Lena (Lieberum) Schassberger

Event Manager, Project Manager

Pfaffenhofen an der Ilm, Germany

Experience

Jun 2025 - Present
2 months

Freelance Event Manager

LS Experience

Apr 2022 - Nov 2024
2 years 8 months

Project Manager

Metzler Vater live GmbH

  • BMW Group: BMW Excellence Club, 01-11/2024: Overall coordination, planning, execution of various event formats for customers of the BMW Excellence Club worldwide
  • Campari Group, Aperol SUNday Vibes, 2024: On-site support and coordination of trades
  • Merz Therapeutics, TOXINS Congress 2024: Overall coordination, planning and execution of gala dinner and coordination of participant transfers
  • AUDI AG, AUDI Used Cars:plus Auction, 2023: Overall coordination, planning and execution of the Used Cars:plus auction
  • Porsche AG, Summit Meeting 2023: On-site support for the "international" client group
  • Merz Therapeutics, Global Strategic Forum 2023, Barcelona: Overall coordination, planning and execution including hotel management, transfer management, etc.
  • Condé Nast Germany GmbH: Women of the Year Award, 2023, VIP management, shuttle coordination, production support and stage management
  • Genesis Motor Europe, Genesis Mobile Lounge, 2022-2023: Overall coordination, planning and execution of the Mobile Lounge tour for Genesis Motor Germany including fleet management as well as trade coordination of Genesis Mobile Lounge UK
  • Planning, organization, implementation and follow-up of various national and international event formats independently as well as partial responsibility for large projects
  • Time and organizational project management
  • Independent preparation, execution and moderation of internal and external meetings
  • Preparation of briefings, presentations, and detailed schedules
  • Requesting and reviewing proposals and managing external trades and service providers
  • Budget creation and monitoring as well as cash flow planning
  • Monitoring and regular reporting of project metrics, as well as invoice verification, orders, and time tracking within own responsibility area
  • Managing and leading your professionals and external staff
  • Client support and consulting within the project
Dec 2021 - Mar 2022
4 months
Munich, Germany

Head of Events, Munich Location

teamazing GmbH

  • Team training and personnel development: Took part in a voluntary training on "team reflection facilitation", reflection rounds and team coaching to improve team collaboration
  • Event management: Planning and organizing team-building events (virtual and in-person, 6 to 90 participants, in English and German) as well as leading and moderating them
  • Product development and project management: Developing online team-building formats, implementing in-house software for more efficient personnel planning, budget, result and investment planning, leading and being responsible for the sales area in Germany
  • Leadership responsibilities: Leading and overseeing the events area in Munich, personnel planning and deployment for events in Germany as well as all online events of the teamazing group, recruiting, personnel development and responsibility, onboarding new employees, developing measures to achieve company goals, process development and optimization of daily operations
Sep 2021 - Nov 2021
3 months

Event Manager

teamazing GmbH

  • Team training and personnel development: Took part in a voluntary training on "team reflection facilitation", reflection rounds and team coaching to improve team collaboration
  • Event management: Planning and organizing team-building events (virtual and in-person, 6 to 90 participants, in English and German) as well as leading and moderating them
  • Product development and project management: Developing online team-building formats, implementing in-house software for more efficient personnel planning, budget, result and investment planning, leading and being responsible for the sales area in Germany
  • Leadership responsibilities: Leading and overseeing the events area in Munich, personnel planning and deployment for events in Germany as well as all online events of the teamazing group, recruiting, personnel development and responsibility, onboarding new employees, developing measures to achieve company goals, process development and optimization of daily operations
Feb 2021 - Jul 2021
6 months

Project Manager

Exciteam GmbH

Project lead for BMW Group/ the BMW Driving Experience, Race Ice Snow Events.

  • Project management for driving training events on national and international racetracks in Austria and Sweden
  • Monitoring capacity and capacity management
  • Following up on processes and quality targets
  • Escalation management
  • Managing suppliers and coordinating the quotas to be managed
  • Planning and creating events in NetFT NOA
  • System-based project administration and coordination of event dates
  • Participant management including receiving and processing registrations and sending confirmations and invoices
  • Event preparation
  • On-site event support
  • Checking and approving invoices from internal and external service providers
  • Event closing including finalizing invoices in NetFT NOA and event follow-up
  • Email/phone correspondence and support
Nov 2019 - Jan 2021
1 year 3 months

Junior Project Management

Exciteam GmbH

Project management for BMW Group / the BMW Driving Experience, Race Ice Snow Events.

  • Project management for driver training events on national and international racetracks in Austria and Sweden
  • Monitoring capacity and utilization control
  • Tracking processes and quality targets
  • Escalation management
  • Managing suppliers and coordinating quotas
  • Planning and setting up events in NetFT NOA
  • System-based project administration and coordination of event dates
  • Participant management including receiving and processing participant registrations and sending confirmations and invoices
  • Event preparation
  • On-site event support
  • Reviewing and approving invoices from internal and external service providers
  • Event closing including invoice finalization in the NetFT NOA system and post-event follow-up
  • Email/telephone correspondence and support
Feb 2019 - Jul 2019
6 months

Project Management Specialist

Interplan Congress, Meeting & Event Management AG

  • 27th Advanced Training Week for Practical Dermatology and Venereology, approx. 3,500 participants

  • 16th World Congress of the European Association for Palliative Care, approx. 3,000 participants

  • 48th Annual Meeting of the German Society for Thoracic, Cardiac and Vascular Surgery and 51st Annual Meeting of the German Society for Pediatric Cardiology, approx. 2,000 participants

  • 43rd Tri-National Meeting of the DGEM, ÖGUM and SGUM, approx. 1,800 participants

  • Nutrition Congress 2020, approx. 1,300 participants

  • DVR Congress 2019, approx. 700 participants

  • 31st Conference of the International Society for Medical Innovation and Technology, approx. 400 participants

  • 2nd European Professional Summit 2019, approx. 200 participants

  • Project preparation: site inspection, preparation and support for kick-off meetings

  • Coordination of printed materials and ordering promotional items, including liaising with clients and graphic designers

  • Industry handling: acquiring sponsors (phone prospecting, acquisition emails) and coordinating sponsors on-site

  • Marketing tasks: marketing partnerships with partner companies, creating and sending newsletters with Mailchimp

  • Invoice handling: invoicing, invoice approval, payment processing

  • Creating and maintaining conference websites with Wordpress, Contai and webEdition

  • Arranging certification with the state medical associations and EACCME

  • On-site preparation: creating schedules and hostess briefings, packing conference materials, assisting with signage concepts, on-site technical support, producing small print materials, preparing and creating forms

  • Project execution on-site within the project team: setting up the conference office, managing the conference office, handling new registrations, processing payments, distributing materials, serving as the point of contact for participant inquiries, co-managing the evening event, conducting room checks, taking responsibility for and managing sponsor partnerships, assisting with hostess briefings, coordinating and liaising with the venue and client

  • Conference follow-up: preparing final reports including statistics, analyzing and compiling participant surveys and room reports

Sep 2016 - Feb 2019
2 years 6 months

Event Management Trainee / Event Manager

Interplan Congress, Meeting & Event Management AG

  • 27th Advanced Training Week for Practical Dermatology and Venereology, approx. 3,500 participants

  • 16th World Congress of the European Association for Palliative Care, approx. 3,000 participants

  • 48th Annual Meeting of the German Society for Thoracic, Cardiac and Vascular Surgery and 51st Annual Meeting of the German Society for Pediatric Cardiology, approx. 2,000 participants

  • 43rd Tri-National Meeting of the DGEM, ÖGUM and SGUM, approx. 1,800 participants

  • Nutrition Congress 2020, approx. 1,300 participants

  • DVR Congress 2019, approx. 700 participants

  • 31st Conference of the International Society for Medical Innovation and Technology, approx. 400 participants

  • 2nd European Professional Summit 2019, approx. 200 participants

  • Project preparation: site inspection, preparation and support for kick-off meetings

  • Coordination of printed materials and ordering promotional items, including liaising with clients and graphic designers

  • Industry handling: acquiring sponsors (phone prospecting, acquisition emails) and coordinating sponsors on-site

  • Marketing tasks: marketing partnerships with partner companies, creating and sending newsletters with Mailchimp

  • Invoice handling: invoicing, invoice approval, payment processing

  • Creating and maintaining conference websites with Wordpress, Contai and webEdition

  • Arranging certification with the state medical associations and EACCME

  • On-site preparation: creating schedules and hostess briefings, packing conference materials, assisting with signage concepts, on-site technical support, producing small print materials, preparing and creating forms

  • Project execution on-site within the project team: setting up the conference office, managing the conference office, handling new registrations, processing payments, distributing materials, serving as the point of contact for participant inquiries, co-managing the evening event, conducting room checks, taking responsibility for and managing sponsor partnerships, assisting with hostess briefings, coordinating and liaising with the venue and client

  • Conference follow-up: preparing final reports including statistics, analyzing and compiling participant surveys and room reports

Jan 2016 - Jun 2016
6 months

Internship in Event Management - Allianz Arena Munich

ArenaOne GmbH

  • Independently managing small events and suite events
  • Handling inquiries
  • Gathering information for proposals
  • Creating and processing event requests
  • Attending client meetings
  • Collaborating with other departments and service providers
  • Coordinating service, kitchen, and logistics orders
  • Operational assignments serving guests
  • Event invoicing
  • Follow-up customer support
  • Cross-training in other departments such as service and visitor management
  • Assignments in other units, e.g., Rockavaria at Olympiapark
May 2013 - Mar 2020
6 years 11 months

Food and Beverage Service Staff

B u. C Kirzinger GbR

Summary

  • Congresses and conferences

  • Automotive events (driving events, roadshows, drives)

  • Custom events of various kinds for exclusive luxury clients (cultural events, sports events, international red-carpet events, award ceremonies, auctions)

  • Team-building events and training

  • Digital event formats

  • Organization, coordination, planning, and oversight of overall projects including budgeting and team management

  • Full project management execution (planning, execution and follow-up, project controlling, cost calculation, budget responsibility, quality assurance, success monitoring, documentation)

  • Leading projects (complete independent coordination of trades and personnel including independently running and moderating internal and external meetings at operational and strategic project levels)

  • Managing the project team as overall lead and main contact for all project resources

  • Crisis management

  • Planning, integration, and monitoring of third-party services (logistics providers, suppliers) including contract negotiations

Languages

German
Native
English
Advanced
Latin
Advanced
Spanish
Intermediate

Education

Sep 2016 - Jul 2019

IHK

Event Management Clerk

Sep 2007 - Jun 2015

Schyren-Gymnasium Pfaffenhofen

High School Diploma · Pfaffenhofen an der Ilm, Germany

Certifications & licenses

Event Management Clerk Apprenticeship (IHK)

IHK

Certificate Program in Event Management

Studieninstitut für Kommunikation GmbH

Need a freelancer? Find your match in seconds.
Try FRATCH GPT
More actions