Martin Alamri - Career Break

Q: Where is Martin based?

Martin is based in Frankfurt, Germany .

Q: What languages does Martin speak?

Martin speaks the following languages: English (Native), German (Advanced) .

Q: How many years of experience does Martin have?

Martin has at least 20 years of experience. During this time, Martin has worked in at least 8 different roles and for 8 different companies . The average length of individual experience is 2 years and 3 months . Note that Martin may not have shared all experience and actually has more experience.

Q: What is Martin's latest experience?

Martin's most recent position is Career Break .

Q: What companies has Martin worked for in recent years?

In recent years, Martin has worked for Udemy , Crownpeak , and Talkwalker (acquired by Hootsuite) .

Q: Which industries is Martin most experienced in?

Martin is most experienced in industries like Information Technology (IT) , Banking and Finance , and Education . Martin also has some experience in Real Estate .

Q: Which business areas is Martin most experienced in?

Martin is most experienced in business areas like Sales , Strategy and Planning , and Marketing . Martin also has some experience in Human Resources (HR) .

Q: Which industries has Martin worked in recently?

Martin has recently worked in industries like Information Technology (IT) and Education .

Q: Which business areas has Martin worked in recently?

Martin has recently worked in business areas like Sales , Marketing , and Human Resources (HR) .

Recommended expert

Frankfurt, Germany

Experience

Aug 2025 - Present

7 months

Frankfurt, Germany

Career Break

Designed to empower leaders to be more effective coaches and help customer-facing reps elevate their skills and implement new process initiatives.
My role was impacted by a reorganisation at Udemy.
Currently taking time to recharge, invest in learning, particularly around AI and its impact on sales and go-to-market strategies.

Nov 2023 - Jul 2025

1 year 9 months

Frankfurt am Main, Germany

Regional Sales Director DACH

Udemy

Led enterprise sales team across DACH, driving net new ARR and expansion.
Coached account executives, improved win rates and sales cycle efficiency using MEDDIC and value-based selling.
Ensured forecast accuracy within ±10%.
Acted as executive sponsor for strategic accounts.
Drove net new ARR through new logo wins and maximised upsell and expansion across a $19M installed base, ensuring double-digit YoY growth.
Positioned Germany as #1 market in EMEA by implementing MEDDIC-based sales coaching, contributing 20% of all regional bookings in Q1 2025.
Achieved 40% YoY revenue growth in Q1 2025 by optimizing pipeline execution and enhancing win-rate strategies.
Developed top talent, with three of four recent EMEA AE of the Quarter award winners from the DACH team.
Designed and launched the first regional customer community events to shape AI strategy and adoption among leading enterprises including Mercedes, Daimler Truck, and Continental.

Nov 2022 - Oct 2023

1 year

Frankfurt am Main, Germany

Head of DXP Sales DACH / UKI / Nordics

Crownpeak

Managed a team of six enterprise account executives with a $4.4M ARR quota for SaaS and $1M for on-prem solutions.
Drove new logo acquisition, expansion revenue, and on-prem to SaaS migrations.
Led hiring, talent development, and cross-functional collaboration.
Promoted from Head of Sales DACH to Head of Sales EMEA within three months based on performance and strategic impact.
Increased recurring revenue share by 35% through on-prem to SaaS migrations.
Secured first enterprise customers in Denmark and Sweden by executing targeted regional GTM strategy.
Redesigned partner programme with marketing and alliances teams, boosting partner leads by 180% and solution partners by 30%.
Executed GTM strategy for launch of new digital accessibility & management solution, driving early adoption and generating new pipeline.

Nov 2019 - Nov 2022

3 years 1 month

Frankfurt, Germany

Head of Sales & Country Manager DACH + CEMEA

Talkwalker (acquired by Hootsuite)

Scaled DACH organisation from 5 to 25 FTEs across sales, customer success, pre-sales, and marketing within 18 months.
Increased net new ARR from €2.0M to €4.85M by realigning GTM strategy, embedding value-based selling, and expanding enterprise penetration.
Revitalised underperforming sales team through coaching and SPICED/REKS framework, boosting win rates from 23% to 30% (FY20) and 33% to 45% in enterprise (FY21).
Closed multiple six-figure enterprise deals with Sony PlayStation, Deutsche Telekom, Daimler, and Aldi.
Drove adoption of Gong, Salesloft, and ZoomInfo, embedding SPICED/REKS framework to professionalise sales execution and increase deal velocity.

Dec 2018 - Aug 2019

9 months

Frankfurt, Germany

International Business Development Director

Allthings

Developed and executed sales strategies for top DACH/EMEA real estate firms, generating new enterprise pipeline and expanding regional presence.
Represented Allthings at major industry conferences as speaker and panelist, enhancing brand visibility and generating new qualified leads for enterprise accounts.

Feb 2017 - Nov 2018

1 year 10 months

Frankfurt, Germany

Senior Director Business Development

Drooms GmbH

Built and led a new corporate finance vertical, driving business development and account expansion.
Generated €2M in net new annual contract value within 18 months through acquisition and expansion.
Developed and executed GTM strategy for newly acquired SaaS product, driving adoption across private equity and venture capital clients and accelerating cross-sell opportunities.
Closed strategic deals with Evonik, Helvetia, and Tengelmann.

Oct 2012 - Jan 2017

4 years 4 months

Frankfurt, Germany

Sales Director

DataSite (formerly Merrill Corp.)

Built a €2.5M book of business from the ground up and led a sales team generating €12M in annual contract value.
Achieved quota attainment of 128–140% each fiscal year.
Served as strategic account lead for top-tier clients with a strong focus on relationship management.
Recruited, coached, and mentored a high-performing sales team of five account executives, driving consistent overachievement.

Apr 2012 - Oct 2012

7 months

Frankfurt, Germany

Sales Director

ORC Group

Drove new business development in Germany and Eastern Europe.
Built and qualified pipeline from scratch, aligning technical solutions with customer business value.
Partnered with technical teams to drive complex sales cycles.

Nov 2005 - Apr 2012

6 years 6 months

Frankfurt, Germany

Sales Manager, Sales Specialists – Corporate Accounts CEMEA

Thomson Reuters (now Refinitiv part of LSEG)

Promoted from Sales Executive to Senior Sales Manager based on consistent quota overachievement and leadership impact.
Led a regional enterprise sales team of six representatives with a €10M ARR target while personally carrying a €1M quota, consistently exceeding targets.
Delivered overperformance by implementing structured account planning, pipeline rigor, and targeted coaching.
Partnered with cross-functional stakeholders to define enterprise GTM strategy, uncover new business opportunities, and expand key accounts.
Drove enterprise sales within corporate development, M&A, treasury, and business intelligence departments across non-financial corporates.

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Information Technology (10.5 years), Banking and Finance (6.5 years), Education (2.5 years), and Real Estate (0.5 years).

Information Technology

Banking and Finance

Education

Real Estate

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Sales (20 years), Strategy (3 years), Marketing (2.5 years), and Human Resources (0.5 years).

Sales

Strategy

Marketing

Human Resources

Summary

SaaS sales leader with 10+ years of experience building and scaling high-performance teams across DACH and EMEA. Consistently delivers double-digit ARR growth through GTM strategy, complex deal execution, and talent development.

Known for a people-first leadership style that empowers teams, while driving operational excellence through data-driven forecasting and scalable sales processes. Skilled in enterprise SaaS sales, multi-segment strategy (SMB → Enterprise), and leading digital transformation in fast-paced growth environments.

Skills

People-first Leadership – Build Trust, Remove Obstacles, And Coach Teams To Progress Deals, Grow Professionally, And Achieve Targets.
Execution & Accountability – Lead By Example, Combining Structured Coaching, Data-driven Kpis, And Accountability To Drive Overperformance.
Commercial Impact – Proven Record Of Scaling Revenue Engines, Increasing Win Rates, And Delivering Multi-million Arr Growth.
Salesforce
Gong
Salesloft
Google Workspace
Ms Office
Lusha
Zoominfo
Notion
Linkedin Navigator
Chatgpt
Perplexity
Toqan
Boostup
Tableau

Languages

English

Native

German

Advanced

Education

University of Paderborn, Germany

B.A. (Honours) · Economics (Erasmus Programme) · Paderborn, Germany

Nottingham Trent University

B.A. (Honours) · European Economics · Nottingham, United Kingdom

Certifications & licenses

Full Sales Cycle Selling

Winning by Design

Manager To Coach Certification

Health & Wellbeing Winning by Design

Cro School

Pavilion University

Revenue Architecture

Winning by Design

Meddic Academy

Profile

Created

November 2025

Last Update

November 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Martin based?

Martin is based in Frankfurt, Germany.

What languages does Martin speak?

Martin speaks the following languages: English (Native), German (Advanced).

How many years of experience does Martin have?

Martin has at least 20 years of experience. During this time, Martin has worked in at least 8 different roles and for 8 different companies. The average length of individual experience is 2 years and 3 months. Note that Martin may not have shared all experience and actually has more experience.

What roles would Martin be best suited for?

Based on recent experience, Martin would be well-suited for roles such as: Career Break, Regional Sales Director DACH, Head of DXP Sales DACH / UKI / Nordics.

What is Martin's latest experience?

Martin's most recent position is Career Break.

What companies has Martin worked for in recent years?

In recent years, Martin has worked for Udemy, Crownpeak, and Talkwalker (acquired by Hootsuite).

Which industries is Martin most experienced in?

Martin is most experienced in industries like Information Technology (IT), Banking and Finance, and Education. Martin also has some experience in Real Estate.

Which business areas is Martin most experienced in?

Martin is most experienced in business areas like Sales, Strategy and Planning, and Marketing. Martin also has some experience in Human Resources (HR).

Which industries has Martin worked in recently?

Martin has recently worked in industries like Information Technology (IT) and Education.

Which business areas has Martin worked in recently?

Martin has recently worked in business areas like Sales, Marketing, and Human Resources (HR).

What is Martin's education?

Martin holds a Bachelor in Economics (Erasmus Programme) from University of Paderborn, Germany and a Bachelor in European Economics from Nottingham Trent University.

Does Martin have any certificates?

Martin has 5 certificates. Among them, these include: Full Sales Cycle Selling, Manager To Coach Certification, and Cro School.

What is the availability of Martin?

Martin is immediately available full-time for suitable projects.

What is the rate of Martin?

Martin's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.