Bea W. - Consultant / PMO

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Hamburg, Germany

Experience

Jan 2025 - Dec 2025

1 year

Consultant / PMO

Grase Online Marketing

Assessment and analysis of existing workflows across key business areas.
Identification of bottlenecks, inefficiencies, and media disruptions.
Definition of target processes aligned with the new strategic direction.
Consideration of market requirements, customer expectations, and technological advancements.
Adjustment of roles, responsibilities, and interfaces to fit redesigned workflows.
Establishment of clear accountability to strengthen implementation effectiveness.
Development of actionable recommendations for further steps.
Creation of process templates and tailored briefing documents.
Definition and implementation of KPIs to monitor the success of new processes.
Development of a solid foundation for personnel and financial decisions in the context of the company’s strategic repositioning.
Delivery of adaptable and scalable process templates aligned with the new strategic orientation.
Targeted optimization of existing processes with regard to effectiveness, resource efficiency, and cost-effectiveness.

Jan 2025 - Dec 2025

1 year

Product Owner / Project Manager

Landessportbund Niedersachsen

Creation and maintenance of user stories and tickets for the structured further development of the tool.
Close collaboration with the development team and stakeholders to gather and define requirements.
Responsibility for the product vision and its continuous development aligned with user needs.
Coordination of the relaunch process, ensuring quality standards and adherence to timelines.
Conducting regular reviews and retrospectives to improve team processes and product quality.
Ensure a successful relaunch of the tool by balancing user needs with technical feasibility.
Establish a prioritized backlog and a clear roadmap for efficient implementation.
Optimize digital workflows within the Landessportbund Niedersachsen.
Drive digital transformation in the association environment through a modern, user-centered tool.
Increase user acceptance and satisfaction among end users.

Jan 2024 - Dec 2024

1 year

Scrum Master / Project Manager

Telefónica

Successful initiation and coordination of team meetings to improve project collaboration.
Efficient tracking of ticket velocity in Jira and Confluence to optimise workflows.
Challenge and improve internal processes, including setting up new ticket flows.
Create clear ticket reports for team members and stakeholders for better decision making.
Documenting working methods in Confluence to ensure consistency and transparency.
Successful customisation of white-labelled content for multiple brands in multiple languages within defined timeframes.
Coordinate and connect agile teams to work on multilingual projects in parallel and launch on time.
Documenting and standardising working methods to ensure consistency and transparency.
Initiating and leading team meetings to increase project collaboration and decision making.
Optimising internal processes through effective tracking and reporting in Jira and Confluence.

Jan 2023 - Dec 2024

2 years

Online Marketing Manager / Product Owner / Content Manager

Porsche Design

Coordinating the development of a new content hub with agencies and internal stakeholders to optimise the brand presence.
Efficient management of projects to implement new functions for brand websites and in the online shop.
Coordinating the bidding process for the redesign of the configurator, including the selection of suitable service providers.
Creation of detailed briefings for the bidding process focussing on product enhancements and visual product presentation.
Development and implementation of new concepts for various landing pages.
Successful collaboration with design and development teams for a consistent brand experience.
Developing and implementing new structures for the website and optimising the user journey.
Reporting and testing errors in the CMS.
Training new employees to ensure consistency and transparency in content creation.
Redesign of the configurator to improve the user experience and brand interaction.
Redesign of a content hub to create a luxurious brand experience.
Improved product understanding through effective content development.
Optimization of brand presence through strategic content integration.

Jan 2023 - Dec 2023

1 year

Project Manager / PMO

Luisa Cerano

Coordinating and supporting the implementation of new collections for the online shop.
Optimising communication processes within the team and with customers by implementing Asana to increase efficiency.
Effectively training the team in the use of Asana to improve project coordination and monitoring.
Development and introduction of new structures to improve workflows and increase productivity.
Optimization of internal processes to increase the project success rate and improve team collaboration.

Jan 2022 - Dec 2022

1 year

Project Manager / Scrum Master / PMO

Lichtblick

Coordinate between internal stakeholders and creative team to produce online and offline advertising materials.
Successful management of resources and budgets to support 360° projects.
Sourcing sustainable marketing materials to promote eco-friendly OOH and merchandising initiatives.
Re-evaluate and optimise the current content management process to improve efficiency.
Initiate process optimization to increase efficiency in creative processes.

Jan 2021 - Dec 2022

2 years

Online Marketing Manager / Product Owner / Content Manager

Porsche Design

Management of the development and launch of a new multilingual content hub for the 50th anniversary collection.
Coordinate CMS module development, design customisations and bug fixes to improve website performance and user experience.
Optimize content management to ensure a consistent and high-quality user experience.
Coordinate online and DOOH campaigns to increase brand awareness.
Continuous maintenance and updating of the content hub to support brand presence and user interaction.
Train new employees in the CMS and introduce them to the tasks and processes in the team.
Increase in brand visibility.
Improving the user-friendliness of the website for end customers.
Increase in sales figures.

Jan 2021 - Dec 2021

1 year

Project Manager / Importer-Support

Das WeltAuto

Successful coordination of the technical and creative team to optimise master features for global markets.
Effective coordination between head office and market to fulfil mutual needs and expectations.
First point of contact for market support requests to provide fast and effective solutions.
Coordinated the development of master features that led to increased market efficiency.
To offer quick solutions for market-specific requirements.

Jan 2021 - Dec 2021

1 year

Project Manager

Volkswagen

Coordinate the development of a holistic campaign for the market launch of a new product (AutoAbo) with a focus on the landing page incl. configurator, display ads and social ads.
Successful management of DCO campaigns with Orca to increase the conversion rate.
Responsibility for targeted content customisation for various subpages of volkswagen.de.
Successful market launch.
Generate awareness for new products.
Increase the conversion rate for existing products.

Jan 2020 - Dec 2020

1 year

Hamburg, Germany

Project Manager / Process Optimization / Content Manager

Volkswagen Véhicules Utilitaires France

Optimization of internal processes for the effective distribution of resources and tasks within the team.
Coordinating with external agencies to successfully implement campaigns.
Investigating and planning the implementation of new website features to improve the user experience.
Development of new content formats.
Development and planning of the editorial plan, coordination of implementation by the creative team and quality control of the finished posts.
Research for new content sources.
Implementation of customer feedback in the CMS.
Setting up new showrooms in the CMS.
Increase in team productivity.
Increase in brand interaction.

Jan 2019 - Dec 2019

1 year

Hamburg, Germany

Project Manager / Content Manager / Process Optimization

MINI

Introduction and optimization of new internal and external processes to increase efficiency.
Coordination of the development of master campaigns for new products consisting of landing page & newsletter.
Management of the development of campaign landing pages for mini.com.
Successful handover of master campaigns to global rollout teams for local adaptation and support of the markets during the rollout.
Development of new page types and content management guidelines.
Content maintenance.
Documentation of existing processes.
Development of new individual product page designs to emphasise the individuality of the brand and individual products.
Optimization and documentation of internal processes to increase efficiency and the flow of information.

Jan 2018 - Dec 2019

2 years

Hamburg, Germany

Project Manager

Volkswagen Nutzfahrzeuge

Process international importer requests for CMS, content and other marketing materials with an average response time of less than 24 hours.
Create and mail a monthly newsletter to inform VWN internal international marketing teams.
Update and maintain website content for After Sales and We Connect in Germany.
Coordinate the redesign and programming of the Spirit of Amarok landing page, including social media and display ad campaign.
Optimize web content to increase user interaction.
Project management for various online marketing campaigns and projects (social ads, display ads, Dealer Master newsletter, Facebook groups, Van Journal).
Efficient support and assistance for importers.
Implement efficient enquiry handling processes to reduce processing time.
Improve website content to enhance the user experience and encourage customer interaction.
Increased customer loyalty through targeted B2C communication.
Development and implementation of B2C awareness campaigns to improve product perception.

Jan 2017 - Present

8 years 11 months

Freelance Project Management & Process Optimization

Self-Employed

Successful management of (online-) marketing projects using classic or agile project management methods with a focus on website relaunches, social media campaigns, configurators and app developments.
Optimization of processes to increase efficiency.
Advising clients and stakeholders to maximise budget utilisation and adherence to timelines.
Managing and controlling project budgets and resources to deliver cost effective solutions.
Coordinate interdisciplinary teams to successfully implement social media and digital marketing strategy.

Jan 2017 - Dec 2018

2 years

Project Manager

Telekom Deutschland

Coordination of the individual process steps from conception to programming of a news app for employees.
Coordinating the development of various groups and tools for the social intranet.
Improving user satisfaction and increasing the interaction rate among employees.
Employee loyalty through interactive exchange and provision of relevant information.

Jan 2017 - Dec 2017

1 year

Hamburg, Germany

Project Manager

IKEA Österreich

Coordination of the development and production of the monthly classic IKEA catalogue, postcards for certain incentives and the weekly IKEA Family and IKEA Business newsletters.
Coordination of the development and programming of a CMS-based landing page for an annual children's colouring competition.
Increase in brand and product awareness.
Increase in sales.
Optimization of customer loyalty.

Jan 2012 - Dec 2017

6 years

Hamburg, Germany

Project Manager / Account Manager

DDB Hamburg / Scholz & Friends / Publicis Pixelpark / Elephant 7 / Avonis

Account management and project management for digital projects including budget, time and resource management and quality management as well as advising the client and managing external service providers and the internal team.
Social media management for Facebook, Instagram, YouTube and Twitter.
Content management: maintenance of content in various content management systems.

Jan 2010 - Dec 2011

2 years

Hamburg, Germany

Management Assistant / Marketing Manager

Comestero Group Deutschland GmbH

Assistant to the management with the additional tasks of order management, logistics and purchasing for the German market.
Planning and realisation of all marketing activities and trade fair appearances for the German market.