Laura Bunge - Entrepreneur & Communication Expert

Recommended expert

Telgte, Germany

Experience

Sep 2022 - Present

3 years 5 months

Project support
Campaign management
Development of marketing and social media strategies and event concepts for various companies
Consulting

May 2017 - Aug 2022

5 years 4 months

Apeldoorn, Netherlands

Implementation of the corporate marketing strategy and communication activities for 11 brands in the German and Austrian market
Planning, coordinating, and executing communication concepts
Independent product development: idea, layout, design, format, packaging, content, concept, and campaign in collaboration with influencers
Coordination and management of all communication channels (newsletter, blog, social media)
Development and execution of the social media strategy (Instagram, Facebook, Pinterest, YouTube)
Campaign management and handling of social media projects
Analysis of individual marketing campaigns
Coordination of website content and alignment with all communication channels
Influencer marketing: independent partnerships and campaigns, large influencer network
Coordination of sponsor events
Development and organization of sales promotion activities B2B & B2C
Organization of product photos, mood images & videos
Decoration and promotional material planning for POS B2B & B2C
Leading photoshoots, briefing photographers & influencers
Collaboration with external agencies, printers & graphic designers
Organization of sales sheets, POS materials, brochures, postcards, online banners, and photo assets
Creating landing pages for themed marketing campaigns
Leading the marketing team in Germany & Austria
Responsibility for the marketing budget and oversight
Client support & strategic PR consulting

Oct 2014 - Jul 2016

1 year 10 months

Velen, Germany

Designing, planning, presenting, and coordinating different event concepts
Creating project, time, budget, and staffing plans
Acquisition and coordination of speakers, sponsors, and partners
On-site project support
Management, design, and implementation of offline and online marketing and communication measures
Collaboration with external agencies, printers, and graphic designers
Designing, managing, and maintaining various websites and social media channels
Maintaining website content and coordinating all communication channels
Preparation, execution, and monitoring of marketing and communication plans for a series of castles in West Münsterland
Development and consulting of event concepts for owners of castles, palaces, and estates
Design, organization, and coordination of corporate events, trade fairs, presentations, and panel discussions
Coordination of required services for events (catering, technical support, conference facilities, transport, parking, decoration, and accommodation)
Development and implementation of advertising and marketing activities (Facebook, website setup)
Strategic brand building
Team leadership
Budget planning, monitoring, and control related to events

Feb 2014 - Aug 2014

7 months

Weerselo, Netherlands

Organization and coordination of company outings, corporate events, company parties, and openings

Feb 2014 - Jun 2014

5 months

Weerselo, Netherlands

Bachelor thesis: marketing plan for a new trade fair concept for the German market (genusstraeume.com)
Building the German website for Event Creators
Acquisition of new exhibitors for the Gartenträume and Winterträume fairs
Organization and coordination of various events

Feb 2013 - Jun 2013

5 months

Brussels, Belgium

Assisted in developing new leisure strategies, concepts and merchandising products
Assisted the Leisure Retail Product Manager in the non-food, fashion store and toys & souvenir areas
Prepared purchases and selected suppliers
Prepared presentations, manuals and databases

Aug 2012 - Mar 2013

8 months

Münster, Germany