Tim K.
Brand Strategy Consultant Partner
Experience
Jan 2023 - Dec 2025
3 yearsBerlin, Germany
Brand Strategy Consultant Partner
STUDIO L’
Jan 2022 - Dec 2025
4 yearsFreelance Brand Strategy Consultant
team x (Omnicom), Track, SMITH
- Clients: AOK, CA Immo, Mercedes-Benz, Vattenfall, Salvis, Schoeller Group
- Schoeller Group: Strategic development of persona-based funnel and landing page communication
- Mercedes-Benz, AMG: Content & channel strategy, campaign & marketing concepts
- Daimler Trucks & Buses: Competitive analyses, implementation measures, guidelines
- Mercedes-Benz Members & VanSolution (Conversion World): Strategic platform conception (E-Commerce/B2B), UX & customer journey, content structure, configurator, CRM integration, international roll-out strategy
Jan 2017 - Dec 2023
7 yearsFreelance Brand Strategy Consultant
Deloitte Digital, Looping Group, TLGG, Diesdas.digital, Dan Pearlman, Publicis, Shanghai Berlin, Sapera, LIT Create
- Clients: among others AMG, Covestro, Janssen, Leonardo Hotels, Mercedes-Benz, Miele, Otto, Samsung, Schott AG
- Covestro: Brand purpose, workshop conception
- Mercedes-Benz, AMG: Content & channel strategy, campaign & marketing concepts
- Daimler Trucks & Buses: Competitive analyses, implementation measures, guidelines
- Mercedes-Benz Members & VanSolution (Conversion World): Strategic platform conception (E-Commerce/B2B), UX & customer journey, content structure, configurator, CRM integration, international roll-out strategy
- Miele: Research & analysis, brand persona (app development)
- Otto Group: Retail concept, research & analysis (app development), touchpoint analysis, persona development, customer journey
- Samsung: Product placement strategy, competitive analyses, e-commerce campaign development
- Schott AG: Global rebranding of Schott Corporate, brand development, brand architecture, positioning, implementation measures, brand trainings
Jan 2015 - Dec 2022
8 yearsBerlin, Germany
Freelance Brand Strategy Consultant
MetaDesign Berlin
- Clients: Deutsche Bahn, Groz-Beckert, Huawei, Mercedes-Benz, Schmetz, Siemens, Volkswagen
- Deutsche Bahn: Competitive research, workshop conception, positioning, brand architecture, brand development
- Huawei: Brand purpose, research & analysis, scenario development
- Mercedes-Benz, AMG: Content & channel strategy, campaign & marketing concepts
- Daimler Trucks & Buses: Competitive analyses, implementation measures, guidelines
- Mercedes-Benz Members & VanSolution (Conversion World): Strategic platform conception (E-Commerce/B2B), UX & customer journey, content structure, configurator, CRM integration, international roll-out strategy
- Siemens AG / Siemens Energy: Internal communication concept, strategic preparation of brand guidelines
- Volkswagen Group: Brand architecture, scenario development, competitive analysis, customer journey
Jan 2015 - Dec 2017
3 yearsFreelance Brand Strategy Consultant
Leo Burnett
- Clients: Hyundai, John Deere, TVS India
- Hyundai: Global rebranding, brand development, positioning, brand architecture, development of sub-brands, implementation measures, brand trainings, international roll-out
Jan 2014 - Dec 2015
2 yearsBerlin, Germany
Intern Brand Strategist
MetaDesign Berlin
- Clients: Audi, Deutsche Telekom, Hella Industries, Konzerthaus Berlin, Mercedes-Benz, OMV, Porsche, TVS India Voestalpine, Volkswagen
- Audi: Activation concept, competitive analysis, and scenario development
- Deutsche Telekom: Exploration and naming development, research & analysis, scenario development
- Mercedes-Benz, AMG: Content & channel strategy, campaign & marketing concepts
- Daimler Trucks & Busses: Competitive analyses, implementation measures, guidelines
- Mercedes-Benz Members & VanSolution (Conversion World): Strategic platform conception (E-commerce/B2B), UX & customer journey, content structure, configurator, CRM integration, international rollout strategy
- Porsche: Customer service optimization, competitive analysis
- Volkswagen Group: Brand architecture, scenario development, competitive analysis, customer journey
Jan 2013 - Dec 2014
2 yearsBerlin, Germany
Production and Camera
Alex TV Berlin
Jan 2012 - Dec 2013
2 yearsBerlin, Germany
Pop-up Store Manager, Brand Development and Sales
BIKINI Berlin, Stop The Water While Using Me, Kolle Rebbe
Jan 2011 - Dec 2012
2 yearsStrategic Communications Planning
International Shortfilm Festival
Jan 2006 - Dec 2013
8 yearsAdvertising, Print and Web Design
Freiberufliche Projekte
Jan 2006 - Dec 2006
1 yearParticipation in the Civil Academy
BBE and BP
Qualification program for social engagement
Jan 2005 - Dec 2006
2 yearsCall center agent, customer support and sales
Primacall
Summary
I have built a solid career in brand strategy consulting, working with well-known companies like Mercedes-Benz, Daimler Trucks & Busses, Deutsche Bahn, and Hyundai. My work spans developing communication concepts, content and channel strategies, and comprehensive brand architectures. With experience from agencies such as STUDIO L’ and MetaDesign Berlin over the years, I have developed and implemented practical strategies that strengthen brands on both national and international levels.
I focus on delivering clear and effective brand visions, from persona-based communication to competitive analysis and digital platform strategies. My expertise is rooted in hands-on projects that involve everything from rebranding and campaign concepts to UX and customer journey optimization.
Languages
German
NativeEnglish
AdvancedFrench
ElementaryEducation
Oct 2009 - Jun 2012
University of Arts Berlin
Bachelor Of Arts · Social and Business Communication · Berlin, Germany
Oct 2007 - Jun 2008
Design Akademie Berlin
Communication Management · Berlin, Germany
Oct 2006 - Jun 2007
Technical University Of Applied Sciences Berlin
Media Informatics · Berlin, Germany
Certifications & licenses
Driving License Class B
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