Rafael Koldewey
Agile Coach
Experience
SAFe Scrum Master
Mandata-Consulting Engineers GmbH
Advising management in integration agile standards (as SPC) with the aim to implement them as a platform of large-scale global projects
Lead actively 3 teams as a SAFe Program Consultant
Agile Coach | Scrum Master
Track GmbH
Planning, implementation and monitoring of a CRM system for MB corporate homepage
Agile Coach | Scrum Master
Ratepay GmbH
Leading 4 IT teams with the aim of digitally converging Ratepay with PayPal
Project Control with JIRA & CONFLUENCE
Trainer for Agile Project Management
Alfatraining Bildungszentrum GmbH
Trainer for Agile Project Management (Scrum Master & Product Owner)
Clients: Education students participants (25 by course)
Sabbatical
Egypt | Education to Master Diver and assistant instructor for scuba diver beginners
Account Director
Innocean Worldwide Europe GmbH
Client: Kia Motors Deutschland GmbH
Dealer-Marketing
Senior Account Director
J. Walter Thompson GmbH
Client: Nestlé GmbH
Content-Marketing (KitKat, Smarties, After Eight, Choco Crossies, YES)
Director Account Management
Kapacht GmbH (DDB Group)
Client: SEAT GmbH
BTL- und Dealer-Marketing
International Account Director
Kemper Communikation GmbH
Client: Porsche AG
- Porsche Experience Center Leipzig
- Porsche Classic
- Porsche Print ads
- Porsche Digital Showroom Beirut & Cape Town
Global Director in Charge
Leo Burnett GmbH
Clients:
FCA Germany GmbH (FIAT, FIAT Professional, Jeep, Fleet)
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- contact person for coordination between HQ's Frankfurt & Turin
Philip Morris International (Marlboro, L&M, Duty-Free, Launch IQOS Germany)
- International Senior Account Director in charge
Digital Global Director
Mobotix AG
- Pitch consultant to 4 international agencies
- Identify best partner for developing a global sales toolbox
- Concept a global LinkedIn- und XING-Campagna to activate new target groups and bring Mobotix back in the relevant set as a primary digital player
- Relaunch Mobotix Website
Head of Global Account Direction
Ogilvy & Mather GmbH
Clients:
Siemens AG (Ingenuity for Life)
- Global Case Studies
- Digital CRM Account Direction
Telefónica Germany Holding AG (O2)
- Digital Advent Calendar
- Project Control with JIRA
- Digital Account Direction
Bausparkasse Schwäbisch Hall AG
- Homepage Platform Relaunch
International Management Supervisor
Ogilvy One GmbH
Client: The Coca-Cola Company (Northwest Europe & Scandinavian)
- International Management Supervisor Coke & Fanta
- Digital Marketing (cokezone.com)
- Coordination global social media campaigns
Account Director
Wunderman GmbH
Client: Deutsche Bahn AG
eCommerce-Marketing (eMailings)
Head of Creative Solutions, eCommerce and Mobile Marketing
Compass Group Deutschland GmbH
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Establishment of the Profit Centre: Creative Solutions
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Objective: Making e-commerce services a component of the Compass Group's service portfolio
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Result: Conceptualization of the first smart phone APP for institutional catering in Germany (Prototype: Accenture GmbH)
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Compass Group App
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APP components: menu presentation, integration of the patron in menu selection by means of desired meal coordination, depiction of a realistic performance and quality level by means of the 'feedback function' (in real time), implementation of an action area aiming to increase turnover by means of internal and external cross-marketing concept
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Building a platform based on HTML5 & TYPO3, with the objective to bring the App to Key Account Clients as a service tool
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Global Consultant for implementation the App to clients
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Sourcing, presentation & roll-out-handling on Key Account Clients e. g. Nestlé, Hermes Versand, SAP, P&G, Hannoversche Rückversicherung, Hewlett Packard, E.ON etc
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Further development for central based screen solutions, touchpads (POS) and intranet activation
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Conceptualization, calculation and planning of Version 2.0 (bonus programs, notification of restaurant utilization, near field communication (NFC) payment systems, meet&eat function, etc.)
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Responsible contact for Social-Media-Startups (e. g. 10stamps.de a Mobil phone based discount system)
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- Company contact person, to implement known brands temporary (e. g. the brands COA GmbH and NORDSEE GmbH) into the range of the Compass Group offers
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Compass Group Website (Planning, coordination & implementation of digital corporate solutions (iPad) in the presentation of the Compass Group and the re-launch of services specific to seven websites of the Compass Group, with integrated content and systematic meta-levels
Head of Sales Support (Proposal Centre & Call Centre) | Deputy Head Marketing and Corporate Communications | Country Manager
Compass Group Deutschland GmbH
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Sales Support (Development of a new, modular proposal structure for all sectors to increase proposal quality in acquisition processes and in re-bids, in terms of content, graphics and text, duly taking into account developments in the respective sales process. Management of meaningful KPI-based proposal statistics, as well as follow-up respective to the status of the proposal in consultation with the responsible operational and sales verticals)
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Responsibility for brand development and for numerous inter-departmental marketing topics and projects
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Direct reporting line to the Head of Marketing and Communications as well as to management, particularly the Chairperson of the Management Committee
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Leading, motivating, assessing and developing a team of 12 employees (10 more by proxy) and ensuring an efficient structure and organizational processes
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Establishment of PREZI as the primary presentation tool for all management and corporate presentations, including PREZI training sessions for employees
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Cooperative alliances with various providers in the social media space (including the implementation of 10stamps.de as a smart phone-based discounting system aiming at generating an increase in revenue)
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Re-orientation and monitoring of the Proposal Centre & Call Centre verticals as integrated shared service facilities for the Compass Group Deutschland GmbH and all subsidiaries. Development and continuous adaptation of the strategic orientation of the verticals in consultation with management
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Integration of the primary CRM system in the newly designed proposal process, further development and reporting as well as the assurance of high data quality
Management Supervisor
AT Move GmbH
Client: Volvo Cars Germany
Dealer Marketing | conception, organizing and execution of dealer promotions
International Account Director
Bühler & Partners GmbH
Client: General Motors Company (Daewoo/Chevrolet)
- Consulting the launch from Daewoo to Chevrolet
- International coordination of catalogue into 20 languages
Management Supervisor
Damm & Bierbaum GmbH
Client: T-Systems GmbH
Coordination of special agencies to safekeeping of a faultless & outstanding presentation of the Telekom IFA stand
International Marketing Manager Germany and Europe
Deutsche Eccplus AG
Idea and execution of the new corporate design (ATL and Online)
Account Management
K&R Consulting Group GmbH
Client: MasterCard Germany
Organization a direct mailing for the VIP target group of the black "World Signia Mastercard" and responsible for processing and production incl. lettershop and date-of-dispatch
Account Manager
KFP Inline GmbH
Pitch presentation incl. conception, organizing and leading the team
International Management Supervisor
Leo Burnett GmbH (Generators GmbH)
Client: Procter & Gamble GmbH (Gillette, Duracell, Oral-B, Ariel)
Shopper Based Marketing
Account Director
Lowe & Partners GmbH
Client: Saab Deutschland GmbH
- contact person to the client for execution of all communications arrangements (ATL, BTL, Online, Homepage etc)
International Account Director
McCann Erickson GmbH
Client: General Motors Europe (Opel/Vauxhall)
Coordination and execution brochures into 40 languages for 3 carlines
Account Marketing Manager
Motorola GmbH
Client: Vodafone GmbH
Retail & Distribution, Sales-Support and Channel-Marketing-Management Overall responsibility of organization and presentation the Motorola fair stand
International Account Director
Publicis GmbH
Clients: European Central Bank (ECB) and German Bundesbank
Safekeeping and coordination to make sure that all relevant information of the new European currency for 500 Mio. citizens based on TV commercials, Print ads, billboards, brochures, posters and education videos
Channel Marketing Manager
RSL Com Deutschland GmbH
Development of hard selling based marketing solutions to raise the support effectively to the sales teams (e. g. print ads, events, leader conversations)
International Account Director
Saatchi & Saatchi GmbH
Clients:
Volvo Cars Cooperation
- Corporate Communication (global campaign)
Volvo Cars Germany
- Planning sales support activities (After Sales)
T-Mobile Germany
- Conception e. g. for ATL, BTL, events and sales strategies
- Communication for T-Mobile-Events "Street gigs" as well as concerts
Volvo Cars Sweden via Saatchi & Saatchi GmbH
- International Management Supervisor IAA 2009 (Stand Director) (overall responsibility of conception, planning, coordination and transformation of the IAA 2009)
International Account Director
Wunderman GmbH
Client: Lufthansa AG
Lufthansa Miles & More Transformation of Senator- und Frequent-Traveler-Catalogues into 40 languages including adjustment with the German HQ and the local country organizations
International Account Director
Young & Rubicam GmbH
Clients: Accenture GmbH | Danone GmbH | GB Foods GmbH (Erasco) | CP Gaba GmbH (Colgate) | LG Electronics GmbH
Creation briefing, account coordination, campaign implementation
Senior Account Manager
J. Walter Thompson GmbH
Clients:
Siemens Mobilphones
- Liaison officer in charge of all communication from JWT Frankfurt & Zürich
- Global coordination of all BTL-Projects for Siemens Mobilphones
- Organization, account handling and production control of the main launch brochure
Mazda Motors Germany GmbH
- Account Manager
- 360°-Communication (TV, print, direct- & fleet-marketing, catalogues etc.)
AXA Direct Insurence GmbH
- Account Manager
- Direct-marketing e. g. TV, Print, Mailing (run: 1 Mio. and more per month)
- Self-contained analysis based on offer file generation
Junior Account Manager
Grey Consell GmbH
Clients: German Wine Institut GmbH | Europa-Park GmbH | Eichbaum Brauerein GmbH | Hellma GmbH | Henkell & Söhnlein GmbH | Wagner GmbH | Weltmarken Import GmbH
ATL campaigns, packaging design, product development and launch, classical ad campaigns, BTL communication