Moritz Vieweg - Culture & Brand Advisor

Recommended expert

Berlin, Germany

Experience

Jul 2025 - Present

7 months

Culture & Brand Advisor

THE-CLUTCH

I work independently – I don't sell my own influencers, formats or services
That means: no hidden agendas, no conflicts of interest, no marketing fluff
What you get is strategy-driven work with a focus on target audiences – credible, relevant and to the point
I know the market and the people who drive it – not from presentations, but from personal experience
While others are tied to their offerings, you get clear, honest evaluations and a reliable network that really delivers
I know the industry and its key players inside out and have personally contributed to many successful projects. Instead of standard solutions or fixed services, I offer neutral advice with substance – supported by a flexible, extensive network

Feb 2024 - Mar 2025

1 year 2 months

Managing Director

Apollo18 x Apollo GG

Responsible for strategic growth and business development in the esports and gaming industry
Developing partnerships and brand activations for clients and creators
Managing content production, marketing strategies and event executions
Connecting brands, talent and gaming communities for impactful experiences

Jan 2023 - Feb 2024

1 year 2 months

Project Director: BRAV3

INSTINCT3

Developed merchandise and licensing strategies for influencers
Collaborated with BRAVADO (Universal Music) and leading IP partners
Led product development from initial concept to launch
Focused on high-quality, culturally relevant products
Experience in brand-aligned merchandise and successful product launches

May 2022 - Jan 2023

9 months

Director Growth & Innovation

INSTINCT3

Built and led a team for influencer campaigns and brand activations
Specialized in cultural marketing and innovative activation strategies
Developed creative concepts to boost audience engagement
Connected brands with digital creators and gaming communities
Expertise in creator marketing and long-term brand partnerships

Feb 2021 - May 2022

1 year 4 months

Director Of Client Services / Agency Lead

INSTINCT3

Responsible for business development, account and project management
Oversaw creative campaigns, short films and branded content
Connected brands with gaming and esports culture through targeted storytelling
Led interdisciplinary teams in delivering large-scale projects
Expertise in campaign strategy, brand positioning and cultural marketing

Jun 2020 - Feb 2021

9 months

Head Of Business Development

INSTINCT3

Mar 2018 - Aug 2019

1 year 6 months

Director eSports

Webedia

Led the esports strategy for GameStar, IGN, MeinMMO, and other media outlets
Developed partnerships and sponsorship activations for brands
Advised on content strategies and tournament formats
Expanded Webedia's esports business and reach
Expertise in esports marketing and community engagement

Jan 2018 - Mar 2018

3 months

Senior Account Director

FOUNDRY

Optimized agency processes and made workflows more efficient
Supported recruiting and team development
Advised on restructuring for better client servicing
Expertise in agency scaling and strategic growth

Sep 2015 - Dec 2017

2 years 4 months

Senior Account Director

AKQA

Oversaw digital strategies and brand activations for Jägermeister, Nike, and Montblanc
Developed global digital strategies and attention-grabbing campaigns
Integrated new technology trends into marketing initiatives
Implemented esports activations and community engagement for Riot Games
Expertise in digital strategy and brand positioning

Jan 2014 - Sep 2015

1 year 9 months

Chief Troublemaker & Networker

Blacklane GmbH

Contributed to company growth from 50 to 120 employees within 2 years
Established partnerships with Lufthansa, Expedia, and other companies
Developed processes for business development and event partnerships
Responsible for Blacklane's presence at trade shows and industry events
Expertise in company growth, partnerships, and event activations

Feb 2013 - Dec 2013

11 months

Marketing and Communications Lead

Uber

Managed brand partnerships with startups and oversaw fashion, film, and music events
Expanded Uber's influencer network in Germany
Developed and executed marketing campaigns to acquire users
Strengthened Uber's cultural brand positioning
Supported the launch of Hamburg and Munich as Uber's second and third active cities
Expertise in influencer marketing and lifestyle activations