Owner

I'm passionate about strong brands and authentic communication. Brands provide guidance by reducing complexity and making clear what to expect from them. A brand's personality defines what it stands for. My passion is to express this through the right words and a harmonious, recognizable design. My goal is to build a consistent brand ecosystem with its own aesthetic that appeals to the target audience and evolves with them. Bringing this complex brand image to the outside world only works with a genuine company culture, backed by effective internal communication and a strong employer brand. Employees, partners, and customers become brand ambassadors. A network with the right partners plays a crucial role, and I love spotting the perfect mix of people, ideas, and companies, connecting them, building bridges, and creating synergies and added value.