Andreas Zindel
Founder / Principal Consultant
Experience
Founder / Principal Consultant
AZ Concepts
- Commercial & GTM transformation mandates in B2B & B2B2C environments.
- Designed and implemented a new sales & operating model for a mobility scale-up; created segmentation, pricing and commercial discipline.
- Provides interim leadership across GTM, Commercial Excellence, and scaling programs.
Managing Director, Inside Sales Germany, Austria, Switzerland & BeNeLux | Lead Telesales Europe
FedEx Express Deutschland GmbH
- Centralized German operations (23→ 2 sites), delivering major cost and service-quality improvements.
- Built and operationalized a standardized European GTM model for Inside Sales across 20+ locations.
- Introduced AI-enabled lead workflows, CRM adoption & KPI governance; created predictable pipeline engine.
- Established a new operating rhythm & performance system across Europe.
- Led cross-functional transformation with Marketing, Sales Ops, Finance & Operations.
Chief Executive Officer / Co-Founder
HARP International GmbH / AZ Concept
- Built a premium cosmetics brand in China; developed B2B2C, retail & distributor channels.
- Designed and executed multi-market GTM, digital activation & operational scaling.
European Head of Sales
Taulia Inc.
- Led European strategic accounts & built enterprise pipeline across key markets.
- Introduced value-based selling & improved qualification rigor for predictable ARR growth.
Director, Head of BD / Market Strategy & CE
American Express Services Europe Ltd.
- Drove adoption of virtual cards, vPayment & digital expense workflows across enterprise clients.
- Built strategic partnerships with TMCs, OTAs, banks & digital platforms to scale virtual payment integration across the travel and B2B payment ecosystem.
- Orchestrated cross-functional transformation across Sales, Marketing, Ops & Product to redesign the entire lead-to-acquisition engine.
Director, Head of Partnerships & Business Development
American Express Services Europe Ltd.
- Built high-impact alliances across banking, tech & travel ecosystems.
- Achieved sustained double-digit revenue growth via sector-specific GTM programs.
Team Leader Multinational Accounts
American Express Services Europe Ltd.
- Managed USD 500M+ multinational portfolio; aligned global payment processes & expansions.
Managing Director / Company Secretary
WIESENHOF International / WIESENHOF UK Ltd
- Tripled revenue through market expansion across Europe & Middle East.
Export Manager
WIESENHOF International / WIESENHOF UK Ltd
- Led international expansion and partner development.
Trading Manager
Alfred Zindel KG
- Operational responsibility for sourcing & national sales.
Summary
Interim Commercial & Transformation Leader with deep experience stabilizing organizations, rebuilding GTM structures, improving revenue performance, and aligning commercial teams across complex, international environments. Combines enterprise GTM leadership with hands-on operational discipline, gained from leading multi-country transformations at FedEx and digital payment innovation at American Express. Known for establishing clarity in ambiguous or underperforming situations, mobilizing teams quickly, and creating the governance, processes, and commercial structure required for sustainable performance.
Skills
Commercial Clarity & Prioritization In Organizations Lacking Structure Or Direction
Rebuilding Or Refining Gtm Models (Segmentation, Coverage, Pricing, Pipeline Strategy)
Establishing Operational Discipline (Kpis, Forecasting, Governance, Cadence)
Cross-functional Alignment Between Sales, Marketing, Operations & Product
Interim Leadership Coverage For Cro / Vp Sales / Gm Roles
Preparing Organizations For Scale (Processes, Roles, Dashboards, Revenue Mechanics)
Stabilizing Teams During Leadership Transitions Or Restructuring Phases
Injecting Digital, Data-driven, And Ai-enabled Approaches Into Commercial Teams
Rapid Assessment Of Gtm, Pipeline, Customer Portfolio, Org Setup & Commercial Mechanics
Quick Wins Through Clarification Of Icp, Segmentation & Sales Focus
Reset Of Performance Management: Kpis, Forecast Rhythm, Dashboards
Removing Friction In The Commercial Process (Handover Points, Crm Use, Qualification, Etc.)
Strengthening Leadership Cohesion & Aligning Teams On A Single Commercial Plan
Building Scalable Structures That Remain After The Interim Phase
Languages
Education
Cranfield University - School of Management
MBA · Business Administration · Cranfield, United Kingdom
DAV Bremen
Diploma in Business Administration · Business Administration · Bremen, Germany
Certifications & licenses
Artificial Intelligence: Strategy & Governance
University of Oxford - Saïd Business School
Strategic Leadership / Strategic Innovation
Vanderbilt University
Launching New Ventures
Harvard Business School
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