Lara T.
Overall project management, consulting, training and dealer events (freelancer)
Experience
Oct 2019 - Nov 2020
1 year 2 monthsOverall project management, consulting, training and dealer events (freelancer)
SEAT
- Concept and project management consulting, especially in creation, communication, content, shows, graphics, exhibition stand construction and digital environments
- Interface management
- Conducting project control, managing proposals and contracts with service providers
Apr 2019 - Nov 2019
8 monthsMunich, Germany
Process consulting (freelancer)
Architekturbüro Philipp Moeller
- Advising and supporting the implementation of internal processes and structures, sparring partner for the managing director
Jan 2017 - Dec 2017
1 yearMunich, Germany
Project management for the LightArtCenter and art advisor Dr. Kames
Bettina Kames Art Advisory
- Supporting the curator
- Organizing a symposium at the ZKM in Karlsruhe
- Conceptualizing art and exhibition projects for collectors and companies
- Creating budgets and timelines
- Managing agencies
Apr 2016 - Dec 2018
2 years 9 monthsMunich, Germany
Managing director and founder
Women’s Hub
- Women’s business network for unlocking potential
- Event series
- Community (offline and online)
- Expansion into a franchise business
- Program development
- Facilitation
- Partnerships and sponsors
- Marketing and communication activities
Mar 2016 - May 2016
3 monthsBerlin, Germany
Pitch lead: German Pavilion EXPO 2017 Kazakhstan (freelancer) – competition winner
insglück – Agentur für Erlebnismarketing
- Concept development
- Research
- Budget planning
- Idea development
- Logistical planning
- Staff planning
- Time and budget planning
- Managing partners and service providers, including architects, stand builders and media operations
Feb 2015 - Feb 2016
1 year 1 monthMunich, Germany
Interim Management: Retail Experience Team Manager Central Europe (Freelancer)
Sonos
- Leading the marketing field sales team
- Project management of the retail promotion team
- Management of POS and training activities
- Development of training content
- Conceptualizing and leading a training roadshow
- Strategy development
- Managing service providers
May 2011 - Jul 2014
3 years 3 monthsMunich, Germany
Head of Creative Department & Business Director (Freelancer)
Zibert + Friends Live-Kommunikationsagentur
- Production and staffing planning for ongoing projects
- Restructuring of the Creative Department
- Carrying out project controlling
- Independently handling proposal and contract management with clients and service providers
- Project and pitch management
- Concept development
Nov 2009 - Present
15 years 11 monthsIndependent Project Manager and Consultant for Agencies, Companies, Creative Industries and Cultural Institutions
Lara Tönshoff
- Mainly working at the interface of creative, marketing communication, event management and production
- Among others, for the following companies and brands (partly on behalf of clients): Architekturbüro Philipp Moeller, Bayerische Staatsgemäldesammlungen, BMW Group, LightArtCenter, Pinakothek der Moderne, SEAT, Sonos, Stiftung Preußische Schlösser und Gärten Berlin-Brandenburg, Škoda, Sony, Télefonica, Volkswagen
Feb 2006 - Oct 2009
3 years 9 monthsBerlin, Germany
Head of Marketing & Partner Relations (Permanent Position)
Dr. Gabriele Minz Internationale Kulturprojekte
- Project management and co-design of cultural events for the Foreign Office, various embassies and the young.euro.classic youth orchestra festival
- Partner relations
- Artist management
- Creating marketing materials
- Personnel and budget responsibility
Nov 2004 - Jan 2006
1 year 3 monthsBerlin, Germany
Project Management, Marketing & PR (Permanent Position)
Megaeins Hörbuch-Verlag & HEAR WE GO Audioguides (Start-up)
- Contributing to company development
- Structure and process development
- Development and production of audio city tours
- Marketing activities, PR
May 2004 - Oct 2004
6 monthsMunich, Germany
Event Project Manager (Freelancer)
Zibert + Friends Live-Kommunikationsagentur
- Planning and execution of an international roadshow in various European countries
- Responsible for budget and staffing
Sep 2003 - Apr 2004
8 monthsMunich, Germany
Cultural Communications Assistant (Internship)
BMW Group
Jun 2003 - Aug 2003
3 monthsNew York, United States
Gallery Assistant (Internship)
Anton Kern Gallery
Jan 2003 - May 2003
5 monthsMunich, Germany
Cultural Events Assistant (Full-time)
Pinakothek der Moderne
Aug 1996 - Apr 2003
6 years 9 monthsMunich, Germany
Event Project Manager (Freelancer)
Zibert + Friends Live-Kommunikationsagentur
Languages
German
NativeEnglish
AdvancedFrench
ElementaryEducation
Oct 1998 - Jun 2000
Bavarian Academy for Advertising and Marketing
Communications specialist · Marketing communication · Germany
Oct 1996 - Jun 2003
LMU Munich
Art history, communication studies and psychology · Munich, Germany
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