Katrin H.
Interim Marketing Manager
Experience
Interim Marketing Manager
Nitrobox
Event planning, project management, general marketing
PR Manager
BIOTRONIK
Awareness campaigns, lead generation, reporting
Brand Marketing
Mobile.de
Internal communication, brand strategy
Brand Lead “Avani Germany”, Communications & PR
NH Hotels
Head of Communications
SOS MEDITERRANEE Deutschland e.V.
Strategic marketing, press relations
Head of Content
Objego
Content strategy, market analysis, team leadership
Head of Social Responsibility; Associate Director
PATRIZIA SE
- Strategic planning of budgets, resources and business cases for social engagement – successful integration into corporate strategy
- Advising on CSR and ESG topics at C-level – building an integrated understanding of sustainability in a corporate environment
- Expanding partner management – doubling cooperation partners and forming strategic alliances with NGOs, foundations and educational initiatives
- Employer branding consulting – developing measures to enhance employer attractiveness in the context of social responsibility
- Responsible for CRM systems and stakeholder communication – implementing structured data processes for partner management
- Leading an interdisciplinary team – coaching, goal setting and operational management in a dynamic environment
PATRIZIA Foundation
Marketing strategy and planning, repositioning and business development, brand management, editorial leadership
Immobilien Scout
Content & social media planning, editing the blog 'Rethinking Living'
Vattenfall
Lead generation, content management, conducting workshops
Kleinanzeigen
B2B business development, marketing strategy and communication, project management, lead management, media and event planning
Head of Campaigns
Concardis
Process optimization, digital marketing
Immobilien Scout
Sales communication for commercial real estate, content management
Salesforce.com
Project management for events including budgeting and concept development, campaign planning, lead management
Marketing Consultant
Self-employed
Strategic consulting and operational implementation in marketing, communications, and CSR. Focus on employer branding, brand development, and change communication.
Communications Manager
PARI
Digital marketing, lead generation
Senior Marketing Manager; Head of Events
TÜV SÜD Industrie Service
- Led and executed international marketing projects – successfully completed in 8+ countries with consistent brand management
- Planned and ran over 100 events in Europe, including trade shows and professional conferences with up to 5,000 attendees
- Developed a company-wide SharePoint application for internal marketing communication – rolled out to 10 departments
- Introduced a lead management system – increased lead quality by 30% in the first year
- Designed and implemented a balanced scorecard for trade shows – established measurable KPIs for event success for the first time
- Managed external service providers and agencies (6+ partners) – ensured quality, timeliness, and budget compliance
Marketing Assistant
TÜV SÜD
Intern, working student, and freelance associate
Summary
Experienced marketing strategist with a focus on sustainable growth and effective brand management. Leads teams with empathy and drives transformation processes in a goal-oriented and solution-focused way. A pragmatic doer with solid experience in B2B and B2C marketing.
Languages
Education
University of Kassel
Diploma in Economics, Market & Allocation, Marketing · Economics · Kassel, Germany
Certifications & licenses
Online Marketing Manager
Wildner Akademie
Public Relations Manager (DAPR)
PR Kolleg
Agile Management
Sustainability Management
Quality Management
Rhetoric
Negotiation Strategy
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