Lara Tönshoff - Overall Project Management

Q: Where is Lara based?

Lara is based in Iffeldorf, Germany .

Q: What languages does Lara speak?

Lara speaks the following languages: German (Native), English (Advanced), French (Elementary) .

Q: How many years of experience does Lara have?

Lara has at least 22 years of experience. During this time, Lara has worked in at least 13 different roles and for 12 different companies . The average length of individual experience is 2 years and 7 months . Note that Lara may not have shared all experience and actually has more experience.

Q: What is Lara's latest experience?

Lara's most recent position is Overall Project Management at SEAT .

Q: Which industries is Lara most experienced in?

Lara is most experienced in industries like Advertising , Arts and Crafts , and Professional Services . Lara also has some experience in Automotive , Media, Entertainment and Publishing , and Retail .

Q: Which business areas is Lara most experienced in?

Lara is most experienced in business areas like Project Management , Marketing , and Human Resources (HR) . Lara also has some experience in Strategy and Planning , Product Development , and Sales .

Q: What is Lara's education?

Lara holds a Master in Art history, communication studies and psychology from LMU Munich and a Bachelor in Marketing communication from Bavarian Academy of Advertising and Marketing .

Recommended expert

Iffeldorf, Germany

Experience

Oct 2019 - Nov 2020

1 year 2 months

Overall Project Management

SEAT

Concept and project management consulting, especially in the areas of creation, communication, content, shows, graphics, exhibition stand construction and digital environments
Interface management
Conducting project controlling
Offer and contract management with service providers

Apr 2019 - Nov 2019

8 months

Munich, Germany

Process consulting

Philipp Moeller Architecture Office

Consulting and support in implementing internal processes and structures
Sparring partner for managing directors

Jan 2017 - Dec 2017

1 year

Munich, Germany

Project management for the LightArtCenter and art advisor Dr. Kames

Bettina Kames Art Advisory

Supporting the curator
Organizing a symposium at ZKM Karlsruhe
Conceptualizing art and exhibition projects for collectors and companies
Creating budgets and schedules
Agency management

Apr 2016 - Dec 2018

2 years 9 months

Munich, Germany

Managing director and founder

Women’s Hub

Building a women’s business network to unleash potential with an event series and community (offline and online)
Expanding into a franchise business
Program development and moderation
Building partnerships and securing sponsors
Marketing and communication activities

Mar 2016 - May 2016

3 months

Berlin, Germany

Pitch lead: German Pavilion EXPO 2017 Kazakhstan

insglück – Agency for Experiential Marketing

Concept creation, research and budget planning
Idea development
Logistical planning, staffing, and time and budget planning
Managing partners and service providers, including architecture, exhibition stand construction and media operation

Feb 2015 - Feb 2016

1 year 1 month

Munich, Germany

Interim Management: Retail Experience Team Manager Central Europe

Sonos

Leading the field marketing team
Project management of the retail promotion team
Management of POS and training activities
Development of training content
Designing and leading a training roadshow
Strategy development
Managing service providers

May 2011 - Jul 2014

3 years 3 months

Munich, Germany

Head of Creative Department & Business Director

Zibert + Friends Live-Kommunikationsagentur

Production and staffing planning for ongoing projects
Structuring the creative department
Project monitoring
Strategic planning
Independent handling of offer and contract management with clients and service providers
Project and pitch management
Concept development

Feb 2006 - Oct 2009

3 years 9 months

Berlin, Germany

Head of Marketing & Partner Relations

Dr. Gabriele Minz Internationale Kulturprojekte

Project management and co-development of cultural events for, among others, the Federal Foreign Office, various embassies, and the youth orchestra festival young.euro.classic
Partner relations and artist management
Creation of marketing materials
Personnel and budget responsibility

Nov 2004 - Jan 2006

1 year 3 months

Berlin, Germany

Project Management, Marketing & PR

Megaeins Hörbuch-Verlag & HEAR WE GO Audioguides

Contributing to the company setup
Structure and process development
Development and production of audio city tours
Marketing activities and PR

May 2004 - Oct 2004

6 months

Munich, Germany

Event Project Manager

Zibert + Friends Live-Kommunikationsagentur

Designing and executing an international roadshow in several European countries
Budget and personnel responsibility

Sep 2003 - Apr 2004

8 months

Munich, Germany

Cultural Communications Assistant

BMW Group

Jun 2003 - Aug 2003

3 months

New York, United States

Gallery Assistant

Anton Kern Gallery

Jan 2003 - May 2003

5 months

Munich, Germany

Cultural Events Assistant

Pinakothek der Moderne

Aug 1996 - Apr 2003

6 years 9 months

Munich, Germany

Event Project Manager

Zibert + Friends Live-Kommunikationsagentur

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Advertising (10.5 years), Arts and Crafts (5 years), Professional Services (2.5 years), Automotive (1.5 years), Retail (1 year), and Media and Entertainment (1 year).

Advertising

Arts and Crafts

Professional Services

Automotive

Retail

Media and Entertainment

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Project Management (18.5 years), Marketing (18 years), Human Resources (7 years), Strategy (4 years), Product Development (2.5 years), and Sales (2.5 years).

Project Management

Marketing

Human Resources

Strategy

Product Development

Sales

Skills

Project Management
Strategic Planning
Creative Thinking

Strengths

Communication
Team Player
Networker
Curiosity
Structural Thinking
Loyalty

Languages

German

Native

English

Advanced

French

Elementary

Education

Oct 1998 - Jun 2000

Bavarian Academy of Advertising and Marketing

Marketing Communications Specialist · Marketing communication · Germany

Oct 1996 - Jun 2003

LMU Munich

Art historian · Art history, communication studies and psychology · Munich, Germany

Profile

Created

August 2022

Last Update

August 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Lara based?

Lara is based in Iffeldorf, Germany.

What languages does Lara speak?

Lara speaks the following languages: German (Native), English (Advanced), French (Elementary).

How many years of experience does Lara have?

Lara has at least 22 years of experience. During this time, Lara has worked in at least 13 different roles and for 12 different companies. The average length of individual experience is 2 years and 7 months. Note that Lara may not have shared all experience and actually has more experience.

What roles would Lara be best suited for?

Based on recent experience, Lara would be well-suited for roles such as: Overall Project Management, Process consulting, Project management for the LightArtCenter and art advisor Dr. Kames.

What is Lara's latest experience?

Lara's most recent position is Overall Project Management at SEAT.

Which industries is Lara most experienced in?

Lara is most experienced in industries like Advertising, Arts and Crafts, and Professional Services. Lara also has some experience in Automotive, Media, Entertainment and Publishing, and Retail.

Which business areas is Lara most experienced in?

Lara is most experienced in business areas like Project Management, Marketing, and Human Resources (HR). Lara also has some experience in Strategy and Planning, Product Development, and Sales.

What is Lara's education?

Lara holds a Master in Art history, communication studies and psychology from LMU Munich and a Bachelor in Marketing communication from Bavarian Academy of Advertising and Marketing.

What is the availability of Lara?

Lara is immediately available part-time for suitable projects.

What is the rate of Lara?

Lara's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.