Sarah-Ly Lohmann - Strategic Partner for Brands | Global Event & Project Expertise

Q: Where is Sarah-Ly based?

Sarah-Ly is based in Düsseldorf, Germany .

Q: What languages does Sarah-Ly speak?

Sarah-Ly speaks the following languages: German (Native), English (Advanced), Latin (Elementary) .

Q: How many years of experience does Sarah-Ly have?

Sarah-Ly has at least 9 years of experience. During this time, Sarah-Ly has worked in at least 9 different roles and for 5 different companies . The average length of individual experience is 1 year . Note that Sarah-Ly may not have shared all experience and actually has more experience.

Q: What is Sarah-Ly's latest experience?

Sarah-Ly's most recent position is Senior Project Lead - global at Blome & Pillardy Event GmbH .

Q: What companies has Sarah-Ly worked for in recent years?

In recent years, Sarah-Ly has worked for Blome & Pillardy Event GmbH , event-ly solutions , Calzedonia Germany GmbH , Frauen helfen Frauen Dins. e.V. , and Chantelle Lingerie GmbH .

Q: Which industries is Sarah-Ly most experienced in?

Sarah-Ly is most experienced in industries like Fashion and Apparel , Retail , and Beauty and Cosmetics . Sarah-Ly also has some experience in Professional Services .

Q: Which business areas is Sarah-Ly most experienced in?

Sarah-Ly is most experienced in business areas like Marketing , Sales , and Product Development . Sarah-Ly also has some experience in Customer Service , Business Intelligence , and Project Management .

Q: Which industries has Sarah-Ly worked in recently?

Sarah-Ly has recently worked in industries like Fashion and Apparel , Retail , and Beauty and Cosmetics .

Q: Which business areas has Sarah-Ly worked in recently?

Sarah-Ly has recently worked in business areas like Marketing , Sales , and Product Development .

Recommended expert

Düsseldorf, Germany

Experience

Jul 2025 - Present

9 months

Senior Project Lead - global

Blome & Pillardy Event GmbH

Leading global events & live communication including planning, budget, contracts and supplier management
Strategic advice for clients, developing creative concepts and coordinating international teams
Ensuring quality, deadlines and budget, direct contact for clients and partners

Jan 2025 - Present

1 year 3 months

Founder, Project & Event Lead

event-ly solutions

Planning and executing high-end brand events in fashion, beauty & lifestyle
End-to-end project management: concept, budget, suppliers, on-site execution
Strategic collaboration with clients, advising on large events, activations and promotions
Clients: Caudalie Deutschland GmbH, Hugo Boss AG, IG Kö Marketing GmbH and more

Mar 2023 - Nov 2024

1 year 9 months

Head of Event & Marketing

Calzedonia Germany GmbH

Leading the event & marketing team, responsible for budget and contracts, strategic oversight
Coordinating nationwide brand activations, POS materials and partner collaborations
Analyzing activities to optimize strategy, team performance and commercial impact

Jan 2023 - Jun 2023

6 months

Event & Marketing Specialist

Calzedonia Germany GmbH

Planning, executing and evaluating store and live events for Calzedonia, Intimissimi and Falconeri
Developing POS marketing materials and visual merchandising concepts
Coordinating partners and service providers for smooth execution

Jan 2023 - Jun 2023

6 months

Board Member

Frauen helfen Frauen Dins. e.V.

Planning, executing and evaluating store and live events for Calzedonia, Intimissimi and Falconeri
Developing POS marketing materials and visual merchandising concepts
Coordinating partners and service providers for smooth execution

Oct 2021 - Jan 2023

1 year 4 months

Commercial Specialist

Calzedonia Germany GmbH

Conducting sales and merchandising analyses, supporting pricing, promotions & merchandise planning
Training, presentations and event support for retail teams; main point of contact for stores & sales force
Contributing to internal projects to optimize processes and strategic decision-making

Mar 2021 - Sep 2021

7 months

Product Coordinator Zone DABNL

Chantelle Lingerie GmbH

Extended responsibilities for the DABNL zone

Jan 2019 - Mar 2021

2 years 3 months

Product Coordinator

Chantelle Lingerie GmbH

Strategic back-office support for the field sales team in Germany and Austria
Analysis of demand, margins and assortment, ensuring market-ready products and coordinating regional production
Coordination of product launches, trade shows, trainings and events
Creation of internal sales materials, presentations and training documents
Conducting sales and competitor analyses to optimize the assortment

Feb 2017 - Jan 2019

2 years

Various Roles

Chantelle Lingerie GmbH

Diverse hands-on experience from internship to Fit & Style expert in areas of customer consulting, sales support, shop management, visual merchandising and marketing activities

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Fashion (9 years), Retail (5 years), Cosmetics (1 year), and Professional Services (0.5 years).

Fashion

Retail

Cosmetics

Professional Services

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (8.5 years), Sales (5.5 years), Product Development (2.5 years), Customer Service (2 years), Business Intelligence (1.5 years), and Project Management (1 year).

Marketing

Sales

Product Development

Customer Service

Business Intelligence

Project Management

Summary

Senior Project Lead and Event Consultant with international experience in brand activations, live communication and events. I love turning creative concepts into unforgettable experiences and successfully running projects with a hands-on mindset. Outside of work, I enjoy discovering new culinary highlights and letting my creativity run free in personal projects – with the same eye for detail and aesthetics as in my work.

Skills

Driver's License (Class B)
Microsoft Office
Outlook / Teams
Word
Powerpoint
Excel
Powerpivot
Sap
Asana
Canva
Adobe Photoshop / Indesign
Leading Global Events & Live Communication Including Planning, Budget, Contracts And Supplier Management
Strategic Advice For Clients, Developing Creative Concepts And Coordinating International Teams
Ensuring Quality, Deadlines And Budget, Direct Contact For Clients And Partners
Planning And Executing High-end Brand Events In Fashion, Beauty & Lifestyle
End-to-end Project Management: Concept, Budget, Suppliers, On-site Execution
Strategic Collaboration With Clients, Advising On Large Events, Activations And Promotions

Languages

German

Native

English

Advanced

Latin

Elementary

Education

Oct 2014 - Jun 2018

Hochschule Niederrhein

Bachelor of Applied Science, Textile and Clothing Management · Textile and Clothing Management · Mönchengladbach, Germany · 2.3

Oct 2013 - Jun 2014

Heinrich-Heine-Universität

Bachelor of Applied Science, History and Information Science · History and Information Science · Düsseldorf, Germany

Oct 2004 - Jun 2013

Otto-Hahn-Gymnasium

General University Entrance Qualification · Dinslaken, Germany · 2.2

Certifications & licenses

Driver's license (Class B)

Profile

Created

March 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Sarah-Ly based?

Sarah-Ly is based in Düsseldorf, Germany.

What languages does Sarah-Ly speak?

Sarah-Ly speaks the following languages: German (Native), English (Advanced), Latin (Elementary).

How many years of experience does Sarah-Ly have?

Sarah-Ly has at least 9 years of experience. During this time, Sarah-Ly has worked in at least 9 different roles and for 5 different companies. The average length of individual experience is 1 year. Note that Sarah-Ly may not have shared all experience and actually has more experience.

What roles would Sarah-Ly be best suited for?

Based on recent experience, Sarah-Ly would be well-suited for roles such as: Senior Project Lead - global, Founder, Project & Event Lead, Head of Event & Marketing.

What is Sarah-Ly's latest experience?

Sarah-Ly's most recent position is Senior Project Lead - global at Blome & Pillardy Event GmbH.

What companies has Sarah-Ly worked for in recent years?

In recent years, Sarah-Ly has worked for Blome & Pillardy Event GmbH, event-ly solutions, Calzedonia Germany GmbH, Frauen helfen Frauen Dins. e.V., and Chantelle Lingerie GmbH.

Which industries is Sarah-Ly most experienced in?

Sarah-Ly is most experienced in industries like Fashion and Apparel, Retail, and Beauty and Cosmetics. Sarah-Ly also has some experience in Professional Services.

Which business areas is Sarah-Ly most experienced in?

Sarah-Ly is most experienced in business areas like Marketing, Sales, and Product Development. Sarah-Ly also has some experience in Customer Service, Business Intelligence, and Project Management.

Which industries has Sarah-Ly worked in recently?

Sarah-Ly has recently worked in industries like Fashion and Apparel, Retail, and Beauty and Cosmetics.

Which business areas has Sarah-Ly worked in recently?

Sarah-Ly has recently worked in business areas like Marketing, Sales, and Product Development.

What is Sarah-Ly's education?

Sarah-Ly holds a Bachelor in Textile and Clothing Management from Hochschule Niederrhein and a Bachelor in History and Information Science from Heinrich-Heine-Universität.

Does Sarah-Ly have any certificates?

Sarah-Ly has 1 certificate: Driver's license (Class B).

What is the availability of Sarah-Ly?

Sarah-Ly will be available part-time from April 2026.

What is the rate of Sarah-Ly?

Sarah-Ly's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.