Lara Tönshoff

Overall Project Management, Consulting Training and Dealer Events (Freelancer)

Iffeldorf, Germany

Experience

Oct 2019 - Nov 2020
1 year 2 months

Overall Project Management, Consulting Training and Dealer Events (Freelancer)

SEAT

  • Concept and project management consulting, especially in the areas of creation, communication, content, show, graphics, trade fair construction, digital environments
  • Interface management
  • Execution of project controlling, quote and contract management with service providers
Apr 2019 - Nov 2019
8 months
Munich, Germany

Process Consulting (Freelancer)

Architekturbüro Philipp Moeller

  • Consulting and support in implementing internal processes and structures, sparring partner for managing directors
Jan 2016 - Dec 2017
1 year
Munich, Germany

Project Management for the LightArtCenter and Art Advisor Dr. Kames

Bettina Kames Art Advisory

  • Support of the curator
  • Organization of a symposium at ZKM Karlsruhe
  • Conceptualization of art and exhibition projects for collectors and companies
  • Preparation of cost calculations and timetables
  • Agency handling
Apr 2016 - Dec 2019
2 years 9 months
Munich, Germany

Managing Director and Founder

Women’s Hub

  • Women's business network for potential development
  • Event series
  • Community (offline and online)
  • Expansion into a franchise company
  • Program development
  • Moderation
  • Partnerships and sponsors
  • Marketing and communication initiatives
Mar 2016 - May 2016
3 months
Berlin, Germany

Pitch Lead: German Pavilion EXPO 2017 Kazakhstan (Freelancer) – Competition Winner

insglück – Agentur für Erlebnismarketing

  • Concept development
  • Research
  • Budget creation
  • Idea development
  • Logistics planning
  • Staffing planning
  • Time and budget planning
  • Handling partners and service providers, including architecture, trade fair construction, media operations
Feb 2015 - Feb 2016
1 year 1 month
Munich, Germany

Interim Management: Retail Experience Team Manager Central Europe (Freelancer)

Sonos

  • Leading the field marketing team
  • Project management of the retail promotion team
  • Management of POS and training activities
  • Development of training content
  • Conceptualization and leadership of a training roadshow
  • Strategy development
  • Managing service providers
May 2011 - Jul 2014
3 years 3 months
Munich, Germany

Head of Creative Department & Business Director (Freelancer)

Zibert + Friends Live-Kommunikationsagentur

  • Production and personnel planning for ongoing projects
  • Restructuring of the Creative Department
  • Conducting project controlling
  • Independently handling quote and contract management with clients and service providers
  • Project and pitch management
  • Concept development
Nov 2009 - Present
15 years 9 months

Self-employed project manager and consultant for agencies, companies, creative industries and cultural institutions

Lara Tönshoff

  • Primarily active in the areas of interface to creation, marketing communication, event management and production
  • Among others for the following companies and brands (partly on behalf of clients): Architekturbüro Philipp Moeller, Bavarian State Painting Collections, BMW Group, LightArtCenter, Pinakothek der Moderne, SEAT, Sonos, Prussian Palaces and Gardens Foundation Berlin-Brandenburg, Škoda, Sony, Telefónica, Volkswagen
Feb 2006 - Oct 2009
3 years 9 months
Berlin, Germany

Head of Marketing & Partner Relations (Permanent Position)

Dr. Gabriele Minz Internationale Kulturprojekte

  • Project management and co-conception of cultural events, among others for the Foreign Office, various embassies and the youth orchestra festival young.euro.classic
  • Partner relations
  • Artist management
  • Creating marketing materials
  • Personnel and budget responsibility
Nov 2004 - Jan 2006
1 year 3 months
Berlin, Germany

Project Management, Marketing & PR (Permanent Position)

Megaeins Hörbuch-Verlag & HEAR WE GO Audioguides (Start-up)

  • Involvement in company development
  • Structure and process development
  • Development and production of audio city tours
  • Marketing measures, PR
May 2004 - Oct 2004
6 months
Munich, Germany

Event Project Management (Freelancer)

Zibert + Friends Live-Kommunikationsagentur

  • Conceptualization and execution of an international roadshow in various European countries
  • Budget and personnel responsibility
Sep 2003 - Apr 2004
8 months
Munich, Germany

Assistant Cultural Communication (Internship)

BMW Group

Jun 2003 - Aug 2003
3 months
New York, United States

Assistant Gallery (Internship)

Anton Kern Gallery

Jan 2003 - May 2003
5 months
Munich, Germany

Assistant Cultural Events (Permanent Position)

Pinakothek der Moderne

Aug 1996 - Apr 2003
6 years 9 months
Munich, Germany

Event Project Manager (Freelancer)

Zibert + Friends Live-Kommunikationsagentur

Languages

German
Native
English
Advanced
French
Elementary

Education

Oct 1998 - Jun 2000

Bayerische Akademie für Werbung und Marketing

Communications Specialist · Marketing Communication · Germany

Oct 1996 - Jun 2003

LMU München

Art History, Communication Sciences and Psychology · Munich, Germany