Marcus Podorf - Fractional CMO & Interim Marketing Director

Q: Where is Marcus based?

Marcus is based in Berlin, Germany .

Q: What languages does Marcus speak?

Marcus speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Marcus have?

Marcus has at least 20 years of experience. During this time, Marcus has worked in at least 22 different roles and for 24 different companies . The average length of individual experience is 8 months . Note that Marcus may not have shared all experience and actually has more experience.

Q: What is Marcus's latest experience?

Marcus's most recent position is Fractional CMO & Interim Marketing Director at PROFILERS – The Interim Consultancy .

Q: What companies has Marcus worked for in recent years?

In recent years, Marcus has worked for PROFILERS – The Interim Consultancy , BMW Europe / .monks × The Marcom Engine , TIIME Apps Ecosystem , enteron® Solutions , and PayPal Europe / Scholz & Friends Group .

Q: Which industries is Marcus most experienced in?

Marcus is most experienced in industries like Professional Services , Automotive , and Aerospace and Defense . Marcus also has some experience in Advertising , Media, Entertainment and Publishing , and Banking and Finance .

Q: Which business areas is Marcus most experienced in?

Marcus is most experienced in business areas like Marketing , Strategy and Planning , and Project Management . Marcus also has some experience in Customer Service , Business Intelligence , and Product Development .

Q: Which industries has Marcus worked in recently?

Marcus has recently worked in industries like Professional Services , Automotive , and Aerospace and Defense .

Q: Which business areas has Marcus worked in recently?

Marcus has recently worked in business areas like Marketing , Strategy and Planning , and Project Management .

Recommended expert

Berlin, Germany

Experience

Jan 2024 - Present

2 years 1 month

Fractional CMO & Interim Marketing Director

PROFILERS – The Interim Consultancy

Provide framework interim management and senior advisory services in marketing direction

Jan 2022 - Dec 2023

2 years

Interim Lead CRM, Design & Intelligence Projects

BMW Europe / .monks × The Marcom Engine

Continued leadership of GTM campaigns and CRM initiatives across EMEA markets

Jan 2022 - Dec 2023

2 years

Independent Strategy Advisor – Marketing Strategy & Operations

TIIME Apps Ecosystem

Advised on integrated product, brand and marketing excellence for the TIIME time tracking SaaS ecosystem
Defined strategic positioning and go-to-market communications for CRM, search and app stores
Executed Apple App Store marketing, generating ±13k subscribers within ±6 months
Secured appointments with a federal state government and a venture capital firm

Jan 2022 - Dec 2023

2 years

Independent Strategy & Communications Advisor

enteron® Solutions

Advised strategic and communications planning for enteron® GreenTech solutions start-up carve-out

Jan 2022 - Dec 2022

1 year

Independent Director

PayPal Europe / Scholz & Friends Group

Planned and implemented national and international partnership and NGO engagement campaigns for Urban Mobility, DRK and Earth Day
Executed below-the-line campaigning, influencer and social media storytelling

Jan 2021 - Dec 2022

2 years

Interim Director of Rebranding

thjnk Group

Directed rebranding project for thyssenkrupp Infrastructure carve-out

Jan 2021 - Dec 2021

1 year

Interim Lead CRM, Design & Intelligence Projects

BMW Europe / .monks × The Marcom Engine

Led transnational go-to-market campaigns for Austria, Eastern Europe, Germany and Switzerland
Managed CRM support initiatives for My BMW App, BMW i4, BMW iX, BMW Proactive Care, BMW M and BMW Lifestyle
Oversaw branding, UX/UI design, direct and CRM communications, social media campaigning for B2B2C and B2C segments
Ensured GDPR, legal and multicultural clearances

Jan 2021 - Dec 2021

1 year

Independent Director, Brand Strategy & Planning

Siemens / Tigerbytes

Continued brand strategy and planning initiatives for Siemens strategic products and platforms

Jan 2020 - Dec 2022

3 years

Independent Brand & Transformation Advisor

tom Logisch®

Established brand excellence for Europe’s leading green yachting solutions provider
Defined strategy and communications advisory, successfully positioning the brand in high-end yachting and houseboat sectors
Gained access to shipyards’ B2B market and built new consulting partnerships

Jan 2020 - Dec 2021

2 years

Independent Strategy Advisor

kolula SUP

Provided strategy advisory and UX/UI/CX concept for SUP start-up

Jan 2020 - Dec 2020

1 year

Interim Director

Hirschen Group (WPP)

Led interim advisory and growth development for Hirschen Group strategic accounts

Jan 2020 - Dec 2020

1 year

Interim Director

KW43 / Grey Design (WPP)

Delivered senior advisory and business development for strategic agency accounts

Jan 2019 - Dec 2019

1 year

Independent Director, Brand Strategy & Planning

Siemens / Tigerbytes

Developed service repositioning and communication strategies for Siemens Spectrum Power™ ADMS Grid Intelligence SaaS
Planned B2B eCommerce branding and launch for Siemens MoBase platform
Advised on blockchain technology campaign for Siemens P2tP employee donation initiative

Jan 2019 - Dec 2019

1 year

Interim Marketing Lead

Zalando Outlet Stores

Established integrated customer service, brand and marketing excellence across digital and stationary touchpoints
Managed budgets, KPIs and teams for marketing strategy, store openings and expansions
Planned holistic CRM, UX and customer dialogue experience programmes with BI, Controlling and Business Development

Oct 2018 - Mar 2019

6 months

Interim Director, Brand Strategy & Planning (International)

Markem-Imaje / VORN Strategy Consulting Group

Led business, product and service transformation post-management buyout
Repositioned and transformed the brand, culture change and customer experience strategy
Defined new customer-centric CRM and marketing solutions with change communication for internal and B2B audiences

Jan 2018 - Dec 2020

3 years

Interim Director

VORN Strategy Consulting Group

Provided leadership, senior advisory and business development for strategic WPP accounts
Developed positioning and communications strategies for BDO AG global SAP-win and operating model conception, contributing €100–150 m+ in value
Led innovation advisory for Deutsche Bahn ‘2030’
Directed account leadership for Doerken Group, Globus Group Germany & Eastern Europe and Hyundai-N

Jan 2018 - Dec 2019

2 years

Independent GTM Strategy Advisor & Planner

Wantedly Europe

Planned strategic communications and go-to-market for Japan’s leading digital recruitment platform entry into Germany and Europe

Jan 2018 - Dec 2019

2 years

Independent Director, Brand Strategy & Planning

upljft / thjnk Group

Defined strategic planning for Lidl global product launches, LinkedIn digital engagement and Sky X Austria app launch
Generated 70k+ new subscriptions for Sky X with Effie Austria Finals nomination

Jul 2017 - May 2018

11 months

Interim Head of Lufthansa ‘New Premium’ Brand Refresh

DDB Group / DDB & Tribal

Led strategic direction for Lufthansa Premium Brand Refresh and rebranding of Lufthansa Group Airlines Business Unit
Budgeted and scoped 1 150+ tasks, managed agency and production partner teams
Built and upskilled a 50+ member team for digital, CRM and BTL accounts
Developed brand narratives, digital strategies, tone of voice, CRM including BX/UX/UI and CGI imagery pool (10k+ images)
Launched stage 01 on 2018-02-07 aligning finalisation to Lufthansa’s 100th anniversary by 2026-01-06

Jan 2017 - Dec 2019

3 years

Senior Advisor, Digital Strategy & Transformation

Base Element

Supported business development, growth opportunity identification and transformation strategies for positioning brands, products and marketing

Feb 2016 - May 2017

1 year 4 months

Account Director, CRM Mercedes-Benz

Antoni Start-up

Directed transformation and digitalisation of CRM tools and go-to-market campaigns across DE, EU and US for Mercedes-Benz brands including Pullman, Maybach, S-Class, GLC, GLA, E-Class, C-Class and A-Class
Managed 7-figure budget, B2C and B2B2C scope for ‘Grow up.’ campaign, achieving top client ratings (80% month 5, 85% month 11) and highest account bonuses

Jan 2016 - Present

10 years 1 month

Creative Partner

Soho House

Engage in creative partnerships and high-profile brand collaborations

Jan 2013 - Dec 2014

2 years

Client Services Freelance

thjnk Group

Delivered freelance client services for FOX Channel, Unitymedia and UPC Cablecom Switzerland

Jan 2012 - Present

14 years 1 month

Senior Advisor, Interim Manager & Independent Director

Strategy Advisors & Ventures

Drive business, brand and growth positioning for B2B and B2C clients ranging from global and national SMEs to start-ups and public figures
Organise, lead and mentor multidisciplinary teams of 2 to 80+ professionals across cultures, geographies and organisational levels
Provide strategy and service marketing mandates for accounts including BDO AG, BMW Europe, Lufthansa, Markem-Imaje, Mercedes-Benz, SIEMENS Spectrum Power™ ADMS Grid Intelligence and TIIME Apps Ecosystem
Support services with a network of experts in data protection, legal, financial and turnaround advisory
Ensure compliance with Honourable Business principles under German IHKG Trade Regulation Act

Jan 2012 - Dec 2013

2 years

Independent Director, Digital Strategy, Branding & Concept/UX

Philipp & Keuntje

Planned digital campaign ecosystem and UX strategy for T-Systems x The Klitschkos ‘Champs for Champs’ B2B campaign

Jan 2009 - Dec 2012

4 years

Client Service Director, Management Supervisor & Account Director

The Wunderman Network (WPP)

Won and led airtours luxury travel brand relaunch across Germany and Russia with 80+ people in 4 offices
Developed integrated digital content, CRM and VIP customer programme, reducing average customer age from 55 to 45 and achieving 34% regular customers
Managed Citibank Germany rebranding to Targobank with CRM, digital and direct marketing across the portfolio

Jan 2006 - Dec 2008

3 years

Account Director

weigertpirouzwolf Marketing Agency

Led Lufthansa Miles & More Credit Card brand flip from VISA® to MasterCard® with 20+ people across 6 companies, completing relaunch within six months on time and budget
Established integrated dialogue marketing unit, executing CRM acquisition, loyalty, churn and retention programmes to secure founding account

Summary

Marcus Podorf positions businesses, services and products for mid-term and long-term success. He believes in taking the human approach to everything. Strategy and service marketing mandates executed for accounts of e.g. BDO AG, BMW Europe, Lufthansa, Markem-Imaje (SaaS), Mercedes-Benz, Siemens Spectrum Power™ ADMS Grid Intelligence (SaaS) and the Tiime Apps Ecosystem (SaaS).

Marcus Podorf is a Senior Advisor, Interim Manager and Independent Director offering over 23 years of strategic and operational expertise to high-profile, national and international businesses and brands. Marcus spent his first 12 years in creative agency leadership roles, where he led and advised for national and international brands, integrated campaigns and clients’ business development with his marketing strategy, creative and operations teams. Since his independence 2012, he drives business, brand and growth positioning for a broad range of B2B and B2C sector clients, ranging from global and national SMEs to start-ups and public figures. The deep commitment to their values and a passion for solving challenges with empathy, farsightedness and uncompromising standards still mark Marcus’ personal leadership style.

Under his guidance, clients and teams strengthen the ability to navigate complex market dynamics, identify strategic opportunities and implement fully tailored, actionable solutions for sustainable brand positioning and continued market cultivation. Through these right, effective solutions and accompanying communication, we reinforce trust, deepen customer relationships and support mid-term to long-term business success.

Marcus Podorf’s strategy and venture advisory services are further supported by a trusted network of national and international senior experts and outstanding talents in their respective fields, including, for example, data protection, legal, financial and turnaround advisors. He has organised, led and mentored multidisciplinary teams of two to 80+ professionals across various cultures, geographies, multi-continental time zones and organisational levels—including senior management and regulatory compliance.

All business services are conducted in accordance with Honourable Business principles.

Skills

Competencies

Automotive 23+ Years Of Proven Success
Airlines & Aviation
Auditing & Advisory Services
Banking & Finance
Creative & Marketing Agency Industry
Cpg Tech
Digital Platforms & Social Networks
Energy & Grid Intelligence
Engineering & Construction Sides
Entertainment & Media
Fashion & Retail
Investment Goods
Real Estate
Saas, Tech – It & Software
Telecommunications
Travel & Tourism
Yachting
Okr Based Management Of Objectives And Priorities
Kpi And Budget Planning, And Monitoring
Improves Budget Effectiveness
Builds And Monitors Governance And Regulatory Compliance
Leads Legal And Gdpr Clearances
Builds And Monitors Brand And Ci Policy
Planning, Negotiating And Building Partnerships
Business And Brand Positioning Strategies
Proven Ability To Manage And Execute Large-scale Projects With A Focus On Increasing Brand Value, Direct Sales And Customer Loyalisation
Integrated Marketing And Communication Design Direction
Setting Up And Establishing New Accounts, Business Units And Teams
Builds And Mentors Teams Across Competencies, Leads For Strategic And Operational Excellence
Plans And Implements Holistic Brand Transformation
Establishes And Ensures Integrated Business And Brand Excellence
Plans And Delivers Integrated Brand, Marketing And Communication Strategies
Holistic Campaign Leadership
Plans And Implements Digital Campaigns
Develops And Implements Gtm- And Crm-strategies, Leads National And International Strategy And Marketing Operations Projects
Plans, Establishes And Develops Loyalisation Strategies And Crm Programmes (Incl. Digital, Direct And Stationary Solutions)
App- And Platform-strategies, -Concepts And Execution Leadership, Incl. Cx/ux/ui

Equipment & Tools

Analytics: Amplitude, Google Analytics, Matomo, More Solutions Possible
Campaigning: Airtable Social Marketing Suite, Apple App Store Marketing/apple Ads, Google Ads, Google Search Console, Microsoft Bing Webmaster Tools – More Are Possible
Websites: Wordpress – More Are Possible
Brand & Design Management: Frontify
Design & Ideation Processes: Figma, Mindnode, Miro, Moleskine, Sketch, And Others
Project & Account Management: Asana, Awork, Confluence, Easyjob, Frontify, Jira, Github, Gitlab, Miro, Monday, Slack, Teams, Trello, Workbook, And Other Solutions
Office Suites: Full Google Workspace Suite, Full Microsoft Office 365 Suite, Macos Suite
Time Tracking: Smartsheets, Tiime, And Other Solutions
Browsers: Edge, Google Chrome, Firefox, Opera, Safari

Languages

German

Native

English

Advanced

Education

Chamber of Commerce and Industry Dortmund

Diploma in Marketing & Communication (CCI), Certified Advertising Merchant (IHK) · Marketing & Communication · Dortmund, Germany · 3.3 / B+ / 88.25%

St. Michael High School

General qualification for university entrance, Arts, Mathematics, Social Science and Sports · Ahlen, Germany

Certifications & licenses

Certified Advertising Merchant (IHK)

Profile

Created

January 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Marcus based?

Marcus is based in Berlin, Germany.

What languages does Marcus speak?

Marcus speaks the following languages: German (Native), English (Advanced).

How many years of experience does Marcus have?

Marcus has at least 20 years of experience. During this time, Marcus has worked in at least 22 different roles and for 24 different companies. The average length of individual experience is 8 months. Note that Marcus may not have shared all experience and actually has more experience.

What roles would Marcus be best suited for?

Based on recent experience, Marcus would be well-suited for roles such as: Fractional CMO & Interim Marketing Director, Interim Lead CRM, Design & Intelligence Projects, Independent Strategy Advisor – Marketing Strategy & Operations.

What is Marcus's latest experience?

Marcus's most recent position is Fractional CMO & Interim Marketing Director at PROFILERS – The Interim Consultancy.

What companies has Marcus worked for in recent years?

In recent years, Marcus has worked for PROFILERS – The Interim Consultancy, BMW Europe / .monks × The Marcom Engine, TIIME Apps Ecosystem, enteron® Solutions, and PayPal Europe / Scholz & Friends Group.

Which industries is Marcus most experienced in?

Marcus is most experienced in industries like Professional Services, Automotive, and Aerospace and Defense. Marcus also has some experience in Advertising, Media, Entertainment and Publishing, and Banking and Finance.

Which business areas is Marcus most experienced in?

Marcus is most experienced in business areas like Marketing, Strategy and Planning, and Project Management. Marcus also has some experience in Customer Service, Business Intelligence, and Product Development.

Which industries has Marcus worked in recently?

Marcus has recently worked in industries like Professional Services, Automotive, and Aerospace and Defense.

Which business areas has Marcus worked in recently?

Marcus has recently worked in business areas like Marketing, Strategy and Planning, and Project Management.

What is Marcus's education?

Marcus holds a Bachelor in Marketing & Communication from Chamber of Commerce and Industry Dortmund.

Does Marcus have any certificates?

Marcus has 1 certificate: Certified Advertising Merchant (IHK).

What is the availability of Marcus?

Marcus will be available full-time from February 2026.

What is the rate of Marcus?

Marcus's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.