Ina F.
Freelancer / Freelance Editor
Experience
Oct 2021 - Present
3 years 11 monthsFreelancer / Freelance Editor
Ina Fürholzer
- Interim Consulting in the areas of Public Affairs and Stakeholder Engagement with focus on Corporate Reputation, Launch Readiness/Excellence, Internal Communications, Crisis Preparedness/Issues Management, Patient Affairs
- Focus industries: Pharma (RX/OTC), MedTech
May 2014 - Jun 2021
7 years 2 monthsMunich, Germany
Head of Communications and Press Officer
Bristol-Myers Squibb GmbH & Co. KGaA
- Head of Internal and External Communications with strong focus on oncology, Head of Strategy and Implementation of award-winning 360° awareness campaigns, Head of Patient Affairs, Crisis and Corporate Reputation
Sep 2010 - Apr 2014
3 years 8 monthsFreelancer
Ina Fürholzer
- Interim Consulting in the areas of Public Affairs, Market Access and Marketing with focus on Communication Strategy, Campaigning, Launch Readiness/Excellence and Crisis Communications
- Industries: Healthcare (Pharma), Food, FMCG, Legal Enterprises
Jan 2005 - Aug 2010
5 years 8 monthsMunich, Germany
Head of Healthcare Germany
Ketchum Pleon GmbH
- Deputy Site Management with focus on Change and Employee Engagement, Nationwide cross-site Management of the Healthcare Unit in an international network agency, Head of Strategy and Implementation of award-winning campaigns, Head of Corporate Communications (industry-independent) with focus on Crisis Communications
Apr 2000 - Dec 2004
4 years 9 monthsFrankfurt am Main, Germany
Board Director
Hill & Knowlton Communications GmbH
Apr 1998 - Mar 2000
2 yearsFrankfurt am Main, Germany
Consultant / Account Director
Edelman GmbH
Jan 1996 - Mar 1998
2 years 3 monthsFrankfurt am Main, Germany
Trainee / Consultant
Küsters & Loewenthal GmbH
Jan 1989 - Dec 1995
7 yearsFrankfurt am Main, Germany
Student Employee
Attorneys at law Dr. Fischer & Euler and Attorney at law Thomas Blumenauer
Summary
I am a communications expert with experience in companies and agencies, specializing in pharma, biotech and medical technology as well as food. My main focus areas are product/crisis communication, patient affairs, and reputation management. As a press officer and Head of Communications at a global pharmaceutical company, I gained years of experience building and expanding corporate brands, supporting the market launch of numerous medicines, and creating structures to sustainably involve healthcare institutions in the company's communications.
Languages
German
NativeEnglish
AdvancedFrench
ElementaryEducation
Apr 1989 - Oct 1994
Justus-Liebig-University Gießen
Diploma of Ecotrophology · Nutritional Sciences and Home Economics · Giessen, Germany
Certifications & licenses
ADM certificate
Akademie der Deutschen Medien gGmbH
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