Gilbert Schwartmann - Go-to-Market & Growth Marketing Leader

Q: Where is Gilbert based?

Gilbert is based in Darmstadt, Germany .

Q: What languages does Gilbert speak?

Gilbert speaks the following languages: German (Native), Swedish (Elementary) .

Q: How many years of experience does Gilbert have?

Gilbert has at least 26 years of experience. During this time, Gilbert has worked in at least 8 different roles and for 8 different companies . The average length of individual experience is 3 years and 3 months . Note that Gilbert may not have shared all experience and actually has more experience.

Q: What is Gilbert's latest experience?

Gilbert's most recent position is Go-to-Market & Growth Marketing Leader at B2B Runner .

Q: What companies has Gilbert worked for in recent years?

In recent years, Gilbert has worked for B2B Runner , Bobcat EMEA , Netigate , Liferay , and HBK - Hottinger Brüel & Kjaer .

Q: Which industries is Gilbert most experienced in?

Gilbert is most experienced in industries like Manufacturing , Advertising , and Information Technology (IT) . Gilbert also has some experience in Education , Banking and Finance , and Insurance .

Q: Which business areas is Gilbert most experienced in?

Gilbert is most experienced in business areas like Marketing , Strategy and Planning , and Sales . Gilbert also has some experience in Business Intelligence , Project Management , and Customer Service .

Q: Which industries has Gilbert worked in recently?

Gilbert has recently worked in industries like Manufacturing , Information Technology (IT) , and Banking and Finance .

Q: Which business areas has Gilbert worked in recently?

Gilbert has recently worked in business areas like Marketing , Sales , and Business Intelligence .

Recommended expert

Darmstadt, Germany

Experience

May 2025 - Present

10 months

Go-to-Market & Growth Marketing Leader

B2B Runner

Founded B2B Runner, a consulting agency specializing in B2B marketing support and go-to-market advisory.
Helped IT and technology companies launch new products in the German mid-market and accelerate growth.
Established positioning as a trusted partner for companies with strong products but limited growth curves.
Currently fully engaged with pilot clients in SaaS and technology.

Jan 2024 - Present

2 years 2 months

Marketing Analytics / Marketing Intelligence Manager (Head of Marketing Bobcat Germany)

Bobcat EMEA

Played a key role in the turnaround of the German Bobcat branch network, working closely with sales, finance, HR, and IT.
Supported the operationalization of the Salesforce/SAP setup as the backbone for sales and service processes.
Increased marketing-generated revenue from 0% to 35% (multi-million euro impact) within 9 months.
Built a profitable funnel within 6 months, creating sustainable growth momentum.
Gained deep insights into mid-market sales structures with strong customer focus and lean organizational setup.

Apr 2022 - Dec 2023

1 year 9 months

Stockholm, Sweden

VP Growth Marketing

Netigate

Responsible for marketing and growth strategy for a rapidly expanding SaaS company, with a core customer base in DACH SMEs.
Reduced advertising costs by 50% while increasing deal volume and significantly lowering CAC (Customer Acquisition Costs).
Drove account-based marketing initiatives in addition to classic funnel marketing, closely aligning with sales.
Achieved a +250% growth in qualified leads within 1 year.
Successfully led a complete rebranding and repositioning of the brand.

Apr 2021 - Mar 2022

1 year

Eschborn, Germany

Marketing Director DACH

Liferay

Developed vertical go-to-market strategies for a leading Digital Experience Platform (DXP), focusing on manufacturing, insurance, finance, and the public sector.
Worked closely with clients and launched multiple customer success initiatives, boosting adoption and retention.
Increased new customer rate by 150% within a year through targeted GTM campaigns and sales alignment.

Jan 2019 - Mar 2021

2 years 3 months

Darmstadt, Germany

Head of Marketing & Digital

HBK - Hottinger Brüel & Kjaer

Supported the post-merger integration of HBM and Brüel & Kjær into HBK and aligned a global marketing team of over 50 people.
Facilitated intensive cross-region collaboration with the US, ensuring cultural alignment and consistent communication.
Introduced agile processes and implemented change management measures to foster a unified brand culture.
Developed a new global brand identity and rolled out a scalable marketing automation system across all regions.

Oct 2004 - Dec 2018

14 years 3 months

Darmstadt, Germany

Head of Marketing

Hottinger Baldwin Messtechnik GmbH

Built the digital B2B marketing from the ground up at a German SME in the electronics industry (>€200M revenue) – including website, email marketing, SEO, and social media.
Achieved a steady 10%+ of company revenue (>€20M yearly) through marketing-driven sales and maintained this level year after year.
Established CRM and ERP integrations to support sales and worked closely with works councils and cross-functional teams.
Led the digital transformation of marketing and aligned traditional activities with new digital channels.
Developed and implemented a highly profitable go-to-market model across more than 40 countries, blending mid-sized company DNA with international growth.

Feb 2002 - Feb 2004

2 years 1 month

Pfungstadt, Germany

Project Manager

Studiengemeinschaft Darmstadt GmbH

Contributed to a pilot project for digital learning in German technical training in collaboration with Fraunhofer institutes.
Gained early experience in digitizing educational content and aligning traditional SME training programs with new digital formats.
Built a foundation in cross-functional project work at the intersection of education, technology, and business.

Aug 1999 - Jun 2002

2 years 11 months

Digital Marketing Internships

Bildung Online, Xipolis.net, Clickfish.com and others

Gained initial hands-on experience in digital marketing projects for startups, focusing on digital business development and editorial work.

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Manufacturing (19.5 years), Advertising (3 years), Information Technology (2.5 years), Education (2 years), Banking and Finance (1 year), and Insurance (1 year).

Manufacturing

Advertising

Information Technology

Education

Banking and Finance

Insurance

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (24 years), Strategy (3.5 years), Sales (2.5 years), Business Intelligence (2 years), Project Management (2 years), and Customer Service (1 year).

Marketing

Strategy

Sales

Business Intelligence

Project Management

Customer Service

Summary

Recognized as one of Germany's Top 25 B2B Marketers (2021, ONE-TO-ONE Magazine).
Built and led high-performance marketing teams with a strong digital and GTM focus (Go-to-Market).
Repositioned brands and executed relaunches with clear contribution to growth and revenue.
Consistently exceeded KPI targets, even in challenging business situations.
Founded B2B Runner, my own GTM consulting agency, which has already supported a dozen clients – mainly software companies launching new products in the German mid-market.
Creator of a popular LinkedIn newsletter on B2B marketing, AI, and GTM strategy.
Listed in the German Ultra Directory for successfully completing multiple marathons and ultramarathons – proof of the endurance I bring to business challenges.

I want to further expand my role at the intersection of technology and business in SMEs and help companies with great products but limited growth curves accelerate their go-to-market strategies.

My passion lies in building bridges: between digital tools and human collaboration, strategy and execution, speed and sustainability. And yes – even between running trails and boardrooms, because I believe a runner's endurance and an executive's mindset have a lot in common.

Languages

German

Native

Swedish

Elementary

Education

Oct 2003 - Jun 2005

University of Rostock

Master of Arts, Media and Education · Media and Education · Rostock, Germany · 1

Oct 1998 - Jun 1999

Universidade Católica Portuguesa

Erasmus Program in Marketing · Marketing · Lisbon, Portugal

Oct 1996 - Jun 2002

University of Trier

Diploma in Geography & Business Administration (minor) · Geography & Business Administration · Trier, Germany · 1.0

Profile

Created

February 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Gilbert based?

Gilbert is based in Darmstadt, Germany.

What languages does Gilbert speak?

Gilbert speaks the following languages: German (Native), Swedish (Elementary).

How many years of experience does Gilbert have?

Gilbert has at least 26 years of experience. During this time, Gilbert has worked in at least 8 different roles and for 8 different companies. The average length of individual experience is 3 years and 3 months. Note that Gilbert may not have shared all experience and actually has more experience.

What roles would Gilbert be best suited for?

Based on recent experience, Gilbert would be well-suited for roles such as: Go-to-Market & Growth Marketing Leader, Marketing Analytics / Marketing Intelligence Manager (Head of Marketing Bobcat Germany), VP Growth Marketing.

What is Gilbert's latest experience?

Gilbert's most recent position is Go-to-Market & Growth Marketing Leader at B2B Runner.

What companies has Gilbert worked for in recent years?

In recent years, Gilbert has worked for B2B Runner, Bobcat EMEA, Netigate, Liferay, and HBK - Hottinger Brüel & Kjaer.

Which industries is Gilbert most experienced in?

Gilbert is most experienced in industries like Manufacturing, Advertising, and Information Technology (IT). Gilbert also has some experience in Education, Banking and Finance, and Insurance.

Which business areas is Gilbert most experienced in?

Gilbert is most experienced in business areas like Marketing, Strategy and Planning, and Sales. Gilbert also has some experience in Business Intelligence, Project Management, and Customer Service.

Which industries has Gilbert worked in recently?

Gilbert has recently worked in industries like Manufacturing, Information Technology (IT), and Banking and Finance.

Which business areas has Gilbert worked in recently?

Gilbert has recently worked in business areas like Marketing, Sales, and Business Intelligence.

What is Gilbert's education?

Gilbert holds a Master in Media and Education from University of Rostock and a Bachelor in Marketing from Universidade Católica Portuguesa.

What is the availability of Gilbert?

Gilbert is immediately available part-time for suitable projects.

What is the rate of Gilbert?

Gilbert's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.