Anna H.
Experienced Strategist
Experience
Jul 2025 - Present
6 monthsFounder and CEO
Upward Dynamics – Anna Herbst Strategy Consulting
- Strategy consulting for SME with focus on future-readiness
- Transformation process guidance
- Building strategic resilience across strategy, culture and structure
Jan 2022 - Mar 2025
3 years 3 monthsGlobal Head of Strategy & Business Excellence, Color Materials
Sun Chemical Colors & Effects GmbH
- Lead and develop global team of 7
- Develop and implement a global strategy for Color Materials
- Establish portfolio evaluation and customer segmentation
- Market intelligence including trend monitoring to derive new business models
- Lead and facilitate digital transformation of business management
- Maintain and enhance digital training platform for Sales and Product training
- Coordinate cross-industry market communication and internal communication
Dec 2019 - Dec 2021
2 years 1 monthLudwigshafen, Germany
Global Integration Lead Business Management
BASF Colors & Effects GmbH
- Coordination of and contact for all merger-control related topics
- Global workstream lead to prepare integration of business processes
- Development of individual industry strategies and overall corporate strategy
Oct 2018 - Nov 2019
1 year 2 monthsLudwigshafen, Germany
Global Center of Excellence
BASF Colors & Effects GmbH
- Project Management Office for end-to-end supply chain project
- Global workstream lead for business-related part of the project
- Internal consultant for business process optimization working closely with supply chain, commercial functions, and technical service
Jul 2016 - Sep 2018
2 years 3 monthsSingapore
Regional Segment Management for Commercial Construction, Performance Materials Asia Pacific
BASF South East Asia Pte Ltd
- Guide country organizations in Asia (10 sales teams) on business priorities, target setting, margin management and value selling, value chain marketing
- Actively engage with key customers in Asia (travel up to 30–40%)
- Drive segment management and new business development for polyurethane products for commercial construction
- Analyze key markets (trends, value chain, main players, competition)
- Define, roll-out and monitor segment strategy & pricing for profitable growth
- Initiate and oversee commercial part of innovation management (R&D)
May 2013 - Jun 2016
3 years 2 monthsSingapore
Regional Communications Manager, Performance Materials Asia Pacific
BASF South East Asia Pte Ltd
- Developed and implemented a strategic communication concept for construction industry including value chain approach and differentiated key messages
- Lead all design-related activities including close cooperation with designers to leverage product aspects and approach new target groups
- Planned, organized and executed major trade fairs and customer workshops
May 2011 - Mar 2013
1 year 11 monthsCologne, Germany
Corporate Marketing Manager for Masterbatches for Plastics
BASF Color Solutions Germany GmbH
- Implemented and monitored the company strategy and developed a corporate brand strategy leading an international project team
- Developed and executed marketing plans, held workshops with major brand owners and trained the sales force
- Steered all external communication, trade fairs and customer seminars
May 2008 - Apr 2011
3 yearsLudwigshafen, Germany
Regional Marketing and Sales Manager Eastern Europe - Africa - Western Asia for Plastic Additives
BASF SE
- Managed regional sales force, oversaw budget of €80mio per annum
- Engage with key customers (travel up to 50%)
- Prepared and supported regional strategies for Africa, Russia and EAWA region, marketing and customer concepts, organized local industry workshops, represented region at customer classification workshops for complete division
- Interface and single point of contact between region and headquarters, sales, supply chain and logistics
Summary
Established, self-driven business leader with deep expertise in the chemical industry, particularly in polymers, polyurethane, masterbatch, pigments, and additives. Proven track record in strategy development, driving innovation, launching new products, and shaping effective marketing and pricing strategies. Skilled at connecting the dots across functions to unlock synergies, always with a clear focus on customer needs. Experienced in identifying opportunities through trend and market monitoring, and in developing new (digital) business models. Focused on people development and participative leadership.
Languages
German
NativeEnglish
AdvancedEducation
Oct 2005 - Sep 2007
Steinbeis University Berlin
Master of Business Administration · Business Administration · Berlin, Germany · 1.4
Sep 2000 - Jul 2005
University of Hildesheim
Master of Arts · International Information Management · Hildesheim, Germany · 1.8
Certifications & licenses
Strategize Like A Futurist
Copenhagen Institute for Futures Studies & Hyper Island
Leading In A Transforming World
INSEAD
Strategy In The Age Of Digital Disruption
INSEAD
Innovation In The Age Of Disruption
INSEAD
Organisation Design Masterclass Programme (ODC Certified)
European Organisation Design Forum (EODF)
Leading Organisations In Disruptive Times
INSEAD
Co-Active Coaching Certificate
BASF SEA Pte Ltd in cooperation with CTI
Advanced Negotiation Skills
Scotwork
Need a freelancer? Find your match in seconds.
Try FRATCH GPT More actions
Similar Freelancers
Discover other experts with similar qualifications and experience
- English
- Deutsch
2025 © FRATCH.IO GmbH. All rights reserved.