Bea Wesemann

Consultant / PMO

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Hamburg, Germany

Experience

Jan 2025 - Dec 2025
1 year

Consultant / PMO

Grase Online Marketing

  • Capturing and evaluating existing processes in the relevant business areas.
  • Identifying bottlenecks, communication gaps and inefficiencies.
  • Deriving target processes based on the new strategic direction.
  • Considering market requirements, customer expectations and technological possibilities.
  • Adjusting roles, responsibilities and interfaces according to the new processes.
  • Introducing clear areas of responsibility to strengthen implementation.
  • Recommendations for further action.
  • Creating templates for processes and specific briefing documents.
  • Establishing KPIs to measure the success of the new processes.
Jan 2025 - Dec 2025
1 year

Product Owner / Project Manager

Lower Saxony State Sports Association

  • Creating and maintaining user stories and tickets for the structured development of the tool.
  • Close collaboration with the development team and stakeholders to gather requirements.
  • Responsible for the product vision and continuous product improvement from the users' perspective.
  • Managing the relaunch process and ensuring quality and schedule.
  • Conducting regular reviews and retrospectives to improve processes.
  • Introducing wiki pages and overviews in Confluence and Jira for optimized collaboration with all stakeholders.
Jan 2024 - Dec 2024
1 year

Scrum Master / Project Manager

Telefónica

  • Successfully initiating and coordinating team meetings to improve project collaboration.
  • Efficiently tracking ticket velocity in Jira and Confluence to optimize workflows.
  • Addressing and improving internal processes, including setting up new ticket flows.
  • Creating clear ticket reports for team members and stakeholders to support better decision-making.
  • Documenting work methods in Confluence to ensure consistency and transparency.
Jan 2023 - Dec 2024
2 years

Online Marketing Manager / Product Owner / Content Manager

Porsche Design

  • Coordinating the development of a new content hub with agencies and internal stakeholders to optimize brand presence.
  • Efficiently leading projects to implement new features on brand websites and in the online shop.
  • Coordinating the tender process for redesigning the configurator, including selecting suitable service providers.
  • Creating detailed briefings for the tender process with a focus on product extensions and visual product representation.
  • Developing and implementing new concepts for various landing pages.
  • Collaborating with design and development teams for a consistent brand experience.
  • Developing and implementing new website structures and optimizing the user journey.
  • Reporting and testing errors in the CMS.
  • Training new employees to ensure consistency and transparency in content creation.
Jan 2023 - Dec 2023
1 year

Project Manager / PMO

MDCT

  • Coordinating and supporting the implementation of new collections for the online shop.
  • Optimizing communication processes within the team and with clients by implementing Asana to increase efficiency.
  • Training the team in the use of Asana to improve project coordination and monitoring.
  • Developing and introducing new structures to improve workflows and increase productivity.
Jan 2022 - Dec 2022
1 year

Project Manager / Scrum Master

Lichtblick

  • Coordination between internal stakeholders and the creative team to produce online and offline marketing materials.
  • Management of resources and budgets to support 360° projects.
  • Sourcing sustainable marketing materials to promote eco-friendly OOH and merchandising initiatives.
  • Reevaluating and optimizing the current content management process to improve efficiency.
Jan 2021 - Dec 2022
2 years

Online Marketing Manager / Product Owner / Content Manager

Porsche Design

  • Managing the development and launch of a new multilingual content hub for the 50th anniversary collection.
  • Overseeing CMS module development, design tweaks, and bug fixes to improve website performance and user experience.
  • Optimizing content management to ensure a consistent and high-quality user experience.
  • Coordinating online and DOOH campaigns to increase brand awareness.
  • Continuously maintaining and updating the content hub.
  • Training new team members on the CMS and introducing them to team tasks and processes.
Jan 2021 - Dec 2021
1 year

Project Manager / Importer Support

Argonauten

  • Coordinating the technical and creative teams to optimize master features for global markets.
  • Acting as a liaison between headquarters and markets to meet both sides' needs and expectations.
  • Serving as the point of contact for market support inquiries to provide quick and effective solutions.
  • Coordinating the development of master features that led to increased market efficiency.
Jan 2021 - Dec 2021
1 year

Project Manager

DDB Hamburg

  • Coordinating the development of a holistic campaign to launch a new product (AutoAbo) with a focus on the landing page, including the configurator, display ads, and social ads.
  • Managing DCO campaigns with Orca to increase the conversion rate.
  • Responsible for targeted content adaptations across various subpages of volkswagen.de.
Jan 2020 - Dec 2020
1 year

Project Manager / Process Optimization / Content Management

Grabarz & Partner

  • Optimizing internal processes for effective resource and task distribution within the team.
  • Coordinating with external agencies to successfully execute campaigns.
  • Researching and planning the implementation of new website features to improve user experience.
  • Developing new content formats and planning the editorial calendar.
  • Coordinating implementation by the creative team and ensuring quality control of final posts.
  • Researching new content sources.
  • Implementing customer feedback in the CMS.
  • Setting up new showrooms in the CMS.
Jan 2019 - Dec 2019
1 year
Hamburg, Germany

Project Manager / Content Manager / Process Optimization

TRACK

  • Introduction and optimization of new internal and external processes to increase efficiency.
  • Coordination of the development of master campaigns for new products, including landing pages and newsletters.
  • Leadership of the development of campaign landing pages for mini.com.
  • Handover of master campaigns to global rollout teams for local adaptation and market support.
  • Development of new page types and content management guidelines.
  • Content maintenance and documentation of existing processes.
Jan 2018 - Dec 2019
2 years
Hamburg, Germany

Project Manager

Interone

  • Handling of international importer requests for CMS, content, and other marketing materials with an average response time of under 24 hours.
  • Creation and distribution of a monthly newsletter to inform internal international marketing teams.
  • Updating and maintenance of website content for After Sales and We Connect in Germany.
  • Coordination of the redesign and programming of the Spirit of Amarok landing page, including social media and display ad campaigns.
  • Optimization of web content to increase user engagement.
  • Project management of various online marketing campaigns (social ads, display ads, dealer master newsletter, Facebook groups, Van Journal).
Jan 2017 - Present
9 years 1 month
Hamburg, Germany

Freelance Project Management & Process Optimization

Self-employed

  • Successful leadership of (online) marketing projects using traditional or agile project management methods, focusing on website relaunches, social media campaigns, configurators, and app development.
  • Optimization of processes to increase efficiency.
  • Consultation of clients and stakeholders to maximize budget use and ensure adherence to schedules.
  • Management and control of project budgets and resources to deliver cost-effective solutions.
  • Coordination of interdisciplinary teams for the successful implementation of social media and digital marketing strategies.
Jan 2017 - Dec 2018
2 years

Project Manager

DigitasLBi Köln

  • Coordination of individual process steps from concept to programming of a news app for employees.
  • Coordination of the development of various groups and tools for the social intranet.
Jan 2017 - Dec 2017
1 year
Hamburg, Germany

Project Manager

DDB Hamburg

  • Coordination of the development and production of the monthly classic IKEA catalog, postcards for incentives, and the weekly IKEA Family and IKEA Business newsletters.
  • Coordination of the development and programming of a CMS-based landing page for an annual children's drawing contest.
Jan 2012 - Dec 2017
6 years
Hamburg, Germany

Project Manager / Account Manager

DDB Hamburg; Scholz & Friends; Publicis Pixelpark / Elephant 7; Avonis

  • Account management and project management for digital projects, including budget, time and resource management, quality management, advising clients and coordinating external service providers and the internal team.
  • Social media management for Facebook, Instagram, YouTube and Twitter.
  • Content management: maintaining content in various content management systems.
Jan 2010 - Dec 2011
2 years
Hamburg, Germany

Management Assistant / Marketing Manager

Comestero Group Deutschland GmbH

  • Executive assistant to the management team with additional responsibilities in order management, logistics and procurement for the German market.
  • Planning and execution of all marketing activities and trade show appearances for the German market.

Skills

  • Pm Tools: Jira, Confluence, Trello, Asana, Redmine, Merlin, Miro, Figjam

  • Cms: Aem, Drupal, Optimizely, Typo3, Contentful

  • E-commerce: Shopware, Jimdo

  • Other Tools: Adobe Creative Cloud, Ms Office, Google Workspace, Google Analytics, Meta Business Manager, Mailchimp, Orca, Phoenix2

Languages

German
Native
English
Advanced
Spanish
Intermediate
Dutch
Intermediate

Education

Oct 2011 - Jun 2013

FOM University of Applied Sciences for Economics & Management, Hamburg

Marketing & Communications · Hamburg, Germany

Oct 2005 - Jun 2009

University of Applied Sciences Osnabrück

International Business and Management, focus: Marketing & Event Management, study abroad semester in Guadalajara, Mexico · Osnabrück, Germany

Certifications & licenses

Certified User Experience Designer

XDI – Experience Design Institute

Professional Scrum Master & Professional Scrum Product Owner

SCRUM.ORG

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