Laura Bunge
Entrepreneur & Communications Expert
Experience
Sep 2022 - Present
2 years 11 monthsEntrepreneur & Communications Expert
- Project support, campaign management, development of marketing & social media strategies and event concepts for different companies, consulting, Influencer marketing
May 2017 - Aug 2022
5 years 4 monthsApeldoorn, Netherlands
Marketing Communication Advisor Germany & Austria
Royal Talens
- Responsible for implementing the corporate marketing strategy and communication measures for 11 brands in the German and Austrian markets
- Planning, coordinating and executing communication concepts
- Independent product development from idea, layout, design, format, packaging, content, concept and campaign, to collaborating with influencers and execution
- Coordination and management of all communication channels (newsletter, blog, social media channels)
- Developing and executing the social media strategy (Instagram, Facebook, Pinterest, YouTube)
- Campaign management and administration of social media projects
- Evaluating individual marketing campaigns
- Coordinating website content and aligning it with all communication channels
- Influencer marketing, independent influencer collaborations and campaigns, with a large influencer network
- Coordinating sponsor events
- Developing and organizing B2B & B2C sales promotion activities
- Organizing product photos, atmospheric images & videos
- Planning POS decoration and promotional materials for B2B & B2C
- Leading photoshoots, briefing photographers & influencers
- Collaborating with external agencies, printers & graphic designers
- Organizing sales sheets, POS materials, brochures, postcards, online banners, photo materials, etc.
- Creating landing pages for themed marketing campaigns
- Leading the marketing team for DE & AT
- Responsible for the marketing budget & its control
- Client support & strategic PR consulting
Oct 2014 - Jul 2016
1 year 10 monthsVelen, Germany
Event Manager
Allendorf Media GmbH
- Designing, planning, presenting and coordinating various event concepts
- Creating project, time, budget and staff plans
- Acquiring and coordinating speakers, sponsors, partners
- On-site project support
- Managing, designing and realizing various marketing and communication measures offline and online
- Collaborating with external agencies, printers and graphic designers
- Designing, managing and maintaining multiple websites and social media channels, maintaining website content and aligning with all offline and online communication channels
- Preparing, implementing and monitoring marketing and communication plans for a series of castles in West Münsterland
- Developing and advising on event concepts for owners of castles, palaces and country estates
- Responsible for designing, organizing and coordinating a wide range of company events, trade fairs, lectures and panel discussions
- Coordinating and managing the services required for an event (e.g. catering, technical support, conference facilities, transport, parking, decoration and accommodation, etc.)
- Developing and executing advertising and marketing activities (Facebook, website development)
- Responsible for the strategic development of multiple brands
- Leading teams
- Planning, monitoring and controlling budgets around events
Feb 2014 - Aug 2014
7 monthsWeerselo, Netherlands
Event Organiser
Event Creators
- Organizing and coordinating company outings, corporate events, company parties, openings
Feb 2014 - Jun 2014
5 monthsWeerselo, Netherlands
Graduate Intern Marketing & PR
Event Creators
- Bachelor thesis: Marketing plan - a new fair concept for the German market
- Set up the German website
- Acquiring new exhibitors for the Gartenträume and Winterträume trade fairs
- Organizing and coordinating various events
Feb 2013 - Jun 2013
5 monthsBrussels, Belgium
Trainee Product Development
Pierre & Vacances Center Parcs Groupe
- Assistance in developing new leisure strategies, concepts and merchandising products
- Assistance to Product Manager Leisure Retail with tasks in non-food, fashion store and toys & souvenir areas
- Preparing purchases and selecting suppliers
- Creating presentations, manuals and databases
Aug 2012 - Mar 2013
8 monthsMünster, Germany
Translator
RP Trade
- Dutch and French
Aug 2011 - Aug 2013
2 years 1 monthEnschede, Netherlands
Academy Representative
Saxion Hogeschool Enschede
- Preparation, planning and execution of open days for the MIM Academy (Marketing and International Management)
Summary
Innovative, creative, a leader and strong communicator
Languages
German
NativeSpanish
NativeDutch
NativeEnglish
AdvancedFrench
Intermediate ...and 1 more
Education
Oct 2016 - Jun 2018
FHWien University Of Applied Sciences Of WKW
Communication and Business Psychology · Vienna, Austria
Sep 2010 - Jun 2014
Saxion University Of Applied Sciences
International Business and Languages, Minor: Sport Health & Adventure Tourism Management at Hanze University of Applied · Enschede, Netherlands
Sep 2001 - Jun 2010
Gymnasium St. Mauritz
Handorf, Germany
...and 1 more
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