Corinna H.
Corporate Communications Manager
Experience
Dec 2019 - Present
5 years 10 monthsMunich, Germany
Corporate Communications Manager
Amazon Deutschland Services GmbH
- proactive external corporate communications (press releases on Lifestyle Retail topics, employer branding, economic impact, CSR, as well as blog posts)
- press spokesperson for media inquiries
- internal communications (planning and creation of digital and print info materials for employees)
- planning and organization of events for employees
- planning and organization of media events/press conferences
- media and TV training for Leadership DACH
- media relations manager (crisis communication)
- development and execution of strategic PR programs to support DACH sales channels
Jul 2019 - Nov 2019
5 monthsPR Consultant, Freelance
- independent planning and development of communication strategies and campaigns
- writing press releases, social media content, blogs, newsletters
- media and influencer relations: proactive media outreach and building lasting media contacts
- organizing and coordinating events and trade fair appearances
Jan 2019 - Jul 2019
7 monthsMunich, Germany
Head of the Communication and Marketing Unit
Bayerisches Rotes Kreuz (BRK)
- creating and managing PR campaigns
- external communications: organizing press conferences
- internal communications: relaunch of the association magazine (coordinating the digitization process)
- internal communications: developing content for internal publications
- executive communications (positioning of management level in relevant media/social media)
Apr 2016 - Dec 2018
2 years 9 monthsEllwangen, Germany
Head of Communications
Varta AG
- leading internal and external communications, event management and coordinating IR management
- developing and implementing the global PR and social media strategy
- leading IPO communications
- managing the IR agency
- project management
- organizing events around the IPO
Jun 2013 - Mar 2016
2 years 10 monthsSelf-employed PR Manager, Editor & Social Media Manager
- strategic planning and implementation of the annual PR plan
- planning and execution of PR events, press conferences and photo shoots
- writing press texts, white papers and specialist articles
- monitoring press clippings, managing online press reviews
- concept and production of corporate videos
- strategic development of media lists and planning of online newsletters
- social media management / corporate blogging / blogger relations
- client support, including:
- Tirol and Carinthia Tourism and Accor Hotels (via Explido iProspect, social media agency)
- Langenscheidt, Munich
- ERGO Insurance Group (via Hartzkom Strategic Communications agency)
- SES Platform Services, Unterföhring (formerly ASTRA Satellites)
- BiPhiT, personal training studio Munich
- City of Munich (muenchen.de) – online tourism marketing
- Medi, Bayreuth (manufacturer of medical aids)
- Fink & Fuchs PR, Wiesbaden
- Lippert’s Hairdressers Munich/Wella, Darmstadt)
- Wort & Bild Verlag, Apotheken-Umschau Online, Baierbrunn
May 2008 - Jun 2013
5 years 2 monthsMunich, Germany
Chief of Duty (CvD) for Southern Germany, Austria, Switzerland and Italy, correspondent and planning editor
Mediengruppe RTL Deutschland (Landesstudio Süd)
- cross-media exploitation of topics and content
- leading international remote productions, e.g. live moderation for BBC, CNN and Australia’s Channel 10
- annual cost planning and ongoing budget control
- editorial production of lifestyle segments (n-tv Ratgeber, n-tv Deluxe, RTL Exclusiv, RTL-Extra)
- team leadership and staffing, 15 employees, volunteer coordinator
Sep 2006 - Present
19 years 1 monthVolunteer Support
Kinderprojekt "Die Arche"
- creating press releases
- establishing and maintaining media partnerships
- supporting press representatives at foundation events
- clipping monitoring
- organizing fundraising events
Oct 2004 - May 2008
3 years 8 monthsBerlin, Germany
Freelance Editor
Axel Springer Verlag
- focus on lifestyle topics
- leading the broadcasting team, four employees
Jan 2004 - Dec 2004
1 yearMunich, Germany
PR Concept Development
"Barysphär" GmbH
- writing press releases
- marketing / PR concept development
May 2002 - Mar 2006
3 years 11 monthsMunich, Germany
Presenter and Editor
n-tv Nachrichtenfernsehen GmbH
- formats: n-tv Reise, n-tv Messenews, n-tv Yachtvision
- responsible for executive interviews for the n-tv business section
Jan 2002 - Dec 2002
1 yearMunich, Germany
Freelance Staff Member in Content Management for the Investment Banking Online Portal
HypoVereinsbank
Oct 1998 - May 2002
3 years 8 monthsBerlin, Germany
Presenter and Editor
ProSiebenSat.1 Media
- formats: N24 Nachrichten, 'taff' ProSieben (daily lifestyle magazine)
- volunteer coordinator
- executing international VIP productions (e.g. Grammy Awards, Oscar AMAs, Bambi, Goldene Kamera)
- coordinating external production companies
Jan 1992 - Dec 1996
5 yearsHanau, Germany
Freelance Staff in Corporate Communications and Copywriter for the Employee Magazine 'WIR'
Heraeus Holding GmbH
Summary
- with more than 19 years of experience in the media industry as a PR manager, editor, CvD, producer and presenter
- excellent network with consumer and business media as well as regional outlets
- experienced in international coordination of photographers, PR agencies, production companies, camera teams and ad agencies
- solid long-term experience in PR and media relations
Languages
German
NativeEnglish
AdvancedSpanish
ElementaryFrench
ElementaryEducation
Oct 1992 - Sep 1997
Otto Friedrich Universität, Bamberg
Diploma in German Studies, Journalism/Public Relations · German Studies · Bamberg, Germany
Sep 1981 - Jun 1990
Augustinergymnasium, Friedberg
General University Entrance Qualification · Friedberg, Germany
Certifications & licenses
Crisis Management
Institute for Crisis Research, Kiel
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