Recommended expert

Tim Knebel

Online & Performance Marketing

Tim Knebel
Nauheim, Germany

Experience

Jan 2024 - Dec 9999
7976 years
Bad Homburg, Germany

Online & Performance Marketing

Argentum Pflege Holding GmbH

  • Social media and account management for 40 senior residences
  • Cross-functional leadership
  • B2B2C content creation
  • Editorial and campaign planning
  • Employer marketing
  • SEO optimizations
Jan 2023 - Dec 9999
7977 years
Frankfurt, Germany

Online marketing strategy & CRM

Industrialpartners GmbH

  • Evaluation, selection and implementation of a CRM system
  • B2B content creation for newsletters, blog articles and social media
  • Campaign planning and paid ads
  • Data analysis
  • Social media consulting and channel management
  • Strategic and operational support for website relaunch
Jan 2023 - Dec 2024
2 years
Bonn, Germany

Audit & Online Marketing Management

Biolitec AG

  • Conducting an online marketing audit and developing an online marketing strategy
  • Optimization of paid ads
  • Development and implementation of an SEO concept
  • B2B content planning, creation and management
  • Development and establishment of new marketing processes
Jan 2022 - Dec 2023
2 years
Munich, Germany

Senior project manager for BMW and MINI

BMW AG

  • Project owner for digital headquarters projects (e.g. delivery model)
  • Planning, managing and execution of customer mailings
  • Campaign planning
  • Account management
  • Marketing automation
  • Digital transformation
Jan 2022 - Dec 2023
2 years

Online and social media marketing for DACH

Smartesting Solutions

  • Budget planning and responsibility (€2.5 million per year)
Jan 2021 - Dec 2023
3 years

Newsletter Marketing

Invictus Edelmetalle

  • Newsletter Marketing
Jan 2021 - Dec 2022
2 years
Weiterstadt, Germany

Customer Experience Manager for SEAT and CUPRA

SEAT Deutschland

  • Project Owner for digital projects (e.g. development of an interactive catalog)
  • Development and implementation of micro-surveys to improve the customer experience
  • Optimization and analysis of the customer experience across all online channels
Jan 2020 - Dec 9999
7980 years

Head of eCommerce, CRM & Loyalty

Norwegian Cruise Line Ltd.

  • Development, management and monitoring of all online channels including performance optimization, campaign planning and reporting
  • Team leader for two teams in Germany and the UK
  • Newsletter distribution in eleven markets and six languages
  • Planning and management of multilingual direct mail (print)
  • Responsible for the EMEA website relaunch and the EMEA NCL app
Jan 2019 - Dec 2021
3 years

Head of Marketing | Co-Founder

Mindbrotherz OÜ

  • Online and performance marketing for existing customers
  • Strategic email marketing
  • Development of app and web services
  • Stakeholder management and investor relations
Jan 2017 - Dec 2019
3 years

Business Consultant | Analyst

HolidayCheck AG

  • Project Owner for the HolidayCheck card
  • Conceptualization, planning and implementation of the HolidayCheck card
  • Partner management and B2B cooperation
Jan 2015 - Dec 2016
2 years

Head of Marketing | Co-Founder

Travelmundo South-East Asia Ltd.

  • Strategic planning, concept and development of an innovative travel app
  • Stakeholder management and investor relations
  • Built a partner network in Asia
Jan 2012 - Dec 2015
4 years

Online and Marketing Manager

OBI GmbH; goldgas GmbH, goldpower Gruppe

  • Concept, planning and management of marketing activities
  • Project lead for the website relaunch in 2012 and soft relaunch in 2014 for the OBI app
  • Strategic development of social media channels with over 10K Facebook fans
  • Project management and oversight of the agency network
  • Sponsoring, hospitality and partnerships
  • From April 2014 responsible for corporate communications
Jan 2011 - Dec 2012
2 years

Senior Product Manager

EVO Solutions GmbH

  • Strategic development of a geo-based online business directory
  • Development and management of a multi-level communications concept and campaigns
  • Team leadership
  • Europe-wide sales and acquisition (B2B)
  • Planning and conducting workshops and events
Jan 2011 - Dec 2012
2 years

Project lead for live communication of the CX5 launch

Mazda Motors GmbH

  • Europe-wide on-site acquisition with over 250 partners in 14 countries within six months
  • Project lead for live communication of the CX5 launch
Jan 2008 - Dec 2009
2 years

Marketing Manager

Deutsche Bahn AG

Jan 2005 - Dec 2007
3 years
Spain

Head of Marketing | Co-Founder

Dreamtech Architects Canarias S.L.

  • Built the party and lifestyle portal [link]
  • Developed and managed marketing activities
  • Built the sales and partner network and established partnerships
  • Organized events and parties, including a disco tour
Jan 1996 - Dec 2006
11 years

Bartender | Head Bartender | Mentor

Enchilada GmbH

  • Classic bartending and show bartending
  • Team leadership
  • Planning, ordering, and billing
  • Training new bar teams at new locations

Summary

In my professional career, I’ve had the privilege to work with diverse teams across various industries, which has allowed me to develop versatile skills and an adaptable approach to strategy. I thrive in environments that demand innovative thinking and decisive action.

One of my greatest strengths is my ability to inspire and motivate my team. I lead by example and maintain a positive attitude and a cool head even in challenging situations.

Another key strength is my talent for distilling complex data into clear, actionable insights, significantly contributing to the success of numerous projects.

I am a digital marketing strategist with over 15 years of experience in developing and executing innovative digital strategies, omnichannel campaigns, and marketing automation for leading global brands in the automotive and tourism sectors. Since 2020, I’ve been working as a freelancer and interim manager – specializing in optimizing marketing processes and delivering effective, data-driven solutions.

Skills

  • Crm

  • Cx

  • Campaign Management

  • Social Media Management

  • Meta

  • Content Creation

  • Google Ads

  • Seo

  • Email Marketing

  • Google Analytics

  • Marketing Automation

  • Digital Transformation

  • Customer Experience Management

  • Scrum

  • Jira

  • Confluence

  • Kanban

  • Safe

  • Indesign

  • Design Thinking

  • Zoho Crm

  • Adobe Experience Manager

  • Brevo

  • Central Station Crm

  • Pipedrive

  • Meta

Languages

German
Native
English
Advanced
Spanish
Intermediate

Education

Oct 2009 - Jun 2011

Institute for Marketing and Communication

Diploma, marketing and communications specialist · Marketing and communication · Wiesbaden, Germany

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