Rafael Koldewey - SAFe Scrum Master

Frankfurt am Main, Germany

Experience

Jan 2022 - Jan 2024

1 year 1 month

SAFe Scrum Master

Mandata-Consulting Engineers GmbH

Client: Siemens Global & Daimler Trucks Global.
Advising management on integrating agile standards (as SPC) to implement them as a platform for large-scale global projects.
Actively leading 3 teams as a SAFe Program Consultant.

Jul 2022 - Dec 2022

6 months

Agile Coach | Scrum Master

Track GmbH

Client: Mercedes-Benz Group AG.
Planning, implementation and monitoring of a CRM system for MB corporate homepage.

Feb 2022 - Jun 2022

5 months

Agile Coach | Scrum Master

Ratepay GmbH

Client: Ratepay GmbH.
Leading 4 IT teams to digitally converge Ratepay with PayPal.
Project control with JIRA & Confluence.

Dec 2019 - Jan 2022

2 years 2 months

Trainer for Agile Project Management (Scrum Master & Product Owner)

Alfatraining Bildungszentrum GmbH

Clients: Education students participants (25 per course).

Jan 2019 - Oct 2019

10 months

Egypt

Assistant Instructor for Scuba Diver Beginners

Sabbatical

Training to Master Diver.

Oct 2013 - Dec 2019

5 years 3 months

Account Director

Innocean Worldwide Europe GmbH

Client: Kia Motors Deutschland GmbH.
Dealer marketing.

Oct 2013 - Dec 2019

5 years 3 months

Senior Account Director

J. Walter Thompson GmbH

Client: Nestlé GmbH.
Content marketing (KitKat, Smarties, After Eight, Choco Crossies, YES).

Oct 2013 - Dec 2019

5 years 3 months

Director Account Management

Kapacht GmbH (DDB Group)

Client: SEAT GmbH.
BTL and dealer marketing.

Oct 2013 - Dec 2019

5 years 3 months

International Account Director

Kemper Kommunikation GmbH

Client: Porsche AG.
Porsche Experience Center Leipzig.
Porsche Classic.
Porsche print ads.
Porsche Digital Showroom Beirut & Cape Town.

Oct 2013 - Dec 2019

5 years 3 months

Global Director in Charge

Leo Burnett GmbH

Client: FCA Germany GmbH (Fiat, Fiat Professional, Jeep, Fleet).
First contact person for coordination between HQs in Frankfurt & Turin.

Oct 2013 - Dec 2019

5 years 3 months

International Senior Account Director in Charge

Leo Burnett GmbH

Client: Philip Morris International (Marlboro, L&M, Duty-Free, Launch IQOS Germany).

Oct 2013 - Dec 2019

5 years 3 months

Digital Global Director

Mobotix AG

Client: Mobotix AG.
Pitch consultant to 4 international agencies.
Identify best partner to develop a global sales toolbox.
Concept a global LinkedIn and XING campaign to activate new target groups and position Mobotix again as a leading digital player.
Relaunch Mobotix website.

Oct 2013 - Dec 2019

5 years 3 months

Digital Account Direction

Ogilvy & Mather GmbH

Client: Telefónica Germany Holding AG (O2).
Digital advent calendar.
Project control with JIRA.

Oct 2013 - Dec 2019

5 years 3 months

Digital Account Direction

Ogilvy & Mather GmbH

Client: Bausparkasse Schwäbisch Hall AG.
Homepage platform relaunch.

Oct 2013 - Dec 2019

5 years 3 months

Head of Global Account Direction

Ogilvy & Mather GmbH

Client: Siemens AG (Ingenuity For Life).
Global case studies.
Digital CRM account direction.

Oct 2013 - Dec 2019

5 years 3 months

International Management Supervisor Coke & Fanta

Ogilvy One GmbH

Client: The Coca-Cola Company (Northwest Europe & Scandinavia).
Digital marketing.
Coordination of global social media campaigns.

Oct 2013 - Dec 2019

5 years 3 months

Account Director

Wunderman GmbH

Client: Deutsche Bahn AG.
eCommerce marketing (emailings).

Aug 2010 - Aug 2013

3 years 1 month

Head of Creative Solutions, eCommerce and Mobile Marketing | Head of Sales Support (Proposal Centre & Call Centre) | Deputy

Compass Group Deutschland GmbH

Established the profit centre: Creative Solutions.
Objective: Make e-commerce services part of Compass Group’s service portfolio.
Result: Conceptualized the first smartphone app for institutional catering in Germany (Prototype: Accenture GmbH).
Compass Group app.
App components: menu presentation, involve patrons in menu selection with desired meal coordination, show realistic performance and quality level with real-time feedback, implement an action area to boost turnover with internal and external cross-marketing concept.
Built a platform based on HTML5 & TYPO3 to offer the app to key account clients as a service tool.
Global consultant for app implementation to clients.
Sourcing, presentation & rollout handling for key account clients like Nestlé, Hermes Versand, SAP, P&G, Hannoversche Rückversicherung, Hewlett Packard, E.ON etc.
Further development for central screen solutions, touchpads (POS) and intranet activation.
Conceptualized, calculated and planned Version 2.0 (bonus programs, restaurant utilization notifications, NFC payment systems, meet & eat function, etc.).
Main contact for social media startups (e.g. a mobile phone based discount system).
First company contact to temporarily implement known brands (e.g. COA GmbH and NORDSEE GmbH) into Compass Group offerings.
Compass Group website (planning, coordination & implementation of digital corporate solutions on iPad for the company presentation and re-launch of services on seven websites, with integrated content and structured meta-levels).
Sales support (developed a new, modular proposal structure for all sectors to improve proposal quality in acquisition processes and re-bids, covering content, graphics and text, with KPI-based proposal statistics and follow-up on proposal status in consultation with operations and sales teams).
Responsible for brand development and multiple cross-departmental marketing topics and projects.
Direct reporting line to the Head of Marketing and Communications and to management, especially the Chairperson of the Management Committee.
Led, motivated, assessed and developed a team of 12 employees (plus 10 deputies), ensuring efficient structure and organizational processes.
Introduced Prezi as the main presentation tool for all management and corporate presentations, including Prezi training for employees.
Cooperative alliances with social media providers (including a smartphone discount system to increase revenue).
Reoriented and monitored the Proposal Centre & Call Centre as shared service facilities for Compass Group Deutschland GmbH and all subsidiaries.
Developed and continuously adapted the verticals’ strategic direction with management.
Integrated the primary CRM system into the new proposal process, oversaw development and reporting, and ensured high data quality.

Sep 1999 - Jul 2010

10 years 11 months

Management Supervisor (Dealer Marketing)

At Move GmbH

Client: Volvo Cars Germany.
Designed, organized and executed dealer promotions.

Sep 1999 - Jul 2010

10 years 11 months

International Account Director

Bühler & Partners GmbH

Client: General Motors Company (Daewoo/Chevrolet).
Advised on the switch from Daewoo to Chevrolet.
Coordinated catalog translation into 20 languages.

Sep 1999 - Jul 2010

10 years 11 months

Management Supervisor

Damm & Bierbaum GmbH

Client: T-Systems GmbH.
Coordinated special agencies to ensure a flawless and impressive presentation of the Telekom IFA stand.

Sep 1999 - Jul 2010

10 years 11 months

International Marketing Manager Germany and Europe

Deutsche Eccplus AG

Created and executed the new corporate design (ATL and online).

Sep 1999 - Jul 2010

10 years 11 months

Account Management

K&R Consulting Group GmbH

Client: Mastercard Germany.
Organized a direct mailing for the VIP target group of the black “World Signia Mastercard” and handled processing and production, including lettershop and dispatch dates.

Sep 1999 - Jul 2010

10 years 11 months

Account Manager

KFP Inline GmbH

Led pitch presentation including concept, organization and team leadership.

Sep 1999 - Jul 2010

10 years 11 months

International Management Supervisor

Leo Burnett GmbH (Generators GmbH)

Client: Procter & Gamble GmbH (Gillette, Duracell, Oral-B, Ariel).
Shopper-based marketing.

Sep 1999 - Jul 2010

10 years 11 months

Account Director

Lowe & Partners GmbH

Client: Saab Deutschland GmbH.
First contact for all client communications arrangements (ATL, BTL, online, homepage, etc.).

Sep 1999 - Jul 2010

10 years 11 months

International Account Director

McCann Erickson GmbH

Client: General Motors Europe (Opel/Vauxhall).
Coordinated and executed brochures in 40 languages for 3 carlines.

Sep 1999 - Jul 2010

10 years 11 months

Account Marketing Manager (Retail & Distribution, Sales Support and Channel Marketing Management)

Motorola GmbH

Client: Vodafone GmbH.
Overall responsibility for organizing and presenting the Motorola trade show stand.

Sep 1999 - Jul 2010

10 years 11 months

International Account Director

Publicis GmbH

Clients: European Central Bank (ECB) and German Bundesbank.
Ensured all relevant information on the new European currency reached 500 million citizens via TV commercials, print ads, billboards, brochures, posters and educational videos.

Sep 1999 - Jul 2010

10 years 11 months

Channel Marketing Manager

RSL Com Deutschland GmbH

Developed hard-selling marketing solutions to effectively support sales teams (e.g. print ads, events, leader conversations).

Sep 1999 - Jul 2010

10 years 11 months

International Account Director | International Management Supervisor IAA 2009 (Stand Director)

Saatchi & Saatchi GmbH

Client: Volvo Cars Corporation.
Role: International Account Director.
Corporate communication (global campaign).
Client: Volvo Cars Germany.
Planned sales support activities (after sales).
Client: T-Mobile Germany.
Designed ATL, BTL, events and sales strategies.
Managed communication for T-Mobile events “Street Gigs” and concerts.
Client: Volvo Cars Sweden via Saatchi & Saatchi GmbH.
Role: International Management Supervisor IAA 2009 (Stand Director).
Overall responsibility for concept, planning, coordination and execution of IAA 2009.

Sep 1999 - Jul 2010

10 years 11 months

International Account Director

Wunderman GmbH

Client: Lufthansa AG.
Lufthansa Miles & More.
Transformed Senator and Frequent-Traveler catalogues into 40 languages, coordinating with German HQ and local country offices.

Sep 1999 - Jul 2010

10 years 11 months

International Account Director

Young & Rubicam GmbH

Clients: Accenture GmbH, Danone GmbH, GB Foods GmbH (Erasco), CP Gaba GmbH (Colgate), LG Electronics GmbH.
Created briefs, managed accounts, and implemented campaigns.

Jul 1996 - Aug 1999

3 years 2 months

Frankfurt am Main, Germany

Senior Account Manager | Account Manager

J. Walter Thompson GmbH

Client: Siemens Mobilphones.
Role: Senior Account Manager.
Liaison for all communications from JWT Frankfurt & Zürich.
Global coordination of BTL projects for Siemens Mobilphones.
Organized account handling and production control of the main launch brochure.
Client: Mazda Motors Germany GmbH.
Role: Account Manager.
360° communication (TV, print, direct & fleet marketing, catalogues, etc.).
Client: AXA Direct Insurance GmbH.
Role: Account Manager.
Direct marketing e.g. TV, print, mailings (over 1 million per month).
Performed self-contained analysis for offer file generation.

Aug 1994 - May 1996

1 year 10 months

Junior Account Manager

Grey Consell GmbH

Clients: German Wine Institute GmbH, Europa-Park GmbH, Eichbaum Brauereien GmbH, Hellma GmbH, Henkell & Söhnlein GmbH, Wagner GmbH, Weltmarken Import GmbH.
ATL campaigns, packaging design, product development and launch, classic ad campaigns, BTL communication.