Elena Müller
Managerial HR Marketing Manager
Experience
Managerial HR Marketing Manager
OGE GmbH
- Development and implementation of strategic employer branding campaigns focusing on digital channels and Gen Z target group
- Advancement of the employer brand considering corporate brand identity and candidate journey
- Leadership of digitization and marketing projects including recruiting platforms, event formats and online campaigns/social media
- Creation of executive-level reports and presentations to derive strategic decisions
- Stakeholder and interface management with departments, steering committees, external partners and agencies
HR Marketing Associate
WWFA
- Conceptualization of modern social media approaches, channel and content management
- Newsletter marketing
- Analysis of trends and competitors
- Coordination of job fairs, excursions and university cooperation
- Stakeholder management both internal and external
Talent Specialist (EMEA)
ZF Group
- Development of global HR and talent management projects
- Interface management with HR business partners, specialists and executives
- Conducting market analyses, benchmarking and content creation on social media to strengthen the employer brand
Inside Sales Manager
Exceet Secure Solutions via Hays
- Key account management and sales strategy development
- New client acquisition, negotiation and event support
- Online and social media marketing
Employer Branding Consultant
IST
- Change management
- Strategic management
- Business development
- Leadership
- Performance measurement
- Managerial economics, finance and entrepreneurship
HR Marketing Associate
MAN
- Talent management and recruiting for interns and working students
Industrial Clerk Apprentice
CEWE Color
- Deployment in the HR department for one year
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Automotive (7.5 years), Professional Services (4 years), Energy (2.5 years), Manufacturing (2.5 years), and Information Technology (0.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Human Resources (13 years), Finance (4 years), Strategy (4 years), Marketing (3.5 years), Project Management (2.5 years), and Sales (0.5 years).
Summary
- Almost 15 years of experience
- Expertise: HR marketing, projects & campaigns
- Professional stakeholder management know-how & comprehensive market analysis
- High budget responsibility (€180k p.a.)
- Strategic thinking & creativity
Skills
Ms-office (Excel, Ppt)
Indesign, Sap
Video Conferencing Software (Cisco Webex, Go2meeting, Zoom, Skype For Business, Adobe Connect)
Strategy Development:
Implementation Of New Employer Branding Strategies For Early Talent (Gen Z) & International (De, Uk, Fr)
Holistic Analysis Of Market Approach Strategies (Candidate Market) Including Concrete Recommendations
Introduction Of A New Kpi System For Hrm Measures
Creation Of Slide Decks For Central Hr Strategy
Cost Savings Through Efficiency Measures:
€11,000 For The Employer Branding Budget (Zf)
€82,000 For The Talent Marketing Budget (Oge)
Languages
Education
IST
Bachelor of Arts, Communication & Media · Communication & Media · Düsseldorf, Germany
IU
Master of Business Administration · Business Administration
ILS
Certified Marketing Consultant · Marketing Consultant
Certifications & licenses
Resilience Training
IHK
Vocational Trainer Certificate
IHK
Presentation Training
IHK
Conflict Management
IHK
Profile
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