Edris K.

Co-Founder, Business Strategy & Development

Mainz, Germany

Experience

Dec 2023 - Present
2 years 1 month

Co-Founder, Business Strategy & Development

Unique Moments Ltd.

  • Establishing Unique Moments Ltd. as a scalable SaaS platform for comprehensive fan engagement

  • Developing and launching a 360° ecosystem from ticketing to social media integration

  • International scaling of platform architecture for clubs, cities, and brands

  • Design and technical implementation of AI features for data analysis and content personalization

  • Development of a cloud-based dashboard for real-time analysis of fan behavior and event data

  • Building a modular AI architecture for dynamic analysis and segmentation of fan profiles in real-time

  • Development and integration of AI-based recommendation engines for personalized event suggestions, dynamic pricing & upselling system, and social media content optimization through NLP

  • Use of machine learning for behavior prediction based on CRM and ticket data

  • Development of a proprietary AI analytics dashboard for sponsors to measure success based on KPIs (engagement, reach, conversion)

  • Designing interactive AI modules ("Smart Interactions") for live events and digital platforms

  • Using generative AI for automated fan communication & content creation (chatbots, text AI, graphic templates)

  • Building and leading an interdisciplinary team (8 people) from tech, marketing, and sales

  • Agile management of complex projects and MVP launches with high market speed

  • Introduction of a scalable partner & support system for customers and sponsors

  • Strategic collaboration with top brands like Pernod Ricard, LVMH, and FSV Mainz 05

  • Implementation of innovative event formats like the "Smallest Disco in the World" with strong digital reach

  • Development of new sponsorship models based on AI-supported user data analyses

Jan 2023 - Jan 2025
2 years 1 month

Global Head of Business Development & Strategy

Calmaroi GmbH

  • Establishing Calmaroi GmbH, currently achieving a revenue of €5M
  • Developing and expanding international markets in Asia, America, and South America
  • Designing and implementing sales strategies for revenue growth
  • Developing and implementing innovative business models for expansion into new markets
  • Ensuring compliance and quality standards in an international context
  • Long-term strategic planning and vision
Mar 2018 - Jun 2020
2 years 4 months
Frankfurt am Main, Germany

Regional Sales Manager On-Trade Southern Hessen

Bacardi Deutschland GmbH

  • Professionalization and introduction of new processes
  • Interface between brand and customers
  • Introduction and development of new marketing strategies
  • Support of the brand with beverage suppliers (key account segment)
  • SAP representative (Superuser)
  • Internal sales training
  • Focus on Mainz, Wiesbaden, Darmstadt, Aschaffenburg, Southern Hessen region
Feb 2017 - Feb 2018
1 year 1 month
Berlin, Germany

Regional Sales Manager On-Trade Hessen

Thomas Henry GmbH & Co. KG

  • Professionalization and introduction of new processes
  • Interface between brand and customers
  • Introduction and development of new marketing strategies
  • Support of the brand with beverage suppliers
  • Focus on Frankfurt am Main
Dec 2015 - Jan 2018
2 years 2 months
Mainz, Germany

Partner-Managing Director

K&K Gastro GbR

  • Operation of the gastronomic establishment "Der große Gatsby" in Mainz
  • Employee leadership and training
  • Bookkeeping
  • Company and event planning and other administrative tasks
Dec 2012 - Nov 2015
3 years
Seck, Germany

Brand Ambassador

Philip Morris International / JTI INTL

  • Implementation of brand philosophy in customer dialogue
  • Planning of promotional events
  • Sales of focus brands
Apr 2011 - Nov 2012
1 year 8 months
Germany

Consultant in Telecommunications, Automobile, Food & Tobacco Industry

Independent Consultant

  • Introduction and implementation of processes
  • Sales of brands
  • Intensive customer care
Sep 2008 - Mar 2011
2 years 7 months
Germany

Project Manager

Unguis Arts International GmbH & Co. KG

  • Commercial basic training and activities
  • Trade fair support and coordination

Languages

German
Native
Persian
Native
English
Advanced
French
Elementary
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