Henry Baase
Sales and Leadership Executive
Experience
Mar 2024 - Present
1 year 11 monthsFrance
Interim Head of Leads
Provider of a digital learning platform for apprentices (SaaS)
- Developed and implemented a scalable sales strategy
- Conducted demo sessions to win large customers
- Generated leads by expanding digital sales channels
- Secured larger customers and associations
- Achieved sustainable improvement of key performance indicators (KPIs)
- Drove continuous company growth
Sep 2022 - Dec 2022
4 monthsFrankfurt am Main, Germany
Financial Trainer
Truck manufacturer / Financial Services
- Trained sales staff of branches and dealers on new software
- Trained dispatchers at branches and dealers on new software
- Trained used vehicle sales staff at branches and dealers on new software
- Delivered digital training workshops
- Managed hypercare phase
- Achieved active use of the new software
Jun 2022 - Jun 2024
2 years 1 monthFrance
Interim Manager Business Development
IT provider for AI-based HR software (SaaS)
- Built the sales organization and launched the AI-based HR software
- Targeted interim providers, automotive and consulting firms
- Developed new sales channels
- Implemented a new CRM system
- Conducted cold calls and lead generation
- Developed a three-step sales strategy: presentation, demo, follow-up
- Delivered presentations and demo sessions to prospects
- Followed up on demo sessions for further discussions and trials
- Secured rapid presentation and demo appointments
- Initiated first software trial phases within six months with multiple interim providers
May 2022 - Present
3 years 9 monthsGermany
Interim Head of Sales
Paint manufacturer
- Built and strengthened a B2B sales structure
- Trained and developed employees
- Advised the managing director
- Recruited and qualified specialists
- Field-supported customer and employee meetings
- Developed and implemented customer loyalty programs
- Introduced a CRM system
- Established digital sales
- Delivered process-accompanying coaching and workshops (quality assurance)
- Secured major TV and film productions as clients
- Secured renowned theaters and opera houses as clients
- Improved key performance indicators (KPIs)
Aug 2021 - May 2022
10 monthsGermany
Interim Senior Key Account Manager
Toy manufacturer / multimedia
- Acquired national and international key accounts
- Regained national accounts and toy retailers
- Drove digital sales
- Evaluated and explored new customer channels
- Established partnerships with major incentive shop platforms
- Established partnerships with companies operating their own incentive shops
- Expanded online sales with major online toy retailers
- Expanded cooperation with platforms and key accounts in the daycare and school segment
- Achieved sustainable growth and customer retention (B2B)
- Improved key performance indicators (KPIs)
Jul 2020 - Dec 2020
6 monthsGermany
Interim Head of Sales
Scientific Book Society
- Built and strengthened a B2B/B2C sales structure
- Trained and developed employees
- Advised internal leadership
- Recruited and qualified new sales staff
- Conducted digital events and digital sales
- Supported customer and employee meetings in the field
- Developed and implemented customer loyalty programs at colleges and universities
- Created campaigns for colleges and universities
- Explored and activated new sales channels
- Achieved sustainable growth and customer retention (B2B)
- Improved key performance indicators (KPIs)
Feb 2017 - Feb 2018
1 year 1 monthBelgium
Interim Sales Manager
Electrical / Kitchen Appliance Manufacturer
- Managed sales in the South/East region
- Served as contact for key accounts, specialized trade, and large-format retailers
- Conducted regular retail visits
- Performed category market (A, B, C) analyses
- Acquired new customers
- Planned campaigns and promotions
- Secured sustainable growth in new customer acquisition
- Improved key performance indicators (KPIs)
- Achieved partnership listings (e.g., Media Markt)
- Managed major projects and large orders
Mar 2012 - Jan 2013
11 monthsGermany
Interim Academy Head
Science / Research / Certification Company
- Built and strengthened a B2B sales structure
- Led an external sales team of approximately 15 members
- Trained and developed employees
- Recruited sales staff through social networks
- Supported customer and employee meetings in the field
- Delivered process-accompanying coaching for employees and executives
- Achieved sustainable growth in new customer acquisition
- Improved key performance indicators (KPIs)
- Met project delivery timelines
- Expanded certification nationwide
Feb 2009 - Jan 2010
1 yearPforzheim, Germany
Supervisor South/Southwest/East
Interim Manager Sales Energy Supply
- Led an external team of 40 sales promoters in large-format retail
- Oversaw an external agency/direct sales team
- Acted as liaison between energy suppliers and retail
- Trained trainers
- Developed sales channels
- Conducted regular retail visits
- Performed category market (A, B, C) analyses
- Delivered point-of-sale training and coaching
- Conducted network training and listings
- Selected agencies
- Held employee meetings
- Planned campaigns and promotions
- Achieved sustainable growth in new contracts
- Improved key performance indicators (KPIs)
- Met schedule for building strong sales markets
Jan 2007 - Dec 2008
2 yearsGermany
Consultant and Academy Head
Franchise Network Telecommunications Company
- Built and strengthened a B2B sales structure
- Established a network of external service providers
- Trained and developed employees
- Recruited specialists and managers
- Delivered training and qualifications for specialists and managers
- Supported customer and employee meetings in the field
- Developed and implemented customer loyalty programs
- Developed employee retention programs
- Conducted silent monitoring
- Delivered process-accompanying coaching and workshops (quality assurance)
- Trained trainers (train-the-trainer)
- Met restructuring timelines for new sales structure and customer care
- Achieved sustainable growth in shop sales and B2B
- Improved key performance indicators (KPIs)
- Managed major projects and large orders
Jan 2003 - Dec 2003
1 yearSales and Management Professional
Astroh Küchen
- Sold kitchen products
- Held leadership responsibilities in sales
Jan 1997 - Dec 2000
4 yearsSales
Mann Mobilia
- Sold furniture products
Summary
Your sales is my mission.
I am an interim manager, trainer, and consultant for B2C and B2B sales. Since 2004, I have been advising companies, building sales departments, and optimizing structures. With my training programs, I develop employees and thus ensure sustainable increases in company success. Additionally, I offer my sales expertise through online consulting and coaching.
Skills
- Crm Systems: Pipedrive; Centralstation Crm; Hubspot
- Ai Tools: Openai; Sora Ai; Deepl; Fireflies Ai; Flux Ai; Synthesia Ai; Dgki/ai Assistant
- Member Of Ki Park E.v. (Retail & Ai Working Group)
Languages
German
NativeEnglish
AdvancedEducation
Oct 1994 - Jun 1997
Strohmeier
Apprenticeship as a retail salesperson · Furniture retail · Germany
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Business Administration studies specializing in the furniture industry
Certifications & licenses
Psychodrama Practitioner
Psychodrama Forum Berlin
Take the Lead in Change!
Psychodrama Forum Berlin
Scenic Work in Individual/Group Settings and Training
Psychodrama Forum Berlin
Body, Voice, and Transformation
Psychodrama Forum Berlin
The Magic Shop – The Magic Store
Psychodrama Forum Berlin
UntermStrich – Trainer
untermStrich software gmbh
BDVT Certified Trainer and Consultant
BDVT – The Professional Association for Trainers, Consultants, and Coaches
Certified Trainer for the Persolog Personality Model
persolog GmbH
IHK Trainer
IHK Training Center Karlsruhe GmbH
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