Lara Tönshoff

Iffeldorf, Germany

Experience

Oct 2019 - Nov 2020

1 year 2 months

Overall Project Management, Consulting Training and Dealer Events (Freelancer)

SEAT

Concept and project management consulting, especially in the areas of creation, communication, content, show, graphics, trade fair construction, digital environments
Interface management
Execution of project controlling, quote and contract management with service providers

Apr 2019 - Nov 2019

8 months

Munich, Germany

Process Consulting (Freelancer)

Architekturbüro Philipp Moeller

Consulting and support in implementing internal processes and structures, sparring partner for managing directors

Jan 2016 - Dec 2017

1 year

Munich, Germany

Project Management for the LightArtCenter and Art Advisor Dr. Kames

Bettina Kames Art Advisory

Support of the curator
Organization of a symposium at ZKM Karlsruhe
Conceptualization of art and exhibition projects for collectors and companies
Preparation of cost calculations and timetables
Agency handling

Apr 2016 - Dec 2019

2 years 9 months

Munich, Germany

Managing Director and Founder

Women’s Hub

Women's business network for potential development
Event series
Community (offline and online)
Expansion into a franchise company
Program development
Moderation
Partnerships and sponsors
Marketing and communication initiatives

Mar 2016 - May 2016

3 months

Berlin, Germany

Pitch Lead: German Pavilion EXPO 2017 Kazakhstan (Freelancer) – Competition Winner

insglück – Agentur für Erlebnismarketing

Concept development
Research
Budget creation
Idea development
Logistics planning
Staffing planning
Time and budget planning
Handling partners and service providers, including architecture, trade fair construction, media operations

Feb 2015 - Feb 2016

1 year 1 month

Munich, Germany

Interim Management: Retail Experience Team Manager Central Europe (Freelancer)

Sonos

Leading the field marketing team
Project management of the retail promotion team
Management of POS and training activities
Development of training content
Conceptualization and leadership of a training roadshow
Strategy development
Managing service providers

May 2011 - Jul 2014

3 years 3 months

Munich, Germany

Head of Creative Department & Business Director (Freelancer)

Zibert + Friends Live-Kommunikationsagentur

Production and personnel planning for ongoing projects
Restructuring of the Creative Department
Conducting project controlling
Independently handling quote and contract management with clients and service providers
Project and pitch management
Concept development

Nov 2009 - Present

15 years 9 months

Self-employed project manager and consultant for agencies, companies, creative industries and cultural institutions

Primarily active in the areas of interface to creation, marketing communication, event management and production
Among others for the following companies and brands (partly on behalf of clients): Architekturbüro Philipp Moeller, Bavarian State Painting Collections, BMW Group, LightArtCenter, Pinakothek der Moderne, SEAT, Sonos, Prussian Palaces and Gardens Foundation Berlin-Brandenburg, Škoda, Sony, Telefónica, Volkswagen

Feb 2006 - Oct 2009

3 years 9 months

Berlin, Germany

Head of Marketing & Partner Relations (Permanent Position)

Dr. Gabriele Minz Internationale Kulturprojekte

Project management and co-conception of cultural events, among others for the Foreign Office, various embassies and the youth orchestra festival young.euro.classic
Partner relations
Artist management
Creating marketing materials
Personnel and budget responsibility

Nov 2004 - Jan 2006

1 year 3 months

Berlin, Germany