Experienced Marketing Strategist

VHW Marketing & Communications is a dynamic and forward-thinking partner for B2B-Marketing. Our expertise lies in solving complex problems and delivering exceptional customer experiences that drive tangible results. We specialize in account-based marketing, marketing and brand strategy, and omni-channel customer experiences. With a wealth of knowledge across different industries and markets and a proven track record of success, we have consistently propelled new business growth through innovative marketing campaigns and projects. Project highlights:

• Present: Leading the client relationship marketing team at Accenture responsible for five financial services clients in the UK.
• 2020 – 2023: Managed the account-based marketing at Accenture for the three largest clients in the DACH region (Leading German manufacturer of premium automobiles, leading pharma company & multinational chemical and consumer goods company).
• 2017 – 2020: Oversaw the account-based marketing at Accenture for key financial services clients in the DACH region, facilitated positioning workshops with account teams to develop client specific brand positioning and visual identities.
• 2017: Managed the successful launch of WiredScore (US property technology start up) in the German market.

• Managed the Integrated Marketing Team in EMEA (3 FTEs based in London) responsible for developing marketing campaigns across the Dow Jones product portfolio in EMEA – The Wall Street Journal, WSJDN, Financial News, Factiva, Newswires, Risk & Compliance, PEVC and DJX.
• Responsible for the EMEA barter budget including identification and management of strategic partnerships and barter agreements across EMEA.
• Development of global marketing plan for DJ Newswires including budget suggestion working with global product and sales teams to support retention and acquisition goals.

• Development of annual regional marketing plans and engaging integrated marketing campaigns targeted towards key audiences in the DACH and Eastern Europe region ensuring regular reporting metrics.
• Drove lead generation and alignment with local sales teams to help achieve revenue targets.
• Managed print and online advertising, prospect events, SEO, viral campaigns, partnerships, webinars, social media and participation in specialist trade conferences.
• Liaised with the Editorial, Product Marketing and PR teams to produce thought leadership offers and speaking opportunities for campaigns in DACH and Eastern Europe.

• Responsible for the UK Alumni marketing strategy including various alumni events, liaising with client teams to develop industry specific alumni business development programmes as well as management of internal and external alumni communications programme (5,500 members).
• Identified significant cost reductions through outsourcing of administrative tasks to shared services team in Ireland and India.
• Delivery of various experienced hire and entry-level recruitment marketing campaigns in the UK, encompassing research, production of online and offline collateral compliant with global brand guidelines, media planning, events, advertising, case studies, employee profiles and website content (delivered Graduate campaign on Facebook to raise awareness and increase likes, created first RM campaign for our Solutions team including new collateral, media plan, careers stand).
• Managed external suppliers and Recruitment Marketing agency.

• Responsible for the coordination and expansion of the German Accenture alumni programme.
• Speaker acquisition, liaison and support for all external speakers at Accenture local image events in Germany.
• Coordination of various internal projects (Accenture anniversaries Austria, Switzerland, Germany (ASG), internal presentation of current marketing campaigns in ASG).