Rafael Koldewey - SAFe Scrum Master

Recommended expert

Frankfurt am Main, Germany

Experience

Jan 2023 - Jan 2024

1 year 1 month

SAFe Scrum Master

MANDATA-CONSULTING ENGINEERS GMBH

Advising management in integration of agile standards as SPC
Implementing standards as platform for large-scale global projects
Leading 3 teams as a SAFe Program Consultant

Jul 2022 - Dec 2022

6 months

Agile Coach / Scrum Master

TRACK GMBH

Planning, implementation and monitoring of a CRM system for Mercedes-Benz corporate homepage

Feb 2022 - Jun 2022

5 months

Agile Coach / Scrum Master

RATEPAY GMBH

Leading 4 IT teams to digitally converge Ratepay with PayPal
Project control with Jira & Confluence

Dec 2019 - Jan 2022

2 years 2 months

Trainer for Agile Project Management (Scrum Master & Product Owner)

ALFATRAINING BILDUNGSZENTRUM GMBH

Delivering courses for up to 25 participants on Scrum Master and Product Owner roles

Jan 2019 - Oct 2019

10 months

Sabbatical

SABBATICAL

Training to become a Master Diver
Assistant instructor for beginner scuba divers in Egypt

Oct 2013 - Dec 2018

5 years 3 months

Account Director

INNOCEAN WORLDWIDE EUROPE GMBH

Leading dealer marketing for Kia Motors Deutschland GmbH

Oct 2013 - Dec 2018

5 years 3 months

Senior Account Director

J. WALTER THOMPSON GMBH

Leading content marketing for Nestlé GmbH (KitKat, Smarties, After Eight, Choco Crossies, YES)

Oct 2013 - Dec 2018

5 years 3 months

Director Account Management

KAPACHT GMBH (DDB GROUP)

Managing BTL and dealer marketing for SEAT GmbH

Oct 2013 - Dec 2018

5 years 3 months

International Account Director

KEMPER KOMMUNIKATION GMBH

Directing international account for Porsche AG including Porsche Experience Center Leipzig, Porsche Classic, print ads and digital showrooms in Beirut and Cape Town

Oct 2013 - Dec 2018

5 years 3 months

Global Director

LEO BURNETT GMBH

Coordinating global direction for FCA Germany GmbH (Fiat, Fiat Professional, Jeep, Fleet)
Serving as first contact between Frankfurt HQ and Turin
Senior account direction for Philip Morris International (Marlboro, L&M, duty-free, launch IQOS Germany)

Oct 2013 - Dec 2018

5 years 3 months

Digital Global Director

MOBOTIX AG

Pitch consulting to 4 international agencies
Identifying best partner for developing a global sales toolbox
Conceptualizing a global LinkedIn and XING campaign to activate new target groups
Relaunching the Mobotix website

Oct 2013 - Dec 2018

5 years 3 months

Head of Global Account Direction

OGILVY & MATHER GMBH

Leading global case studies
Digital CRM account direction for Siemens AG ("Ingenuity for Life")
Developing a digital advent calendar and project control with Jira for Telefónica Germany Holding AG (O2)
Driving digital account direction and homepage platform relaunch for Bausparkasse Schwäbisch Hall AG

Oct 2013 - Dec 2018

5 years 3 months

International Management Supervisor

OGILVY ONE GMBH

Supervising digital marketing for The Coca-Cola Company (Northwest Europe & Scandinavia)
Coordinating global social media campaigns

Oct 2013 - Dec 2018

5 years 3 months

Account Director

WUNDERMAN GMBH

Managing eCommerce marketing (emailings) for Deutsche Bahn AG

Aug 2010 - Aug 2013

3 years 1 month

Head of Creative Solutions, eCommerce and Mobile Marketing; Head of Sales Support; Deputy Head Marketing and Corporate

COMPASS GROUP DEUTSCHLAND GMBH

Establishing the profit centre Creative Solutions as part of the service portfolio
Conceptualizing and prototyping the first smartphone app for institutional catering in Germany
Building a platform based on HTML5 & TYPO3 for key account clients
Serving as global consultant for app implementation across clients (e.g., Nestlé, Hermes Versand, SAP, P&G, E.ON)
Developing version 2.0 features such as bonus programs, NFC payment, meet&eat function
Managing the Compass Group website relaunch across seven sites
Developing a modular proposal structure and KPI-based proposal statistics
Leading and developing a team of 12 (plus 10 by proxy)
Establishing Prezi as primary presentation tool and training employees
Forming alliances with social media providers (e.g., 10stamps.de)
Integrating CRM system into proposal process and ensuring data quality

Sep 1999 - Jul 2010

10 years 11 months

Management Supervisor

AT MOVE GMBH

Conceptualizing, organizing and executing dealer promotions for Volvo Cars Germany

Sep 1999 - Jul 2010

10 years 11 months

International Account Director

BÜHLER & PARTNERS GMBH

Consulting the launch from Daewoo to Chevrolet for General Motors Company
Coordinating catalog translation into 20 languages

Sep 1999 - Jul 2010

10 years 11 months

Management Supervisor

DAMM & BIERBAUM GMBH

Coordinating special agencies for flawless presentation of the Telekom IFA stand

Sep 1999 - Jul 2010

10 years 11 months

International Marketing Manager Germany and Europe

DEUTSCHE ECCPLUS AG

Designing and executing new corporate design (ATL and online)

Sep 1999 - Jul 2010

10 years 11 months

Account Management

K&R CONSULTING GROUP GMBH

Organizing direct mailing for VIP target group of World Signia Mastercard including processing and production

Sep 1999 - Jul 2010

10 years 11 months

Account Manager

KFP INLINE GMBH

Leading pitch presentations and team coordination

Sep 1999 - Jul 2010

10 years 11 months

International Management Supervisor

LEO BURNETT GMBH (GENERATORS GMBH)

Supervising shopper-based marketing for Procter & Gamble GmbH (Gillette, Duracell, Oral-B, Ariel)

Sep 1999 - Jul 2010

10 years 11 months

Account Director

LOWE & PARTNERS GMBH

Acting as primary client liaison for Saab Deutschland GmbH on ATL, BTL, online and homepage communications

Sep 1999 - Jul 2010

10 years 11 months

International Account Director

MCCANN ERICKSON GMBH

Coordinating brochures into 40 languages for General Motors Europe (Opel/Vauxhall) across 3 carlines

Sep 1999 - Jul 2010

10 years 11 months

Account Marketing Manager

MOTOROLA GMBH

Overseeing retail & distribution, sales support and channel-marketing management for Vodafone GmbH
Organizing and presenting the Motorola fair stand

Sep 1999 - Jul 2010

10 years 11 months

International Account Director

PUBLICIS GMBH

Coordinating campaigns for ECB and German Bundesbank on new European currency education

Sep 1999 - Jul 2010

10 years 11 months

Channel Marketing Manager

RSL COM DEUTSCHLAND GMBH

Developing hard-selling marketing solutions such as print ads and events to support sales teams

Sep 1999 - Jul 2010

10 years 11 months

International Account Director

SAATCHI & SAATCHI GMBH

Managing global corporate communication campaigns for Volvo Cars Cooperation
Planning after-sales sales support and strategies for Volvo Cars Germany
Conceptualizing ATL, BTL, events and sales strategies for T-Mobile Germany
Coordinating communication for T-Mobile events such as "Street Gigs"
Supervising the IAA 2009 stand direction for Volvo Cars Sweden

Sep 1999 - Jul 2010

10 years 11 months

International Account Director

WUNDERMAN GMBH

Managing channel marketing solutions for Lufthansa Miles & More and transformation of catalogs into 40 languages

Sep 1999 - Jul 2010

10 years 11 months

International Account Director

YOUNG & RUBICAM GMBH

Leading creation briefing, account coordination and campaign implementation for Accenture GmbH, Danone GmbH, GB Foods GmbH (Erasco), CP Gaba GmbH (Colgate), LG Electronics GmbH

Jul 1996 - Aug 1999

3 years 2 months

Senior Account Manager

J. WALTER THOMPSON GMBH

Liaising all communication between JWT Frankfurt & Zurich for Siemens mobile phones
Coordinating global BTL projects and main launch brochure production
Managing 360° communication for Mazda Motors Germany and direct marketing for AXA Direct Insurance

Aug 1994 - May 1996

1 year 10 months

Junior Account Manager

GREY CONSELL GMBH

Managing ATL campaigns, packaging design, product development and launch
Executing classical ad campaigns and BTL communication

Skills

Jira
Azure Devops
Confluence
Trello
Mural
Miro

Languages

German

Native

English

Advanced

Education

Apr 1994 - Mar 1996

Academy for Marketing & Communication e.V.

Diploma in Marketing & Communications · Marketing & Communications

Aug 1992 - Jul 1994

ADPLUS Partner GmbH and in a temporary role at Bozell Advertising Agency GmbH

Advertising Sales Specialist · Commercial training and advertising sales

Klingerschule Commercial High School

Vocational Baccalaureate Diploma · Commercial High School

Certifications & licenses

Professional Scrum With Kanban (PSK I)

Agile Overview (Scrum, SAFe, Design Thinking)

Design Thinking Coach (IFAAI)

Professional Scrum Facilitation (PSF Skills)

Professional Scrum Product Owner II (PSPO II)

Time Management (Koldewey Agile Consulting)

Professional Agile Leadership (PAL I)

Scaled Professional Scrum (SPS)

SAFe Program Consultant (SPC)

Professional Scrum Master II (PSM II)

Professional Scrum Master I (PSM I)

Professional Scrum Product Owner I (PSPO I)

Certified Systemic Coach

RADIOS INSTITUTE FOR COMMUNICATION AND CONFLICT MANAGEMENT

Certified Mediator

RADIOS INSTITUTE FOR COMMUNICATION AND CONFLICT MANAGEMENT

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