Lara T. - Overall project management, consulting, training and dealer events (freelancer)

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Iffeldorf, Germany

Experience

Oct 2019 - Nov 2020

1 year 2 months

Overall project management, consulting, training and dealer events (freelancer)

SEAT

Concept and project management consulting, especially in creation, communication, content, shows, graphics, exhibition stand construction and digital environments
Interface management
Conducting project control, managing proposals and contracts with service providers

Apr 2019 - Nov 2019

8 months

Munich, Germany

Process consulting (freelancer)

Architekturbüro Philipp Moeller

Advising and supporting the implementation of internal processes and structures, sparring partner for the managing director

Jan 2017 - Dec 2017

1 year

Munich, Germany

Project management for the LightArtCenter and art advisor Dr. Kames

Bettina Kames Art Advisory

Supporting the curator
Organizing a symposium at the ZKM in Karlsruhe
Conceptualizing art and exhibition projects for collectors and companies
Creating budgets and timelines
Managing agencies

Apr 2016 - Dec 2018

2 years 9 months

Munich, Germany

Managing director and founder

Women’s Hub

Women’s business network for unlocking potential
Event series
Community (offline and online)
Expansion into a franchise business
Program development
Facilitation
Partnerships and sponsors
Marketing and communication activities

Mar 2016 - May 2016

3 months

Berlin, Germany

Pitch lead: German Pavilion EXPO 2017 Kazakhstan (freelancer) – competition winner

insglück – Agentur für Erlebnismarketing

Concept development
Research
Budget planning
Idea development
Logistical planning
Staff planning
Time and budget planning
Managing partners and service providers, including architects, stand builders and media operations

Feb 2015 - Feb 2016

1 year 1 month

Munich, Germany

Interim Management: Retail Experience Team Manager Central Europe (Freelancer)

Sonos

Leading the marketing field sales team
Project management of the retail promotion team
Management of POS and training activities
Development of training content
Conceptualizing and leading a training roadshow
Strategy development
Managing service providers

May 2011 - Jul 2014

3 years 3 months

Munich, Germany

Head of Creative Department & Business Director (Freelancer)

Zibert + Friends Live-Kommunikationsagentur

Production and staffing planning for ongoing projects
Restructuring of the Creative Department
Carrying out project controlling
Independently handling proposal and contract management with clients and service providers
Project and pitch management
Concept development

Nov 2009 - Present

16 years 2 months

Independent Project Manager and Consultant for Agencies, Companies, Creative Industries and Cultural Institutions

Lara Tönshoff

Mainly working at the interface of creative, marketing communication, event management and production
Among others, for the following companies and brands (partly on behalf of clients): Architekturbüro Philipp Moeller, Bayerische Staatsgemäldesammlungen, BMW Group, LightArtCenter, Pinakothek der Moderne, SEAT, Sonos, Stiftung Preußische Schlösser und Gärten Berlin-Brandenburg, Škoda, Sony, Télefonica, Volkswagen

Feb 2006 - Oct 2009

3 years 9 months

Berlin, Germany

Head of Marketing & Partner Relations (Permanent Position)

Dr. Gabriele Minz Internationale Kulturprojekte

Project management and co-design of cultural events for the Foreign Office, various embassies and the young.euro.classic youth orchestra festival
Partner relations
Artist management
Creating marketing materials
Personnel and budget responsibility

Nov 2004 - Jan 2006

1 year 3 months

Berlin, Germany