Henry Baase - Sales and Leadership Executive

Q: Where is Henry based?

Henry is based in Berlin, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Henry speak?

Henry speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Henry have?

Henry has at least 14 years of experience. During this time, Henry has worked in at least 11 different roles and for 12 different companies . The average length of individual experience is 1 year and 2 months . Note that Henry may not have shared all experience and actually has more experience.

Q: What is Henry's latest experience?

Henry's most recent position is Interim Head of Leads at Provider of a digital learning platform for apprentices (SaaS) .

Q: What companies has Henry worked for in recent years?

In recent years, Henry has worked for Provider of a digital learning platform for apprentices (SaaS) , Truck manufacturer / Financial Services , IT provider for AI-based HR software (SaaS) , Paint manufacturer , and Toy manufacturer / multimedia .

Q: Which industries is Henry most experienced in?

Henry is most experienced in industries like Manufacturing , Retail , and Chemical . Henry also has some experience in Information Technology (IT) , Education , and Telecommunication .

Q: Which business areas is Henry most experienced in?

Henry is most experienced in business areas like Sales , Human Resources (HR) , and Marketing . Henry also has some experience in Quality Assurance (QA) , Information Technology (IT) , and Project Management .

Q: Which industries has Henry worked in recently?

Henry has recently worked in industries like Manufacturing , Chemical , and Information Technology (IT) .

Q: Which business areas has Henry worked in recently?

Henry has recently worked in business areas like Sales , Human Resources (HR) , and Quality Assurance (QA) .

Recommended expert

Berlin, Germany

Experience

Mar 2024 - Present

2 years

France

Interim Head of Leads

Provider of a digital learning platform for apprentices (SaaS)

Developed and implemented a scalable sales strategy
Conducted demo sessions to win large customers
Generated leads by expanding digital sales channels
Secured larger customers and associations
Achieved sustainable improvement of key performance indicators (KPIs)
Drove continuous company growth

Sep 2022 - Dec 2022

4 months

Frankfurt am Main, Germany

Financial Trainer

Truck manufacturer / Financial Services

Trained sales staff of branches and dealers on new software
Trained dispatchers at branches and dealers on new software
Trained used vehicle sales staff at branches and dealers on new software
Delivered digital training workshops
Managed hypercare phase
Achieved active use of the new software

Jun 2022 - Jun 2024

2 years 1 month

France

Interim Manager Business Development

IT provider for AI-based HR software (SaaS)

Built the sales organization and launched the AI-based HR software
Targeted interim providers, automotive and consulting firms
Developed new sales channels
Implemented a new CRM system
Conducted cold calls and lead generation
Developed a three-step sales strategy: presentation, demo, follow-up
Delivered presentations and demo sessions to prospects
Followed up on demo sessions for further discussions and trials
Secured rapid presentation and demo appointments
Initiated first software trial phases within six months with multiple interim providers

May 2022 - Present

3 years 10 months

Germany

Interim Head of Sales

Paint manufacturer

Built and strengthened a B2B sales structure
Trained and developed employees
Advised the managing director
Recruited and qualified specialists
Field-supported customer and employee meetings
Developed and implemented customer loyalty programs
Introduced a CRM system
Established digital sales
Delivered process-accompanying coaching and workshops (quality assurance)
Secured major TV and film productions as clients
Secured renowned theaters and opera houses as clients
Improved key performance indicators (KPIs)

Aug 2021 - May 2022

10 months

Germany

Interim Senior Key Account Manager

Toy manufacturer / multimedia

Acquired national and international key accounts
Regained national accounts and toy retailers
Drove digital sales
Evaluated and explored new customer channels
Established partnerships with major incentive shop platforms
Established partnerships with companies operating their own incentive shops
Expanded online sales with major online toy retailers
Expanded cooperation with platforms and key accounts in the daycare and school segment
Achieved sustainable growth and customer retention (B2B)
Improved key performance indicators (KPIs)

Jul 2020 - Dec 2020

6 months

Germany

Interim Head of Sales

Scientific Book Society

Built and strengthened a B2B/B2C sales structure
Trained and developed employees
Advised internal leadership
Recruited and qualified new sales staff
Conducted digital events and digital sales
Supported customer and employee meetings in the field
Developed and implemented customer loyalty programs at colleges and universities
Created campaigns for colleges and universities
Explored and activated new sales channels
Achieved sustainable growth and customer retention (B2B)
Improved key performance indicators (KPIs)

Feb 2017 - Feb 2018

1 year 1 month

Belgium

Interim Sales Manager

Electrical / Kitchen Appliance Manufacturer

Managed sales in the South/East region
Served as contact for key accounts, specialized trade, and large-format retailers
Conducted regular retail visits
Performed category market (A, B, C) analyses
Acquired new customers
Planned campaigns and promotions
Secured sustainable growth in new customer acquisition
Improved key performance indicators (KPIs)
Achieved partnership listings (e.g., Media Markt)
Managed major projects and large orders

Mar 2012 - Jan 2013

11 months

Germany

Interim Academy Head

Science / Research / Certification Company

Built and strengthened a B2B sales structure
Led an external sales team of approximately 15 members
Trained and developed employees
Recruited sales staff through social networks
Supported customer and employee meetings in the field
Delivered process-accompanying coaching for employees and executives
Achieved sustainable growth in new customer acquisition
Improved key performance indicators (KPIs)
Met project delivery timelines
Expanded certification nationwide

Feb 2009 - Jan 2010

1 year

Pforzheim, Germany

Supervisor South/Southwest/East

Interim Manager Sales Energy Supply

Led an external team of 40 sales promoters in large-format retail
Oversaw an external agency/direct sales team
Acted as liaison between energy suppliers and retail
Trained trainers
Developed sales channels
Conducted regular retail visits
Performed category market (A, B, C) analyses
Delivered point-of-sale training and coaching
Conducted network training and listings
Selected agencies
Held employee meetings
Planned campaigns and promotions
Achieved sustainable growth in new contracts
Improved key performance indicators (KPIs)
Met schedule for building strong sales markets

Jan 2007 - Dec 2008

2 years

Germany

Consultant and Academy Head

Franchise Network Telecommunications Company

Built and strengthened a B2B sales structure
Established a network of external service providers
Trained and developed employees
Recruited specialists and managers
Delivered training and qualifications for specialists and managers
Supported customer and employee meetings in the field
Developed and implemented customer loyalty programs
Developed employee retention programs
Conducted silent monitoring
Delivered process-accompanying coaching and workshops (quality assurance)
Trained trainers (train-the-trainer)
Met restructuring timelines for new sales structure and customer care
Achieved sustainable growth in shop sales and B2B
Improved key performance indicators (KPIs)
Managed major projects and large orders

Jan 2003 - Dec 2003

1 year

Sales and Management Professional

Astroh Küchen

Sold kitchen products
Held leadership responsibilities in sales

Jan 1997 - Dec 2000

4 years

Sales

Mann Mobilia

Sold furniture products

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Manufacturing (6.5 years), Retail (5.5 years), Chemical (4 years), Information Technology (3.5 years), Education (3 years), and Telecommunication (2 years).

Manufacturing

Retail

Chemical

Information Technology

Education

Telecommunication

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Sales (14.5 years), Human Resources (6.5 years), Marketing (6 years), Quality Assurance (4 years), Information Technology (2 years), and Project Management (2 years).

Sales

Human Resources

Marketing

Quality Assurance

Information Technology

Project Management

Summary

Your sales is my mission.

I am an interim manager, trainer, and consultant for B2C and B2B sales. Since 2004, I have been advising companies, building sales departments, and optimizing structures. With my training programs, I develop employees and thus ensure sustainable increases in company success. Additionally, I offer my sales expertise through online consulting and coaching.

Skills

Crm Systems: Pipedrive; Centralstation Crm; Hubspot
Ai Tools: Openai; Sora Ai; Deepl; Fireflies Ai; Flux Ai; Synthesia Ai; Dgki/ai Assistant
Member Of Ki Park E.v. (Retail & Ai Working Group)

Languages

German

Native

English

Advanced

Education

Oct 1994 - Jun 1997

Strohmeier

Apprenticeship as a retail salesperson · Furniture retail · Germany

Business Administration studies specializing in the furniture industry

Certifications & licenses

Psychodrama Practitioner

Psychodrama Forum Berlin

Take the Lead in Change!

Psychodrama Forum Berlin

Scenic Work in Individual/Group Settings and Training

Psychodrama Forum Berlin

Body, Voice, and Transformation

Psychodrama Forum Berlin

The Magic Shop – The Magic Store

Psychodrama Forum Berlin

UntermStrich – Trainer

untermStrich software gmbh

BDVT Certified Trainer and Consultant

BDVT – The Professional Association for Trainers, Consultants, and Coaches

Certified Trainer for the Persolog Personality Model

persolog GmbH

IHK Trainer

IHK Training Center Karlsruhe GmbH

Profile

Created

January 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Henry based?

Henry is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Henry speak?

Henry speaks the following languages: German (Native), English (Advanced).

How many years of experience does Henry have?

Henry has at least 14 years of experience. During this time, Henry has worked in at least 11 different roles and for 12 different companies. The average length of individual experience is 1 year and 2 months. Note that Henry may not have shared all experience and actually has more experience.

What roles would Henry be best suited for?

Based on recent experience, Henry would be well-suited for roles such as: Interim Head of Leads, Financial Trainer, Interim Manager Business Development.

What is Henry's latest experience?

Henry's most recent position is Interim Head of Leads at Provider of a digital learning platform for apprentices (SaaS).

What companies has Henry worked for in recent years?

In recent years, Henry has worked for Provider of a digital learning platform for apprentices (SaaS), Truck manufacturer / Financial Services, IT provider for AI-based HR software (SaaS), Paint manufacturer, and Toy manufacturer / multimedia.

Which industries is Henry most experienced in?

Henry is most experienced in industries like Manufacturing, Retail, and Chemical. Henry also has some experience in Information Technology (IT), Education, and Telecommunication.

Which business areas is Henry most experienced in?

Henry is most experienced in business areas like Sales, Human Resources (HR), and Marketing. Henry also has some experience in Quality Assurance (QA), Information Technology (IT), and Project Management.

Which industries has Henry worked in recently?

Henry has recently worked in industries like Manufacturing, Chemical, and Information Technology (IT).

Which business areas has Henry worked in recently?

Henry has recently worked in business areas like Sales, Human Resources (HR), and Quality Assurance (QA).

What is Henry's education?

Henry attended Strohmeier for Furniture retail.

Does Henry have any certificates?

Henry has 9 certificates. Among them, these include: Psychodrama Practitioner, Take the Lead in Change!, and Scenic Work in Individual/Group Settings and Training.

What is the availability of Henry?

Henry is immediately available part-time for suitable projects.

What is the rate of Henry?

Henry's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.