Recommended expert

Elena Müller

Managerial HR Marketing Manager

Elena Müller
Mönchengladbach, Germany

Experience

Aug 2023 - Dec 2025
2 years 5 months
Essen, Germany

Managerial HR Marketing Manager

OGE GmbH

  • Development and implementation of strategic employer branding campaigns focusing on digital channels and Gen Z target group
  • Advancement of the employer brand considering corporate brand identity and candidate journey
  • Leadership of digitization and marketing projects including recruiting platforms, event formats and online campaigns/social media
  • Creation of executive-level reports and presentations to derive strategic decisions
  • Stakeholder and interface management with departments, steering committees, external partners and agencies
Jun 2019 - Dec 2019
7 months

HR Marketing Associate

WWFA

  • Conceptualization of modern social media approaches, channel and content management
  • Newsletter marketing
  • Analysis of trends and competitors
  • Coordination of job fairs, excursions and university cooperation
  • Stakeholder management both internal and external
Feb 2017 - Jul 2023
6 years 6 months
Düsseldorf, Germany

Talent Specialist (EMEA)

ZF Group

  • Development of global HR and talent management projects
  • Interface management with HR business partners, specialists and executives
  • Conducting market analyses, benchmarking and content creation on social media to strengthen the employer brand
Apr 2016 - Dec 2016
9 months
Düsseldorf, Germany

Inside Sales Manager

Exceet Secure Solutions via Hays

  • Key account management and sales strategy development
  • New client acquisition, negotiation and event support
  • Online and social media marketing
Mar 2016 - May 2020
4 years 3 months
Düsseldorf, Germany

Employer Branding Consultant

IST

  • Change management
  • Strategic management
  • Business development
  • Leadership
  • Performance measurement
  • Managerial economics, finance and entrepreneurship
Jan 2015 - Jan 2016
1 year 1 month
Oberhausen, Germany

HR Marketing Associate

MAN

  • Talent management and recruiting for interns and working students
Aug 2010 - Jan 2013
2 years 6 months
Mönchengladbach, Germany

Industrial Clerk Apprentice

CEWE Color

  • Deployment in the HR department for one year

Summary

  • Almost 15 years of experience
  • Expertise: HR marketing, projects & campaigns
  • Professional stakeholder management know-how & comprehensive market analysis
  • High budget responsibility (€180k p.a.)
  • Strategic thinking & creativity

Skills

  • Ms-office (Excel, Ppt)

  • Indesign, Sap

  • Video Conferencing Software (Cisco Webex, Go2meeting, Zoom, Skype For Business, Adobe Connect)

  • Strategy Development:

  • Implementation Of New Employer Branding Strategies For Early Talent (Gen Z) & International (De, Uk, Fr)

  • Holistic Analysis Of Market Approach Strategies (Candidate Market) Including Concrete Recommendations

  • Introduction Of A New Kpi System For Hrm Measures

  • Creation Of Slide Decks For Central Hr Strategy

  • Cost Savings Through Efficiency Measures:

  • €11,000 For The Employer Branding Budget (Zf)

  • €82,000 For The Talent Marketing Budget (Oge)

Languages

German
Advanced
English
Advanced
Spanish
Intermediate

Education

Mar 2016 - May 2020

IST

Bachelor of Arts, Communication & Media · Communication & Media · Düsseldorf, Germany

Mar 2016 - Jan 2018

IU

Master of Business Administration · Business Administration

Oct 2013 - Jun 2015

ILS

Certified Marketing Consultant · Marketing Consultant

...and 2 more

Certifications & licenses

Resilience Training

IHK

Vocational Trainer Certificate

IHK

Presentation Training

IHK

Conflict Management

IHK

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