Tim Knebel
Social-Media + Account-Management
Experience
Social-Media + Account-Management
Argentum Pflege Holding GmbH
- B2B2C content creation
- Editorial and campaign planning
- Employer marketing
- SEO optimizations
Online Marketing Strategy & CRM
Industrialpartners GmbH
- Evaluation, selection, and implementation of a CRM system
- B2B content creation for newsletters, blog posts, and social media
- Campaign planning and paid ads
- Social media consulting and channel management
- Strategic and operational support for website relaunch
Audit und Online-Marketing Management
Biolitec AG
- Conducted an online marketing audit and developed an online marketing strategy
- Optimized paid ads
- Developed and implemented an SEO concept
- Planned, created, and managed B2B content
- Developed and established new marketing processes
Senior Project Manager für BMW und MINI
BMW AG
- Project owner for digital headquarters projects (e.g. delivery model)
- Account management
- Planning, controlling, and execution of customer mailings
- Campaign planning
Customer Experience Manager für SEAT und CUPRA
SEAT Deutschland
- Project owner for digital projects (e.g. development of an interactive catalog)
- Developed and implemented micro-surveys to improve customer experience (CX)
- Optimized and analyzed customer experience across all online channels
Freiberuflicher Marketingberater
Freelancer
- Analysis and strategic consulting
- Creative concept and operational execution
- 360° communication
- Social media management
- Workshops and events
- Agile coaching and mentoring
Head of Marketing | Co-Founder
Mindbrotherz OÜ
- Online and performance marketing
- Developed app and web services
- Stakeholder management and investor relations
Head of eCommerce, CRM und Loyalty
Norwegian Cruise Line Ltd.
- Developed, managed, and monitored all online channels, performance optimization, campaign planning, reporting
- Led 2 teams in Germany and the UK
- Sent newsletters to 11 markets in 6 languages
- Planned and managed multilingual direct mailings (print)
- Responsible for EMEA website relaunch and NCL app EMEA
- Managed the agency network
- Budget planning and responsibility (€2.5M/year)
Head of Marketing | Co-Founder
Travelmundo South-East Asia Ltd.
- Strategic planning, concept, and building of an innovative tourism app
- Stakeholder management, investor relations, and building a partner network in Asia
Business Consultant | Business Analyst
HolidayCheck AG
- Project owner HolidayCheck-Card
- Concept, planning, and implementation of the HolidayCheck-Card
- Partner management and B2B cooperations
- On-site acquisition of over 250 partners in 14 countries within 6 months
Summary
H Strategy & Conception
Digital marketing strategist with over 15 years of experience in developing and implementing innovative digital strategies, omnichannel campaigns, and marketing automation for leading global brands in the automotive and tourism industries. Since 2020, working as a freelancer and interim manager – specialized in optimizing marketing processes and delivering effective, data-driven solutions.
Cross-Functional Leadership
One of my greatest strengths is my ability to inspire and motivate my team. I lead by example and keep a positive attitude and a cool head even in tough situations.
? Data Analysis
One of my core strengths is turning complex data into clear, actionable insights, which has been key to the success of numerous projects.
Languages
Education
Institut für Marketing und Kommunikation
Diplom, Marketing und Kommunikationswirt · Marketing und Kommunikationswirt · Wiesbaden, Germany
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