Recommended expert

Lena (Lieberum) Schaßberger

Freelance Event Manager

Lena Schaßberger
Pfaffenhofen an der Ilm, Germany

Experience

Jun 2025 - Present
8 months

Freelance Event Manager

LS Experience

Apr 2022 - Nov 2024
2 years 8 months

Project Manager

METZLER VATER live GmbH

  • Overall coordination, planning, and execution of various event formats for BMW Excellence Club clients worldwide
  • On-site support and coordination of trades at Aperol SUNday Vibes (Campari Group)
  • Overall coordination, planning, and execution of gala dinners and participant transfer coordination at the TOXINS Congress (Merz Therapeutics)
  • Overall coordination, planning, and execution of the Gebrauchtwagen:plus auction (AUDI AG)
  • On-site support for the international client group at the summit meeting (Porsche AG)
  • Overall coordination, planning, and execution including hotel and transfer management at the Global Strategic Forum in Barcelona (Merz Therapeutics)
  • VIP management, shuttle coordination, production support, and stage management at the Women of the Year Award (Condé Nast Germany GmbH)
  • Overall coordination, planning, and execution of the Mobile Lounge Tour including fleet management and trade coordination in Germany and the UK (Genesis Motor Europe)
  • Planning, organizing, implementation, and follow-up of various national and international event formats independently and, for large projects, with partial responsibility
  • Scheduling and organizational project management
  • Independent preparation, execution, and moderation of internal and external meetings
  • Drafting briefings, presentations, and detailed schedules
  • Obtaining and reviewing quotes and managing external trades and service providers
  • Budget creation and monitoring, as well as cash flow planning
  • Monitoring and regular reporting of project metrics, as well as invoice checks, orders, and time tracking within own area of responsibility
  • Managing and leading Your Professionals and external staff
  • Client support and consulting within the project
Dec 2021 - Mar 2022
4 months

Head of Events at Munich Location

teamazing GmbH

  • Participating in voluntary advanced training on team reflection guidance, reflection sessions, and team coaching
  • Planning and organizing teambuilding events (virtual and in-person, 6 to 90 participants, in English and German) and leading and moderating them
  • Product development of online teambuilding formats
  • Implementing an internal software solution for more efficient staffing
  • Budget, results, and investment planning
  • Leading and being responsible for the sales division in Germany
  • Leading and being responsible for the events division in Munich, including staffing planning and deployment as well as all online events in the corporate group
  • Recruiting, staff development and responsibility, onboarding new employees
  • Developing measures to achieve corporate goals
  • Process development and optimization of day-to-day operations
Sep 2021 - Nov 2021
3 months

Event Manager

teamazing GmbH

Feb 2021 - Jul 2021
6 months

Project Management

EXCITEAM GmbH

  • Project management for driving training events at national and international race tracks in Austria and Sweden
  • Monitoring capacity and capacity control
  • Tracking processes and quality objectives
  • Escalation management
  • Managing suppliers and coordinating the quotas to be administered
  • Planning and setting up events in NetFT NOA
  • System-based project administration and coordination of event dates
  • Participant management including receiving and processing registrations and sending confirmations and invoices
  • Event preparation and on-site support
  • Reviewing and approving invoices from internal and external service providers
  • Event closing including final invoicing in the NetFT NOA system and follow-up
  • Email and phone correspondence and support
Nov 2019 - Jan 2021
1 year 3 months

Junior Project Management

EXCITEAM GmbH

Feb 2019 - Jul 2019
6 months

Project Management Assistant

INTERPLAN Congress, Meeting & Event Management AG

  • Project preparation: site inspection, preparation and support at kick-off meetings
  • Coordination of print materials and commissioning of promotional materials, coordinating with clients and graphic designers
  • Acquiring sponsors via phone calls and email campaigns, and coordinating on-site
  • Marketing partnerships with partner companies, and creating and sending newsletters using Mailchimp
  • Invoicing, invoice approval and payment processing
  • Creating and maintaining conference websites with WordPress, Contai and webEdition
  • Arranging certifications with state medical boards and EACCME
  • On-site preparation: schedules, hostess briefings, packing conference materials, supporting signage planning and technical setup
  • On-site project execution: conference office setup and management, handling new registrations, processing payments, distributing materials, serving as a contact for participant questions, co-managing the evening event, checking rooms and handling sponsor collaborations
  • Post-conference follow-up: creating final reports including statistics, analyzing and preparing participant surveys and room reports
Sep 2016 - Feb 2019
2 years 6 months

Trainee Event Manager

INTERPLAN Congress, Meeting & Event Management AG

Jan 2016 - Jun 2016
6 months

Event Management Intern

ArenaOne GmbH

  • Independently managed smaller events and VIP box events
  • Handling inquiries and gathering information for proposals
  • Creating and processing event requests
  • Attending client meetings
  • Collaborating with other departments and service providers
  • Coordinating service, kitchen and logistics orders
  • Operational roles serving guests
  • Invoicing for events
  • Follow-up customer care
  • Cross-training in other departments such as service and visitor management
  • Assignments in other units, e.g., Rockavaria at the Olympic Park
May 2013 - Mar 2020
6 years 11 months

Catering Service Staff

B u. C Kirzinger GbR

Languages

German
Native
English
Advanced
Spanish
Intermediate

Education

Sep 2016 - Jul 2019
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Training as an Event Management Clerk (IHK) · Event Management Clerk

Sep 2007 - Jun 2015

Schyren-Gymnasium Pfaffenhofen

General University Entrance Qualification · Pfaffenhofen an der Ilm, Germany

Certifications & licenses

Certificate Course in Event Management

Studieninstitut für Kommunikation GmbH

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