Project Manager Marketing & Sales South Germany Cluster
helloFiber GmbH
Strategic development of marketing measures and management of regional presence as first point of contact
Planning and control of regional media planning and all service providers with budget and resource responsibility
Moderation of information events
Mar 2022 - Dec 2022
10 months
Germany
Head of Program Management Migration
1&1 Versatel GmbH
Program management: Strategic setup and management of process management for the migration team, organizational leadership, implementation documentation, and reporting to executive management
Sales management: Controlling the sales teams of small, medium, and large enterprise customers as well as partners and resellers in implementing commercial customer migration (product change)
Project management: Leading migration projects for the decommissioning of own sites: ensuring on-time scheduling of projects and monitoring progress, coordinating staff along the migration process from sales to service delivery
Nov 2021 - Dec 2021
2 months
Germany
Head of Strategic Marketing & Special Projects
Glasfaser Direkt GmbH
Strategic planning and management of all marketing activities for the company's market entry
Creation of the e-commerce site including digital order process and online availability check
Development of a marketing toolkit and design of local campaigns for the fiber provider's launch
Establishment of POS organization and logistics including deployment of proprietary info vehicles
Coordination of marketing and sales along the sales processes from pre-marketing to construction and post-marketing with action planning and timelines
Jul 2021 - Oct 2021
4 months
Germany
Head of Key Account Management & Strategic Partnerships
DAZN DACH GmbH
Independently set up key account management in the Sales area Commercial Premises DACH for the new business field DAZN For Business
Negotiated with large and key customers to establish strategic partnerships
Managed all activities to build key account customer relationships from first contact to closing partnership agreements and personally supported key clients
Coordinated and aligned telesales agencies in parallel sales processes
Jan 2016 - Dec 2020
5 years
Germany
Founder, CEO
TALK DIGITAL GmbH
Development, marketing, and operation of digital business models
Development and launch of the golf app “GolfChange” as an e-learning platform for the first systematic online training program for golfers; built strategic media partnerships and integrated influencers
Development and marketing of the SEO-optimized entertainment website “POKALZEIT” for major sports events; built in-house online and social media editorial team and content partnerships with Sport-Informations-Dienst (SID)
Development and full-service operation of a white-label technology platform for a cross-publisher online sweepstakes offering on digital news sites (e.g., Express, MOPO, Abendzeitung München, Passauer Neue Presse, General Anzeiger Bonn, etc.)
Exit: Sale
Jan 2014 - Dec 2016
3 years
Germany
Founder/Managing Director, Shareholder
talk Agentur für Live-Kommunikation GmbH (Eventagentur)
Managed an event agency and led large-scale event projects
Provided strategic consulting, concept design, planning, and execution of client event formats (roadshows, trade show appearances, in-house expos, sales events, anniversaries, etc.; references: Kayla Itsines Bootcamp Arena Berlin 2016 (Bauermedia), RTL Golf Charity Marathon 2015/2016)
Organized own large events: fan zones (public viewing) for the 2014 FIFA World Cup and UEFA European Championship 2012/2016, Gourmet Festival 2015/2016, Oktoberfest 2011–2017
Established and operated the “Schwalbe Arena” hall gastronomy in Gummersbach (exclusive catering), a multipurpose hall and sports arena (up to 4,200 guests), including implementation of a cashless payment system
Established and operated the hall gastronomy (exclusive catering) for “Halle 32” in Gummersbach – event hall, cultural center, event location, conference venue (up to 1,000 guests)
Established and operated the restaurant “32 Süd” in Gummersbach, 60 indoor and 60 terrace seats
Founded and ran the event catering company “Messing Gastronomie,” including managing catering logistics for consistent fresh cooking and on-site food production
Exit: Sale
Jan 2003 - Dec 2005
3 years
Germany
Independent Business Consultant
MSSC AHLE Federn GmbH
Designed and implemented a reorganization process across all company divisions
Developed a strategic marketing concept
Conducted actual cost analysis, revised price calculations, and established activity-based costing
Jan 1999 - Dec 2017
19 years
Germany
Founder/Shareholder, Managing Director
Jaydee GmbH (Eventproduktion & Equipment Verleih)
Event production company: organized and equipped B2B events across Europe, e.g., Bauermedia, SONY, Nestlé, McDonald's; technical tour service for AUDI and BMW at the Deutsche Tourenwagen Masters (DTM)
Technical services: equipment and support for large-scale events of all kinds, trade show design and construction
Equipment rental in dry hire: event technology, furniture rental, and non-food catering (delivery and pickup)
Exit: Sale
Jan 1993 - Dec 1999
7 years
Germany
Founder/Managing Director
Jaydee Entertainment GbR (Event Equipment Verleih)
Rental of lighting and sound technology for private and professional clients
Retail of lighting and sound technology including installation services for the hospitality industry
Barkeeping & DJ service
Languages
German
Native
English
Elementary
French
Elementary
Education
European Business School
Diploma in Business Administration · Oestrich-Winkel, Germany