Verena Hofmann-Werther - Managing Partner

Q: Where is Verena based?

Verena is based in Frankfurt am Main, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Verena speak?

Verena speaks the following languages: German (Native), English (Advanced), French (Intermediate), Spanish (Elementary) .

Q: How many years of experience does Verena have?

Verena has at least 20 years of experience. During this time, Verena has worked in at least 11 different roles and for 5 different companies . The average length of individual experience is 2 years and 9 months . Note that Verena may not have shared all experience and actually has more experience.

Q: What is Verena's latest experience?

Verena's most recent position is Managing Partner at VHW Marketing & Communications .

Q: What companies has Verena worked for in recent years?

In recent years, Verena has worked for VHW Marketing & Communications .

Q: Which industries is Verena most experienced in?

Verena is most experienced in industries like Professional Services , Information Technology (IT) , and Advertising . Verena also has some experience in Automotive , Chemical , and Banking and Finance .

Q: Which business areas is Verena most experienced in?

Verena is most experienced in business areas like Marketing , Human Resources (HR) , and Project Management .

Q: Which industries has Verena worked in recently?

Verena has recently worked in industries like Advertising , Automotive , and Chemical .

Q: Which business areas has Verena worked in recently?

Verena has recently worked in business areas like Marketing .

Recommended expert

Frankfurt am Main, Germany

Experience

Jan 2017 - Present

9 years 3 months

Frankfurt, Germany

Managing Partner

VHW Marketing & Communications

VHW Marketing & Communications is a dynamic and forward-thinking partner for B2B-Marketing.
Their expertise lies in solving complex problems and delivering exceptional customer experiences that drive tangible results.
They specialize in account-based marketing, marketing and brand strategy, and omni-channel customer experiences.
With a wealth of knowledge across different industries and markets and a proven track record of success, they have consistently propelled new business growth through innovative marketing campaigns and projects.
Present: Leading the client relationship marketing team at Accenture responsible for five financial services clients in the UK.
2020 – 2023: Managed the account-based marketing at Accenture for the three largest clients in the DACH region (Leading German manufacturer of premium automobiles, leading pharma company & multinational chemical and consumer goods company).
2017 – 2020: Oversaw the account-based marketing at Accenture for key financial services clients in the DACH region, facilitated positioning workshops with account teams to develop client specific brand positioning and visual identities.
2017: Managed the successful launch of WiredScore (US property technology start up) in the German market.

Dec 2015 - Dec 2016

1 year 1 month

Parental Leave

Jul 2014 - Nov 2015

1 year 5 months

London, United Kingdom

Head of Marketing EMEA

Dow Jones International GmbH

Led the EMEA marketing team (10+ FTEs based in London) to help define, steer, and realize the strategies necessary to grow the WSJ and DJ brands in EMEA aligning to overall global strategy and liaising with stakeholders and marketing teams in the US and APAC.
Helped meet business goals by delivering marketing campaigns that delight customers, win prospects, and strengthen the core brand across the Dow Jones product portfolio including The Wall Street Journal, Financial News, Factiva, Dow Jones Newswires.

Jul 2013 - Jun 2014

1 year

London, United Kingdom

Senior Manager, Integrated Marketing EMEA

Dow Jones International GmbH

Managed the Integrated Marketing Team in EMEA (3 FTEs based in London) responsible for developing marketing campaigns across the Dow Jones product portfolio in EMEA – The Wall Street Journal, WSJDN, Financial News, Factiva, Newswires, Risk & Compliance, PEVC and DJX.
Responsible for the EMEA barter budget including identification and management of strategic partnerships and barter agreements across EMEA.
Development of global marketing plan for DJ Newswires including budget suggestion working with global product and sales teams to support retention and acquisition goals.

Oct 2012 - Jun 2013

9 months

Manager, Integrated Marketing EMEA

Dow Jones International GmbH

Development of innovative marketing campaigns across the Dow Jones product portfolio in EMEA – The Wall Street Journal, Barron’s, WSJDN, Factiva, Risk & Compliance, Newswires, FX Trader, Private Markets, Sales and Online Trading using multi-platforms including media planning, social, video, mobile, display, search, content marketing, CRM.
Special focus on looking after activities in Germany and Turkey to increase awareness and traffic to new local language sites, the Middle East to drive new subscriptions as well as all global events in EMEA (WSJ lounge at the World Economic Forum, SIBOS).

Nov 2011 - Sep 2012

11 months

Marketing Manager Central and Eastern Europe

Dow Jones International GmbH

Development of annual regional marketing plans and engaging integrated marketing campaigns targeted towards key audiences in the DACH and Eastern Europe region ensuring regular reporting metrics.
Drove lead generation and alignment with local sales teams to help achieve revenue targets.
Managed print and online advertising, prospect events, SEO, viral campaigns, partnerships, webinars, social media and participation in specialist trade conferences.
Liaised with the Editorial, Product Marketing and PR teams to produce thought leadership offers and speaking opportunities for campaigns in DACH and Eastern Europe.

Apr 2011 - Oct 2011

7 months

London, United Kingdom

Client Marketing Specialist

Accenture Services Limited

Creation of bespoke marketing and relationship plans for UK key clients together with Senior Executives from across the Accenture business.
Support of client teams throughout the bid process by creating tailored marketing materials for the individual clients (messaging, visual identity, team books, videos, etc).
Responsible for the creation of an internal communications plan for the Client Marketing team.
Management of the Tate Modern sponsorship.

Jan 2010 - Mar 2011

1 year 3 months

London, United Kingdom

Alumni and Recruitment Marketing Specialist

Accenture Services Limited

Responsible for the UK Alumni marketing strategy including various alumni events, liaising with client teams to develop industry specific alumni business development programmes as well as management of internal and external alumni communications programme (5,500 members).
Identified significant cost reductions through outsourcing of administrative tasks to shared services team in Ireland and India.
Delivery of various experienced hire and entry-level recruitment marketing campaigns in the UK, encompassing research, production of online and offline collateral compliant with global brand guidelines, media planning, events, advertising, case studies, employee profiles and website content (delivered Graduate campaign on Facebook to raise awareness and increase likes, created first RM campaign for our Solutions team including new collateral, media plan, careers stand).
Managed external suppliers and Recruitment Marketing agency.

Mar 2009 - Oct 2009

8 months

Kronberg, Germany

Relationship Lead Local Image, Specialist

Accenture Dienstleistungen GmbH

Responsible for the conception, planning, realisation and budget management (€500,000) of all Accenture local image events and sponsoring activities in Germany (80 to 200 participants per event).
Speaker acquisition, liaison, and support for all external speakers at Accenture local image events in Germany (two noble laureates and various personalities from the German economy and politics).
Responsible for the coordination and expansion of the German Accenture alumni programme including all events and communications (3,000 members).

Feb 2008 - Feb 2009

1 year 1 month

Kronberg, Germany

Employee Relationships and Events, Senior Analyst

Accenture Dienstleistungen GmbH

Responsible for the coordination and expansion of the German Accenture alumni programme.
Speaker acquisition, liaison and support for all external speakers at Accenture local image events in Germany.
Coordination of various internal projects (Accenture anniversaries Austria, Switzerland, Germany (ASG), internal presentation of current marketing campaigns in ASG).

May 2006 - Jan 2008

1 year 9 months

Kronberg, Germany

Coordinator Customer Events and Conferences, Analyst

Accenture Dienstleistungen GmbH

Coordination and execution of various customer events in Germany (workshops, round tables, conference and exhibitions participations).
Coordination and development of the German Accenture alumni programme including planning and execution of all German alumni events.
Development and execution of a branding concept for the Senior Executive Kick-off Meeting ASG.

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Professional Services (14.5 years), Information Technology (10.5 years), Advertising (9 years), Automotive (9 years), Chemical (9 years), and Banking and Finance (9 years).

Professional Services

Information Technology

Advertising

Automotive

Chemical

Banking and Finance

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (18.5 years), Human Resources (2 years), and Project Management (1.5 years).

Marketing

Human Resources

Project Management

Skills

Lateral Leadership
Effective Presentations
Rapport Building
Personal Brand
Social Styles
Building & Driving Results From Client Relationships
Project And Operations Management
Situational Leadership
Individualization
Empathy
Communication
Relator
Discipline

Languages

German

Native

English

Advanced

French

Intermediate

Spanish

Elementary

Education

Oct 2001 - Sep 2005

University of Paderborn

B.A. International Business Studies, International Management, Marketing · International Business Studies · Paderborn, Germany

Sep 1998 - Jun 1999

Newberg High School

High School Diploma · Portland, United States

Aug 1992 - Jun 2001

Pelizaeus Gymnasium

Abitur (A-Level equivalent) · Paderborn, Germany

Profile

Created

May 2024

Last Update

May 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Verena based?

Verena is based in Frankfurt am Main, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Verena speak?

Verena speaks the following languages: German (Native), English (Advanced), French (Intermediate), Spanish (Elementary).

How many years of experience does Verena have?

Verena has at least 20 years of experience. During this time, Verena has worked in at least 11 different roles and for 5 different companies. The average length of individual experience is 2 years and 9 months. Note that Verena may not have shared all experience and actually has more experience.

What roles would Verena be best suited for?

Based on recent experience, Verena would be well-suited for roles such as: Managing Partner, Parental Leave, Head of Marketing EMEA.

What is Verena's latest experience?

Verena's most recent position is Managing Partner at VHW Marketing & Communications.

What companies has Verena worked for in recent years?

In recent years, Verena has worked for VHW Marketing & Communications.

Which industries is Verena most experienced in?

Verena is most experienced in industries like Professional Services, Information Technology (IT), and Advertising. Verena also has some experience in Automotive, Chemical, and Banking and Finance.

Which business areas is Verena most experienced in?

Verena is most experienced in business areas like Marketing, Human Resources (HR), and Project Management.

Which industries has Verena worked in recently?

Verena has recently worked in industries like Advertising, Automotive, and Chemical.

Which business areas has Verena worked in recently?

Verena has recently worked in business areas like Marketing.

What is Verena's education?

Verena holds a Bachelor in International Business Studies from University of Paderborn.

What is the availability of Verena?

Verena is immediately available full-time for suitable projects.

What is the rate of Verena?

Verena's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.