Verena (Felicitas) Hofmann-werther

Managing Partner

Frankfurt am Main, Germany

Experience

Jan 2016 - Present
8 years 7 months
Frankfurt, Germany

Managing Partner

VHW Marketing & Communications

VHW Marketing & Communications is a dynamic and forward-thinking partner for B2B marketing. Our expertise lies in solving complex problems and delivering exceptional customer experiences that drive tangible results. We specialize in account-based marketing, marketing and brand strategy, and omni-channel customer experiences. With a wealth of knowledge across different industries and markets and a proven track record of success, we have consistently propelled new business growth through innovative marketing campaigns and projects.

  • Present: Leading the client relationship marketing team at Accenture responsible for five financial services clients in the UK.
  • 2020 – 2023: Managed the account-based marketing at Accenture for the three largest clients in the DACH region (leading German manufacturer of premium automobiles, leading pharma company & multinational chemical and consumer goods company).
  • 2017 – 2020: Oversaw the account-based marketing at Accenture for key financial services clients in the DACH region, facilitated positioning workshops with account teams to develop client-specific brand positioning and visual identities.
  • 2017: Managed the successful launch of WiredScore (US property technology startup) in the German market.
Jul 2014 - Nov 2015
1 year 5 months
Frankfurt am Main, Germany

Head of Marketing EMEA

Dow Jones International GmbH

  • Lead the EMEA marketing team (10+ FTEs based in London) to help define, steer, and realize the strategies necessary to grow the WSJ and DJ brands in EMEA, aligning to the overall global strategy and liaising with stakeholders and marketing teams in the US and APAC.
  • Helped meet business goals by delivering marketing campaigns that delight customers, win prospects, and strengthen the core brand across the Dow Jones product portfolio including The Wall Street Journal, Financial News, Factiva, Dow Jones Newswires.
Jul 2013 - Jun 2014
1 year
Frankfurt am Main, Germany

Senior Manager, Integrated Marketing EMEA

Dow Jones International GmbH

  • Managed the Integrated Marketing Team in EMEA (3 FTEs based in London) responsible for developing marketing campaigns across the Dow Jones product portfolio in EMEA – The Wall Street Journal, WSJDN, Financial News, Factiva, Newswires, Risk & Compliance, PEVC and DJX.
  • Responsible for the EMEA barter budget including identification and management of strategic partnerships and barter agreements across EMEA.
  • Developed the global marketing plan for DJ Newswires including budget suggestions, working with global product and sales teams to support retention and acquisition goals.
Oct 2012 - Jun 2013
9 months
Frankfurt am Main, Germany

Manager, Integrated Marketing EMEA

Dow Jones International GmbH

  • Developed innovative marketing campaigns across the Dow Jones product portfolio in EMEA – The Wall Street Journal, Barron's, WSJDN, Factiva, Risk & Compliance, Newswires, FX Trader, Private Markets, Sales and Online Trading using multi-platforms including media planning, social, video, mobile, display, search, content marketing, CRM.
  • Focused on Germany and Turkey activities to increase awareness and traffic to new local-language sites, the Middle East to drive new subscriptions as well as all global events in EMEA (WSJ lounge at the World Economic Forum, SIBOS).
Nov 2011 - Sep 2012
11 months
Frankfurt am Main, Germany

Marketing Manager Central and Eastern Europe

Dow Jones International GmbH

  • Developed annual regional marketing plans and engaging integrated marketing campaigns targeted towards key audiences in the DACH and Eastern Europe region, ensuring regular reporting metrics.
  • Drove lead generation and alignment with local sales teams to help achieve revenue targets.
  • Managed print and online advertising, prospect events, SEO, viral campaigns, partnerships, webinars, social media and participation in specialist trade conferences.
  • Liaised with the Editorial, Product Marketing and PR teams to produce thought leadership offers and speaking opportunities for campaigns in DACH and Eastern Europe.
Apr 2011 - Oct 2011
7 months
London, United Kingdom

Client Marketing Specialist

Accenture Services Limited

  • Created bespoke marketing and relationship plans for UK key clients together with senior executives from across Accenture.
  • Supported client teams throughout the bid process by creating tailored marketing materials for individual clients (messaging, visual identity, team books, videos, etc.).
  • Responsible for the creation of an internal communications plan for the Client Marketing team.
  • Managed the Tate Modern sponsorship.
Jan 2009 - Mar 2011
1 year 3 months
London, United Kingdom

Alumni and Recruitment Marketing Specialist

Accenture Services Limited

  • Responsible for the UK alumni marketing strategy including various alumni events, liaising with client teams to develop industry-specific alumni business development programs as well as management of internal and external alumni communications program (5,500 members).
  • Identified significant cost reductions through outsourcing of administrative tasks to shared services teams in Ireland and India.
  • Delivered various experienced hire and entry-level recruitment marketing campaigns in the UK, including research, production of online and offline collateral compliant with global brand guidelines, media planning, events, advertising, case studies, employee profiles and website content (ran graduate campaign on Facebook to raise awareness and increase likes, created the first RM campaign for our Solutions team including new collateral, media plan, careers stand).
  • Managed external suppliers and a recruitment marketing agency.
Mar 2009 - Oct 2009
8 months
Kronberg, Germany

Relationship Lead Local Image, Specialist

Accenture Dienstleistungen GmbH

  • Planned, executed, and managed the budget (€500,000) for all Accenture local image events and sponsorship activities in Germany (80 to 200 participants per event).
  • Acquired, liaised with, and supported all external speakers at Accenture local image events in Germany (two Nobel laureates and various personalities from the German economy and politics).
  • Coordinated and expanded the German Accenture alumni program including all events and communications (3,000 members).
Feb 2008 - Feb 2009
1 year 1 month
Kronberg, Germany

Employee Relationships and Events, Senior Analyst

Accenture Dienstleistungen GmbH

  • Coordinated and expanded the German Accenture alumni program.
  • Acquired, liaised with, and supported all external speakers at Accenture local image events in Germany.
  • Coordinated various internal projects (Accenture anniversaries in Austria, Switzerland, Germany (ASG), internal presentation of current marketing campaigns in ASG).
May 2006 - Jan 2008
1 year 9 months
Kronberg, Germany

Coordinator Customer Events and Conferences, Analyst

Accenture Dienstleistungen GmbH

  • Coordinated and executed various customer events in Germany (workshops, round tables, conferences and exhibition participations).
  • Coordinated and developed the German Accenture alumni program including planning and execution of all German alumni events.
  • Developed and executed a branding concept for the Senior Executive Kick-off Meeting ASG.

Languages

German
Native
English
Advanced
French
Intermediate
Spanish
Elementary

Education

Oct 2001 - Jun 2005

University of Paderborn

B.A. · International Business Studies · Paderborn, Germany

Oct 1998 - Jul 1999

Newberg High School

High School Diploma · Portland, United States

Oct 1992 - Jun 2001

Pelizaeus Gymnasium

Abitur · Paderborn, Germany