Tim Knebel - Online & Performance Marketing

Q: Where is Tim based?

Tim is based in Nauheim, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Tim speak?

Tim speaks the following languages: German (Native), English (Advanced), Spanish (Intermediate) .

Q: How many years of experience does Tim have?

Tim has at least 8003 years of experience. During this time, Tim has worked in at least 15 different roles and for 17 different companies . The average length of individual experience is 471 years and 9 months . Note that Tim may not have shared all experience and actually has more experience.

Q: What is Tim's latest experience?

Tim's most recent position is Online & Performance Marketing at Argentum Pflege Holding GmbH .

Q: What companies has Tim worked for in recent years?

In recent years, Tim has worked for Argentum Pflege Holding GmbH , Industrialpartners GmbH , Biolitec AG , BMW AG , and Smartesting Solutions .

Q: Which industries is Tim most experienced in?

Tim is most experienced in industries like Tourism and Hospitality , Healthcare , and Professional Services . Tim also has some experience in Food and Beverage , Information Technology (IT) , and Automotive .

Q: Which business areas is Tim most experienced in?

Tim is most experienced in business areas like Marketing , Project Management , and Information Technology (IT) . Tim also has some experience in Operations , Human Resources (HR) , and Procurement and Purchasing .

Q: Which industries has Tim worked in recently?

Tim has recently worked in industries like Tourism and Hospitality , Healthcare , and Professional Services .

Q: Which business areas has Tim worked in recently?

Tim has recently worked in business areas like Marketing , Information Technology (IT) , and Project Management .

Recommended expert

Nauheim, Germany

Experience

Jan 2024 - Dec 9999

7976 years

Bad Homburg, Germany

Online & Performance Marketing

Argentum Pflege Holding GmbH

Social media and account management for 40 senior residences
Cross-functional leadership
B2B2C content creation
Editorial and campaign planning
Employer marketing
SEO optimizations

Jan 2023 - Dec 9999

7977 years

Frankfurt, Germany

Online marketing strategy & CRM

Industrialpartners GmbH

Evaluation, selection and implementation of a CRM system
B2B content creation for newsletters, blog articles and social media
Campaign planning and paid ads
Data analysis
Social media consulting and channel management
Strategic and operational support for website relaunch

Jan 2023 - Dec 2024

2 years

Bonn, Germany

Audit & Online Marketing Management

Biolitec AG

Conducting an online marketing audit and developing an online marketing strategy
Optimization of paid ads
Development and implementation of an SEO concept
B2B content planning, creation and management
Development and establishment of new marketing processes

Jan 2022 - Dec 2023

2 years

Munich, Germany

Senior project manager for BMW and MINI

BMW AG

Project owner for digital headquarters projects (e.g. delivery model)
Planning, managing and execution of customer mailings
Campaign planning
Account management
Marketing automation
Digital transformation

Jan 2022 - Dec 2023

2 years

Online and social media marketing for DACH

Smartesting Solutions

Budget planning and responsibility (€2.5 million per year)

Jan 2021 - Dec 2023

3 years

Newsletter Marketing

Invictus Edelmetalle

Newsletter Marketing

Jan 2021 - Dec 2022

2 years

Weiterstadt, Germany

Customer Experience Manager for SEAT and CUPRA

SEAT Deutschland

Project Owner for digital projects (e.g. development of an interactive catalog)
Development and implementation of micro-surveys to improve the customer experience
Optimization and analysis of the customer experience across all online channels

Jan 2020 - Dec 9999

7980 years

Head of eCommerce, CRM & Loyalty

Norwegian Cruise Line Ltd.

Development, management and monitoring of all online channels including performance optimization, campaign planning and reporting
Team leader for two teams in Germany and the UK
Newsletter distribution in eleven markets and six languages
Planning and management of multilingual direct mail (print)
Responsible for the EMEA website relaunch and the EMEA NCL app

Jan 2019 - Dec 2021

3 years

Head of Marketing | Co-Founder

Mindbrotherz OÜ

Online and performance marketing for existing customers
Strategic email marketing
Development of app and web services
Stakeholder management and investor relations

Jan 2017 - Dec 2019

3 years

Business Consultant | Analyst

HolidayCheck AG

Project Owner for the HolidayCheck card
Conceptualization, planning and implementation of the HolidayCheck card
Partner management and B2B cooperation

Jan 2015 - Dec 2016

2 years

Head of Marketing | Co-Founder

Travelmundo South-East Asia Ltd.

Strategic planning, concept and development of an innovative travel app
Stakeholder management and investor relations
Built a partner network in Asia

Jan 2012 - Dec 2015

4 years

Online and Marketing Manager

OBI GmbH; goldgas GmbH, goldpower Gruppe

Concept, planning and management of marketing activities
Project lead for the website relaunch in 2012 and soft relaunch in 2014 for the OBI app
Strategic development of social media channels with over 10K Facebook fans
Project management and oversight of the agency network
Sponsoring, hospitality and partnerships
From April 2014 responsible for corporate communications

Jan 2011 - Dec 2012

2 years

Senior Product Manager

EVO Solutions GmbH

Strategic development of a geo-based online business directory
Development and management of a multi-level communications concept and campaigns
Team leadership
Europe-wide sales and acquisition (B2B)
Planning and conducting workshops and events

Jan 2011 - Dec 2012

2 years

Project lead for live communication of the CX5 launch

Mazda Motors GmbH

Europe-wide on-site acquisition with over 250 partners in 14 countries within six months
Project lead for live communication of the CX5 launch

Jan 2008 - Dec 2009

2 years

Marketing Manager

Deutsche Bahn AG

Jan 2005 - Dec 2007

3 years

Spain

Head of Marketing | Co-Founder

Dreamtech Architects Canarias S.L.

Built the party and lifestyle portal [link]
Developed and managed marketing activities
Built the sales and partner network and established partnerships
Organized events and parties, including a disco tour

Jan 1996 - Dec 2006

11 years

Bartender | Head Bartender | Mentor

Enchilada GmbH

Classic bartending and show bartending
Team leadership
Planning, ordering, and billing
Training new bar teams at new locations

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Tourism (7985 years), Healthcare (7977 years), Professional Services (7977 years), Food and Beverage (11 years), Information Technology (7 years), and Automotive (5 years).

Tourism

Healthcare

Professional Services

Food and Beverage

Information Technology

Automotive

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (7992 years), Project Management (7988 years), Information Technology (7980 years), Operations (14 years), Human Resources (11 years), and Procurement (11 years).

Marketing

Project Management

Information Technology

Operations

Human Resources

Procurement

Summary

In my professional career, I’ve had the privilege to work with diverse teams across various industries, which has allowed me to develop versatile skills and an adaptable approach to strategy. I thrive in environments that demand innovative thinking and decisive action.

One of my greatest strengths is my ability to inspire and motivate my team. I lead by example and maintain a positive attitude and a cool head even in challenging situations.

Another key strength is my talent for distilling complex data into clear, actionable insights, significantly contributing to the success of numerous projects.

I am a digital marketing strategist with over 15 years of experience in developing and executing innovative digital strategies, omnichannel campaigns, and marketing automation for leading global brands in the automotive and tourism sectors. Since 2020, I’ve been working as a freelancer and interim manager – specializing in optimizing marketing processes and delivering effective, data-driven solutions.

Skills

Crm
Cx
Campaign Management
Social Media Management
Meta
Content Creation
Google Ads
Seo
Email Marketing
Google Analytics
Marketing Automation
Digital Transformation
Customer Experience Management
Scrum
Jira
Confluence
Kanban
Safe
Indesign
Design Thinking
Zoho Crm
Adobe Experience Manager
Brevo
Central Station Crm
Pipedrive
Meta

Languages

German

Native

English

Advanced

Spanish

Intermediate

Education

Oct 2009 - Jun 2011

Institute for Marketing and Communication

Diploma, marketing and communications specialist · Marketing and communication · Wiesbaden, Germany

Profile

Created

November 2022

Last Update

June 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Tim based?

Tim is based in Nauheim, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Tim speak?

Tim speaks the following languages: German (Native), English (Advanced), Spanish (Intermediate).

How many years of experience does Tim have?

Tim has at least 8003 years of experience. During this time, Tim has worked in at least 15 different roles and for 17 different companies. The average length of individual experience is 471 years and 9 months. Note that Tim may not have shared all experience and actually has more experience.

What roles would Tim be best suited for?

Based on recent experience, Tim would be well-suited for roles such as: Online & Performance Marketing, Online marketing strategy & CRM, Audit & Online Marketing Management.

What is Tim's latest experience?

Tim's most recent position is Online & Performance Marketing at Argentum Pflege Holding GmbH.

What companies has Tim worked for in recent years?

In recent years, Tim has worked for Argentum Pflege Holding GmbH, Industrialpartners GmbH, Biolitec AG, BMW AG, and Smartesting Solutions.

Which industries is Tim most experienced in?

Tim is most experienced in industries like Tourism and Hospitality, Healthcare, and Professional Services. Tim also has some experience in Food and Beverage, Information Technology (IT), and Automotive.

Which business areas is Tim most experienced in?

Tim is most experienced in business areas like Marketing, Project Management, and Information Technology (IT). Tim also has some experience in Operations, Human Resources (HR), and Procurement and Purchasing.