Agile Coach

Strategic & operational implementation

• Establishing and expanding sales controlling for the entire sales department
• Defining, integrating, and positioning sales controlling within the overall sales organization
• Defining KPIs
• Building sales controlling with reporting and KPI structure
• Setting up reporting for management and board
• Developing deep-dive analyses
• Analyzing and supporting the operational sales team
• Strategic planning, design, and development of measures to control the overall sales and significantly improve overall performance
• Identifying deviations in the departments. Proactively supporting and initiating corrective actions
• Developing and actively supporting the division manager
• Introducing stakeholder management
• Planning procurement volumes for electricity and gas
• Financial planning
• Budget planning and monitoring
• Monitoring the profitability of sales
• Implementing and setting up new analysis tools (e.g., Power BI, InfoZoom)
• Reporting to sales management and executive board

Consulting & project management for sales

• Reviewing and optimizing agency contracts
• Reviewing and optimizing sales representative contracts
• Creating new contracts and commission models for sales partners / agencies
• Product development in collaboration with marketing and product teams
• Creating business plans for 2023 & 2024
• Defining KPIs and implementing & monitoring them
• Planning & implementing the ramp-up or reactivation of B2B – B2C sales after Corona & the energy crisis
• Sales representative agencies
• Portals
• Distributors
• Organic sales
• Building cross-selling partners (e.g., energy & telco)
• Calculating products & commissions
• Creating overall D2D budget for 2023 & 2024
• Negotiating with existing and new sales agencies
• Acquiring new sales partners
• Managing D2D, portals, and B2B & B2C agency sales
• Annual meetings including contract negotiations and planning
• Sales agencies
• Sales representative agencies
• Suppliers
• Onboarding and transferring responsibilities to new colleagues / team
• Internal and external interface management
• Cooperation and performance control of agencies
• Contact person & manager for all sales partners
• Reviewing and optimizing or creating processes
• Training internal and external teams
• Expanding sales to new regions & channels
• Setting up new sales channels and partnerships & cross-selling
• Reporting to management
• Setting up & tracking monitoring
• Overall budget – D2D and B2B channels
• Order intake
• Target vs. actual comparisons
• Achieving targets
• Costs and special measures
• Existing customers
• New customers
• Sales partners
• Competitors
• Campaigns / A-B testing of campaigns / products
• Partnerships
• Analyses & measures
• Return on sales
• Order intake / channels / personas etc.
• Legacy contracts
• Churn rate // countermeasures
• Customer journey
• Customer recovery – preventing cancellations
• Securing basic supply status
• Competitors

• End-to-end planning of clusters
• Budget planning and controlling
• Full responsibility for and management of clusters
• Responsible for 5 expansion areas and their project managers
• Shareholder Management
• Liaison with municipalities and mayors
• Management of external service providers
• Management of external sales agencies
• Planning of new expansion areas from a project manager's perspective
• Training sessions and presentations on fiber optic expansion
• Expansion and enhancement of processes
• Strategic and operational planning (cluster – PM)
• On-site construction coordination and infill development
• Management of marketing activities
• Competitor monitoring
• Coordinator
• Sales initiatives / contact with the housing sector
• Monitoring
• Reporting

• Building various sales channels
• Searching for new sales partners at all levels
• Managing and developing sales agencies
• Managing all B2B and reseller sales channels
• Internal and external training
• Process optimization and creation
• Managing and coordinating external partners
• Developing and managing sales activities (campaigns)
• Sales management
• New customer management and acquisition
• Managing promoters and sales representatives
• Expansion of national and European sales
• Identifying and integrating new sales channels and partners
• Managing call centers
• Interface management
• First and second management levels

Agile Coach

Agile Coach

• Development and implementation of corona ramp-down for person-to-person sales
• Corona crisis management in sales
• Strategy planning and implementation of ramp-down & ramp-up (Corona crisis) for person-to-person sales
• Crisis management – path out of the crisis
• Project to merge sales channels
• Support and development of sales agencies
• Support and development of shop systems
• Support for person-to-person sales channel D2D/B2C
• Internal and external training
• Digitalization of sales
• Creation of requirements specification
• Legal review (e.g., contactless contract signing)
• Search for sales software and CRM
• Testing
• Training
• Rollout
• Optimization and creation of processes
• Management and coordination of external partners
• Creation & management of sales campaigns
• Sales management
• New customer management
• Management of promoters and sales representatives
• Expansion of nationwide person-to-person D2D/B2C sales
• Find and integrate new sales channels & partners
• Channel manager
• Interface management
• New customer acquisition
• Various participation in agile projects (EnBW, ODR & Yellow)
• E-mobility (various projects)
• Customer acquisition B2B & B2C
• Strategy development
• Customer complaints
• Transition to agile working
• Campaigns for existing customers
• Campaigns for new customers
• Active support of the agile transformation
• Active participation and implementation of the new agile environment
• 1st & 2nd management level

• Recruiting including training and coaching of sales representatives
• Revenue and margin planning
• Personnel responsibility: 26 employees
• Second management level

• Global sales setup, management and controlling
• Building and developing a brand to achieve optimized market penetration
• Recruiting and development including training and coaching of sales representatives
• Revenue and margin planning
• Digitalization of sales
• B2B key account management
• Competitor monitoring
• Personnel responsibility: 8 employees
• First management level

• Introduction and implementation of a new POS system
• Restructuring, management and training of subcontractors
• Staff management and development (including training)
• Annual and remodeling discussions with key account customers
• Key account management
• Workforce planning
• POS remodel planning and implementation by subcontractors
• Complaint management
• Implementation of sales and POS promotions
• Revenue responsibility: €10 million
• Personnel responsibility: 28 employees
• Second management level

• Strategic realignment and redesign of the museum and factory shop
• Developing a 3-year action plan for sales & visitor numbers, marketing activities, and exhibition & event planning
• Staff evaluation, training, and development
• Cost and assortment optimization
• Promoting cooperation with the city and retailers
• Redesign of the POS and museum
• Close collaboration with the board and owners
• Planning and implementing sales, event, and marketing measures
• Optimizing internal and external processes
• Revenue and profitability responsibility
• Purchasing
• First management level
• Staff responsibility: 24 employees

• Building and restructuring the sales and distribution organization
• Leading the inside and outside sales teams
• Managing key account customer relationships
• New B2B customer acquisition and purchasing associations
• Conducting negotiations on terms, listings, promotions, and annual contracts
• Designing and executing marketing activities to improve market penetration
• Staff responsibility: 18 employees
• Second management level

• Sales responsibility: €20 million
• Personnel responsibility: 15 employees

• Managing KAM customers and their headquarters

• Managed a grocery store with 30 employees.