Martin A.

Career Break

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Frankfurt, Germany

Experience

Aug 2025 - Present
5 months
Frankfurt, Germany

Career Break

  • Designed to empower leaders to be more effective coaches and help customer-facing reps elevate their skills and implement new process initiatives.
  • My role was impacted by a reorganisation at Udemy.
  • Currently taking time to recharge, invest in learning, particularly around AI and its impact on sales and go-to-market strategies.
Nov 2023 - Jul 2025
1 year 9 months
Frankfurt am Main, Germany

Regional Sales Director DACH

Udemy

  • Led enterprise sales team across DACH, driving net new ARR and expansion.
  • Coached account executives, improved win rates and sales cycle efficiency using MEDDIC and value-based selling.
  • Ensured forecast accuracy within ±10%.
  • Acted as executive sponsor for strategic accounts.
  • Drove net new ARR through new logo wins and maximised upsell and expansion across a $19M installed base, ensuring double-digit YoY growth.
  • Positioned Germany as #1 market in EMEA by implementing MEDDIC-based sales coaching, contributing 20% of all regional bookings in Q1 2025.
  • Achieved 40% YoY revenue growth in Q1 2025 by optimizing pipeline execution and enhancing win-rate strategies.
  • Developed top talent, with three of four recent EMEA AE of the Quarter award winners from the DACH team.
  • Designed and launched the first regional customer community events to shape AI strategy and adoption among leading enterprises including Mercedes, Daimler Truck, and Continental.
Nov 2022 - Oct 2023
1 year
Frankfurt am Main, Germany

Head of DXP Sales DACH / UKI / Nordics

Crownpeak

  • Managed a team of six enterprise account executives with a $4.4M ARR quota for SaaS and $1M for on-prem solutions.
  • Drove new logo acquisition, expansion revenue, and on-prem to SaaS migrations.
  • Led hiring, talent development, and cross-functional collaboration.
  • Promoted from Head of Sales DACH to Head of Sales EMEA within three months based on performance and strategic impact.
  • Increased recurring revenue share by 35% through on-prem to SaaS migrations.
  • Secured first enterprise customers in Denmark and Sweden by executing targeted regional GTM strategy.
  • Redesigned partner programme with marketing and alliances teams, boosting partner leads by 180% and solution partners by 30%.
  • Executed GTM strategy for launch of new digital accessibility & management solution, driving early adoption and generating new pipeline.
Nov 2019 - Nov 2022
3 years 1 month
Frankfurt, Germany

Head of Sales & Country Manager DACH + CEMEA

Talkwalker (acquired by Hootsuite)

  • Scaled DACH organisation from 5 to 25 FTEs across sales, customer success, pre-sales, and marketing within 18 months.
  • Increased net new ARR from €2.0M to €4.85M by realigning GTM strategy, embedding value-based selling, and expanding enterprise penetration.
  • Revitalised underperforming sales team through coaching and SPICED/REKS framework, boosting win rates from 23% to 30% (FY20) and 33% to 45% in enterprise (FY21).
  • Closed multiple six-figure enterprise deals with Sony PlayStation, Deutsche Telekom, Daimler, and Aldi.
  • Drove adoption of Gong, Salesloft, and ZoomInfo, embedding SPICED/REKS framework to professionalise sales execution and increase deal velocity.
Dec 2018 - Aug 2019
9 months
Frankfurt, Germany

International Business Development Director

Allthings

  • Developed and executed sales strategies for top DACH/EMEA real estate firms, generating new enterprise pipeline and expanding regional presence.
  • Represented Allthings at major industry conferences as speaker and panelist, enhancing brand visibility and generating new qualified leads for enterprise accounts.
Feb 2017 - Nov 2018
1 year 10 months
Frankfurt, Germany

Senior Director Business Development

Drooms GmbH

  • Built and led a new corporate finance vertical, driving business development and account expansion.
  • Generated €2M in net new annual contract value within 18 months through acquisition and expansion.
  • Developed and executed GTM strategy for newly acquired SaaS product, driving adoption across private equity and venture capital clients and accelerating cross-sell opportunities.
  • Closed strategic deals with Evonik, Helvetia, and Tengelmann.
Oct 2012 - Jan 2017
4 years 4 months
Frankfurt, Germany

Sales Director

DataSite (formerly Merrill Corp.)

  • Built a €2.5M book of business from the ground up and led a sales team generating €12M in annual contract value.
  • Achieved quota attainment of 128–140% each fiscal year.
  • Served as strategic account lead for top-tier clients with a strong focus on relationship management.
  • Recruited, coached, and mentored a high-performing sales team of five account executives, driving consistent overachievement.
Apr 2012 - Oct 2012
7 months
Frankfurt, Germany

Sales Director

ORC Group

  • Drove new business development in Germany and Eastern Europe.
  • Built and qualified pipeline from scratch, aligning technical solutions with customer business value.
  • Partnered with technical teams to drive complex sales cycles.
Nov 2005 - Apr 2012
6 years 6 months
Frankfurt, Germany

Sales Manager, Sales Specialists – Corporate Accounts CEMEA

Thomson Reuters (now Refinitiv part of LSEG)

  • Promoted from Sales Executive to Senior Sales Manager based on consistent quota overachievement and leadership impact.
  • Led a regional enterprise sales team of six representatives with a €10M ARR target while personally carrying a €1M quota, consistently exceeding targets.
  • Delivered overperformance by implementing structured account planning, pipeline rigor, and targeted coaching.
  • Partnered with cross-functional stakeholders to define enterprise GTM strategy, uncover new business opportunities, and expand key accounts.
  • Drove enterprise sales within corporate development, M&A, treasury, and business intelligence departments across non-financial corporates.

Summary

SaaS sales leader with 10+ years of experience building and scaling high-performance teams across DACH and EMEA. Consistently delivers double-digit ARR growth through GTM strategy, complex deal execution, and talent development.

Known for a people-first leadership style that empowers teams, while driving operational excellence through data-driven forecasting and scalable sales processes. Skilled in enterprise SaaS sales, multi-segment strategy (SMB → Enterprise), and leading digital transformation in fast-paced growth environments.

Skills

  • People-first Leadership – Build Trust, Remove Obstacles, And Coach Teams To Progress Deals, Grow Professionally, And Achieve Targets.

  • Execution & Accountability – Lead By Example, Combining Structured Coaching, Data-driven Kpis, And Accountability To Drive Overperformance.

  • Commercial Impact – Proven Record Of Scaling Revenue Engines, Increasing Win Rates, And Delivering Multi-million Arr Growth.

  • Salesforce

  • Gong

  • Salesloft

  • Google Workspace

  • Ms Office

  • Lusha

  • Zoominfo

  • Notion

  • Linkedin Navigator

  • Chatgpt

  • Perplexity

  • Toqan

  • Boostup

  • Tableau

Languages

English
Native
German
Advanced

Education

University of Paderborn, Germany

B.A. (Honours) · Economics (Erasmus Programme) · Paderborn, Germany

Nottingham Trent University

B.A. (Honours) · European Economics · Nottingham, United Kingdom

Certifications & licenses

Full Sales Cycle Selling

Winning by Design

Manager To Coach Certification

Health & Wellbeing Winning by Design

Cro School

Pavilion University

Revenue Architecture

Winning by Design

Meddic Academy

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