Establishing Unique Moments Ltd. as a scalable SaaS platform for comprehensive fan engagement
Developing and launching a 360° ecosystem from ticketing to social media integration
International scaling of platform architecture for clubs, cities, and brands
Design and technical implementation of AI features for data analysis and content personalization
Development of a cloud-based dashboard for real-time analysis of fan behavior and event data
Building a modular AI architecture for dynamic analysis and segmentation of fan profiles in real-time
Development and integration of AI-based recommendation engines for personalized event suggestions, dynamic pricing & upselling system, and social media content optimization through NLP
Use of machine learning for behavior prediction based on CRM and ticket data
Development of a proprietary AI analytics dashboard for sponsors to measure success based on KPIs (engagement, reach, conversion)
Designing interactive AI modules ("Smart Interactions") for live events and digital platforms
Using generative AI for automated fan communication & content creation (chatbots, text AI, graphic templates)
Building and leading an interdisciplinary team (8 people) from tech, marketing, and sales
Agile management of complex projects and MVP launches with high market speed
Introduction of a scalable partner & support system for customers and sponsors
Strategic collaboration with top brands like Pernod Ricard, LVMH, and FSV Mainz 05
Implementation of innovative event formats like the "Smallest Disco in the World" with strong digital reach
Development of new sponsorship models based on AI-supported user data analyses
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