Overall Project Management, Consulting, Training and Dealer Events (Freelancer)
SEAT
Concept and project management consulting, especially in the areas of creation, communication, content, show, graphics, exhibition construction, digital environments
Interface management
Conducting project controlling, handling offers and contracts with service providers
Apr 2019 - Nov 2019
8 months
Munich, Germany
Process Consulting (Freelancer)
Architekturbüro Philipp Moeller
Consulting and support in implementing internal processes and structures, sparring partner for managing directors
Jan 2017 - Dec 2017
1 year
Munich, Germany
Project Management for the LightArtCenter and Art Advisor Dr. Kames
Bettina Kames Art Advisory
Supporting the curator
Organizing a symposium at ZKM Karlsruhe
Developing art and exhibition projects for collectors and companies
Preparing budgets and timelines
Managing agencies
Apr 2016 - Dec 2018
2 years 9 months
Munich, Germany
Managing Director and Founder
Women’s Hub
Women's business network for potential development
Managing partners and service providers, including architecture, exhibition construction, media execution
Feb 2015 - Feb 2016
1 year 1 month
Munich, Germany
Interim Management: Retail Experience Team Manager Central Europe (Freelancer)
Sonos
Leading the marketing field team
Project management of the retail promotion team
Managing POS and training activities
Developing training content
Designing and leading a training roadshow
Strategy development
Managing service providers
May 2011 - Jul 2014
3 years 3 months
Munich, Germany
Head of Creative Department & Business Director (Freelancer)
Zibert + Friends Live-Kommunikationsagentur
Production and staffing planning for ongoing projects
Restructuring the creative department
Performing project controlling
Independently handling offer and contract management with clients and service providers
Project and pitch management
Concept development
Nov 2009 - Present
15 years 9 months
Independent project manager and consultant for agencies, companies, creative industries and cultural institutions
Lara Tönshoff
Mainly working at the interface of creation, marketing communication, event management and production
Among others for the following companies and brands (partly on behalf of clients): Architekturbüro Philipp Moeller, Bavarian State Painting Collections, BMW Group, LightArtCenter, Pinakothek der Moderne, SEAT, Sonos, Prussian Palaces and Gardens Foundation Berlin-Brandenburg, Škoda, Sony, Telefónica, Volkswagen
Feb 2006 - Oct 2009
3 years 9 months
Berlin, Germany
Head of Marketing & Partner Relations (Permanent)
Dr. Gabriele Minz Internationale Kulturprojekte
Project management and co-design of cultural events, including for the Foreign Office, various embassies and the youth orchestra festival young.euro.classic
Partner relations
Artist management
Creating marketing materials
Responsibility for personnel and budget
Nov 2004 - Jan 2006
1 year 3 months
Berlin, Germany
Project Management, Marketing & PR (Permanent)
Megaeins Hörbuch-Verlag & HEAR WE GO Audioguides (Start-up)
Contributing to company development
Structure and process development
Development and production of audio city tours
Marketing activities, PR
May 2004 - Oct 2004
6 months
Munich, Germany
Event Project Management (Freelancer)
Zibert + Friends Live-Kommunikationsagentur
Concept and execution of an international roadshow in various European countries
Budget and personnel responsibility
Sep 2003 - Apr 2004
8 months
Munich, Germany
Assistant Cultural Communications (Internship)
BMW Group
Jun 2003 - Aug 2003
3 months
New York, United States
Assistant Gallery (Internship)
Anton Kern Gallery
Jan 2003 - May 2003
5 months
Munich, Germany
Assistant Cultural Events (Permanent)
Pinakothek der Moderne
Aug 1996 - Apr 2003
6 years 9 months
Munich, Germany
Event Project Manager (Freelancer)
Zibert + Friends Live-Kommunikationsagentur
Languages
German
Native
English
Advanced
French
Elementary
Education
Oct 1998 - Jun 2000
Bayerische Akademie für Werbung und Marketing
Communications Specialist · Marketing Communication · Germany
Oct 1996 - Jun 2003
LMU Munich
Art History, Communication Sciences and Psychology · Munich, Germany