Recommended expert
Carolin Seufert
Owner
Experience
Jun 2023 - Present
2 years 8 monthsSchwarzenbruck, Germany
Owner
Markenausstrahlung
- entrepreneurial thinking
- communication skills, language sense, writing
- strong sense of aesthetics
- networking and partnerships
- team building, internal communication
- sparring partner for marketing leadership
- Interim Head of Marketing
- brand strategy with style & substance
Mar 2023 - Jun 2023
4 monthsReichenschwand, Germany
Head of Marketing
Löffler GmbH
- strategic realignment of marketing, brand positioning
- internal communication, integration of the LÖFFLER Collection
Aug 2020 - Mar 2023
2 years 8 monthsWarendorf, Germany
Freelance Consultant
Warendorf Küchenfabrik GmbH
- texts, concepts, organization of speakers and testimonials
- production support
- consulting
Jun 2008 - Feb 2023
14 years 9 monthsHead of Marketing and Communication
Gesellschafts- und Luxhaus Vertrieb GmbH & Co. KG
- Responsible for marketing, internal and external communication
- Member of the leadership team and strategy team
- Concept development and budget responsibility (€1.5 million)
- Built and led a four-person marketing team known for its expertise and team spirit
- Positioned the brand with a premium appeal
- Marketing as a service for sales and press work (press releases, interviews, column, editorial meetings, press events)
- Conceptualizing, organizing and executing events
- Represented the company at events and professional committees, established and maintained networks
- Planning and designing point-of-sale (LUXHAUS boutique at the factory location, model homes in Stuttgart-Fellbach, Munich-Poing, Cologne-Frechen and Bad Vilbel)
Aug 2005 - Mar 2008
2 years 8 monthsBerlin, Germany
Head of Communication and Public Relations
Ahorn AG (formerly Ahorn-Grieneisen AG)
- responsible for internal and external communication
- responsible for nationwide events: concept and execution of exhibitions, lectures and readings; partnerships
- press relations
- building and expanding the contact and expert network
- conducted internal and external training for various institutions, nationwide speaking engagements
Feb 2004 - Apr 2004
3 monthsBangkok, Thailand
Intern
German Agency for Technical Cooperation (GTZ)
- Analysis of the marketing concept
- Development of marketing approaches
- Translation of texts
Apr 2003 - Nov 2003
8 monthsSchwalbach am Taunus, Germany
Communications project
Procter & Gamble Ltd.
- Development of a marketing concept for the Eukanuba brand by conducting customer, market, and competitor analysis
- Derivation of communication measures
- Rated very good
Aug 2002 - Dec 2003
1 year 5 monthsMannheim, Germany
Intern
Friadent Ltd.
- Development of a communication concept
- Event organization
Skills
- Entrepreneurial Thinking
- Communication Skills, Language Sense, Writing
- Strong Sense Of Aesthetics
- Networking And Partnerships
- Team Building, Internal Communication
Languages
German
NativeEnglish
IntermediateFrench
ElementaryEducation
Oct 2000 - Dec 2005
University of the Arts
Diploma in Communications Management · Social and Business Communication · Berlin, Germany · Very good
Sep 1991 - Jun 2000
Kurfürst-Friedrich-Gymnasium
German high school diploma · German, French, Mathematics · Heidelberg, Germany · 1.1
Certifications & licenses
System Training: Leadership in 6 Modules
Weissmann
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