Recommended expert

Christina Soh

Global Sales Operation Leader | Sales Enablement GTM

Christina Soh
Münster, Germany

Experience

May 2023 - Jun 2025
2 years 2 months

Global Sales Operation Leader | Sales Enablement GTM

Infios GmbH (Körber Software Supply Chain GmbH)

  • Responsible for managing the operational efficiency of selling within the business unit and ensuring all CRM processes, sales analytics and KPIs are driving an increased level of sales achievement.
  • Manage change communication with tight collaboration across departmental stakeholders.
  • Collaborate effectively within Körber, including the executive team, product management, support, marketing, services and sales.
  • Plan and monitor scope by ensuring that needs are within the SOW's scope and communicating any variances for inclusion in the Salesforce change process.
  • Identify opportunities and weaknesses within territories/market verticals and propose solutions to create value, increase operational efficiency and grow revenue.
  • Oversee the entire GTM process; identify opportunities for efficiencies, integration and overall effectiveness for supporting product sales play.
  • Create sales play framework, structure and processes; drive implementation and operationalization.
  • Conduct sales enablement training and onboarding for new sellers (30-90-120 plan).
  • Act as a liaison between the sales team and internal support members (product, marketing, etc.) to ensure sales cycle efficiency and consistent sales play process execution.
Jan 2021 - May 2022
1 year 5 months

Global Planning and Operations Director

Qualcomm Technologies Inc

  • Lead and established the marketing team’s culture task force and developed new marketing operating principles and values.
  • Developed marketing launch plan for Qualcomm Wireless Academy (5G B2B e-learning platform) for internal and external stakeholders.
  • Led centralized marketing integration across the company for new mergers and acquisitions.
  • Led annual marketing plan briefings and provided strategic guidance on business and marketing objectives.
  • Allocated and maintained a consolidated view of marketing spend (150M).
  • Covered China, Asia Pacific, India, EMEA, Latam and USA.
Jan 2017 - Dec 2020
4 years

Global Corporate Planning Director

Qualcomm Technologies Inc

  • Coordinated Qualcomm global brand launch across regional marketing teams, sales, finance and business units.
  • Led monthly regional marketing calls to share best practices and drive narrative for new marketing initiatives.
  • Allocated and maintained a consolidated view of marketing spend (80M).
  • Covered China, Asia Pacific and India.
Jun 2014 - Dec 2016
2 years 7 months

Global Product Partner Marketing Director

Qualcomm Technologies Inc

  • Managed and advanced OEM partnership marketing programs with key partners, including customer relationship development and maintenance.
  • Conducted research to identify differentiated device technology and features to enhance and support OEM brand launch using the latest Snapdragon technology.
  • Developed the framework for marketing development funds (MDFs) and strategic partnerships with OEMs.
Feb 2012 - Jun 2014
2 years 5 months

GTM Product Marketing Director

Qualcomm Technologies Inc

  • Established and grew the China marketing team.
  • Led China and Asia Pacific regions to develop marketing and channel programs, including strategic planning and tactical implementation coaching.
  • Designed the Qualcomm Snapdragon integrated cross-media marketing campaigns (12M).
Jan 2011 - Jun 2011
6 months

Consultant

Spark44

  • Built workflow processes for the newly setup agency and published global services processes.
  • Oversaw the transition process from Euro RSCG to Spark44 for Europe, Asia Pacific and MENA.
May 2010 - Nov 2010
7 months

Account Director

Leo Burnett GmbH

  • Cultivated key client relationships and maintained strong knowledge of client businesses and categories to formulate strategic advertising plans.
  • Provided integrated global creative solutions for Philip Morris International, including product positioning, retail POSM and activation ideas.
Jul 2008 - Mar 2010
1 year 9 months

Account Director

Innocean Worldwide Europe

  • Operated as main C-Level point of contact.
  • Opened new offices in Moscow and Prague and handled the recruitment process.
  • Designed European advertising campaign (45M) and managed projects for all Hyundai and Kia car launches in Europe (TV, print, POS and online).
Feb 2007 - Jun 2008
1 year 5 months

Account Director

Saatchi & Saatchi

  • Built brands for Emirates Airlines, overseeing Europe (DACH, Russia).
  • Fostered cross-cultural relationships between Dubai HQ and Europe markets.
  • Led projects for Pampers.

Summary

An Innovative Marketing Communications Leader with expertise in global Sales Operations & Marketing planning, Change Management Communication and project management. Known for sharp business sense and broad understanding of global B2B/B2C. Excellent relationship-building skills, leads teams with empathy and thrives in fast-paced/matrix organization.

Skills

  • Ms Office (Powerpoint, Excel, Word); Ms Teams

  • Empathy Leadership, Team Player, Strategic, Activator, Creative

  • Hubspot, Salesforce (Crm), Zoominfo – Chorus | Sales Os, Value Selling

Languages

English
Native
Chinese
Native
German
Intermediate

Education

Oct 1995 - Jun 1998

Curtin University of Technology

Bachelor of Commerce, Management and Marketing · Commerce, Management and Marketing · Perth, Australia

Need a freelancer? Find your match in seconds.
Try FRATCH GPT
More actions

Similar Freelancers

Discover other experts with similar qualifications and experience

Sascha Scheffler
Sascha Scheffler

Lecturer for Generative AI, Freelance Part-Time Associate

View Profile
Maximilian Kittner
Maximilian Kittner

Interim COO

View Profile
Carolyn Shwash
Carolyn Shwash

Senior Business Development Manager

View Profile
Marco Paffenholz
Marco Paffenholz

Change management, sales development for selected financial services

View Profile
Edris Kamal
Edris Kamal

Co-Founder, Business Strategy & Development

View Profile
Tabea Jost
Tabea Jost

Commercial Leader & Commercial Excellence

View Profile
Hans j. Friedrich
Hans j. Friedrich

Project Lead & Subject Matter Expert

View Profile
Martin Alamri
Martin Alamri

Career Break

View Profile
Jelena Kricka
Jelena Kricka

Sales Advisor/B2B-Sales-/Business Coach

View Profile
André Jokic
André Jokic

Strategic Growth, Automation & Transformation

View Profile
Benjamin Mikuska
Benjamin Mikuska

Strategy Consultant

View Profile
Mark Karasira
Mark Karasira

Fractional CMO: Strategy, AI Workflows & High-End Marketing

View Profile
António Strachwitz
António Strachwitz

Head of Business Development & Sales Strategy

View Profile
Patrycja Bielecka
Patrycja Bielecka

Sales Associate – Eastern Europe

View Profile
Daniel Schaller
Daniel Schaller

Founder & Consultant (freelance)

View Profile
Carlos Czerwinski
Carlos Czerwinski

Integration of Ratioform GmbH

View Profile
Jan Fischer
Jan Fischer

Mastermind

View Profile
Sahra Hainke
Sahra Hainke

Interim B2B Product Management

View Profile
William Bowers
William Bowers

Managing Director & Executive Fractional Advisor

View Profile
Philipp Frenz
Philipp Frenz

Retail Media Consultant

View Profile
Christian Steinmetz
Christian Steinmetz

Global Market Launch Project Manager

View Profile
Andreas Zindel
Andreas Zindel

Founder / Principal Consultant

View Profile
Patrick Hill
Patrick Hill

Sales Experience Management Consultant

View Profile
Thomas Böhme
Thomas Böhme

Entrepreneur and Founder

View Profile
Ron Meyknecht
Ron Meyknecht

Revising business strategy and scaling

View Profile
Dirk Rosenstock
Dirk Rosenstock

Interim CCO, Chief Commercial Officer

View Profile
Oliver Schulz
Oliver Schulz

SAP Subproject Manager (SCM, MM, EWM)

View Profile
Martin Zielinski
Martin Zielinski

Managing Director

View Profile
Peter Sachs-witzel
Peter Sachs-witzel

Project Manager for SAP GTS Trade Services, edition for SAP 4/HANA

View Profile
Varun Oommen
Varun Oommen

Sales & Business Applications Specialist

View Profile