and launch of an English-language customer magazine as managing editor
- Significant increase in coverage in business and trade press
- Organization of an international press conference for the rollout with over 70 journalists
Head of Internal Communications
MTU Aero Engines
- Head of Internal Communications at MTU Aero Engines, with more than 8,000 employees
- Built a global internal communications team
- Managed a team of 4 full-time and up to 6 freelance staff
- Relaunched and set up editorial process for the employee magazine “MTU aktuell”
- Produced special editions of the employee magazine
- Developed and implemented communications for leadership
- Set up and launched the intranet
- Introduced business TV
- Contributed to the development of the corporate mission statement
- Executed special projects, including the “30 Years of MTU” anniversary exhibition
- Supported corporate projects
- Covered trade shows (ILA, Le Bourget, Farnborough)
- Designed and conducted an employee survey
- Managed communications for the test facility expansion
- Ghostwrote for top executives (including Bodo Uebber, Manfred Bischoff, Rainer Hertrich)
- “MTU aktuell” became the company's leading opinion platform from 1999
- Intranet reached over 30,000 page views per day after 9 months
- Business TV achieved a reach of over 5% after 6 months
- 75% voluntary participation rate in the employee survey
- Successfully supported the rollout of SAP R/3 with communications
Freelance Journalist
City TV Stuttgart
- Freelance journalist at City TV Stuttgart
- Produced TV segments and editorial content
Freelance Journalist for Online Media and TV
Burda Online
- Freelance journalist for online media and TV at Burda Online
- Produced editorial content for online and video formats
PR Consultant, Managing Partner
Audio Partners GbR
- Managing partner of Audio Partners GbR
- Acquired and retained clients
- Developed strategies, concepts, and scripts for radio PR spots
- Produced, launched, and documented segments
- Managed prominent clients, including FIAT, Ehapa Verlag, Deutsche Bundespost Postdienst, Citibank, Deutsche Bundespost Postbank, Association of Alternative Practitioners, Karstadt
- Achieved a daily reach of over 6.1 million listeners for a Deutsche Post segment
- Secured over 60 national broadcasts for a Karstadt series
PR Consultant
Schlenker PR
- PR consultant at Schlenker PR
- Acquired and retained clients
- Developed strategies, concepts, and scripts for radio PR spots
- Produced, launched, and documented segments
- Served notable clients such as Delacre, DEVK, Procter & Gamble, Aktion Sorgenkind (now Aktion Mensch), Europcar Interrent, Volksfürsorge
Local Reporter, Copywriter, Producer
Antenne 1 Stuttgart / Radio 7
- Local journalist, reporter, copywriter and producer at Antenne 1 Stuttgart and Radio 7
- Daily news coverage
- Hosting broadcasts
- Producing jingles and trailers
- Conceptualizing, writing and producing radio spots
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Media and Entertainment (35 years), Professional Services (24.5 years), Aerospace and Defense (6 years), Information Technology (4.5 years), Manufacturing (4.5 years), and Automotive (2.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Production (28 years), Marketing (27.5 years), Human Resources (24 years), Project Management (5.5 years), Strategy (2.5 years), and Legal (0.5 years).
Languages
Education
Ludwig Maximilian University of Munich
Diploma in journalism (univ.) · Journalism, communication studies, political science, sociology, social psychology · Munich, Germany
Otto-Friedrich University Bamberg
Business administration · Bamberg, Germany
Certifications & licenses
Prompt Engineering For ChatGPT
Vanderbilt University
Applied Positive Psychology
Inntal Institute, Bad Aibling
SCRUM Master (ITEMO)
TÜV Süd Academy
Team and Organizational Development (DBVC)
Dr. Gunther Schmidt
Competence-activating (hypnosystemic)
Milton Erickson Institute, Heidelberg
NLP Trainer
CNLPA, Taunusstein
Professional Coach (ECA)
INLPTA
NLP Practitioner, NLP Master Practitioner
Alexander Training, Munich
Leadership – St. Gallen Leadership Program
St. Gallen Business School
Personal Leadership Skills
St. Gallen Business School
Profile
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