Bea Wesemann
Consultant / PMO
Experience
Consultant / PMO
Grase Online Marketing
- Capture and assess existing workflows in the relevant business areas.
- Identify bottlenecks, breaks in the process and inefficiencies.
- Derive target processes based on the new strategic direction.
- Consider market requirements, customer expectations and technological possibilities.
- Adjust roles, responsibilities and interfaces according to the new processes.
- Introduce clear areas of responsibility to strengthen implementation.
- Provide recommendations for further action.
- Create templates for processes and specific briefing documents.
- Establish KPIs to measure the success of the new processes.
Product Owner / Project Manager
Landessportbund Niedersachsen
- Create and maintain user stories and tickets for the structured development of the tool.
- Work closely with the development team and stakeholders to gather requirements.
- Responsible for the product vision and continuous product development from a user perspective.
- Manage the relaunch process, ensuring quality and schedule.
- Conduct regular reviews and retrospectives to improve the process.
- Set up wiki pages and overviews in Confluence and Jira for optimized collaboration with all stakeholders.
Scrum Master / Project Manager
Telefónica
- Successfully initiated and coordinated team meetings to improve project collaboration.
- Track ticket velocity efficiently in Jira and Confluence to optimize workflows.
- Challenge and improve internal processes, including setting up new ticket flows.
- Create clear ticket reports for team members and stakeholders for better decision making.
- Document work methods in Confluence to ensure consistency and transparency.
Online Marketing Manager / Product Owner / Content Manager
Porsche Design
- Coordinate the development of a new content hub with agencies and internal stakeholders to optimize brand presence.
- Lead projects to implement new features for brand websites and the online shop efficiently.
- Coordinate the tender process for redesigning the configurator, including selecting suitable service providers.
- Create detailed briefings for the tender process with a focus on product extensions and visual product presentation.
- Develop and implement new concepts for various landing pages.
- Collaborate with design and development teams for a consistent brand experience.
- Develop and implement new structures for the website and optimize the user journey.
- Report and test bugs in the CMS.
- Train new employees to ensure consistency and transparency in content creation.
Project Manager / PMO
MDCT
- Coordinate and support the implementation of new collections for the online shop.
- Optimize communication processes within the team and with clients by implementing Asana to increase efficiency.
- Train the team on using Asana to improve project coordination and monitoring.
- Develop and introduce new structures to improve workflows and increase productivity.
Project Manager / Scrum Master
Lichtblick
- Coordination between internal stakeholders and the creative team to produce online and offline marketing materials.
- Managing resources and budgets to support 360° projects.
- Sourcing sustainable marketing materials to promote eco-friendly OOH and merchandising initiatives.
- Reviewing and optimizing the current content management process to improve efficiency.
Online Marketing Manager / Product Owner / Content Manager
Porsche Design
- Managing the development and launch of a new multilingual content hub for the 50th anniversary collection.
- Overseeing CMS module development, design tweaks, and bug fixes to improve site performance and user-friendliness.
- Optimizing content management to ensure a consistent and high-quality user experience.
- Coordinating online and DOOH campaigns to boost brand awareness.
- Ongoing maintenance and updates of the content hub.
- Training new team members in the CMS and onboarding them to tasks and processes.
Project Manager / Importer Support
Argonauten
- Coordinating the technical and creative teams to optimize master features for global markets.
- Liaising between headquarters and the market to meet both sides' needs and expectations.
- Acting as point of contact for market support requests to provide quick and effective solutions.
- Coordinating the development of master features that led to increased market efficiency.
Project Manager
DDB Hamburg
- Coordinating the development of a holistic campaign to launch a new product (AutoAbo), focusing on the landing page including the configurator, display ads, and social ads.
- Managing DCO campaigns with Orca to increase the conversion rate.
- Responsible for targeted content adjustments on various subpages of volkswagen.de.
Project Manager / Process Optimization / Content Management
Grabarz & Partner
- Optimizing internal processes for effective resource and task distribution within the team.
- Coordinating with external agencies for successful campaign execution.
- Researching and planning the implementation of new website features to improve user experience.
- Developing new content formats and planning the editorial calendar.
- Coordinating execution by the creative team and quality checking the finished posts.
- Researching new content sources.
- Implementing client feedback in the CMS.
- Setting up new showrooms in the CMS.
Project Manager / Content Manager / Process Optimization
TRACK
- Introduction and optimization of new internal and external processes to increase efficiency.
- Coordination of the development of master campaigns for new products, including landing page & newsletter.
- Leading the development of campaign landing pages for mini.com.
- Handing over master campaigns to global rollout teams for local adaptation and market support.
- Developing new page types and content management guidelines.
- Maintaining content and documenting existing processes.
Project Manager
Interone
- Handling international importer requests for CMS, content, and other marketing materials with an average response time of under 24 hours.
- Creating and sending a monthly newsletter to inform internal international marketing teams.
- Updating and maintaining website content for After Sales and We Connect in Germany.
- Coordinating the redesign and programming of the Spirit of Amarok landing page, including social media and display ad campaigns.
- Optimizing web content to increase user engagement.
- Project management for various online marketing campaigns (social ads, display ads, Dealer Master newsletter, Facebook groups, Van Journal).
Freelance Project Management & Process Optimization
Self-employed
- Successfully leading (online) marketing projects using classic or agile project management methods, focusing on website relaunches, social media campaigns, configurators, and app developments.
- Optimizing processes to increase efficiency.
- Advising clients and stakeholders to maximize budget use and meet timelines.
- Managing and controlling project budgets and resources to deliver cost-efficient solutions.
- Coordinating interdisciplinary teams to successfully implement social media and digital marketing strategies.
Project Manager
DigitasLBi Köln
- Coordinating each process step from concept to programming of a news app for employees.
- Coordinating the development of various groups and tools for the social intranet.
Project Manager
DDB Hamburg
- Coordinating the development and production of the monthly classic IKEA catalog, incentive postcards, and the weekly IKEA Family and IKEA Business newsletter.
- Coordinating the development and programming of a CMS-based landing page for an annual children's drawing contest.
Project Manager / Account Manager
DDB Hamburg; Scholz & Friends; Publicis Pixelpark / Elephant 7; Avonis
- Account management and project management for digital projects, including budget, time, and resource management, and quality management, as well as client consulting and management of external service providers and the internal team.
- Social media management for Facebook, Instagram, YouTube, and Twitter.
- Content management: maintaining content in various content management systems.
Management Assistant / Marketing Manager
Comestero Group Deutschland GmbH
- Executive assistant to management with additional responsibilities in order management, logistics, and purchasing for the German market.
- Planning and execution of all marketing activities and trade show appearances for the German market.
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Media and Entertainment (14 years), Advertising (11 years), Information Technology (9 years), Professional Services (9 years), Fashion (4 years), and Retail (2 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (16 years), Project Management (14 years), Operations (9 years), Information Technology (5 years), Product Development (5 years), and Logistics (2 years).
Skills
Pm Tools: Jira, Confluence, Trello, Asana, Redmine, Merlin, Miro, Figjam
Cms: Aem, Drupal, Optimizely, Typo3, Contentful
E-commerce: Shopware, Jimdo
Other Tools: Adobe Creative Cloud, Ms Office, Google Workspace, Google Analytics, Meta Business Manager, Mailchimp, Orca, Phoenix2
Languages
Education
FOM University of Applied Sciences for Economics & Management Hamburg
Marketing & Communications · Hamburg, Germany
University of Applied Sciences Osnabrück
International Business and Management, focus: Marketing & Event Management, semester abroad: Guadalajara, Mexico · Osnabrück, Germany
Certifications & licenses
Certified User Experience Designer
XDI – Experience Design Institute
Professional Scrum Master & Professional Scrum Product Owner
SCRUM.ORG
Profile
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