Rafael Koldewey
SAFe Scrum Master
Experience
SAFe Scrum Master
MANDATA-CONSULTING ENGINEERS GMBH
- Advising management in integration of agile standards as SPC
- Implementing standards as platform for large-scale global projects
- Leading 3 teams as a SAFe Program Consultant
Agile Coach / Scrum Master
TRACK GMBH
- Planning, implementation and monitoring of a CRM system for Mercedes-Benz corporate homepage
Agile Coach / Scrum Master
RATEPAY GMBH
- Leading 4 IT teams to digitally converge Ratepay with PayPal
- Project control with Jira & Confluence
Trainer for Agile Project Management (Scrum Master & Product Owner)
ALFATRAINING BILDUNGSZENTRUM GMBH
- Delivering courses for up to 25 participants on Scrum Master and Product Owner roles
Sabbatical
SABBATICAL
- Training to become a Master Diver
- Assistant instructor for beginner scuba divers in Egypt
Account Director
INNOCEAN WORLDWIDE EUROPE GMBH
- Leading dealer marketing for Kia Motors Deutschland GmbH
Senior Account Director
J. WALTER THOMPSON GMBH
- Leading content marketing for Nestlé GmbH (KitKat, Smarties, After Eight, Choco Crossies, YES)
Director Account Management
KAPACHT GMBH (DDB GROUP)
- Managing BTL and dealer marketing for SEAT GmbH
International Account Director
KEMPER KOMMUNIKATION GMBH
- Directing international account for Porsche AG including Porsche Experience Center Leipzig, Porsche Classic, print ads and digital showrooms in Beirut and Cape Town
Global Director
LEO BURNETT GMBH
- Coordinating global direction for FCA Germany GmbH (Fiat, Fiat Professional, Jeep, Fleet)
- Serving as first contact between Frankfurt HQ and Turin
- Senior account direction for Philip Morris International (Marlboro, L&M, duty-free, launch IQOS Germany)
Digital Global Director
MOBOTIX AG
- Pitch consulting to 4 international agencies
- Identifying best partner for developing a global sales toolbox
- Conceptualizing a global LinkedIn and XING campaign to activate new target groups
- Relaunching the Mobotix website
Head of Global Account Direction
OGILVY & MATHER GMBH
- Leading global case studies
- Digital CRM account direction for Siemens AG ("Ingenuity for Life")
- Developing a digital advent calendar and project control with Jira for Telefónica Germany Holding AG (O2)
- Driving digital account direction and homepage platform relaunch for Bausparkasse Schwäbisch Hall AG
International Management Supervisor
OGILVY ONE GMBH
- Supervising digital marketing for The Coca-Cola Company (Northwest Europe & Scandinavia)
- Coordinating global social media campaigns
Account Director
WUNDERMAN GMBH
- Managing eCommerce marketing (emailings) for Deutsche Bahn AG
Head of Creative Solutions, eCommerce and Mobile Marketing; Head of Sales Support; Deputy Head Marketing and Corporate
COMPASS GROUP DEUTSCHLAND GMBH
- Establishing the profit centre Creative Solutions as part of the service portfolio
- Conceptualizing and prototyping the first smartphone app for institutional catering in Germany
- Building a platform based on HTML5 & TYPO3 for key account clients
- Serving as global consultant for app implementation across clients (e.g., Nestlé, Hermes Versand, SAP, P&G, E.ON)
- Developing version 2.0 features such as bonus programs, NFC payment, meet&eat function
- Managing the Compass Group website relaunch across seven sites
- Developing a modular proposal structure and KPI-based proposal statistics
- Leading and developing a team of 12 (plus 10 by proxy)
- Establishing Prezi as primary presentation tool and training employees
- Forming alliances with social media providers (e.g., 10stamps.de)
- Integrating CRM system into proposal process and ensuring data quality
Management Supervisor
AT MOVE GMBH
- Conceptualizing, organizing and executing dealer promotions for Volvo Cars Germany
International Account Director
BÜHLER & PARTNERS GMBH
- Consulting the launch from Daewoo to Chevrolet for General Motors Company
- Coordinating catalog translation into 20 languages
Management Supervisor
DAMM & BIERBAUM GMBH
- Coordinating special agencies for flawless presentation of the Telekom IFA stand
International Marketing Manager Germany and Europe
DEUTSCHE ECCPLUS AG
- Designing and executing new corporate design (ATL and online)
Account Management
K&R CONSULTING GROUP GMBH
- Organizing direct mailing for VIP target group of World Signia Mastercard including processing and production
Account Manager
KFP INLINE GMBH
- Leading pitch presentations and team coordination
International Management Supervisor
LEO BURNETT GMBH (GENERATORS GMBH)
- Supervising shopper-based marketing for Procter & Gamble GmbH (Gillette, Duracell, Oral-B, Ariel)
Account Director
LOWE & PARTNERS GMBH
- Acting as primary client liaison for Saab Deutschland GmbH on ATL, BTL, online and homepage communications
International Account Director
MCCANN ERICKSON GMBH
- Coordinating brochures into 40 languages for General Motors Europe (Opel/Vauxhall) across 3 carlines
Account Marketing Manager
MOTOROLA GMBH
- Overseeing retail & distribution, sales support and channel-marketing management for Vodafone GmbH
- Organizing and presenting the Motorola fair stand
International Account Director
PUBLICIS GMBH
- Coordinating campaigns for ECB and German Bundesbank on new European currency education
Channel Marketing Manager
RSL COM DEUTSCHLAND GMBH
- Developing hard-selling marketing solutions such as print ads and events to support sales teams
International Account Director
SAATCHI & SAATCHI GMBH
- Managing global corporate communication campaigns for Volvo Cars Cooperation
- Planning after-sales sales support and strategies for Volvo Cars Germany
- Conceptualizing ATL, BTL, events and sales strategies for T-Mobile Germany
- Coordinating communication for T-Mobile events such as "Street Gigs"
- Supervising the IAA 2009 stand direction for Volvo Cars Sweden
International Account Director
WUNDERMAN GMBH
- Managing channel marketing solutions for Lufthansa Miles & More and transformation of catalogs into 40 languages
International Account Director
YOUNG & RUBICAM GMBH
- Leading creation briefing, account coordination and campaign implementation for Accenture GmbH, Danone GmbH, GB Foods GmbH (Erasco), CP Gaba GmbH (Colgate), LG Electronics GmbH
Senior Account Manager
J. WALTER THOMPSON GMBH
- Liaising all communication between JWT Frankfurt & Zurich for Siemens mobile phones
- Coordinating global BTL projects and main launch brochure production
- Managing 360° communication for Mazda Motors Germany and direct marketing for AXA Direct Insurance
Junior Account Manager
GREY CONSELL GMBH
- Managing ATL campaigns, packaging design, product development and launch
- Executing classical ad campaigns and BTL communication
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Automotive (19.5 years), Advertising (18 years), Information Technology (17 years), Manufacturing (16 years), Telecommunication (14 years), and Banking and Finance (11 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (24 years), Sales (14 years), Project Management (12.5 years), Information Technology (5 years), Product Development (2 years), and Customer Service (1 year).
Skills
- Jira
- Azure Devops
- Confluence
- Trello
- Mural
- Miro
Languages
Education
Academy for Marketing & Communication e.V.
Diploma in Marketing & Communications · Marketing & Communications
ADPLUS Partner GmbH and in a temporary role at Bozell Advertising Agency GmbH
Advertising Sales Specialist · Commercial training and advertising sales
Klingerschule Commercial High School
Vocational Baccalaureate Diploma · Commercial High School
Certifications & licenses
Professional Scrum With Kanban (PSK I)
Agile Overview (Scrum, SAFe, Design Thinking)
Design Thinking Coach (IFAAI)
Professional Scrum Facilitation (PSF Skills)
Professional Scrum Product Owner II (PSPO II)
Time Management (Koldewey Agile Consulting)
Professional Agile Leadership (PAL I)
Scaled Professional Scrum (SPS)
SAFe Program Consultant (SPC)
Professional Scrum Master II (PSM II)
Professional Scrum Master I (PSM I)
Professional Scrum Product Owner I (PSPO I)
Certified Systemic Coach
RADIOS INSTITUTE FOR COMMUNICATION AND CONFLICT MANAGEMENT
Certified Mediator
RADIOS INSTITUTE FOR COMMUNICATION AND CONFLICT MANAGEMENT
Profile
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