Managing Partner

VHW Marketing & Communications is a dynamic and forward-thinking partner for B2B marketing. Our expertise lies in solving complex problems and delivering exceptional customer experiences that drive tangible results. We specialize in account-based marketing, marketing and brand strategy, and omni-channel customer experiences. With a wealth of knowledge across different industries and markets and a proven track record of success, we have consistently propelled new business growth through innovative marketing campaigns and projects.

• Present: Leading the client relationship marketing team at Accenture responsible for five financial services clients in the UK.
• 2020 – 2023: Managed the account-based marketing at Accenture for the three largest clients in the DACH region (leading German manufacturer of premium automobiles, leading pharma company & multinational chemical and consumer goods company).
• 2017 – 2020: Oversaw the account-based marketing at Accenture for key financial services clients in the DACH region, facilitated positioning workshops with account teams to develop client-specific brand positioning and visual identities.
• 2017: Managed the successful launch of WiredScore (US property technology startup) in the German market.

• Managed the Integrated Marketing Team in EMEA (3 FTEs based in London) responsible for developing marketing campaigns across the Dow Jones product portfolio in EMEA – The Wall Street Journal, WSJDN, Financial News, Factiva, Newswires, Risk & Compliance, PEVC and DJX.
• Responsible for the EMEA barter budget including identification and management of strategic partnerships and barter agreements across EMEA.
• Developed the global marketing plan for DJ Newswires including budget suggestions, working with global product and sales teams to support retention and acquisition goals.

• Developed annual regional marketing plans and engaging integrated marketing campaigns targeted towards key audiences in the DACH and Eastern Europe region, ensuring regular reporting metrics.
• Drove lead generation and alignment with local sales teams to help achieve revenue targets.
• Managed print and online advertising, prospect events, SEO, viral campaigns, partnerships, webinars, social media and participation in specialist trade conferences.
• Liaised with the Editorial, Product Marketing and PR teams to produce thought leadership offers and speaking opportunities for campaigns in DACH and Eastern Europe.

• Responsible for the UK alumni marketing strategy including various alumni events, liaising with client teams to develop industry-specific alumni business development programs as well as management of internal and external alumni communications program (5,500 members).
• Identified significant cost reductions through outsourcing of administrative tasks to shared services teams in Ireland and India.
• Delivered various experienced hire and entry-level recruitment marketing campaigns in the UK, including research, production of online and offline collateral compliant with global brand guidelines, media planning, events, advertising, case studies, employee profiles and website content (ran graduate campaign on Facebook to raise awareness and increase likes, created the first RM campaign for our Solutions team including new collateral, media plan, careers stand).
• Managed external suppliers and a recruitment marketing agency.

• Coordinated and expanded the German Accenture alumni program.
• Acquired, liaised with, and supported all external speakers at Accenture local image events in Germany.
• Coordinated various internal projects (Accenture anniversaries in Austria, Switzerland, Germany (ASG), internal presentation of current marketing campaigns in ASG).