Knowledge sharing, consulting, and sparring in the employer branding process as well as internal and external communication.
Oct 2021 - Sep 2024
3 years
HR Marketing Specialist
DB Zeitarbeit GmbH
Target group lead 'students' in recruitment marketing
Strategic planning and coordination of HR as well as central and regional personnel marketing activities, steering central measures and campaigns on various social media platforms (Instagram, Facebook, Twitch, TikTok, LinkedIn)
Creating and writing content for Instagram, Facebook, LinkedIn, landing pages, and other marketing materials (digital and print)
Project and stakeholder management
Enhancing the content of DB's career page and supporting user experience
Apr 2021 - Aug 2021
5 months
Berlin, Germany
Copywriter
vetevo GmbH
Researching, writing, and optimizing SEO-based, audience-specific content on animal health
(20 h part-time)
May 2016 - Sep 2021
5 years 5 months
Düsseldorf, Germany
Consultant (previously trainee and junior consultant)
BUTTER. GmbH
Strategic consulting (communication and brand management, including on social media)
Planning and executing cross-media campaigns and projects (social media, digital ads, TV, radio, print, OOH, events/trade shows, and branding)
Managing external service providers (including SEO, SEA and media agencies, FFF, production companies, and event agencies)
(On parental leave from March 2020 to September 2021)
Languages
German
Native
English
Advanced
Japanese
Intermediate
French
Elementary
Education
Oct 2013 - Mar 2016
Johann Wolfgang Goethe University
Master of Arts · Modern East Asian Studies · Frankfurt, Germany · 1.6