Carolyn Shwash - Senior Business Development Manager

Q: Where is Carolyn based?

Carolyn is based in Frankfurt am Main, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Carolyn speak?

Carolyn speaks the following languages: English (Native), German (Advanced) .

Q: How many years of experience does Carolyn have?

Carolyn has at least 34 years of experience. During this time, Carolyn has worked in at least 15 different roles and for 15 different companies . The average length of individual experience is 2 years and 3 months . Note that Carolyn may not have shared all experience and actually has more experience.

Q: What is Carolyn's latest experience?

Carolyn's most recent position is Senior Business Development Manager at VendueTech .

Q: What companies has Carolyn worked for in recent years?

In recent years, Carolyn has worked for VendueTech , ClearComm - Empowering Communication , Affina Training & Consulting Ltd. , Iron Mountain , and Ceridian .

Q: Which industries is Carolyn most experienced in?

Carolyn is most experienced in industries like Education , Construction , and Information Technology (IT) . Carolyn also has some experience in Manufacturing , Professional Services , and Telecommunication .

Q: Which business areas is Carolyn most experienced in?

Carolyn is most experienced in business areas like Sales , Human Resources (HR) , and Finance . Carolyn also has some experience in Marketing , Accounting , and Information Technology (IT) .

Q: Which industries has Carolyn worked in recently?

Carolyn has recently worked in industries like Professional Services , Telecommunication , and Information Technology (IT) .

Q: Which business areas has Carolyn worked in recently?

Carolyn has recently worked in business areas like Sales , Human Resources (HR) , and Marketing .

Recommended expert

Frankfurt am Main, Germany

Experience

Nov 2025 - Present

4 months

Senior Business Development Manager

VendueTech

Pipeline & Outreach: Identify and engage tier-1/2 brokerages, asset managers, servicers, banks, and proptech partners. Run targeted sequences (email/LI/phone) book discovery → demo.
Demo Orchestration: Qualify needs, tailor demo agendas, and coordinate with CEO/Product for compelling show-and-tell.
Pilot & Terms Negotiation: Propose pilot scope, KPIs, pricing, and governance; handle objections and commercial/legal redlines; close.
Account Handover & Expansion: Support contracting and handoff to Success; surface cross-sell (seats, data/API, markets).
Process & CRM: Keep ICP tags, stages, and next steps crisp; forecast reliably; refine playbooks, messaging, and collateral.
Market Signals: Feed Product with field intel (coverage gaps, integrations, compliance asks, competitors).

Apr 2025 - Present

11 months

Founder & CEO - EMEA

ClearComm - Empowering Communication

Enhancing leadership communication skills through the Executive Communication Coaching program
Tailoring coaching for senior executives with global marketplace focus and effective leadership communication skills
Improving team dynamics and collaboration through team communication workshops with effective communication strategies and interactive workshops
Providing business English lessons to master business English essential for success in the corporate world and professional development

Dec 2023 - Sep 2025

1 year 10 months

Executive Business Coach - EMEA & APAC

Affina Training & Consulting Ltd.

Consulting with clients, conducting regular business reviews, resulting in improved communication, relationship building, and targeted upselling
Customizing materials suitable to client's interests and industry
Providing feedback for clients to refine, rephrase and speak more naturally

Aug 2023 - Nov 2023

4 months

Client Principal - DACH & Nordic

Iron Mountain

Created and managed all project SaaS documentation including budget/finance reports, staff utilization, risk register, decision logs, project status reports, and comprehensive implementation plans
Organized and managed client workshops during the kick-off and design phase to ensure that all relevant stakeholders are involved
Developed and nurtured positive and collaborative client relationships
Identified opportunities where Iron Mountain Solutions or Professional Services could assist prospective and existing clients

Oct 2022 - Apr 2023

7 months

Sr. Partner Delivery Success Manager - EMEA

Ceridian

Onboarded partners to successfully integrate Dayforce as a SaaS Human Capital Management (HCM); ongoing account management and long-term retention/growth of the relationship and revenue
Identified areas for partners to focus on best practice and advocated for their participation; managed and resolved escalations
Tracked and reported on partner KPIs; helped to develop and track improvement plans; conducted QBR
Collaborated with cross-functional teams to identify new partnership opportunities and develop strategies to grow existing partnerships

Mar 2022 - Aug 2022

6 months

Director of Customer Success - EMEA

SirionLabs

Oversaw the implementation phase, reviewing plans for completeness and practical execution, timely resource planning, and ensuring timely progress against the plan
Managed post-implementation customer satisfaction and growth integrating the SaaS enterprise Contract Lifecycle Management (CLM)
Actively led business development efforts within accounts

Feb 2020 - Feb 2022

2 years 1 month

Consultant

Huawei

Maintained new and existing enterprise contacts in close cooperation with sales teams and sales partners for the information and communications technology (ICT) company
Identified and developed new opportunities
Planned and moderated trainings, events, and meetings

Aug 2019 - Jan 2020

6 months

Services Solutions Manager - EMEA

BMC Software

Developed SaaS account plans and managed enterprise accounts in SFDC for SaaS and on-prem customers in financial services, IT services, telecommunications, military alliance, and chemicals
Consulted enterprises on cloud computing, IT service management, IT operations, automation, and mainframe providing SaaS solutions such as Enterprise Resource Planning (ERP); negotiated RFP, SOW, PO, and SLA with directors, IT leads, and heads of procurement
Proactively resolved and escalated customer issues resulting in successful transactions, projects, and satisfied customers

Jun 2018 - Mar 2019

10 months

Account Manager - EMEA

PeopleFluent

Developed SaaS account plans managing enterprise accounts in Salesforce for customers interested in HCM and talent management solutions across healthcare, retail, financial services, manufacturing, logistics, aerospace, and technology, resulting in consistently exceeding quota
Consulted enterprise customers from end-users to upper management, establishing strong business relationships as their trusted advisor
Managed procurement on cloud-based talent acquisition and management suite solutions, negotiating SOW, PO, renewals, upsells, and cross-sells to drive retention

Sep 2015 - Jul 2017

1 year 11 months

Automation Coach - EMEA

arago GmbH

Coached implementation of continual-learning artificial intelligence (AI) technology arago HIRO™ SaaS through POC to multinational IT corporations
Designed and presented use cases and deployment scenarios to decision-makers to integrate the AI-based automation engine and deep-learning-based knowledge management engine
Collaborated with implementation and engagement teams along with change management and solution architects

Aug 2012 - Jul 2014

2 years

Test Center Manager, Trainer

New Horizons

Administrated IT trainings and certifications such as PRINCE2, ITIL, VMware, Cisco, Citrix, Azure, Linux, and CompTIA to customers
Trained C-Suite and staff via LMS as face-to-face, virtual classes, voice-to-voice, and e-learning before being promoted to Test Center Manager

Jan 1997 - Jul 2012

15 years 7 months

Co-Founder & CFO

VAST International Ltd.

Created a 40-page business plan including research and analysis of competition, estimated sales, price list, marketing plan, P&L, etc.; presented to authorities, potential partners, and customers in Western Europe after successfully establishing a footprint in Eastern Europe
Developed and maintained business relationships with DACH customers, partners, resellers, and local authorities marketing EkoVAST construction materials

Nov 1996 - Jul 2012

15 years 9 months

Assistant Lecturer, Teacher, Trainer, Coach

Companies & Universities

Taught at university of applied sciences, vocational colleges, interpreter schools, and companies
Prepared and taught business English lessons for levels A1-C2 to young adults and professionals
Delivered online and face-to-face lessons for individuals, group lessons, and workshops

Dec 1988 - Jan 1991

2 years 2 months

Auditor

PwC

Acted as financial adviser to customers auditing year-end financial statements

Jun 1983 - Dec 1988

5 years 7 months

Accountant

3M

Ensured daily operational rhythm, preparing journal entries and analyzing reconciliation items

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Construction (15.5 years), Education (15.5 years), Information Technology (6 years), Manufacturing (5.5 years), Professional Services (4.5 years), and Telecommunication (2.5 years).

Construction

Education

Information Technology

Manufacturing

Professional Services

Telecommunication

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Sales (20.5 years), Human Resources (18 years), Marketing (17.5 years), Finance (17.5 years), Accounting (5.5 years), and Information Technology (4 years).

Sales

Human Resources

Marketing

Finance

Accounting

Information Technology

Summary

Experienced business development and management professional with a strong background in business strategy, change management, and process optimization. Proven track record in leading digital transformation initiatives and enhancing customer success. Adept at identifying and developing new business opportunities, managing client relationships, and driving growth.

Ready to bring a wealth of experience and strategic insight to FRATCH as a Freelance Management Consultant.

Skills

Account Management
Analysis
Business Development
Business Management
Business Planning
Change Management
Customer Experience
Customer Relations
Customer Satisfaction
Customer Success

Languages

English

Native

German

Advanced

Education

University of Saint Thomas

BA · Accounting · Saint Paul, United States

University of Wyoming

MBA · Economics · Laramie, United States

Certifications & licenses

AI Challenges And Opportunities For Leadership

Microsoft

Creating An AI Adoption For Businesses

Ethics In The Age Of Generative AI

Applications Of Generative AI In Learning And Development

HRCI Oganizational Certification

Using Gen AI To Develop Personalized Learning Plans

TEFL

MyTEFL

Profile

Created

November 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Carolyn based?

Carolyn is based in Frankfurt am Main, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Carolyn speak?

Carolyn speaks the following languages: English (Native), German (Advanced).

How many years of experience does Carolyn have?

Carolyn has at least 34 years of experience. During this time, Carolyn has worked in at least 15 different roles and for 15 different companies. The average length of individual experience is 2 years and 3 months. Note that Carolyn may not have shared all experience and actually has more experience.

What roles would Carolyn be best suited for?

Based on recent experience, Carolyn would be well-suited for roles such as: Senior Business Development Manager, Founder & CEO - EMEA, Executive Business Coach - EMEA & APAC.

What is Carolyn's latest experience?

Carolyn's most recent position is Senior Business Development Manager at VendueTech.

What companies has Carolyn worked for in recent years?

In recent years, Carolyn has worked for VendueTech, ClearComm - Empowering Communication, Affina Training & Consulting Ltd., Iron Mountain, and Ceridian.

Which industries is Carolyn most experienced in?

Carolyn is most experienced in industries like Education, Construction, and Information Technology (IT). Carolyn also has some experience in Manufacturing, Professional Services, and Telecommunication.

Which business areas is Carolyn most experienced in?

Carolyn is most experienced in business areas like Sales, Human Resources (HR), and Finance. Carolyn also has some experience in Marketing, Accounting, and Information Technology (IT).

Which industries has Carolyn worked in recently?

Carolyn has recently worked in industries like Professional Services, Telecommunication, and Information Technology (IT).

Which business areas has Carolyn worked in recently?

Carolyn has recently worked in business areas like Sales, Human Resources (HR), and Marketing.

What is Carolyn's education?

Carolyn holds a Master in Economics from University of Wyoming and a Bachelor in Accounting from University of Saint Thomas.

Does Carolyn have any certificates?

Carolyn has 6 certificates. Among them, these include: AI Challenges And Opportunities For Leadership, Creating An AI Adoption For Businesses, and Ethics In The Age Of Generative AI.

What is the availability of Carolyn?

Carolyn is immediately available full-time for suitable projects.

What is the rate of Carolyn?

Carolyn's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.